Company Overview

S Date of Establishment 1 Oct 2010

General Information S Company Name MAXST co., ltd S Capital Fund 255 M won

S Major Business Software Development and Supplement S Number of Members 20 in Total S CEO Jae Wan Park S Website www.maxst.com S Address 4F, Hyosung Bldg., 184, Bangbae-ro, Seocho-gu, Seoul

S Major Products AR Solutions and Action Recognition System / AR Software Development Kit / Virtual Fitting Solu

tion / Automobile AR Manual

History of Maxst

�2011 �2010

• Company Establishment

• Selected as an innovative projector by The Ministry of Knowledge Economy of Korea

• Released an application Secret Garden

• Released Application You Can See More

�2012

• Released the 1st Korean AR SDK

• Accreditation of Korean venture enterprise

• Selected as R&D projector by the Small Business Administration

• Selected as KOTRA-MS Smart Growth

• Established Company- affiliated R&D center

• Released an application Photo with Me

�2013

• Released an application Contemplr

•  SKT AR platform development

�2014

• Selected as an innovative projector by the Small and Medium Business Administration

• Selected as a project operator of global technology R&D by the Ministry of Science, ICT, & Future Planning

• Released an application Pororo with me

• Development of indoor positioning technology based on beacon

�2015 • Released virtual fitting solution Fantacloth

•Released an application AR CUBE

•Released MAXST AR SDK 2.0

• Expected releasing Hyundai Motors AR Manual by Nov

Creative and Innovative Augmented Reality Solution Group

1

Problem & Solution

AR Service Based on Markers/Images Through Code Recognition

Development of Amalgamative Open Platform with the Function of Scalable 3D Object Recognition 3D Object Recognition HMD Big Data Service

Limited  Targe,ng   Codes/Images   Limited  Quan,ty   Difficulty  to  use  with     smartphone  

Providing AR solution overcoming the limitation of current AR tech to expand its uses to the global platform

2

No  limita,on  of  selec,ng    target   HMD  Support   Expandability  with  no   limit  

1st Project : Hyundai-Motors AR Car Manual

AR car manual is an application and web plat-formed service enabling users to get visualized information s

uch as function of each button by recognizing approximately 200 points of a vehicle via smart devices' scr

een.

What is AR Car Manual?

Concept

3

Main Function

4

1st Project : Hyundai-Motors AR Manual

HMA

※ Global Expansion

Sep 2014

Planning

Oct

DEMO apps.

~ Dec

Apps. design (UI/UX, Content)

~ May AR engine dev. & Content producing

Jul Beta test

(at HMMA or HMA)

Sep ~ Escalating the other models

Aug

Launch in USA (2016 Sonata)

Jan 2015

Demo to VIP

* TL, AD, LF PHEV, etc. (1 model takes about 3 mo.)

May

Prior consultation (HMA, HMC)

◀ current

2015

North America (USA)

2016 1st half

Europe (HMD/HMF/HMES/HMI)

2016 2nd half

Middle East (Saudi Arabia, UAE)

May Naming

5

1st Project : Hyundai-Motors AR Manual Roadmap

Demonstration Creative and Innovative Augmented Reality Solution Group

6

3D spatial recognition [mov]

MaxstAR SDK v.2 [mov]

Fantacloth (Virtual Fitting) [mov] [mov]

Introduction [mov]

AR Car Manual [mov]