Communication Brochure 2011 (Single)

COMMUNICATIONBE THE TRENDSETTER OF TOMORROW

ABOUT KDUAs a pioneer in private, tertiary education in the region, KDU University College sets itself apart by focusing on

quality partnering with top universities around the world. With more than 48,000 alumni, KDU has built a strong

presence in the region and continues to inspire its students to greater heights.

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VISION - The premier learning organisation that sparks curiosity, inspires success and promotes responsibility.

When it comes to driving dreams, no one comes closest to Dato’ Lee Chong Wei as an inspirational hero. The KDU Education Group is proud to have Dato' Lee Chong Wei as our brand ambassador.

// Benny LimHead, Department of Communication and Media Studies

OUR PROMISE

The Department of Communication and Media Studies in KDU University College is determined to train and nurture new generations of professionals in the communication and media sectors, locally and within the Asia Pacific. Our Academic Staff each brings along years ofindustrial experience in various relevant fields such as Public Relations, Advertising, Journalism, Broadcasting, Creative Industries and more. With this advantage, we strive to provide our students a practice-led education focusing on industrial connections. On top of that, the Department is also taking on a very strong interest in research and management within the communication and media sectors. With theory, practice, research andmanagement, we prepare our students to be thetrendsetters of the industry tomorrow.

We are always responding to the ever evolving trends within the industry. Our new programmes are designed according to such needs and demands. Our existing programmes are also constantly reviewed so as to provide students with the highest quality of education.

I invite you to be part of this very exciting and highlysatisfying industry. Start with KDU Communication and Media Studies.

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COMMUNICATION& MEDIA STUDIES

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At KDU, we want to inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media and many other areas.

be the trendsetter of tomorrow03

// Broadcasting (TV & Radio) : Newscaster, Broadcast Journalist,Producer, Director, Editor, Station Producer,Disc-Jockey

// Photography : Visual Communication, Editor, Photographer

// MarketingCommunication : Public Relations, Advertising,Corporate Communication, Media Management,Planning and Promotions

// Print (Magazines & Newspapers) : Journalist, Publisher, Editor, Researcher, Reporter, Media Critic

// Consultancy :Consultant, Analyst,Information Officer,Spokesperson, ProjectManager, ProductDevelopment Director

// Education & Training : Academician, Programme Counsellor, Trainer,Customer Care Executive, Public Service Executive, Project Manager forNon-Profit & Governmental Organisations

// Multimedia : Web Content Designer / Writer, Web Journalist, InternetAdvertising

// Film : Director, Producer, AssistantDirector, ProductionManager, Director ofPhotography, Script Writer

// Advertising : Copywriter, Media Planner, Media Buyer, AccountManager, Brand Manager,Art Director

Career Options

be the trendsetter of tomorrow 04

BE THE TRENDSETTER OF TOMORROW

Diploma inMass Communication

Bachelor of Communication (3+0) byMurdoch University

orBachelor of Communication (Hons) by

KDU University College

SPM or equivalent

entry into Year 2

KDU Foundation /STPM / A-Level /

UNSW Foundation /UEC / AUSMAT or

equivalent

Study Route


ALUMNI

Matthew Ong Kok Chuen KDU Diploma in Mass CommunicationUndergraduate at Murdoch University

Matthew Ong has organized a record-breaking charity drive clubbed as “Walkabrella” with his course mates. He has also represented KDU for international debatetournaments. He said “my parents, my friends and my education in KDU have inspired me to be who I am today.”

Regardless of academia or life in general, KDU believes that people should learn more from people and not just books. Here at KDU, the lessons are learnt but the people are celebrated for the inspiration they bring to each other.

People Inspire People

Hisham Hamzah ‘Sham’TV Host & Former Mix Fm Announcer

“The most important element in Mass Communication is COMMUNICATING! Failure to do so would result in an unexpected or even disastrous outcome therefore not reaching your objective. One of the things that KDU and Murdoch has highlighted in my 2+1 degree programme was to communicate well in a team. Communicate well and the rest will fall into place.”

Bennett Lee One OneGraduate of 2010, Murdoch UniversityCommunity Support Executive, AirAsia

I have always had a passion for writing and I wanted to pursue Journalism. As KDU is renowned for their Mass Communication courses, I expedited the process to be enrolled as a student. I wanted the best, and I knew KDU could provide that for me. I furthered my studies at Murdoch University and was awarded the Murdoch University Vice Chancellor’s Commendation for Academic Excellence Award.


KEY FACULTY MEMBERS


the Broadcastingspecialist

// Anna Chuah

the Game Artspecialist

// Yee I-Van

the Creative Multimediaspecialist

Tan Chin Ike //

the Communications Management specialist

Christabel Karunanayaka //

the Public Relationsspecialist

Eileen Soo Hoo //

the CommunicationsManagement specialist

// Wong Lee Sa the CommunicationsManagement specialist

Stephanie Lee //

the Creative Industries and Researchspecialist

Benny Lim //


the Visual Communicationspecialist

// Pouline Koh

the CommunicationsManagement specialist

// Wong Lee Sa the CommunicationsManagement specialist

Stephanie Lee //

the New Media Technology specialist

David Benoy //

the Performing Artsspecialist

// Richard Chua

the InterculturalCommunication specialist

// Dr. James Kuake

the Game Developmentspecialist

Peter Pan //

the Filmspecialist

Sina Azinfar //

the Journalismspecialist

// Sheila Murugasu

Compulsory Subjects(only applicable to Malaysian students)

Bahasa MalaysiaMoral/Islamic StudiesMalaysian Studies

// Year 1

Critical Thinking & Reading Skills

Introduction to Mass Communication

Public Speaking Skills

Writing and Referencing Skills

Principles of Public Relations

Introduction to Sociology

Introduction to Computing & IT

Principles of Advertising

Media Research Methods

Media, Culture & Society

Introduction to Radio Production

News Writing for Print Media

Introduction to Film Studies

// Year 2

Photo Communication

Organisational Communication

Principles of Copy Writing

Consumer Behaviour

Creative Strategy

Media Planning

Communication Law

Desktop Publishing

Multimedia and Web Development

News Writing for E-Media

Personal Development & Leadership Skills

Practical Training

DIPLOMA INMASS COMMUNICATION

KPT/JPS(A8399)02/13

In preparing you for a range of careers in the mass communication field, this course will take you through a broad spectrum of modules such as advertising, public relations, journalism andpublishing, film studies, photography, media design and broadcast design. The modern syllabus will present numerous opportunities for you to have fun while acquiring the knowledge and skills you would need to succeed.


DurationIntakesLocation

: 2 years: January, April, June & August: KDU Damansara Jaya Campus

The course, Bachelor of Communication (Hons), expects to cultivate groups of high quality graduates who will be employed in the Communication and Media profession in areas such as Corporate Communication, Advertising Media Management, Journalism, Visual Communication and Media Marketing; depending on the choice of major(s) completed by the students. The design of the assessment components provides room for students to enhance their communication skills, techniques and management, presentation skills, critical thinking, corporate ethics, as well as entrepreneurial skills.

STRUCTURE

// Year 1

• Academic English I• Academic English II• Professional Development Planning• Corporate Social Responsibility• Entrepreneurship• Introduction to Mass Communication• Media, Culture and Society • Communication Law • Public Speaking

Plus three (3) compulsorysubjects / electives*

// Year 2

• Print and Broadcast Journalism• Communication Theories• Introduction to Corporate Communication• Principles of Advertising• Organisational Communication• Multimedia and Web Design

Plus a total of six (6) modules from your major(s)/ electives*

// Year 3

• Research Methodology• Dissertation• Internship

Plus a total of three (3) modules from your major(s)/ electives*

* Up to three (3) electives allowed for this entire course

// Visual Communication

• Corporate Identity and Brand Packaging• Visual Concept and Ideation• Broadcast Media Production

• Publication Design• Design Fundamentals• Digital Photography & Imaging

// Journalism

• Principles of Journalism• Writing for the Screen• Citizen Journalism and Participatory Culture

• Broadcast Media Production• Creative Industries• Digital Photography & Imaging

// Corporate Communication

• Public Relations Writing• Media Relations• Crisis Communication and Management

• Strategic Brand Management• Intercultural Communication• Integrated Marketing Communication

// Advertising Media Management

• Introduction to Creative Media• Media Buying and Planning• Integrated Marketing Communication

• Strategic Brand Management• Event Management • Interactive Media Promotions

// Media Marketing

• Principles of Marketing• Principles of Management• Integrated Marketing Communication

• Consumer Behaviour• Interactive Media Promotions• Strategic Brand Management

BACHELOR OF COMMUNICATION (HONS)

LocationDurationIntakes

: KDU Damansara Jaya Campus

: 3 years: April & September


MAJORS (choose up to 2)

KPT/JPS(PA 0477)07/16

BACHELOR OFCOMMUNICATION

The Communication and Media Studies programme is a broad-based communication degree that equips you to become critical thinkers, excellent writers and analysts in the various facets of the fast-changing and ever-growing media and creative industries. Whether it is text or TV, film, written and oral, online and digital media forms, this course will give you the skills required to mastercommunication and media in an ever-changing and increasingly global industry.

be the trendsetter of tomorrow

// Part I (Year 1) (24 credit points)

Foundation unit

- Next Life

Core units

- Introduction to Communication and Media

- Introduction to the Screen

Plus

Five (5) General Elective units

// Part II (Year 2 & Year 3) (48 credit points)

Core units

- Media Audiences and the Public

- Screen Texts

- Cultural and Media Policy

- Documentary

- Media and Globalisation

Plus

Six (6) General Elective units

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KP/JPS(KA 7540)01/12

Major: Communication & Media Studies

Public Relations is about managing communication on behalf of an organization and this degree will help you to become socially responsible communicators that have excellent writing and interpersonal skills. Learn how to plan and research public relations campaigns, as well as develop and manage relationships between an organisation and its public.

• Your study of the Communication degree here is transferable to Murdoch University, Australia after completion of any level.

• A Murdoch Communication degree allows you the flexibility to select from a range of units, minors and majors to create a course that suits you and your aspirations.

• Murdoch University is recognised as one of Australia’s leading research institutions.

• Murdoch University graduates are widely sought after by local and international employers.

• Study @ Murdoch Programme: You can experience studying at the Murdoch South Street Campus in Perth for one semester paying Malaysian tuition fees.

be the trendsetter of tomorrow

// Part I (Year 1) (24 credit points)

Foundation unit

- Next Life

Core units

- Introduction to Communication and Media

- Introduction to Public Relations

Plus

Five (5) General Elective units

// Part II (Year 2 & Year 3) (48 credit points)

Core units

- Media Relations

- Professional Communication

- Public Relations: Contemporary Approaches

- Communication Research

- Issues and Crisis Management

- Campaign Management

Plus

Six (6) General Elective units

KP/JPS(KA 7541)01/12

Major: Public Relations

Why choose the MurdochCommunication degree ?

12

DurationIntakesLocation

: 3 years: February & August: KDU Damansara Jaya Campus

FACILITIES// Fully-equipped science labs

// Computer labs and iMac labs

// WiFi-enabled campus

// Library

Electronic book databases

Electronic journal databases

Specialized electronic databases

// LexisNexis - full text access to case laws

// ACM Digital Library

Full text access to publications of the Association of Computing Machinery

// IEEE Computer Society Digital Library

Full text access to publications of the IEEE Computer Society

// Emedia (New Straits Times News Archives)

// KDU Square Cafeteria

// Service Restaurants

Windows of Damansara - Fine Dining restaurant

Connexions - Semi Buffet restaurant

Café 87

// CREATIVE WAVES - Radio Studio

Sound proofed recording / audio studio with

well-equipped digital audio editing and

recording equipment

// PIXELS - Video / Photo Editing Suite

Supports digital video cameras, mini-disc

recorders and AV equipment

// SHUTTERS - Photography Lab


STUDENTS’EXPERIENCE

All information in this prospectus is correct at the time of printing (September 2011) and is subject to change.

KDU UNIVERSITY COLLEGE SDN BHD (76997-T)

A member of the KDU Education Group

Damansara Jaya CampusAddress: SS22/41, Damansara Jaya, 47400 Petaling Jaya, Selangor, Malaysia.Tel: +603.7953.6688Fax: +603.7726.9941Email: [email protected]

Section 13 CampusAddress: 76 Jalan University, 46200 Petaling Jaya, Selangor, Malaysia.Tel: +603.7953.6988Fax: +603.7953.6699Email: [email protected]

Website: http://www.kdu.edu.my

Other members include:

PRE-UNIVERSITY • AUSMAT • GCE A-Level • UNSW Foundation • Foundation in Business / Science / Engineering

AMERICAN DEGREE PROGRAM

BUSINESS • Dip. in Business Administration / Accountancy • KDU B. Business (Hons) • Murdoch University B. Commerce • Keele University B. Arts (Hons) Business Management • University of London B.Sc. Accounting with Law • University of Manchester B. Economics & Social Studies (Hons)

COMMUNICATION & MEDIA STUDIES • Dip. in Mass Communication • KDU B. Communication (Hons) • Murdoch University B. Communication (Majors: Public Relations, Communication & Media Studies)

COMPUTING • Dip. in Business Computing / Computer Studies • KDU B. Computing (Hons) • Northumbria University B.Sc. (Hons) in Computing Studies

ENGINEERING • Dip. in Electrical & Electronic Engineering / Telecommunication & Computer Engineering • B. Engineering (Hons) (Majors: Electrical & Electronics Engineering, Communication & Electronics Engineering) • Northumbria University B. Engineering (Hons) in Electrical & Electronics Engineering

HOSPITALITY, TOURISM & CULINARY ARTS • Dip. in Golf Resort Management• KDU B. Hospitality Management (Hons) KDU B. Culinary Management (Hons)• IMI University Centre Dip. in International Hotel & Tourism Management /Professional Chef Training / Culinary Arts • Higher Dip. in European Culinary Management • B. Arts in International Hotel & Tourism Management

LAW • GCE A-Level (Pre-Law) • Oxford Brookes University LL.B (Hons) 2+1• University of Tasmania LL.B (Hons) 1+3 • University of London, External LL.B (Hons) International Programme

PROFESSIONAL ACCOUNTANCY • ACCA • CAT

Documents

Communication Brochure 2011 (Single)