Communication and Entertainment Final

8/3/2019 Communication and Entertainment Final

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Sakhi Singhal

Savera Aggarwal

Shiksha Chaturvedi

Shilpa Malhotra

Shivani Datta

Shretima Gupta

Shveta Malik

Shivali Goel

4015

4024

4031

4032

4041

4047

4053

4059


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Communication is the art of transmitting information,ideas and attitudes from one person to another.

Communication is the process of meaningful interactionsbetween human beings.


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To Change Behavior

To Get Action

To Ensure Understanding

To Persuade

To Get And Give Information


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It gives life its charm and energy

Highly dependent on the personalchoice.

Physical and Mental rejuvenation.

Can be highly informative too

E.g. Documentaries.

Exists in infinite number of forms!


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Longer span of life as compared to newspapers.

Covers a wide array of topics.

Serves the reader with all the updated news.

Interest specific magazines available.

Average time spent on reading newspaper: 44 mins

Provides detailed news.

More number of news items.

Easy to carry and farthest reach(Both local and urban).

Large influence on the public opinion (Also called as

Social Reformer)


10/17

Most powerful media of mass communication and entertainment.

Commercial ads form most efficient mode of product advertisement.

Both informative and entertaining.

Innumerous entertainment choices available for the user e.g.

Drama, Comedy, News, Music, Movies, Educational Programs

Allows intermingling of cultures across various parts of the world.

Platform for a large pool of talent.


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Oldest form of communication cum entertainment

Huge radio industry with: 330+ Private FM Stations

Community Radio

All India Radio

Cheapest form of electronic media

Both entertaining and informative due to: Musical Programs

Governmental Agricultural Programs

News

Live Cricket Commentary


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Cheapest and most recent mode of communication and entertainment.

Fastest growing mode of mass media.

Various forms of expression:

Social Networking

Online Phone Calls

Emails

Blog and Vlog Speak Out Loud

Your Opinion Matters


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Worldsfastest growing telecom network in India

Smartest mode of communication and entertainment.

Compact size and portable

Enormous range in market fitting every pocket and fulfilling all demands.

Source of Communication:

Calling, Text Messages, Internet Surfing, Emails, GPRS, Various Software.. Source of Entertainment:

Music Players, Camera, Videos, 3G technology, Games, 3D, Touch Screen..


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Documents

Communication and Entertainment Final