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CLIKdata 200 2nd Ave S #169 St. Petersburg, FL 33701 (866) 529-4306
Company Name Proposal Date of proposal
PROPOSED Overview
For (Proposed Time of Work) - Social Hub AIO™ (All-In-One) AdTech platform utilizing our unique
& fresh approach to Facebook Marketing with Ads-At-Scale proven inside of the first 90 days to
significantly lower ad cost, but more importantly increase VDP views, leads, appointments and
sales INCREMENTALLY by using the same strategy and rationale successfully implemented
throughout 100’s clients in every region, nationally, over the past 24 months.
PROPOSAL Sections
1. Market Analysis - Active Facebook Users by Geo
2. Playbook Components - Jump to Section 2
3. Proposed Budget - Jump to Section 3
4. Next Steps - Jump to Section 4
MARKET Analysis
This static snapshot represents the primary geo radius used to identify Active Facebook Users
(AFB) within 50 miles. This is for proposal purposes only. In actual campaign setup, 2 or more
strategic radiuses may be utilized to curate, reach and engage additional AFB shoppers.
Picture of Market Overview
PLAYBOOK Components
Sell More Units With Facebook Inventory, Marketplace & Service Ads-At-Scale
Social Hub Ultimate: Our proprietary All-In-One (AIO) Adtech delivers dynamic one-to-one new and used inventory ads
to low-funnel shoppers. Utilizing Facebook Audience Network’s behavioral data, tracked across
thousands of websites, apps, competitor websites, and even 3rd party endemic sites, i.e.
Autotrader, Cars.com. while on actively using Facebook, Instagram, Messenger, and Marketplace.
Plus our AIO AdTech delivers VIN specific retargeting thru CLIK-2-Facebook-VDPs, giving your
dealership’s social selling strategy the machine-learning intelligence it needs to achieve
incremental sales and service growth.
INCLUDES:
● Pixel Creation-Off-line Event
● Creation-Ad
● Creation-Tag Manager
● Auto Events-Lead Ads to ADF/XML
● Facebook Product Catalog
● Facebook Automotive Catalog
● Marketplace Syndication
● Dynamic New & Used Lead Ads
● Dashboard
● New Vehicle Inventory
● 2 Custom Audiences (CRM)
● Off-line Conversion/Sales
Match-backs
● KPI’s
● Click2MP_VDP
CLIKdata ©2020 Return to Overview
Facebook+ Event with Retargeting:
Our Facebook+ Event Playbook uses broad-audience targeting across Facebook’s properties to
deliver high-impact event ads, driving captive shoppers to chat with our US-based messenger
BDC that immediately engages in meaningful conversations from 7am to 11pm, 7 days a week.
Once the event concludes, the strategy shifts to Retargeting all engagement during the event
with behavior based inventory ads designed to generate VIN specific 1st party leads.
INCLUDES:
● Build Out of Custom Event Page
● High Impact Themed Creative Copy Design
● Management of Event with Ad Optimization Team
● In-house Live BDC
● Appointment Setting, Confirmation, and Follow-up After Appointments
● Appointments Pushed to CRM via ADF/XML with Shared Google Calendar Backup
● Proper Event Handling Sales Training
● KPI with Sales Match-back Report
● Inventory Specific Retargeting to Low-funnel Engagements
CLIKdata ©2020 Return to Overview
Easy Shopper Mobile Wallet Card:
The first ever mobile wallet card for car dealers gives your events a whole new level of tracking,
contactless check-in and shopping. 70% of all consumers use wallet cards. With your very own
Dealership Name Easy Shopper Card you’re perfectly positioned to build and grow a new
automotive shopping channel that keeps your shoppers tethered to your dealership with dynamic
inventory and 2-way notifications right on their phone.
INCLUDES:
● Geo-Fence Notifications
● Quick Links
● VIN Scanning
● Payment Calculator
● KPI Dashboard
● Insights/Analytics
● Digital Event Voucher
● Integrated QR Code
(Optional Upgrade: VIN Specific Vehicle Videos $200 per mo.)
CLIKdata ©2020 Return to Overview
PROPOSED Budget
CLIKdata ©2020 Return to Overview
Program Details Rate Recurring Rate
Facebook+ Event w/ BDC (FBE)
1 per mo $9,997 See Discount Applied Below
$9,997 See Discount Applied Below
Easy Shopper 1 per mo INCLUDED INCLUDED
Easy Shopper Set Up 1 x setup INCLUDED INCLUDED
Social Hub AIO AdTech & Management fee
1 per mo $2,500 See Discount Applied Below
$2,500 See Discount Applied Below
GMB Powertool N/A N/A N/A
GMB Audit/Set Up N/A N/A N/A
Premium 950 Video N/A N/A N/A
Custom N/A N/A N/A
Co-op N/A N/A N/A
Program Subtotal $12,497 $12,497
Playbook Details Ad Budget Recurring Budget
Retargeting w/ FBE 14 Days $500 $500
Social Hub AIA & MP 30 Days $3000 $3,000
Social Hub Service N/A N/A N/A
OTT/CTV N/A N/A N/A
Playbook Subtotal - $3,500 $3,500
Subtotal Per Month $15,997.00 $15,997.00
*Total Discount Per Month First 90 days
-$2,500.00 -$2,500.00
Payable Total Per Store Per Month $13,497.00 $13,497.00
NEXT Steps
Contracting
Upon Proposal approval via email reply you will receive the Marketing Services Agreement (MSA) to execute thru Electronic signature(s). We will need the official DBA or Corp name of the business AND separate accounts payable contact information, Authorized signer(s) information and if you will be paying by electronic bank transfer via QuickBooks (add $10) or Overnight Courier, (Currently Not Accepting CC Payments).
Implementation
Once we have received a signed agreement and payment (or copy of signed check w/ overnight tracking ID) for the First Month Total our Implementation team will contact you with a list of items they will need to get your program launched. Est time (5-14 days)
*Total Discount
The “Total Discount” above is reflective of setup, management and platform fees discounted to gain proof of concept over the first 90-days. All ad spend budgets remain non commissionable. Additional discounts available with 3 or more FBE running in one calendar month.
Thank you for taking the time to review this proposal document
Based on our time together, market research and your goals our team is confident that this
proposal meets all of your company needs. We look forward to our strategic partnership.
Reply to this email “Approved and Accepted” to lock in your pricing and receive the MSA to
begin immediately.
Contact Sales Associate:
Name: Sales Representative
Phone: Sales Rep Phone
Email: Sale Rep Email
CLIKdata ©2020 Return to Overview