BUSINESS ETHICS

BRAC's Microfinance and Social Responsibility Initiatives

The Bribery Scandal at Siemens AG

Better World Books' Socially Responsible Business Model

Living Goods - Developing a Sustainable Business Model to Provide Healthcare Services in Uganda

Gap Inc.'s Ethical Procurement Practices

Corporate Social Responsibility Initiatives at ExxonMobil - The Good, The Bad and The Ugly

Facebook`s Data Privacy Controversies

Environmental Sustainability Initiatives at HCL Infosystems

Dell's Carbon Neutral Claim

Intel's 'World Ahead' Program - The Baramati Project in India

Wal-Mart's Sustainability Initiative - The Packaging Scorecard

Intel Corporation's 'World Ahead Program' in Brazil

Carbon Credits: Promoting Sustainable Development or Trading in Pollution?

Corporate Governance Issues at Satyam Computers

Coca-Cola India`s Corporate Social Responsibility Strategy

The Chinese Tainted Milk Scandal

Kimberly-Clark Corporation: The Environmental Sustainability Challenge

Coca-Cola`s Water Sustainability Initiatives

Sustainable Development Initiatives at BHP Billiton

Australia's Leading Retailer Woolworths' Sustainability Strategy

Sustainability Initiatives at ITC Ltd.

Navman: The Resale Price Maintenance Controversy

DHL's Corporate Social Responsibility Initiatives - The Disaster Management Program

Social Networking Issues and Orkut.com

Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics

Sustainability Management at Nau Inc.

Genetic Engineering: Questions of Ethics and Effectiveness

Monsanto's 'Roundup Ready' Alfalfa Controversy

Celebrity Big Brother 2007' Controversy

Chandigarh Industrial and Tourism Development Corporation Ltd: Integrating Corporate Social Responsibility with Sound Business Sense

Wal-Mart's Sustainability Initiatives

Grameen Danone Foods: A Social Business Enterprise

SC Johnson's CSR Initiatives - Testing the 'Base of the Pyramid' Protocol

BP: Putting Profits Before Safety?

Business Ethics and Governance Issues at HP - The Pretexting Controversy

Honda's Environmentology

Ecomagination' at Work: GE's Sustainability Initiative

The Body Shop: Social Responsibility or Sustained Greenwashing?

1

Corporate Social Responsibility at ONGC Ltd.

IKEA's Environmental Practices: Making Good Business Sense

Exxon Mobil's Riches: Fueling Controversy?

Corporate Philanthropy - Best Practices at Novartis AG

The Le Clemenceau Controversy: Business vs. Safety

Coca-Cola's Business Practices: Facing the Heat in a Few Countries

Ethical Issues at Christie's

Tesco's Corporate Social Responsibility Initiatives

IKEA's Social and Environmental Responsibility Initiatives

Corporate Social Responsibility at HP

Sustainable Development at British Petroleum

Ahold's Sustainability Initiatives

ABB: Providing � Access to Electricity �

Sustainability Management at Philips

The Tata Group: Integrating Social Responsibility with Corporate Strategy

CSR Initiatives at HSBC: Making Good Business Sense

Voxiva's Social Responsibility Initiatives

Cemex's Social Responsibility Initiatives

The Recall of Vioxx

The Exxon Valdez Oil Spill

KFC in India: Ethical Issues

Governance Problems in Citigroup Japan

Halliburton 'Overbilling' Controversy

Greenpeace: Working for a Green and Peaceful Future

Royal Dutch/Shell 'Oil Reserves' Controversy

Snow Brand's Unethical Practices at Japan

Trouble in the 'Magic Kingdom': Governance Problems at Disney

Boeing's Unethical Practices Procter & Gamble vs Unilever: A Case of Corporate Espionage

Governance Issues at the New York Stock Exchange

Sustainable Development at Alcoa

Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives

Nestl � 's Social Irresponsibility in Developing Nations

Dr. Reddy's Foundation for Human and Social Development

Rio Tinto: The Mining Giant Pollutes Indonesia's Environment

The Arun Bajoria - Bombay Dyeing Tussle

The Tug of War over Gesco Corporation

The Fall of Arthur Andersen

Pepsi in Burma (Myanmar): A Globalization Catastrophe

Kraft Food's Fight against Obesity

Wal-Mart: A Case of Employee Discrimination

Coca-Cola & Pepsi Harm India's Ecology

Sexual Harassment at Infosys

Kmart: Forced towards Bankruptcy

Martha Stewart: The Goddess of Domesticity

Reebok: Managing Human Rights Issues Ethically

2

Nike's Labor Practices

The McDonald's 'Beef Fries' Controversy

ITC: The FERA Violation Story

The Johnson & Johnson Tylenol Controversies

Coke: Ethical Issues

The Reality TV Controversies

The BAT-ITC Tussle

The Indian Liquor Industry Prohibition Story

The T-Series story

The Bhopal Gas Tragedy

The Tata Tea - ULFA story

The Napster Controversy

Microsoft Antitrust Case

The Firestone Tire Controversy

BALCO: The Disinvestment Story

Indian Hotels: Ajit Kerkar Controversy

Ban of Tobacco Ads by the Government of India

The Enron Saga

BUSINESS ENVIRONMENT

Indian Animation Industry: Moving Up the Value Chain?

The Ugg Boot Controversy in Australia

Sovereign Wealth Funds: Love and Loathing in the Financial Markets

Multinational Retail Chains & the China Opportunity

Genetically Modified Crops in India: The Bt Brinjal Controversy

The Indian IPO Market in Early 2008

The US Housing Market and the Subprime Mortgage Crisis (B): Impact on the US Economy

The US Housing Market and the Subprime Mortgage Crisis (A)

Troubled Times for The Chinese Toy Industry

Kentucky Fried Chicken: Tackling the Trans Fat Problem

Germany's 'Green Dot' Waste Management System

Pfizer's Intellectual Property Rights Battles in China for Viagra

The Fall of D'Long

Singapore: Past Perfect, Future Tense?

Wind Energy Industry in the US and Canada: A Note on the Regulatory Environment

Bolivia Nationalizes the Oil and Gas Sector

Microsoft EU Antitrust Case

Labor Market Reforms in France and the Job Law 'CPE' - A Lost Opportunity

Gazprom - Naftogaz Ukrainy Dispute: Business Or Politics?

Mercosur - Changing Course?

Google's Problems in China

BUSINESS STRATEGY

Turnaround of Schering-Plough Corporation

Comcast-NBC Universal Joint Venture Deal

Carrefour's Misadventure in Russia

Toyota: The Once-in-a-Century Challenge

3

Sony Corporation - Restructuring Continues, Problems Remain Zipcar: Revolutionizing Car Rentals?

Redbox: Disruptive Innovation in DVD Rentals

Transforming Sanofi-Aventis

Fortis's Acquisition of Wockhardt Hospitals

BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China

Tata Steel's Acquisition of Corus (B)

Orange and T-Mobile Merger in the UK

Afrigator: A Killer Start-up in Africa

Educomp Solutions Limited's Business Model

Maruti Suzuki India Limited - Competitive Strategies of the Market Leader

Standard Chartered's Acquisition of American Express Bank (B)

Emerging Markets Strategy: Nokia Life Tools for Rural Markets

Aldi Inc. - Optimizing Profits in Economic Recession

Standard Chartered Bank's Acquisition of American Express Bank (A)

The Acquisition of ABN AMRO (B)

The Acquisition of ABN AMRO (A)

Bajaj Auto Limited's Business Strategy - From Market Leader to Follower

Maghound: Business Model Innovation in the Magazine Industry?

Pfizer's Acquisition of Wyeth

Anomaly: Not Just another Ad Agency

Craigslist and its Business Model

McDonalds in the United Kingdom

Chrysler in Trouble

Strategic Sale of Satyam Computers

Oracle's Acquisition of Sun Microsystems

Wal-Mart Stores Inc. - Success Strategies in Recessionary Environment

Domino's Pizza - Strategies to Tackle Global Economic Slowdown

Subhiksha: An Indian Retailer in Trouble

Wal-Mart's Foray in Brazil

The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?

Restructuring Citigroup: The Bank in Trouble

Carrefour's Foray in Brazil

The Downfall of Washington Mutual

Speedo: Leading the Swimwear Market

Hulu.com: A New Business Model for Online Video?

Jamie Dimon and the Turnaround of Bank One

Home Depot: On the Road to Becoming Customer-Friendly Again?

Restructuring Woolworths Group Plc. - The Attempt that Failed

Mcdonald`s Corporation - Success Strategies in Recessionary Environment

Acquisition of Axon by HCL Technologies Limited

GM in Trouble

The Delta and Northwest Airlines Merger

Oticon A/S: Spaghetti Organization and Beyond

Hell for Zell: The Bankruptcy of Tribune Company

4

Kongo Gumi: Lessons from the Legendary Family-Owned Business` Longevity and Ultimate Demise

Daimler Smart Fortwo Car in the US

Tata Motors in Trouble

Tata Motors` Acquisition of Jaguar and Land Rover

eBay & Yahoo! in Japan: From Competition to Collaboration

Bajaj Electricals Limited: High Voltage Transformation?

Globalization Strategy of McDonald`s Corporation

Yahoo Auctions in Japan

Turbulent Times for United Airlines

Starbucks: Back to Basics?

Starbucks' Success Story in China

McDonald's in China

Starbucks' Australian Experience

Tesco's Experience in the Middle Kingdom

British Retailer Sainsbury's: On the Road to Recovery

News Corporation`s Acquisition of Dow Jones

Bharti Airtel Limited and the Indian Telecom Sector

Best Buy in China

Mahindra Tractors in the United States

Entry & Expansion Strategy: Tesco in Japan

Aldi: The European Hard Discounter's Strategy in Australia

Realities of Emerging Markets: Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India

MTV Networks: The Arabian Challenge

Baidu: China's Leading Search Engine

Base of the Pyramid Protocol & How the Solae Company Tested it in India

Tesco in the United States

Lidl: The Hard Discounter

IKEA: The Japanese Misadventure and Successful Re-entry

Alibaba: Competing in China & Beyond Blu-Ray and HD-DVD: The End Game

Vodafone Exits Japan

The Carrefour and Tesco Swap Deal

Ratan Tata: Leading the Tata Group into the 21st Century

Moser Baer: Growth through Diversification

eBay in Japan

Carrefour in Taiwan

Dell Inc: Moving Beyond Direct Sales Model

Mylan's Acquisition of Matrix

eBay's Problems in China

JetBlue Airways: Growing Pains?

Yes Bank: Competitive Strategy of a Late Entrant

The Hutchison Essar Acquisition: Vodafone's Foray into an Emerging Market

JC Penney's People Strategy: Setting the Right Climate for Human Resource Development

Las Vegas Sands Corp.: A High-Risk, High-Return Strategy?

Wikipedia's Growth Story

5

Market Leader Strategies: AstraZeneca Defending its Turf

Balanced Scorecard Implementation at Philips

Innovation at Cirque Du Soleil

Prediction Markets: Distilling Collective Wisdom

Motorola in Trouble

Yum! Brands Inc. in China

Hindalco's Acquisition of Novelis

The Success Story of Wal-Mart in Mexico

Alan Mulally's Challenges at Ford Motor Company

Volkswagen's Acquisition of Skoda Auto: A Central European Success Story

Logan: Renault's Low Cost 'World Car'

Yahoo! in China: Local Problems for the Global Internet Giant

The Verizon-MCI Merger

Reorganizing Yahoo!

Wal-Mart and the Indian Retail Sector

Business Transformation at Telef � nica De Espa � a

Corporate Turnaround of Pharmacia & Upjohn

British American Tobacco in South Korea

Dell's Foray into Consumer Electronics

Aldi: A Low-Cost Retail Giant's Distinctive Business Practices

Sanyo's 'Think GAIA' Vision and Turnaround Efforts

BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division

The betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe

Tata Motors and Fiat Auto: Joining Forces

Nintendo Wii: A 'Revolution' in Gaming?

Carrefour's Strategies in China

B&Q's Strategies in China

Whole Foods Market's Growth Strategies and Future Prospects

Embraer: The Brazilian Aircraft Manufacturer's Turnaround and Growth

Tesco's Globalization Strategies and its Success in South Korea

Carrefour's Exit from South Korea

The Parryware-Roca Joint Venture

WorldSpace Satellite Radio: Fading Signals?

Bonnier Group - Sweden's Leading Family Owned Business

Saregama India Ltd.: Striking a Digital Chord

MTV Networks International: Localizing Globally

Coach Inc.: From Staid to Stylish

Jetstar Asia: A Low Cost Airline in Trouble

NBC in Trouble

Reviving CBS - The Leslie Moonves Way

Organizational Transformation at the BBC

Blu-ray and HD DVD: Betamax - VHS 'Format Wars' Redux?

The Break-Up of the RPG-DFI Joint Venture

Samsung Electronics: Success by Design

Restructuring Pantaloon Retail: The 'Future Group' Initiative

6

eBay's Acquisition of Skype - Will the Gamble Work?

Voltas Ltd.: From Turnaround to the 'Big Bang'

Governance and Control at AXA

BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliance

JPMorgan Chase: A Tale of Two Mergers �

Infosys in China

Danfoss: Business Strategy in China �

Jet Airways' Attempted Acquisition of Air Sahara

Indiagames Ltd.: Mobile Games and Beyond �

Toonz Animation India Pvt. Ltd. �

Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market

Sony Ericsson's Mobile Music Strategy

Grasim Industries Ltd. and VSF: Expanding a Commodity Market through Branding and CRM

Vodafone in Trouble

The Transformation of Apple's Business Model

PSA Peugeot Citroen: Strategic Alliances for Competitive Advantage

News Corporation's Digital Dilemma

The Morgan Stanley - Dean Witter Merger

Reviving Manpower Inc.: The Joerres Way

Li Ning: Brand Growth and Excellence in China

Reviving Hindustan Lever Limited

GCMMF's Cooperative Structure

Ford: The 'Way Forward' Restructuring Program

Disney's Acquisition of Pixar

HP-Compaq - A Failed Merger?

Morgan Motor Company: The Car Maker's Journey into the 21st Century

The Grundig Story

The Turnaround of Vivendi Universal

TCL-Thomson Electronics Corporation: A Failed Joint Venture?

Reviving Motorola: The Zander Way

The Turnaround of Srilankan Airlines

The Turnaround of AOL

P&G's Success Story in China

Dell's Problems in China

Sony Corporation: Losing Competitive Advantage �

Lupin Limited: India's Leading Pharma Company

Kodak's Digital Journey

Delphi in Trouble

Ranbaxy's Globalization Strategies and its Foray into the US

Tesco's 'Steering Wheel' Strategy

Wal-Mart Struggles in Japan

Carrefour's Exit from Japan

Utstarcom in China

Sina's Growth Strategies in China

The Reliance Group Saga: Break-Up of the Largest Family-Owned Business in India

Haier: The Chinese Global Competitor

Doing Business the Sustainable Way

7

Hewlett - Packard (HP) I - Community at Kuppam in India: Social Investment through e-Inclusion �

Wal-Mart's Strategies in China

The Adidas - Reebok Merger

D&B's 'Blueprint for Growth' Strategy

Sabre Holdings: The Quest for New Business Models

Nokia's Strategy in India

IKEA's Globalization Strategies and its Foray in China

Jet Airways' Strategy, Operations and Competitive Position

Shanghai Automotive Industrial Corporation's Strategies for Global Expansion

Restructuring Philips

The Indian Pharma Industry under the Product Patent Regime

Holcim's Acquisitions in 2005

Nokia and the Global Mobile Phone Industry

The Fall of MG Rover

Xerox PARC: Innovation without Profit?

Li & Fung: The Global Value Chain Configurator

HSBC's Restructuring in India

The Mittal Steel-ISG Merger - Creating a Steel Behemoth (Part-A)

Kodak in China

Benetton's Diversifications

British Steel - Dutch Royal Hoogovens Merger: An Anglo-Dutch Marriage not Working Out?

The Restructuring of ABB India

The McDonald's Turnaround Story

Home Depot's Strategy under Bob Nardelli

Coca-Cola's Re-entry and Growth Strategies in China

A Note on the US Airline Industry

DHL's Business Strategy in China

The Interbrew - Ambec Merger Story

IBM: From Inventor to Innovator Problems at Delta Airlines

Air Deccan: The First Low Cost Airline in India �

The Acquisition Bid for UFJ Holdings State Bank of India: Competitive Strategies of a Market Leader

Unilever's Strategies in China

ONGC's Growth Strategy

Gillette's Restructuring in India

Ericsson in the New Millennium

Ericsson in China

Reviving Alitalia: Italy's Loss Making Airline

Tata Consultancy Services Limited: The Pioneer in the Indian IT Industry

The Air France - KLM Merger Story

Telstra Corporation: Reorganizing Strategic Business Units

SABMiller vs. Anheuser-Busch: The Takeover Battle for Harbin Brewery

Xerox Corp's Turnaround Strategy

Small Industry Extension Training Institute

Sony-Columbia Pictures: Lessons from a Cross Border Acquisition �

Pepsico's 'Focus' Strategy

8

The Exxon - Mobil Merger Controversy

The Aventis-Sanofi Merger: Role of French Government?

American International Group Inc.

Prudential Financial Inc.

Zurich Financial Services

Sun Life Financial Services

General Insurance Corporation of India

Life Insurance Corporation of India: Future Prospects

Charoen Pokphand: Thailand's Largest Agribusiness Conglomerate

Genting Berhad: The Story of a Malaysian Conglomerate

IBM's Turnaround and its New Business Model

ISB: A Leading Business School in India

Restructuring at Sears Roebuck & Co. (1992-03)

The Turnaround of Indian Bank

Sandy Weill and Citigroup

Rupert Murdoch: The Media Mogul

Revival of Matsushita

Dr. V of Aravind Eye Hospital: A 'Level 5' Leader

Dangdang.com: The Amazon.com of China

Boeing under Phil Condit

AAJ TAK's News Channel's Success Story

Wal-Mart's Cost Leadership Strategy

Restructuring Unilever: The 'Path To Growth' Strategy

Toyota's Globalization Strategies

Innovations at Harley Davidson

Freeserve: The Pioneer in Free ISPs in Europe �

Reengineering & Restructuring at Canon

WebVan: A Disaster on the Web

Omnicom: The World's Largest Advertising Conglomerate

National Dairy Development Board: A Successful Indian Dairy Co-operative Movement

Organizational Transformation at Hughes Electronics Corporation

Germany's Henkel in the Indian FMCG Industry

GE & Honeywell: A Failed Merger

The Concorde Saga

Cisco's Acquisition Strategy

Wal-Mart's German Misadventure

Motorola in China

Canon in India: Restructuring to Survive

Organizational Restructuring at AXA: Adopting (and Dropping) a New Business Model

Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (B)

Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (A)

Saudi British Bank: HSBC's Saudi Arabian Experience

ICFAI Publications

Takeda Chemical Industries Ltd.: Lessons from a Japanese Pharma Major �

Nissan's Turnaround Story

Haier Group's Strategy in the US Market

9

Bharat Sanchar Nigam Ltd.: Ruling the Indian Telecommunication Market

Apple iTunes: Changing the Face of Online Music Retailing Industry

Air Canada: From One Crisis to Another

Restructuring P&G

Gateway: Implementing Innovative Strategies in the IT Industry

Dell Spells Success in China

BMW Going on the Offensive Reviving Yahoo! - Strategies that Turned Around the Leading Internet Portal

Restructuring Sony

Pepsi's Entry into India: A Lesson in Globalization

Bertlesmann: Before, during and after Middelhoff

BMW's Innovation Strategies

RyanAir: The 'Southwest' of European Airlines

Starbucks' International Operations

EasyJet: The 'Easy' Way to Succeed

Kmart: Fall of a Retailing Giant

Reviving Khadi in India

Vivendi Universal: In a Strategic Flux

Timex in India

Jollibee: Fast-Food, the Filipino Way

FoodWorld: Pioneering Organized Food Retailing in India

Fiat Auto: The Italian Giant in Trouble

DoCoMo: The Japanese Wireless Telecom Leader

Avis: Still Trying Harder!

AOL Time Warner: A Merger Gone Wrong

Airbus: From Challenger to Leader

JetBlue Airlines' Success Story

McDonald's: No Longer the Great American Meal �

Westside: The Indian Retailing Success Story

Linux Gaining Ground

Branded Gold Jewellery in India

ITC's Diversification Strategy

Advanced Micro Devices: Life beyond Intel

The MTV - Channel [V] Rivalry in India

The Kodak - Fuji Rivalry

Archies: The Way Indians Greet

Cartoon Network: The Indian Experience

The Fall of Daewoo Motors

The NIIT Story

The Resurgence of Radio in India

Reviving Iridium

Electric Car Reva

The Maruti - Suzuki Conflict

The TVS-Suzuki Break-Up �

The HP-Compaq Merger

Flooding the Indian Motorcycle Market

Yahoo! in Trouble

DS Group's Entry into Food and Beverages Sector

Leaving India: The Peugeot Story

10

The Jet Airways Story

Hindustan Motors' Struggle for Survival

Fiat's Indian Journey

Air India: The Virgin Airways Saga

Modern Foods: Disinvestment and After

The Tamilnad Mercantile Bank Story

Hindustan Times vs The Times of India

The Hotel Corporation of India Story

Rethinking Domino's Expansion Plans

Dr. Reddy's New Corporate Identity

Doordarshan's Problems

Onjus: Squeezed Out

Rediff: Will it Survive the Dotcom Bust?

Daimler-Chrysler Merger: A Cultural Mismatch?

The Escorts - Yamaha Motors Break-Up �

Balaji Telefilms: A Success Story

The LML - Piaggio Break-Up

Crossroads: Retailing Lessons

The Failure of Zee's Sawaal Dus Crore Ka

Kinetic Honda: The Break-Up

The Story of the Cellular Phone Brand Orange

The Takeover of Raasi Cements by India Cements

Low Cost PCs

Videocon: Going Global

Marico: Launching Kaya Skin Clinic

Google in 2005: Innovating to Stay Ahead Microsoft in 2005

Wipro in 2005: Vivek Paul's Resignation & Beyond

Wal-Mart in 2005: Managing Globalization

Hidesign: Aiming High

The eBay Economy in 2005

Ispat International: Consolidating European Operations

Hennes & Mauritz in 2005: Managing Global Expansion

AT&T in 2005: Merging with SBC

GE in India

POSCO in India

Mikhail Khodorkovsky's Indictment and Beyond

Balrampur Chini Mills: Moving into Branded Sugar

The Walt Disney Company: An Uncertain New Millennium (C)

The Walt Disney Company: Looking for Growth (B)

The Walt Disney Company: The Early Years

Swarovski's Crystals

Evangelism: New Age Marketing

Haier in 2005

Matsushita's Turnaround

Pfizer in 2005

Cisco Systems in 2005

Apple in 2005: Moving into the Mainstream?

Summer-izing Home Truths?

Sony Corporation in 2004: Managing a Global Corporation

11

Mahindra and Mahindra: Developing Competencies for Going Global in 2005

Bill Gates, Steve Ballmer and the Management of Microsoft

Microsoft in 2004: Shaping a New Image

Wal-Mart in 2005

Wal-Mart in 2004: Creating a New Image

IBM in 2004: The Linux Option

Samsung Electronics in 2004

Microsoft in 2004: Grappling with New Challenges �

The New IBM in 2004 Sun Microsystems in the Twilight Zone

Procter & Gamble in 2004: Managing Product Innovation

Motorola in 2004: Zander's Challenge

Nestl � in 2004

News Corp in 2004: The DirecTV Acquisition and Beyond

Dresdner Bank: Incorporating Risk into Corporate Strategy

Cisco's Turnaround

PSA Peugeot Citroen SA: Integrating Risk into Corporate Strategy

Adidas-Salomon: Incorporating Risk into Corporate Strategy

eBay in 2003

Agilent Technologies: Incorporating Risk into Corporate Strategy

Yahoo Under Terry Semel: Towards a New Revenue Model

Wal-Mart in 2003: The World's Largest Company

Li & Fung in 2003: Managing Globalisation

The Making of Sony PlayStation

Reuters in 2003

AMD Taking on Intel

AMD Opteron

TESCO in 2003

Dreamworks SKG in 2003

Transmeta's Crusoe

Intel's Centrino

Intel's Itanium2

Intel in 2003

Waste Management Inc.

The Hindu: 125 Years in the Media Industry

From Philip Morris to Altria

News Corp: Making of a Global Media Business �

Lehman Brothers: Managing a Global Investment Bank �

Maruti Udyog in 2003

Coca-Cola India in 2003

Kohlberg, Kravis, Roberts & Co in 2003

Telefonica: Managing Global Operations

Qualcomm in 2003

McDonald's: Cantalupo's Challenge IKEA: Managing Global Expansion

Linux vs Windows

Apple Computer: Evolution of Product Line

Cemex: Mexico's Global Giant

Starbucks: Evolution of a Global Brand

12

FedEx: Competitive Advantage through IT

Procter & Gamble: Organization 2005 & Beyond

Microsoft's Xbox: Taking on Sony Playstation

American Express: Integrating Risk into Corporate Strategy

Business Model Innovation at Dell

Standard Chartered: Integrating Risk into Corporate Strategy

Business School Surveys in India-2003

Bank of Scotia: Integrating Risk into Corporate Strategy

Southwest Airlines in 2003

Toyota Motor Corporation in 2003

Apple Computer in 2004: Gearing up for Online Music

Reuters in 2004: Fast Forward and Beyond

KKR in 2004: Looking for the Second Act �

Intel in 2004: Looking for Growth Strategies

Business Model Innovation at Housing Development Finance Corporation

Titan

Infosys Technologies: Building a World Class Organization

Wipro: Value Driven Leadership

Unilever India in 2004 - In Search of a Growth Strategy �

Nokia in 2004: Losing the Grip

Nokia: Integrating Risk into Corporate Strategy Nokia: From N-Gage to QD

The 3G Mobile Phone Industry in 2004

Tata Motors in 2004: Going Global

The Birla Family Crisis

The Rise and Fall of US-64 Case

Ranbaxy Laboratories: India's First Multinational

Unilever in India: Beyond Project Millennium

Tata Tetley: Managing the Tetley Acquisition �

Infosys Technologies: Expensing Stock Options

Comcast in 2004

Toyota in 2004: Managing Innovation in the New Millennium �

ICWAI in 2004: Grappling with New Challenges

HP's Compaq Acquisition (D)

HP's Compaq Acquisition (C)

HP's Compaq Acquisition (B)

HP's Compaq Acquisition (A)

Steven Spielberg & DreamWorks

Sony: Transformation 60 & Beyond

eBay Under Meg Whitman

Wal-Mart in China

Prada: The IPO Dilemma �

Wal-Mart in 2005 - Managing Globalization

Hidesign - Aiming High

The ebay Economy in 2005

Ispat International - Consolidating European Operations

Hennes & Mauritz in 2005 - Managing Global Expansion

AT&T in 2005 - Merging With SBC

GE in India

13

POSCO in India

The Turnaround of Caribbean Ispat Ltd. (CIL)

Mikhail Khodorkovsky's Indictment and Beyond

Balrampur Chini Mills - Moving into Branded Sugar

The Walt Disney Company - An Uncertain New Millennium (C)

The Walt Disney Company - Looking For Growth (B)

The Walt Disney Company - The Early Years

Swarovski's Crystals

Evangelism - New Age Marketing

Haier in 2005

Matsushita's Turnaround

Pfizer in 2005

Balrampur Chini Mills

Cisco Systems in 2005

Summer-izing Home Truths?

P&G in 2005

Gucci in 2004

NDDB in 2004: Beyond Operation Flood

Mittal Steel: Consolidating US Operations

The Turnaround of Ispat Imexsa

Ispat - Sidbec: Entering North America

The Turnaround of Ispat Karmet

News Corp in 2005: Consolidating the DirecTV Acquisition

AMD in 2005: Coming out of Intel's Shadow

CORPORATE GOVERNANCE

Corporate Governance at Bayerische Motoren Werk

Corporate Governance at Wal-Mart

Corporate Governance at Unilever

Corporate Governance at Tesco

Corporate Governance at Adidas-Salomon

Corporate Governance at Royal Bank of Canada

Corporate Governance at Albertson's

Corporate Governance at Merril Lynch

Corporate Governance at General Electric

Corporate Governance at Citigroup

Corporate Governance at Merck

Boeing's Corporate Governance Crisis

Walt Disney's Corporate Governance Crisis

Corporate Governance Issues at Refco Inc.

Corporate Governance at Ahold

Governance Problems at Morgan Stanley

Sinopec Corporation of China - Setting Standards in Corporate Governance

Alacrity Housing - Ethics First

Corporate Governance At Infosys

ECONOMICS

Intel Corporation: European Union Antitrust Case

Immigration and the US Economy

14

The Soviet Economy

The Russian Economy in the Post-Soviet Era

The Nordic Economic Model

The Indian Rupee-US Dollar Exchange Rate: The Economic Impact of a Strengthening Currency

Macau: The Future Entertainment Capital of the World?

The Economic Consequences of Population Aging

The Softwood Lumber Dispute Between Canada and The United States

Should Energy be Subsidized?

The Indian Economy: Dealing with Inflation

The US-China Exchange Rate Stand-Off

The South African Economy: Coping with the Legacy of Apartheid

The European Union and Immigration from New Member Countries

Privatization of Delhi & Mumbai Airports - A Bumpy Take Off

Ranbaxy's Patent Litigations in the United States �

The Bangalore Brand

The Chaebols of South Korea

The Rise and Fall of The 'Keiretsus' in Japan

Development of Women and Children in Rural Areas (DWCRA)- A Microfinance Success Story in Andhra Pradesh

The Russian Oil Giant Yukos - When Business and Politics Collide

The US Steel Industry in 2004 - Still in Need of Protection?

Indian Railways at the Crossroads

Fiscal Policy in India and Canada Economic Integration Economic Crisis in India Southeast Asia & Argentina

Business Cycle - The US and the Japanese Experience

China in 2005 - The Yuan Revaluation and Beyond

ITC - Rural Transformation through Technology

Thailand in 2004

Ireland in 2005

Taiwan in 2005

The Chinese Yuan: The Revaluation Dilemma

Indonesia in 2004

Cochin International Airport Limited A Case of Public - Private Partnership (C)

Cochin International Airport Limited A Case of Public - Private Partnership (B)

Cochin International Airport Limited A Case of Public - Private Partnership (A)

Australia in 2005

The Global Car Industry in 2004

Lev Leviev vs De Beers

Enterprise Risk Management

Enterprise Risk management at General Motors

Enterprise Risk Management at DBS Group

Enterprise Risk Management at Statoil

Enterprise Risk Management at Credit Suisse

Enterprise Risk Management at ABN AMRO

Enterprise Risk Management at Lloyds TSB

15

Enterprise Risk Management at BNP Paribas

Enterprise Risk Management at Honeywell Intl

Enterprise Risk Management at Microsoft

Enterprise Risk Management at Commerzbank

Enterprise Risk Management at Royal Bank of Canada

Enterprise Risk Management at Lehman Brothers

Enterprise Risk Management at Barrick

Enterprise Risk Management at Cisco

Enterprise Risk Management at ING Group

Enterprise Risk Management at Siemens

Enterprise Risk Management at Posco

Enterprise Risk Management at Polaris

Enterprise Risk Management at Digital Globalsoft

Enterprise Risk Management at GTL

Enterprise Risk Management at Infosys

Enterprise Risk Management at Toyota

Enterprise Risk Management at DELL Computer

Enterprise Risk Management at Rolls Royce

Enterprise Risk Management at Ford

Enterprise Risk Management at Boeing

Enterprise Risk Management in Wipro's Software Services Division

FINANCE

The Collapse of Amaranth Advisors

Tata Motors - Speed Breakers Galore

UBS and the Subprime Mortgage Crisis

Eko India's Financial Inclusion Initiative

A Comparison of Risk and Return Between BSE Sensex and Bank Fixed Deposits

Analyzing the Risk Weighted Performance of Equity Mutual Funds

A Note on Investment in Bonds - Calculation of YTM

Investment Management at Harvard Management Company

The 'Bernard Madoff' Financial Scam

Withdrawal of Credit Cover to the UK Retail Industry: A Case on Credit Crisis

The Fall of Bear Stearns

The Soci � t � G � n � rale Fiasco - Lessons in Risk Management

The Collapse of Lehman Brothers

Tata Motors - Financing the Acquisition of Jaguar and Land Rover

Tata Steel's Acquisition of Corus

A Note on Adjustable Rate and Fixed Rate Mortgage Plans in the US

ICICI Bank's � Get up to 100% Cash Back � Offer

Grameen Bank of Bangladesh - The Grameen General Credit System

Royal Ahold NV - The US Foodservice Accounting Fraud

SBI's Microfinance Initiatives

The Microfinance Industry in India

ICICI Bank - Innovations in Microfinance

The Fall of United Western Bank

16

The Lucent Accounting Scandal

The Rise and Fall of Global Trust Bank

The Google IPO

Securities and Exchange Board of India - Role as a Regulator

Tisco - The EVA Journey

Godrej Consumer Products Limited - Implementing EVA

Daiwa Bank - Lessons in Risk Management

Allied Irish Banks - The Currency Derivatives Fiasco

Valuing Sify's Acquisition of Indiaworld

The Polaris - Orbitech Merger

Sumitomo Corporation of Japan - The Commodity Derivatives Fiasco

Parmalat - The Fall of a Dairy Giant

MRPL & RPL - Analyzing Risk and Returns

Derivatives Trading in India

The Fall of Barings Bank

Takeover Tussle - Grasim vs. L&T

Bangladesh Grameen Bank - Pioneers in Microfinance

The WorldCom Accounting Scandal

Co-operative Bank Scams in India

Essar Steel - Defaulting on Debt Repayment

The Indian Housing Finance Industry At Crossroads

Buyback of Shares and MNCs

Reliance Petroleum TOCD Issue (B)

Reliance Petroleum TOCD Issue (A)

Modi Rubber Vs the Financial Institutions

The Case of insider trading (HLL-BBLIL Merger)

The Gucci - LVMH Battle

Film Insurance & Financing in India

Arvind Mills' Restructuring Plan

Coimbatore Bypass Road Project

The Anubhav Plantations Scam

The CRB Scam

The JVG Scandal

The Ketan Parekh Scam

The ITC Classic Story

The GTB - UTI Bank Merger

The US-64 Controversy

Life Insurance Corporation's Future Prospects

The Leveraged Buy Out Deal of Tata & Tetley

Market Risk Management at JP Morgan Chase

Market Risk Management at ABN AMRO

Credit Risk Management at ABN AMRO

Financial Risk Management at Hersheys

Financial Risk Management at ConAgra Foods

Financial Risk Management at Visteon Corporation

Financial Risk Management at Mitsubishi corporation

Financial Risk Management at Eli Lilly and Company

Financial Risk Management at UBS

Financial Risk Management in Duke Energy

17

Financial Risk Management at American Electric Power

Financial Risk Management at Toyota

Microsoft's Dividend Policy

Intel : Managing Working Capital

Unilever in India - Managing Working Capital

Maruti Udyog's Accounting Policies

Infosys' Accounting Policies

Wipro's Accounting Policies

Hero Honda's Dividend Policy

Financial management at Bajaj Auto

Credit Risk Management at JP Morgan Chase

Reliance Industries - Stock buyback

Goldman Sachs in 2004

HRM

Sony Corporation - Future Tense?

Employee Motivation and Retention Strategies at Microsoft Corporation

Recruitment and Training at JetBlue Airways

Microsoft Corporation - Best Practices in Human Resource Management

Edwards Lifesciences' Talent Management Practices: Creating a Competitive Advantage

Performance Appraisal and Review at the Zoological Society of San Diego

Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly

Microsoft India's HR Practices

Axis Bank: The Succession Planning Fiasco

Employer Branding at McDonald's: Redefining McJobs

Project Parivartan: State Bank of India's Internal Communication Initiative

NetApp's Corporate Culture and HR Practices

Nike's 'Sports Knowledge Underground' E-learning Initiative

HR Problems at Jet Airways: Coping with Turbulent Times in the Indian Aviation Industry

Four Seasons Hotels Inc.`s HR Practices: Fostering a Strong Customer Service Culture

Flexibility in the Workplace & Discrimination by Association: Sharon Coleman Vs Attridge Law Pentagon's New Personnel System: Coping with the Challenges of Human Capital

Management Lessons from Spain's Euro 2008 Football Championship Triumph

Compensation Management at Tata Consultancy Services Ltd.: Coping with Turbulent Times in the Indian IT Industry

YES BANK: Human Capital Initiatives of a Startup in the Indian Banking Industry

Designing a Training Program: A Training Manager's Dilemma

Collective Bargaining: The General Motors-United Auto Workers Deal

The Julie Roehm Saga at Wal-Mart Stores, Inc.

Occupational Stress: A Junior Manager's Predicament

Success at What Cost? - A Case Study in Managerial Ethics & Compliance

Eli Lilly: Managing Workplace Diversity and Coping with the Accusations of Racial Discrimination

Labor Unrest at Honda Motorcycle & Scooter India (Private) Limited

18

Cirque Du Soleil's Human Resource Management Practices

Enhancing the Credibility of the Training Function: Involving Line Managers in Sales Training

Some HR Dilemmas in Information Technology and Business Process Outsourcing Firms

Ritz-Carlton's Human Resource Management Practices and Work Culture: The Foundation of an Exceptional Service Organization

Workforce Diversity at Nordstrom

The Chappell Way (B): A Case Study in Teambuilding and Group Dynamics

The Chappell Way (A): A Case Study in Team Building and Group Dynamics

Human Capital Development: The Harley-Davidson Way

Employees First, Customers Second': Wegmans' Work Culture

People Matters in Sales Force Management

Remaking JC Penney's Organizational Culture

Best Buy's 'Results Only Work Environment': Changing the Productivity Paradigm?

Genentech's Work Culture and Practices

Human Resource Management - Best Practices in Infosys Technologies

Diversity and Talent Management Practices at IBM

IR Problems at Toyota Kirloskar Motor Private Limited

Leadership Training and Development at the BBC

Whole Foods Market's Unique Work Culture and Practices

SABMiller's Human Capital Proposition - Institutionalizing a Performance Culture

IG Metall - A Trade Union in Crisis?

Promoting Diversity - The American Express Way

Pixar's 'Incredible' Culture

Innovation at Whirlpool - Creating a New Competency

Diversity Training At Toys � R � Us, Inc

Disney - Succession Problems In The Magic Kingdom

Discrimination Cases at Boeing

GM's Pension Fund Problems

Valero Energy's HR Practices and Culture

EVA and Compensation Management System at Tata Consultancy Services

Racial Discrimination at FedEx Corporation

Human Resource Management Practices at The National Thermal Power Corporation (NTPC) in India

Training and Development - The GE Way

Managing Attrition in the Indian Information Technology Industry

Organization Culture at Goldman Sachs

Cisco's Organization Culture

Starbucks' Human Resource Management Policies and the Growth Challenge

Employee Training and Development at Motorola

Ikea's Innovative Human Resource Management Practices and Work Culture

Training and Development at Godrej

19

Human Resource Management - Best Practices at Marriott International

Home Depot's Cultural Evolution - A comparison of the Company's Culture Under ITS Founders and BOB Nardelli

Volvo's HR Practices - Focus on Job Enrichment

Southwest Airlines Act II - An Airline in Trouble?

Semco - A 'Maverick' Organization

Political Advertising - The 'India Shining' Campaign

HR Problems in Hyundai Motor Co.

Succession Planning at Ranbaxy - Family Drama, Corporate Style

Succession Planning at GE

HR Restructuring at Lucent Technologies

Improve Performance Through Change Management

Employee Participation, Organization Structure and Decision Making

Leadership the Right Approach

The Right Way to be an effective Leader

Needs Drive Performance

Employee Satisfaction - An Outcome of Motivated Workforce

Organizational Culture - The Recipe for Success

Compensation Management

Performance Appraisal Management

Quality of Worklife

Recruitment and Selection

Retaining Employees

Managing Cultural Change at P & G

Google's Organizational Culture

Innovations at Wipro

SRC Holdings - The 'Open Book' Management Culture

Fannie Mae's Human Resource Management Policies

The Good and Bad of Wal-Mart's Culture

Nucor Corp's Organizational Culture

Microsoft People Problems Human Resource Management - Best Practices at the FedEx Corporation

Reorganizing ABB - From Matrix to Consumer - Centric Organization Structure (B)

Reorganizing ABB - From Matrix to Consumer - Centric Organization Structure (A)

Human Resources Accounting in Infosys

Training Employees of IBM Through e-Learning

ESOPs - A Tool for Employee Retention

Human Resource Management System Reforms at Matsushita

The Taj People Philosophy and Star System

Pink Slip Parties - A New Human Resource Buzzword

Johnson and Johnson's Health and Wellness Program

The Fall of Arthur Andersen - Organizational Culture Issues

Nokia - Fostering Innovation 3M's Organizational Culture Southwest Airlines' Organizational Culture

The CEO Compensation Controversy

The Corporate Glass Ceiling

Flexible Work Options

20

Personal Appearances - The Changing HR Norms

Employee Downsizing

Xerox - People Problems

Recruiting - The Cisco Way

Netscape's Work Culture

HP at Cultural Crossroads

Microsoft - Discrimination at the Workplace

Wipro's PCMM - Level 5 Certification

Reorganizing HP

Change Management @ ICICI

The State Bank of India VRS

Indian Airline's HR Problems

The Indian Call Center Journey

Philips India - Labor Problems at Salt Lake

HR Restructuring - The Coca Cola & Dabur Way

SAIL's Voluntary Retirement Scheme

Bata India's HR Problems

Wal-Mart: Shaping the Organizational Culture

Wal-Mart in 2004 - Managing Succession Planning

Reliance Industries - The Dispute between Mukesh and Anil Ambani (Part A)

Merrill Lynch in 2004 - Restructuring and Beyond

Unilever in India - Managing Human Resources

Nokia: Shaping The Organizational Culture

Intel: Shaping The Organizational Culture

Human Resources Management at Wipro

British Airways - Leadership and Change

Managing Change at United Parcel Service (UPS)

Marriott International - HR Practices

INNOVATION

Innovations in the Biotech and Pharma Industries in India

Travel and Tourism in India - Focus on Innovation and Customer

India - A Global Manufacturing HUB

Software and IT Services in India

E-Governance in India

Innovations in Education and Training Sector in India

Innovations in the Banking Industry in India

Innovations in the Music and Entertainment Industry in India

Innovations in Home Building and Home Decor Industries in India

Innovations in the Healthcare Services Industry in India

INSURANCE

AIG's E-Business Risk Insurance Solutions

Viability of Providing Insurance Cover For Intangible Assets in India

Customer Service and Organization Structure in the Insurance Industry

Insurance Industry - Repercussions of Unplanned Mergers and Acquisitions The Need for Changing Organization Design and Structure

The Need for Business Intelligence in Insurance Organizations

21

The Importance of HR Planning in an Insurance Organization

Role of Information Technology in Organization Design and Structure

Outsourcing of Underwriting Activities in Insurance - Advantages and Disadvantages

Information System Planning in Insurance Organizations

Global Expansion of the Insurance Business - is it Lucrative

Continuous Online Auditing - Benefits to Insurance Organizations

Call Centers and Customer Relationship Management in Insurance Organizations

Bancassurance - A Business Option

Balanced Scorecard - A Performance Support System

US Insurers Looking Towards Indian Insurance Market

The Art of Selling Insurance Products

Technology a Means for Improving Customer Service Serving Rural Markets a Necessity For Indian Insurers

Sales Personnel and their Training - The Tool to Get Competitive Advantage Rebating in Insurance - Boon or Bane

Need for Training Sales Personnel in Insurance Organizations Marketing Information Systems in Insurance Companies

Is Honeymoon Over for Insurers in India

Innovative Products The Key to Success in the Indian Insurance Market

HR Challenges in the Insurance Industry

High Claims and Controlled Tariff Structure in Motor Insurance in India

Employee Involvement Total Quality Management in Insurance Companies

Email an Effective Communication Tool for Insurers

Effectiveness of Symbols and Ideas in Advertising Insurance Products

Customization of Insurance Products - A Tool For Gaining Competitive Advantage

Change Programs and their Implementation

When Insurance Against Perils Becomes Perilous

Tug of War for Liability Claims

Reinsurance in India

Rate Making in Insurance

Premium Rebates to Policy Holders - Are They Ethical

Marketing Strategies in the Indian Insurance Market

Market Research in Insurance

Liability Insurance - Personal Injury Claims

Liability Claims Cost of Non Response

IRDA and the Changing Tariff Structure for Motor Vehicle Insurance in India Intermediaries in the Insurance Market Insuring Hitherto Uncovered Losses - Cyberinsurance How Attractive is Asian Insurance Market

Factors Influencing Automobile Underwriting

Assessing Loss to a Property and Claims Adjustment Process

Claim Adjusters and Workers Compensation Claims

Changing Trends in Commercial Vehicles Insurance in India

22

Call Center Operations in Insurance

Assessing Losses Caused By Vandalism

Claims for loss to property - genuine or fraudulent

Assessing Loss Due to Theft

IT AND SYSTEMS

Solution Exchange: Knowledge Management Initiative at UNDP

Knowledge Management Initiatives at IBM

District of Columbia: Harnessing the Power of Information and Communication Technology to Enable Good Governance

Cirque du Soleil's Information Technology Initiatives

ERP Implementation Failure at Hershey Foods Corporation

Mckinsey's Knowledge Management Practices

Managing Information Resources: Ensuring Data Security

The Fall of PartyGaming

Infosys' Knowledge Management Initiatives

Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the World

Knowledge Management Initiatives at TCS

e-Learning Initiatives at Motorola

Information Technology Outsourcing at BBC

CRM Implementation Failure at Cigna Corporation

GM's E-Business Strategy

Knowledge Management Practices at Toyota Motors

JP Morgan Chase-IBM - The Outsourcing Journey

IT Outsourcing - The GM Way

ERP Implementation Failure at HP

IBM's ECRM Initiatives

Knowledge Sharing Initiatives at the World Bank - Creating a Knowledge Bank Charles Schwab Customer Focused E-Business Strategy

Bumrungrad's Hospital 2000 Information System

PayPal.com's Business Model

University of Phoenix - #1 Provider of Online Education

Merrill Lynch's IT Initiatives

Mahindra & Mahindra's E- Business Initiatives

Knowledge Management @Tata Steel

Marriott's Customer - Focused E- Business Strategy

Adobe - The World's No. 1 e-Document Company

DOW Chemicals' Customer Centric E-Business Strategy

CorDECT Innovating for a Telecom Revolution

Knowledge Management @ Xerox Corp

Michigan.gov - The Leading Integrated E - Government Portal

Microsoft's Tablet PC - Reinventing Mobile Computing

CARD - An E - Government initiative in Andhra Pradesh (India)

23

The e - Seva Project - Providing G2C Services in Andhra Pradesh (India)

Knowledge Management Initiatives at British Petroleum

Tesco.com - A Rare Profitable Dotcom

Fabmart's e - Tailing Model

ITC's e-Choupal: Taking E-Business to Farmers

Gyandoot - An E-Government Initiative in India

The eCitizen Portal - Integrating Government Services Online in Singapore

Executing E-Business Strategies - The GE Way

Google.com - The World's Number One Internet Search Engine

Instinet - The First Electronic Communication Network

BEA Weblogic - Personalizing the world wide web

FedEx - The E-procurement Journey

eBay - Staying Online - Always The DoubleClick Controversy

NASDAQ's Securing Security Transaction

Dell.com's Managing the Electronic Supply Chain Effectively

Plastic Money - The Indian Experience

CRM/KM initiatives at 3M

Mercedes Benz's e-Biz Solution: The Factory Delivery Reservation System.

SciQuest.com's B2B e-marketplace

Charles Schwab - Expanding Online Trading Applications

Dotcom Marketing in India

ERP Implementation at BPCL

Xerox PeopleNet - Creating IT - HR Synergies

The Indian Internet Banking Journey

Ford's e-Business Strategy

Cisco Systems - The Supply Chain Story

LEADERSHIP N ENTREPRENEURSHIP

The 'Fred Factor': The Saga of a Turnaround Specialist

Parquesoft - A Unique Social Entrepreneurship Initiative

Fostering Innovation in the Public Sector: Vivek Kundra@US Government

MS Oberoi and His Legacy

Bigmouthmedia and Steve Leach: Managing Growth and Continuity Bigmouthmedia & Steve Leach: Managing a Winning Team Jamie Dimon: The Turnaround Specialist

The Rise and Fall of Ramalinga Raju Leadership - The Indra Nooyi Way

Trevor Field and the PlayPumps of Africa

Katrina Markoff & Vosges Haut-Chocolat

Catherine Arfi & Aromababy: Creating an Australian Brand and Taking it Global

James Dyson: The Engineer Entrepreneur Azim Hasham Premji's Value-Based Leadership

CEO as Change Agent

Zhang Yin - China's Leading Woman Entrepreneur

Case Studies on a Few Women Microentrepreneurs

Sourav Ganguly (B): The Second Coming

24

Sourav Ganguly (A): A Case Study in Leadership

James McNerney and 3M: Making a Good Company Better?

Mark Constantine: The Willy Wonka of the Beauty Industry

Social Entrepreneurship - The Alicia Polak Way

Harold Burson and Burson-Marsteller

HP's Strategy and Operations under Carly Fiorina and Mark Hurd

Michael Jackson - The Rise and Fall of The King of Pop

Jack Welch and Jeffrey Immelt - Continuity and Change in Strategy, Style and Culture at GE

Scott Mcnealy and Sun Microsystems

Ping Fu - Inspiring Entrepreneurship

Kerry Packer - Australia's Richest Media Baron

Terry Leahy -Europe's Most Admired Leader

Andrea Jung and the Turnaround of Avon Products Isaac Tigrett - A Maverick Entrepreneur Giorgio Armani - The Businessman, the Designer and the Brand

Biocon - Kiran Mazumdar Shaw's Entrepreneurial Dream

Lok Satta - A Movement for Democratic Reforms in India

Sumantra Ghoshal - A Visionary Management Guru

Self Employed Women's Association (SEWA) - Empowering Women in India

Mumbai's Dabbawalas - An Entrepreneurial Success Story

Warren Buffett - The Investment Guru

Carly Fiorina - The Change Leader

Henry Ford - A Great Innovator

Meg Whitman - The Driving Force Behind eBay

Frederick W. Smith - The Entrepreneur who Created an Industry

Sam Walton - Entrepreneur of the Century

Richard Branson - Herb Kelleher - Leader Extraordinaire

Carlos Ghosn - The Turnaround Specialist

Larry Ellison - The Source of Oracle's Wisdom

Steve Jobs - The Silicon Valley Pioneer

Steve Case - The Story of AOL's Architect

John Chambers - Cisco's Driving Force

The Rise and Fall of Vivendi Universal 's Jean Marie Messier

Leadership the Bill Gates Way

Women and Entrepreneurship

Shahnaz Hussain - A Successful Indian Woman Entrepreneur

Dhirubhai Ambani and Reliance

Ekta Kapoor - The Queen of Indian Soaps

The Saga of Lee Iacocca - From Ford To Chrysler

Lijjat Papad - Woman & Entrepreneurship

Louis V Gerstner - The Man Who Turned IBM Around

Oprah Winfrey - The Story of an Entrepreneur

Akio Morita - The Man Who Made Sony

Michael Dell - The Man Behind DELL

Narayan Murthy and Infosys

25

GE And Jack Welch

The Ramoji Group

MARKETING

Volkswagen's Marketing Strategy in India

Amazon.com: Customer Service Champion Tourism Kamloops

Canadian Club: Repositioning a Dormant Brand

Selling Insurance Products in India: The Commission versus Fee Debate Burger King's 'Whopper Freakout' Marketing Campaign i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India Indian Premier League's Operating Model - Marketing Cricket to the World

Apple � s App Store: Strengthening the iPhone � s Competitive Position

Promoting 'Paranormal Activity'

Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown Burger King's 'Subservient Chicken' Marketing Campaign

Kraft Foods � Mobile Marketing Strategy

Idea Cellular`s Advertising and Promotion Strategies

Maruti Suzuki`s Advertising Strategies

Marketing Pristiq: The Advertising Challenge

Coca-Cola "Open Happiness" Campaign

Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign

Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product

Tata Sky's Marketing Strategies

Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign

Woot.Com - Selling to Geeks

Hershey: Going through a Sweet Recession

Trader Joe's: A Unique Customer Experience

Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign

Hero Honda's Rural Marketing Initiatives in India

American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment IBM Corporation: Targeting the LGBT Segment

Amylin Pharmaceuticals, Inc.'s Sales Force Strategy

McDonald's Advertising Strategy - The 'Lost Ring' Campaign L'Or � al in China

Marketing Ghajini: Bollywood's Biggest Blockbuster

Catch-22 for Kellogg's?

Barack Obama's Integrated Marketing Communications Strategy

Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage

Complan Vs Horlicks: Comparative Advertising and the Question of Ethics

Rolls-Royce: A Manufacturer at Your Service

Zappos.Com: Focus on Customer Service

iRobot's Roomba: Bringing Robots into Homes

Google and its TV Ads Program

Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US

26

Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture

UGG Boots: Australian Generic Product to Global Luxury Brand Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?

Improving Sales Force Effectiveness: Bayer's Experiment with New Technology

Exubera Fiasco: What Went Wrong?

Kleenex: The Saga of a Super Brand

Destination Marketing: Tourism Australia's Controversial Campaign

Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?

Qube: Market Development for Digital Cinema

Public Relations at Microsoft

The Computer is Personal Again': A Global Integrated Marketing Communications Campaign

Coaching A Sales Team

Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy

Perfetti Van Melle: Marketing Mentos in India

Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand

Nokia Corporation: Reversing the Decline in Brand Value

Pricing it Right: Three Caselets in Pricing

Treading on that Fine Line?: Caselets in Marketing Ethics

Launching iPhone: Apple's Entry into the Mobile Phone Market

What's in a Name? Lessons from Three Rebranding Exercises in India

UTI Bank to AXIS Bank: A Corporate Rebranding Exercise

Crisis Management: Dealing with a Product Crisis Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Or � al

Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism

Apple iPod's Promotional and Positioning Strategies

Tourism Malaysia: Creating 'Brand Malaysia'

Tata Indica V2 Xeta: Competing in the Indian Small Car Market

Merck's New Product Development and Launch Strategy for Januvia

Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India

Marketing Strategies of Harley-Davidson

Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management

Pfizer's Torcetrapib Failure: The Risks of New Drug Development

Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle

Bud.TV: Logging Troubles

Natureworks: Market Development for Bioplastics

Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live

Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007

Glac � au: Marketing Vitaminwater

Rovion's InPerson Technology: Changing the Face of Online Advertising

27

Harnessing the Power of Online Social Communities for Branding and Market Development

Philips: Making Sense of Simplicity

Sony's Battery Recall Fiasco

Bose Corp.: Better Sound through Research or Better Sales through Marketing?

Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics

The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth

Eurail Group GIE: Marketing Rail Travel in Europe

The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV

Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy

Unilever's � Real Beauty � Campaign for Dove

Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge

Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market

Dell's Customer Contact Center Operations in India

Vertu Mobile Phones: Luxury Redefined

Nike's � Joga Bonito � Marketing Campaign

Snapple's Marketing - An Unconventional Brand's Claim to Fame

Lifebuoy � Swasthya Chetna � : Unilever's Social Marketing Campaign

Hidesign: Marketing Leather Products

Haagen-Dazs: Repositioning a Cult Brand

The Maggi Brand in India: Brand Extension and Repositioning

Hello Kitty': A Japanese Superbrand

Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion

Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand Lipitor: How far should Pfizer push the Pill? Tata Motors: Serving an 'Ace' for Success

Browser Wars II: The Release of IE 7 (BETA 2)

BMW's � Company of Ideas � Campaign - Targeting the � Creative Class �

P&G's Vocalpoint - Using Moms for W.O.M

ITC Food's Growth and Future Prospects

Marketing 'The Da Vinci Code'

Rebuilding the 'Martha Stewart' Brand

Lacoste's Marketing Strategies in the US

Kingfisher Airlines - The 'Funliner Experience'

Marketing Viagra in India

Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy

Grove Fresh Ltd - Marketing Organic Juices

PVR Ltd.'s Growth and Future Prospects

Real Madrid: The Galacticos Era

Segway - Still Off-balance?

Radio Mirchi - Spicing up the Indian Air Waves

The New 'Indian' Airlines

The 'Incredible India' Campaign - Marketing India to the World

Pricing Fuzeon - Cost of Innovation?

Google and the 'Click Fraud' Menace

28

IKEA's Global Marketing Strategy

Toyota Prius - A Case in New Product Development

The Marlboro Story

Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector

LG's Growth Strategies in India

Organized Retail Industry in India

Market Expansion Strategies of Maruti Udyog

Haier's Marketing Strategies in India

Match.com - The World's Leading Online Personals Site

Marketing and Communication Strategy of Titan Industries' Watch Division

Arvind Brands' Competitive Position in the Indian Branded Apparel Market

Channel Conflict at Apple Zee Telefilms' Competitive Strategies

Promotional Strategies of Cellular Service Providers in India

Harrah's CRM Strategy

Cummins India - Consumer Driven Modularization Strategy

Coca-Cola's Dasani In the UK - The Public Relations Fiasco

Casas Bahia - Marketing to the Poor

Maruti Udyog Limited - The Pricing Dilemma

Repositioning Dabur

Honda's Marketing Strategies in India

Coca-Cola's Belgian Crisis - The Public Relations Fiasco Marketing Strategies of BusinessWorld

Hyundai's Marketing Strategies in India

Pantaloons Retail (India) Limited - The Indian Retailing Giant

Hindustan Lever's Foray into Network Marketing

CavinKare's Innovative Marketing Strategies

Bumrungrad's Global Services Marketing Strategy

Tommy Hilfiger - The Struggles of an American Fashion Icon

Samsung's Marketing Strategy in India

NIKE - 'The Goddess of Marketing'

Nivea - Managing an Umbrella Brand

Tupperware in India

Price Optimization at Northern Group Retail

Calvin Klein's Scandalous Advertising - Morality vs. Money

Branding a Commodity - The Tata Steel Way

New Product Development at the Schwan Food Company - Innovations Through Communication

Coca Cola India's Thirst for the Rural Market

Lessons in Customer Service From Wal-Mart

Harry Potter - A Multi Billion Dollar Business

Absolut Vodka - Creating Advertising History

The 'David Beckham' Brand

Scorpio - Marketing an Automobile Brand

Marketing Research at P & G

Baskin Robbins Innovative Marketing

P & G Brand Management System

Virgin - Brand Extension and Brand Dilution

29

Beetle : The Birth, Growth, Death and Revival of a Cult Brand

Tesco - The Customer Relationship Management Champion

FedEx vs. UPS in China - Competing with Contrasting Strategies

Krispy Kreme Doughnuts - America's Hottest Brand

Walt Disney - The Evolution of a Brand

Customer Service at Singapore Airlines

TetraPak's Packaging Innovations

Madura Garments - Marketing Branded Men's Wear n India

BBC World in India

L � real - Building a Global Cosmetic Brand

Legend' - Redefining the Rules of Marketing PCs in China

All Out' - Marketing a Mosquito Repellant

The Indian Petroleum Industry: Towards Branded Fuels

Luxor Writing Instruments Private Limited - Marketing Pens in India

Barbie's Success Story

Social Marketing - Lessons from CRY in India

Samsung - The Making of a Global Brand

LG's Marketing Strategy In India

Asian Paints - Adding Colours

Discovery Channel - Discovering India

Ujala - The Supreme Whitener Coffee Parlors in India - Hotting Up

Reebok's Changing Gameplan

Haldiram's - Marketing Sweets and 'Namkeens'

Kerala Tourism - Branding a Tourist Destination

Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute

Raymond - The Complete Mans Brand

The Indian Kitchen Salt Market - Brand Wars

SMS Advertising

Allen Solly - Entering the Indian Women's Western Wear Market

Reader's Digest - The Story of a Magazine

Airtel Magic - Selling a Prepaid Cellphone Service

Nestl � 's Brand Management Strategies

Intel - The Component Branding Saga

Airtel - Positioning (And Repositioning)

The Teleshopping Business in India

Satyam iWay - Changing Indian Internet Browsing.

The Launch of New Coke

MusicWorld - Redefining Indian Music Marketing

Himalaya Drug Company - Branding Ayurveda

Hindustan Lever - Rural Marketing Initiatives.

Reinventing Cadbury

Indian Aviation - Price Wars & More

Life Insurance Marketing in India (C)

Life Insurance Marketing in India (B)

Life Insurance Marketing in India (A)

Revamping Rasna - A Marketing Overhaul Saga

Banning Surrogate Liquor Advertising

30

Film-Based Merchandising - Taking the Movies Home.

Eureka Forbes - The Direct Marketing Pioneer

Maggi - Nestl � 's Problem Child

Reinventing Bisleri

The Story of Benetton's Advertisement Campaigns

The Siyaram Celebrity Endorsement Experience

Kellogg's Indian Experience BPCL's Petrol Pump Retail Revolution

The Tasty Bite Story

Amul's Diversification Strategy

Tanishq's - The Turnaround Strategy

Pizza Wars

Onida 'Candy'-Getting The Marketing Mix Wrong

Cielo - A Car in Trouble Fairness Wars The Nirma Story

Rewriting Indian Consumer Electronic Goods Marketing

Makeover of Britannia

Relaunch of Frooti - The Digen Verma campaign

Fast Food Fables

Tata Motors in 2005 - A Car for $2000?

Zara - Expansion Blues

Unilever in India - Managing Brand Extensions

Madonna - Two Decades of Successful Personality Marketing

L � real's Global Branding Strategy

Red Bull Gives You Wiiiings

NIKE - Evolution of Marketing Strategy CavinKare - The Small 'Big' Company

LVMH - Building Star Brands

Gillette - Managing Product Innovation Harley Davidson - Evolution of Marketing Strategy Titan - Building a Brand

Tanishq - Building a Jewellery Brand

Amul -Evolution of Marketing Strategy

Coca-Cola India in 2004 -Marketing Strategy

Cipla - Capturing the Global AIDS Market

Unilever in India - Rural Marketing Initiatives

Detergent Wars in India

Parachute- Managing India's leading coconut oil brand

Marico - Managing 'Saffola'

Unilever in India - Building the Ice creams business

Unilever in India - Building and Nurturing Brands

Vanilla Coke in India - B

Vanilla Coke in India - A

OPERATIONS

Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient

Velib � : Paris's Public Bike Sharing System

Environmental Sustainability Initiatives at International Business Machines Corporation (IBM)

Environmental Sustainability Initiatives at Hewlett-Packard Company (A): Addressing Climate Change Concerns

31

Dyson Appliances Ltd. and its Approach to Innovation

Supply Chain Management Practices at Nokia Corporation

Spring Airlines: China's Low-cost Airline

IKEA's Cost Efficient Supply Chain

Best Buy's Supply Chain Management Pr actices - A Customer-Centric Approach to Business

Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'

PfizerWorks: New Outsourcing Model to Improve Employee Productivity

Domino's Master Franchise Model

Fostering Innovation: Wipro Technologies' Innovation Framework

The Tata Nano Project - Making of the World � s Cheapest Car

BIXI: Montr � al's Innovative Public Bike System

Tesla Roadster: The Car of the Future?

Designing Speedo LZR Racer: Speedo`s Innovative and Controversial Line of High-end Swimsuits

BMW Group Plant Oxford`s `The New Oxford Way` (NOW) Program: From Culture Clash to Performance Culture

BMW Group`s MINI Production Triangle

Australia's Leading Retailer Woolworths' Retail Operations

Family-Owned Grocery Retailer Nugget Markets' Store Operations and Work Culture

Nokia's Chinese Operations

Menlo Innovations: A New Approach to Workplace & Project Management

Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton

Tesco's 'Steering Wheel' - A Tool for Strategic Value Creation and Business Transformation

H&M's Supply Chain Management Practices

Benetton's 'Dual Supply Chain' System

The Making of Apple's iPod Dell's Supply Chain Management Practices Quality and Safety Practices at LEGO

The Making of Xbox 360

Sysco's Supply Chain Management Practices

Infosys' Global Delivery Model

The AXA Way: Improving Quality of Services �

Supply Chain Management at GCMMF

The Making of Airbus A380: A Triumph of Science and Engineering

Zara's Supply Chain Management Practices

Tesco's Supply Chain Management Practices

The Making of Boeing's 787 'Dreamliner'

Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America

Mass Customization: The BMW Way

Six Sigma at Motorola

SCM and ERP Software Implementation at Nike: From Failure to Success

Global Supply Chain Management: Best Practices at Li & Fung Limited

Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle

Supply Chain Management in L&T (ECC Division)

The Making of Boeing 777

32

Taiichi OHNO and Toyota Production System

Volvo's Product Development Practices: Focus on Safety

Consumer Driven Six Sigma at Ford

The Ford Production System

The Need of Accurate Forecasting

Improving Operational Efficiency of a Bank

Employee Satisfaction Survey

Dilemma of a Manufacturer

Demand Estimation for a Call Center

Operations at Whirlpool

Carrefour: Managing the Global Supply Chain

Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in the US

PepsiCo's Distribution and Logistics Operations

Inventory Problems at Nike

FedEx: The Supply Chain Management Solutions Provider

Wal-Mart's Supply Chain Management Practices (B): Using IT/Internet to Manage the Supply Chain �

Unilever Restructures its Supply Management Practices

Sears Logistics Management Practices

Nordstrom's Perpetual Inventory System

The Six Sigma 'Plus' Quality Initiative at Honeywell

Amazon.com's Inventory Management

Operational Restructuring at Harley Davidson

Implementing Tata Business Excellence Model in Tata Steel

Wal-Mart's Supply Chain Management Practices

Operational Restructuring: The Philips India Way

Ashok Leyland's ISO 14001 Journey

General Motors: The CAD - CAM - CAE Journey

Titan: The Outsourcing Journey

Six Sigma at GE

Lean Manufacturing Initiatives at Boeing

Ellora Time's Manufacturing Woes

Xerox: The Benchmarking Story

TISCO: The World's Most Cost Effective Steel Plant

Sundaram Clayton: Winning the Deming Prize

Gujarat Ambuja: Redefining Operational Efficiency

Mahindra & Mahindra: Implementing BPR

Toyota's Kaizen Experience Toyota's JIT Revolution

Domino's India Logistics Management

Revamping the Supply Chain: The Ashok Leyland Way �

The Crompton Greaves' Operations Overhaul

Tata Indica: The Making of the Small Car

McDonald's Food Chain

Operations Management at Southwest Airlines

Operations Management at Tata Motors

Gujarat Ambuja - Cost Leader in the Indian Cement Industry

Operations Management at Maruti Udyog

33

PROJECT MANAGEMENT

Millau Viaduct: Creating an Engineering Marvel

The Delhi Metro Project: Effective Project Management in the Indian Public Sector

The Concorde Project - A Technical Engineering Triumph but a Commercial Disaster

Scheduling the Project Activities

Implementing Risk Management Program

Need for Project Management

SIMPLIFIED CASE STUDIES

The Recall of Coca-Cola's Dasani in the UK

Repositioning at Dabur

Marketing Strategies of Honda - In India �

Innovative Marketing Strategies of Cavinkare

Bumrungrad and Global Services Marketing

Nivea and Umbrella Branding

David Beckham as a Brand �

The Beetle Story

Customer Relationship Management at Tesco

Localization Strategies of BBC World in India

L'Oreal's Evolution into a Global Cosmetic Brand

The Marketing of All Out Mosquito Repellant

The Success of Barbie

Discovery Channel in India

SMS Advertising �

Allen Solly in the Indian Women's Western Wear Market

Satyam Iway

Life Insurance Marketing in India Product & Pricing Norms

Prohibiting Surrogate Advertising of Liquor

Film-Based Merchandising in India

Benetton's Advertisement Campaigns

The Indian Fast Food Market

GE under Jack Welch

IT Outsourcing at GM

Customer Focused e-Business Strategy at Marriot International

Human Resource Management a IKEA

Innovation at Nokia

A Culture of Innovation at 3M

Glass Ceiling

Employee Downsizing - A Global Phenomenon

Microsoft and Employee Discrimination

Nokia`s Competitive Position

Nokia's Competitive Position

Problems of MG Rover

Royal Dutch - Shell-Governance Issues

Localization Strategies of Unilever in China

Localization Strategies of Ericsson in China

The Takeover of Harbin Brewery

GE and Honeywell - A Merger Aborted

Wal-Mart's Strategies in Germany �

Innovation at BMW

34

Westside - A Success Story in Indian Retailing �

Problems at Doordarshan

Daimler-Chrysler Merger

MINI CASE STUDIES

BUSINESS ETHICS

India and China Targeted to Curb GHG Emissions Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal

Google & the Issue of Internet Privacy

Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR

Cheap Chinese Goods: Boon or Bane for Consumers?

Body Shop Launched in India

Cadbury s Hit by Salmonella Scare in the UK�

Exxon s Problem of Riches�

The Le Clemenceau Controversy� �

Coca-Cola Faces Another University Ban

IKEA's Cost Efficient Supply Chain

Hewlett-Packard's Initiatives to Tackle E-Waste in South Africa

Nokia Launches Take-back in India

ShareIdeas.org: Social Innovation in the Mobile Phone Industry

Coal Mines in China: Putting Profits Before Safety ?

ArcelorMittal in India: Integrating Plant Management with Corporate Social Responsibility

Waste Recycling and The Catadores of Brazil

Tactics to Recover Banks Loans in India Raises Ethical Concerns

BUSINESS STRATEGY

The Tata Teleservices-DoCoMo Joint Venture

Magazine Industry in the US

Procter & Gamble's 'Connect + Develop' Innovation Strategy

The Mahindra-Kinetic Joint Venture: Mahindra & Mahindra � s Foray into the Two Wheeler Market

Facebook in India: Localizing for Growth

IDBI`s Merger with IDBI Bank

Spotify: A Revolution in the Music Industry?

Unilever`s Acquisition of TIGI

Subhiksha: `The Giver of Good Things` in Financial Trouble

CavinKare and Coty`s Strategic Alliance

Transforming Bata

Social Entrepreneurship: 20/20 Vision by Year 2020 for the Base of the Pyramid Population

Dabur`s Acquisition of Fem Care Pharma

HCL's Acquisition of Axon

HarperCollins Publishers � Strategy in India

NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat?

The Marks & Spencer- Reliance Retail Joint Venture

35

Yahoo! Sells Kelkoo

Aditya Birla � s Acquisition of Trinethra

Restructuring Tata Group

Johnson & Johnson`s Credo

Consolidation in the Generic Drugs Industry

Iridium - Making a Comeback

The Kodak - Fuji Duel

The Accounting Scandal at WorldCom

Entry Strategies of DS Group

Cultural Integration at Daimler - Chrysler

Carly Fiorina - Implementing changes at HP

Changing the Corporate Identity of Dr. Reddy's

Reva Electric Car Company

3M - Innovation Driven Company

Teething Troubles at Pioneer Electronics Ltd.

Raising Aroma in Indian Coffee Parlours

The GE way on e-Business

ITC - Going Rural with e-Choupal

Culture and Strategy at Southwest Airlines

Evolution of Infosys

De Beers - A Cartel facing Challenges

The Exxon - Mobil Merger Controversy (Caselet)

Nissan`s Turnaround Story (Caselet)

CONSUMER BEHAVIOUR

Shock Demand at Turkish Shoemaker Baydan Ayakkabicilik San. & Tic.

From Frivolous to Frugal: Recessionary Trend Forcing Changes in Consumer Behavior?

PepsiCo � s Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns

Alpenliebe & the Indian Sugar Confectionery Market

BMW Brand in North America

Social Marketing The 'Love Food Hate Waste' Campaign in the UK

The Gujarat Co-operative Milk Marketing Federation - Milk Sourcing Initiatives

The Indian Experiment with Electronic Voting Machines

ITC's Foray into Convenience Food Market

MTV - Connecting with the Customer �

Starbucks - Selling Experience

Guatemala - Evolving 'The Soul of the Earth'

Lego Toys - The Story of Playful Learning

Social Marketing Initiatives of Hindustan Latex Family Planning Promotion Trust

Adbusters Media Foundation - The Global Network of Social Activists �

The Advertisement War - Pizza Hut vs. Papa John's

Detroit - Getting ready for an Image Makeover

UBS - Branding the One Identity

Maruti - Valuing the Indian used Car Market

jetBlue - Low-Cost Airline Offering High Quality Service

Shopping Malls - A New Shopping Experience

Fairtrade - Influencing Purchase Decisions

The Price War in Gujarat Newspaper Industry

36

Shoppers' Stop Consumer Loyalty Program

Haldiram's - The No:1 Choice of Consumers

REVA - The Eco-Friendly Car

Technological Innovation - The Philips Way

Project Bhoomi - Streamlining Land Records in Karnataka, India

eHarmony - Assisting individuals in finding "soul-mates"

HSBC - Local Bank to the World

Mobile Telephony in India - Hungama Unlimited

Low-cost Airlines - Taking Indian Aviation by Storm

Big Bazaar - Serving the Classes

Pet Services in India - From Bow-Bow to Wow-Wow

Online Matrimony Services in India

Blogging the Way to Victory

Dove - Campaigning for Real Beauty

Tupperware - Influencing Opinions through Word-of-Mouth

The Harley-Davidson Experience

International Business Environment Case Studies

India & China - Growing Economic Ties �

Brazil- A World Economic Power in the Making �

The US Steel Industry

WTO - A Global Trade Regulator

Revaluation of Yuan

Unemployment in Germany

Inflation in India

India - Before and after VAT

Current Account Deficit in the US Economy

Doubts Over Efficacy of VAT

Reforming the US Tax Structure

Coalition Politics in Italy

Technology Transfer - A Global Phenomenon

US Current Account Deficit - Repercussions on the Global Economy

Scrapping of Press Note 18 - Impact on Indian Joint Ventures

Anti - dumping Measures as a Tool of Protectionism

Cairn Energy - A Tryst with the Indian Market

Baazee.com - Unethical Business Practices?

Post MFA - A Paradigm Shift

Cyber Crime - Ever Increasing Menace

China and the MFA

Microsoft's Trade Practices

Cola Drinks - How Safe are they?

The 'New' Textile Policy

Exploitation of Indo - Mauritius DTAA

Global warming - Need for a Global Effort

Taxing the Intangible

FIIs Avoiding Tax in India

The Virus Menace

Pepsi's Indian Operations

37

Urbanization in India and its Impact on Environment

Combating the Global Environmental Pollution

Exclusive Marketing Rights - Fight for Patents

Indian Pharma Industry - Concerns about TRIPs Agreement

e-Commerce - Need for Localization

Can India Make 'IT'?

KFC in India

Need to Revise the Japanese Constitution

International Marketing Case Studies

Christian Dior in China: The Sharon Stone Controversy

Singapore Airlines- Flying High �

GE's E-Business Strategies

Caterpillar Inc. - Differentiating itself from its Competitors �

KFC, Taco Bell, Pizza Hut - Souring Franchisee Relationships

Merrill Lynch - Victim or Convict?

Philip Morris - Unethical Marketing Practices

Nike's Unethical Practices Unleashed

Shopping without Dropping � .!

Orbitz's Effective Online Advertising

Will Amazon be No.1 Forever?

3M - Fostering an Innovative Spirit

Secret of Honda's Success

Sony - Restructuring Exercise Continues �

American Express - Fighting competition in the domestic market

Disney - Marketing Services Efficiently

Bajaj Allianz' Marketing Strategies

Benetton Promotional Campaigns - Are they Ethical? �

Revlon's Promotional Activities

Sears' Efficient Logistics Practices

Dell's Direct Business Model

Tupperware Home Parties - Mixing Business with Fun

P&G - Fighting Competition �

Northern Group - Pricing4Profit

SWA's Competitive Advantage

The Multi-Branding Strategy of Yum! Brands

Combating Counterfeiting - The Pfizer Way �

Private Labels - A Cheaper Alternative to Branded Products �

Beanie Babies - A Success Story �

PepsiCo - Bolt from the 'Blue'

Kellogg's Desi Strategies

LG Electronics - Overcoming initial setbacks in India

Amul Explores New Horizons

Differentiation strategies of Coca-Cola

Heinz's Product Innovation Strategies

Wal-Mart's Cost Leadership

Bausch & Lomb - Effective positioning

Mercedes-Benz - Exploring non-premium segments

38

Horlicks' Repositioning Strategies

marketing communications Case Studies

British Airways' Advertising Campaign in the UK

Reliance ADAG's Controversial Advertising Campaign

Internal Marketing to the Sales Force

Shockvertising: Burger King � s Controversial Print Ad in Singapore

Novartis' 'FluFlix' YouTube Campaign: Testing Social Media

Adidas Launches `Me, Myself` Campaign in Singapore

Rebranding Pepsi in the US

Rebranding Xerox

HCL's Global Branding Initiative

ClickJobs.com's 'Happy Kumar' Ad Campaign

Balancing Creativity and Ethics in Advertising

VIP Industries - Positioning Itself as a Lifestyle Brand

Raymond - Suitings for 'The Complete Man'

Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd.

Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica

Standard Chartered Bank's 360 degree Advertising Campaign for the 'Manhattan Card'

SBI Life Promotes Pension Schemes

Communicating During a Crisis - The Pepsi Syringe Scare

The Onida Devil' Returns

Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children

Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance

Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Bran d

Promoting Television Serials - 'Jassi Jaissi Koi Nahin'

Horlicks - Effective Repositioning through Focused Advertising

Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign

Promoting Generic Products in India

Changing Media Environment in India - Implications for Advertisers and Media Planners

Brand Management Strategy of Dabur Vatika

ColorPlus - Redefining the Rules of Promoting Apparel

HLL's Media strategy for Close-Up

Aventis' Successful Sales Promotion Campaign Using 'Connection Cards'

Advertising Research Helps Amul Challenge Kwality Walls

Q Jam' - The New Advertising Tool

Polaris - Marketing 'Intellect Suite' the FMCG way

Maruti Udyog Limited - Mass Marketing the M800

LG India - Direct Selling Microwave Ovens

Surf Excel - 'Win With Stains'

Madura Garments- Marketing SF Jeans Bacardi in India Buzz Marketing - A Marketing Communications Tool

39

marketing management Case Studies

Pepsi Forays into Apparel and Fashion Business in India

The Oberoi Group of Hotels - Co-Branding and Re-Branding of the Trident Brand

Yahoo's � It's Y!ou' Marketing Campaign

Levi's India Offers Jeans at EMIs

Disney Stores: Going the Apple Way

Tropicana Backtracks on its Package Redesign

Amazon Kindle: Pricing Issues

The KFC Coupon Fiasco

Coca-Cola, PepsiCo and the Indian Soft Drink Beverage Market

Reliance ADAG Forays into Online Retail Business

Blendtec's "Will it Blend?": A Viral Marketing Campaign

Mobiledu: Nokia's Mobile Internet Innovation in China

Virgin Galactic: Serial Entrepreneur Richard Branson's Space Travel Venture

Changing Dynamics in the Shampoo Market in India

Priceline � s Pricing Strategy: Name Your Own Price (NYOP) & Beyond

Pharmaceutical Marketing: Personalized Medicine

Apple � s Pricing Strategy for iPhone in the US

Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits

Green Marketing & the Menace of Greenwashing

Google's Quest for the Perfect Ad Pricing Model

Tasty Bites - Target Marketing in USA

Surrogate Advertising Practices in Indian Liquor Industry

Market Entry Strategies of Starbucks

Short Messaging Service (SMS) - Emerging Tool for Advertisers

Perils of Celebrity Endorsements - The Siyaram Example

The Launch of Scorpio - A Sports Utility Vehicle

Branding Commodity Product - Indian Salt Industry

Ranbaxy and its Global Marketing Strategy

Philip Morris International - Entry Strategy in India

P&G's Online Marketing Research Initiatives

Nutraceutical Product Market in India

Nurturing a Mother Brand - Nivea

Failure of New Coke

McDonald's Employee Training Programs

Product Management at Maruti Udyog Limited

Loyalty Card Programs In Indian Retailing

KVIC's Branding and Product Quality Initiatives

Kellogg's Positioning Strategy in India

HPCL - Customer Service Initiatives

Repositioning of Honda City

40

Operations Mini Case Studies

Can India Become A Global Automobile Manufacturing Hub?

Bharti Airtel Limited: Focusing on Cost Optimization and Employee Productivity

Marriott International's 'Spirit to Preserve' Campaign: Opting for a Green Supply Chain

Bosch's Initiatives to Avoid Inventory Buildup

SALES AND DISTRIBUTION MGMT

Nikon's Sales and Distribution Strategy in India

GE - Ethics and Social Responsibility

The Times of India and Ethics

Cadbury and the Worm Controversy

Subhiksha - Discount Store with a Difference

Foreign Direct Investment (FDI) in the Indian Retail Sector

Viveks - Retailing Strategies

Food Corporation of India

Information Technology Initiatives at Shoppers' Stop

Maruti Udyog - Using Technology in Logistics

Goodyear Tires - Managing Dealer Relations

Apple Computer - The Reseller Conflict

Asian Paints - Blending Technology and Distribution

Indian Film Distribution - The Transition Phase

TATA Chemicals - Reaching Out to the Masses

ICICI Prudential - Multiple Distribution Channels

HLL - Reinventing Distribution

Distribution Strategies of Foreign Educational Institutions in India

Inventory Management at Amazon.com

Indian Post Office - Redefining Distribution

Cemex and its Technology Initiatives

Streamlining Logistics at General Motors Corp

Reverse Logistics - Gaining Importance

TVS Logistics - Building a Global Supply Chain

Carly Fiorina at HP

Kishore Biyani - Pioneering a Retailing Revolution in India

Computer Associates - Moving Toward Territory Management

Dealer Training Programs - A New Trend

HR Practices of the Container Store

Novartis - Managing the Sales Force

Baskin Robbins - Sales Strategy for India

VAT - Overhauling the Indian Indirect Tax System

Levi Strauss in India

Anti-Dumping Regulations and India

Reliance Infocomm - The Question of Ethics

TI Cycles - Targeting Urban Adults

Product Line Pruning at P&G

Organization Restructuring at Nokia

Women Sales Force at Tupperware

Oracle Corporation - Managing Channel Conflict

SERVICES MARKETING

41

The 'Customer' as a 'Case'? - Patient Dignity and Service Quality in a Tertiary Hospital

Resource Constraints, Clinical Protocols, and Conflict in a New Hospital Location

Establishing a Chain of Corporate Hospitals (A): Deciding the Unique Selling Proposition

Growth of Wealth Management Services in India

Washington Mutual - "Spotlight on Teachers"

STAR - Teething Troubles in India

Sports Celebrity Management Services in India

Employee Focus in Shoppers' Stop

Outlook Magazine - Innovations for Growth

ICICI One Source - Improving Service Quality

Medecins Sans Frontieres (Doctors without Borders)

Monster Inc. - Strategic Growth in India

Max New York Life - The 3P Strategy

Kotak Securities - Transition to Wealth Management

ICICI Credit Cards - Improving Customer Service

Hutchison Telecom - Servicing Indian Customers

Grey Advertising - Growth by Diversification

Cox and Kings - Service with a Difference

CGH Earth - A Unique Service Experience

Carrefour - Setting Global Service Standards

Airtel - Technology and Customer Service

Vandana Luthra Curls & Curves (VLCC)

Strategies of US Courier Companies during Christmas

Subway's Marketing Strategy in India

Pricing Policies at Satyam Infoway

Corporate Catering by RKHS in India

Pulte Homes- Focus on "Active Adult Communities"

Progressive Corp - Customer Service Initiatives

Growth of Medical Tourism Concept in India

McDonald's in India

Life Insurance Corporation - Restructuring for Growth

Kotak Mahindra Bank (KMB)

Beauty Care by Marico - Kaya Skin Clinics

INOX Multiplexes

Innovations in Indian Banking Sector

Indian Hotel Industry - Launch of 'indiOne'

India Post - Moving Beyond Mail Services

Godrej Appliances Branded Repair Service - 'Smart Care'

FedEx India - Managing People

BSNL- A Service Transformation

SUPPLY CHAIN MGMT

Retail Solutions for ITC � s Wills Lifestyle

The Bullwhip Effect at P&G

Supply Chain Management Solutions

Transportation and Warehousing Facilities at Gati

E-business at BPCL and GAIL

JIT-in the Indian Auto Industry

Nike - Failure in Demand Forecasting

Radhakrishna Foodland - Powering 42

McDonald � s in India Pantaloons - Information Technology in the Supply Chain

Xilinx changes its Supply Chain Outsourcing Strategy

INDUSTRIAL MKTG

Suzlon: Powering a Greener Tomorrow

The Gujarat Government: Wooing Investors

SAP India Targets Small and Medium Businesses

Metaljunction.com: Redefining E-commerce Business in the Indian Industry

Indian Auto Component Manufacturers: Entering International Markets

Hanover Messe: An Industrial Technology Trade Fair

� Cost Erosion � at Tata Motors

Growth Strategies of Sangam (India) Ltd.

Punj Lloyd: Marching Ahead at Brisk Pace

NTPC - Reliance: Conflict over Gas Supply

INDIA: The Future Hub of Drug Discovery Services?

Industrial Designing in India: Waking up to the Global Demand

CONCOR: No More a Monopoly

Customer Service at Blue Dart Express Ltd.

Business Ethics at ABB

AMD - Channel Support Strategies

Marketing Mini Case Studies Case Studies

Changing Dynamics in the Shampoo Market in India

Priceline � s Pricing Strategy: Name Your Own Price (NYOP) & Beyond

Pharmaceutical Marketing: Personalized Medicine

Apple � s Pricing Strategy for iPhone in the US

Miscellaneous Mini Case Studies Case Studies

Harvard University Appoints its First Woman President

Detariffing in the General Insurance Sector

The Death of Aibo

Indian Cricket - A Global Money Spinner

Bird Flu In India

Precious Spectrum: Allocation Criteria, Cross-Over Technology and Level Playing Field

The Gurjjar Agitation: Dilemma For The Policy Makers

The National Urban Transport Policy: Reinventing Urban Transport?

Business Environment

France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the Industry

Sparks Fly in the Bajaj-TVS Spark Plug Controversy

The Private Sector’s Role in Defense Production Industry in India

The Issue of Drug Price Control

AIDS Drugs - Have Patent Rights Triumphed Over Patients’ Rights?

Department of Posts Targets Private Couriers

Business ethics

43

India and China Targeted to Curb GHG Emissions

Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal

Google & the Issue of Internet Privacy

Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR

Cheap Chinese Goods: Boon or Bane for Consumers?

Body Shop Launched in India

Cadbury’s Hit by Salmonella Scare in the UK

Exxon’s Problem of Riches

The ‘Le Clemenceau’ Controversy

Coca-Cola Faces Another University Ban

Business strategy

Dabur’s Acquisition of Fem Care Pharma

Knowledge Management at Xerox

Turning Around General Motors

Tata Steel`s Acquisition of Corus

Jet Airways: The Emerging Indian International Airline

Hyundai in India Acer`s Growth Strategies

Marico: Emerging Indian Global Competitor? Gujarat Cooperative Milk Marketing Federation`s Growth Strategies

Dabur`s Growth Strategy in India

BK Modi Group`s Business Portfolio

Bajaj Auto Ltd: Re-aligning Manufacturing Strategy

Aditya Birla Group`s Growth Strategy

Indian BPOs Waking Up to the Philippines Opportunity?

Ford`s Sale of Jaguar and Land Rover

Spice Targets Rural Mobile Telephony Market in India

Foreign Banks Targeting Newer Segments of Customers in India

Reliance`s Exit from Petroleum Retailing

Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions

The Growing Attractiveness of the Indian Personal Computer Market

Sagnik Roy: An Indian Success Story in China

OpenSocial: Google`s Breakthrough Strategy to Outsmart Facebook

Barclays in India: Finding a Way to Grow with Mobile Banking

The Indian Railways Turnaround Story Continues

State Bank of India’s Bid to Consolidate in the Face of Intensifying Competition

Trimeris Reformulates Strategy

Bajaj Auto From `Hamara Bajaj` to `Distinctly Ahead`

Tata Motors Bid for Jaguar and Land Rover

Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation

Disney’s Strategies in China

Fortis' Foray into the Retail Pharmacy Business in India

The Proposed Air India - Indian Airlines Merger

Titan`s Foray into the Prescription Eyewear Market in India

United Spirits' Acquisition of Whyte & Mackay

Nivea’s Foray into the Men’s Fairness Cream Market in India

44

Small and Medium Businesses in India: A Big Opportunity for IT Vendors

Moser Baer Enters the Indian Home Video Market

Zapak.com and the Online Gaming Market in India

eBay changes its Strategy in China

Pfizer: The Impact of Torceptrapib’s Failure

The Bharti - Wal-Mart Retail Joint Venture

Turbulent Times for Airlines in India

Yahoo! and eBay’s Strategic Alliance

Intel and The Dell-AMD Deal

Pantaloon Forays into Insurance

Birlas Buy Tata’s Stake in “Idea Cellular”

Real Madrid’s ‘Galacticos’ Strategy: Losing Steam?

The Pixar Buy - Disney’s Creative Mojo?

Hrm

RIM Vs Motorola: Talent Poaching and the Question of Ethics

McDonald`s in Discrimination Row

Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices

Stress Management at the Workplace

Bob Nardelli Moves to Chrysler

To Test or Not to Test: A Dilemma in Indian BPO Firms

Bob Nardelli Quits Home Depot: The Debate over Executive Pay

Talent Shortage in India’s IT Sector

Fake CVs Roil the Indian Job Market

Labor Unrest at Toyota India

It and systems

Google Wins Cyber Squatting Case

IT in Healthcare: Fortis` Collaboration with Microsoft India

iPODs, PDAs, Smart Phones - The New Data Security Challenge for Business Organizations

MySpace Sued for Copyright Infringement

Stardoll.com: Attracting Teenage Girls and VCs

Microsoft’s Prepaid Computing Initiative

Microsoft Unveils IE 7 Beta

BPO’s Tap into Rural India’s Potential

Marketing

BigAdda.com: India’s Leading Youth Social Networking Site

Rebranding Shopper`s Stop

Times of India`s `Lead India` Campaign

Fabindia: Marketing Indian Craft Traditions

Future Group & Reliance ADAG Brace for the `Big` Fight

ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India

CEAT - "Raising the Bar" with the New Logo

YouTube LLC`s Strategy in India

Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US

Samsung`s Strategy to Gain Market Share in The Indian Mobile Phone Market

45

Battle for the Lavatory Care Market in India Gets Dirty

The Mobile Phone`s Emergence as The `Fourth Screen`

Organized Retailers in India Foraying into the Health and Wellness Market

Marketing of Fairness Creams and the Question of Ethics

Wal-Mart’s Re-Branding Initiative

Ovi: Nokia`s Foray into Internet Services

Is Nokia Launching iPhone Killers?

Nokia in Crisis Management Mode over Faulty ‘Bl-5c’ Batteries

iShare: Rediff’s Content Sharing Space

Social Awareness Program to Boost Tourism in India

Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels

Indian Tourism Industry Rides on the ‘Incredible India’ Campaign

JetBlue Airways’ Customer Service Fiasco

Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?

Tata Motors: Serving an ‘Ace’

Apple Launches Fifth Avenue Retail Store

Google and Sony - Buzz Marketing ‘The DA VINCI CODE’

Microsoft’s "People-Ready" Campaign - Targeting IBM ?

Google and the 'Click Fraud' Menace

Online Advertising In India - The MSN India And NDTV Media Tie-Up

OperationsCan India Become A Global Automobile Manufacturing Hub?

Miscellaneous

Harvard University Appoints its First Woman President

Detariffing in the General Insurance Sector

The Death of Aibo

Indian Cricket - A Global Money Spinner

Bird Flu In India

MySpace Sued for Copyright Infringement

The Bharti - Wal-Mart Retail Joint Venture

The Reliance Group's Retail Venture

Talent Shortage in India's IT Sector

Turbulent Times for Airlines in India

Stardoll.com: Attracting Teenage Girls and VCs

46

Microsoft's Prepaid Computing Initiative

Lifebuoy's 'Swasthya Chetna' Initiative

The Issue of Drug Price Control

Bausch & Lomb - The 'ReNu Moistureloc' Controversy

Tata Motors: Serving an   'Ace'

Lipitor's Legal and Marketing Challenges

Foreign Direct Investment in the Indian Retail Sector

Microsoft's Troubles with the EU Commission

The 'LALU' Brand in Rural Bihar

Cadbury's Hit by Salmonella Scare in the UK

AIDS Drugs - Have Patent Rights Triumphed Over Patients' Rights?

Fake CVs   Roil the Indian Job Market

Pantaloon Forays into Insurance

Yahoo! and eBay's Strategic Alliance

Dell Returns to Retail

Intel and The Dell-AMD Deal

Apple Launches Fifth Avenue Retail Store

Exxon's Problem of Riches

Microsoft Unveils IE 7 Beta

Department of Posts Targets Private Couriers

Google and Sony - Buzz Marketing ‘The DA VINCI CODE'

Birlas Buy Tata's Stake in “Idea Cellular”

Indian Cricket - A Global Money Spinner

Microsoft's "People-Ready" Campaign - Targeting IBM ?

Google and the 'Click Fraud' Menace

Real Madrid's ‘Galacticos'Strategy: Losing Steam?

Bird Flu In India

The Death Of Aibo

The ‘Le Clemenceau'Controversy

BPO's Tap into Rural India's Potential

Online Advertising In India - The MSN India And NDTV Media Tie-Up

The Pixar Buy - Disney's Creative Mojo?

Labor Unrest at Toyota India

Coca-Cola Faces Another University Ban

Coal Mines in China: Putting Profits before Safety?

Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits

The Mobile Phone's Emergence as The 'Fourth Screen'

Organized Retailers in India Foraying into the Health and Wellness Market

Bajaj Auto From 'Hamara Bajaj' to 'Distinctly Ahead'

Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices

Social Marketing The 'Love Food Hate Waste' Campaign in the UK

Marketing of Fairness Creams and the Question of Ethics

Sparks Fly in the Bajaj-TVS Spark Plug Controversy

Tata Motors Bid for Jaguar and Land Rover

Google & the Issue of Internet Privacy

47

Wal-Mart's Re-Branding Initiative

Ovi: Nokia's Foray into Internet Services

Is Nokia Launching iPhone Killers?

Google's Quest for the Perfect Ad Pricing Model

Stress Management at the Workplace

Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries

Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation

Bob Nardelli Moves to Chrysler

iShare: Rediff's Content Sharing Space

To Test or Not To Test: A Dilemma in Indian BPO Firms

Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR

Disney's Strategies in China

Fortis' Foray into the Retail Pharmacy Business in India

Balancing Creativity and Ethics in Advertising

Social Awareness Program to Boost Tourism in India

iPODs, PDAs, Smart Phones - The New Data Security Challenge for Business Organizations

Cheap Chinese Goods: Boon or Bane for Consumers?

Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels

The Proposed Air India - Indian Airlines Merger

Titan's Foray into the Prescription Eyewear Market in India

United Spirits' Acquisition of Whyte & Mackay

Nivea's Foray into the Men's Fairness Cream Market in India

The Private Sector's Role in Defense Production Industry in India

Indian Tourism Industry Rides on The 'Incredible India' Campaign

Harvard University Appoints its First Woman President

JetBlue Airways' Customer Service Fiasco

Detariffing in the General Insurance Sector

Moser Baer Enters the Indian Home Video Market

Zapak.com and the Online Gaming Market in India

Bob Nardelli Quits Home Depot: The Debate Over Executive Pay

Aditya Birla's Acquisition of Trinethra

Body Shop Launched in India

eBay Changes its Strategy in China

Can India Become A Global Automobile Manufacturing Hub?

Pfizer: The Impact of Torceptrapib's Failure

Infosys Technologies Ltd.'s 'Voice of Youth' Program

CEAT - "Raising the Bar" with the New Logo

PepsiCo's Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns

YouTube LLC's Strategy in India

48

Infosys BPO's Campus Ambassador Program

ArcelorMittal in India: Integrating Plant Management with Corporate Social Responsibility

France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the Industry

HCL's Global Branding Initiative

Alpenliebe & the Indian Sugar Confectionery Market

Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US

NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat?

The Growing Attractiveness of the Indian Personal Computer Market

Sagnik Roy: An Indian Success Story in China

Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market

ClickJobs.com's 'Happy Kumar' Ad Campaign

Battle for the Lavatory Care Market in India Gets Dirty

OpenSocial: Google's Breakthrough Strategy to Outsmart Facebook

IT in Healthcare: Fortis' Collaboration with Microsoft India

Barclays in India: Finding a Way to Grow with Mobile Banking

Waste Recycling and The Catadores of Brazil

The Indian Railways Turnaround Story Continues

Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal

Green Marketing & the Menace of Greenwashing

State Bank of India's Bid to Consolidate in the Face of Intensifying Competition

Tactics to Recover Banks Loans in India Raises Ethical Concerns

Trimeris Reformulates Strategy

BMW Brand in North America

Google Wins Cyber Squatting Case

BigAdda.com: India's Leading Youth Social Networking Site

RIM Vs Motorola: Talent Poaching and the Question of Ethics

Dabur's Acquisition of Fem Care Pharma

Acer's Growth Strategies

Marico: Emerging Indian Global Competitor?

Gujarat Cooperative Milk Marketing Federation's Growth Strategies

Dabur's Growth Strategy in India

BK Modi Group's Business Portfolio

Bajaj Auto Ltd: Re-aligning Manufacturing Strategy

Aditya Birla Group's Growth Strategy

Indian BPOs Waking Up to the Philippines Opportunity?

McDonald's in Discrimination Row

Christian Dior in China: The Sharon Stone Controversy

Ford's Sale of Jaguar and Land Rover

Spice Targets Rural Mobile Telephony Market in India

Foreign Banks Targeting Newer Segments of Customers in India

49

Employee Motivation - A Short Case Study

Rebranding Shopper's Stop

Reliance's Exit from Petroleum Retailing

Times of India's 'Lead India' Campaign

Fabindia: Marketing Indian Craft Traditions

Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions

Trico Homes: A Canadian Family-owned Business' Unique Corporate Culture

Future Group & Reliance ADAG Brace for the 'Big' Fight

ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India

50