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Energy InfodayBrussels, 23 October 2017
Communication and Dissemination in HORIZON 2020
European Commission Directorate-General for Research and Innovation
Research andInnovation
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Communicating H2020 projects
q Increased importance (GA article 38.1)
q Promote your project and its results beyond the projects own community, reach out to society
q Communicate your research in a way that is understood by non-specialist, e.g. the media and the public
q Work package (in proposal), Communication Plan (start of project)
q Inform EC/ Agency in advance of communication activities expected to have a major media impact
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CommunicationStrategic and targeted measures for promoting the action itself and its results to a multitude of audiences, including the media and the public. *
* Shortened from http://ec.europa.eu/research/participants/portal/desktop/en/support/reference_terms.html
Disseminating H2020 projects
q Transfer of knowledge and results to the ones that can bestmake use of it
q Maximizes the impact of research, enabling the value of resultsto be potentially wider than the original focus
q Open Accessq to publications (underlying principle in H2020)q to data (pilot)
ü Essential element of all good research practiceü Prevents results becoming sticky and effectively lostü Strengthens and promotes the profile of the organisation
Dissemination
The public disclosure of the results by any appropriate means, including by scientific publications in any medium.*
* Shortened from http://ec.europa.eu/research/participants/portal/desktop/en/support/reference_terms.html
Research andInnovation
Communication ≠ Dissemination
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Communication DisseminationAbout the project and results
About results only
Multiple audiences Beyond the project's own community (include the media and the public)
Audiences that may use the results in their own worke.g. peers (scientific or the project's own community), industry and other commercial actors, professional organisations, policymakers
Inform and reach out to society, show the benefits of research
Enable use and uptake ofresults
Grant Agreement art. 38.1 Grant Agreement art. 29
Communication ≠ Dissemination
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Research andInnovation
Guidance
COMMUNICATION
q Horizon 2020 Online Manual§ Section: Communicating your project§ Section: Acknowledging EU funding
§ Horizon 2020 Annotated Grant Agreement
§ Brochure "Communicating EU Research & Innovation - Guidance for project participants"
§ The EU Guide to Science Communication(videos)
§ Webinar - 60-minute Comms Workout!
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Dissemination
q Resources currently accessible for beneficiariesØ H2020 online manual & Participant portal
ü Dissemination and Exploitation – to be expanded with more concrete guidance on D&Eü Open Access and Data Managementü Communicationü H2020 Glossaryü Presentation of the Coordinators day on D&E
Ø IPR helpdesk ü Guidanceü Helplineü Trainingsü New guidance on Communication, Dissemination and Exploitation under development
q Dissemination towards potential users of resultsØ CORDIS
ü Publishable summariesü Enhanced results-in-briefü Results packsü Public H2020 deliverables (from September 2017 onwards)
Guidance
Open Access
q Horizon 2020 Online ManualSection : Open Access & Data Management http://ec.europa.eu/research/participants/docs/h2020-funding-guide/cross-cutting-issues/open-access-dissemination_en.htm
q EC Open Access website http://ec.europa.eu/research/science-society/open_access
q Guidelines on Open Access in Horizon 2020 http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/hi/oa_pilot/h2020-hi-oa-pilot-guide_en.pdf
Guidance
• © European Commission, 20178
Michael Christian LAUBENHEIMER
DG RTDG2 Advanced Energy Production
Exploitation in proposals
Considered in all sections of a project proposal
• Chapter 1 "Excellence"• SMART objectives: consistent with expected exploitation & impact
• Situation of project: 'idea to application', 'lab to market', TRL
• Ambition: beyond state-of-art; i.a. the innovation potential e.g. new products, services or business models, reference to available product/services
• Chapter 2 “Expected Impacts"• Contribution of project to:
• Expected impacts mentioned in the WP / topic• Substantial impacts not mentioned, i.e. new market opportunities, growth of
company; barriers (e.g. financing follow-up)
• Measures to maximise impact (explanations in template)• Draft Plan for the dissemination and exploitation of the project's results:
who, where, what, how, when, for whom, by which means, … depending on type of results; i.e. exploitation paths and follow-up of project during & after project; to be translated in corresponding 'Consortium Agreement'; appropriate consortium structure (also chapter 3.3)
Exploitation (I) Proposal
Exploitation1
The utilisation of results – up to four years after the action:• in further research activities other than those covered by the
action concerned, or • in developing, creating and marketing a product or process, or • in creating and providing a service, or in standardisation activities.
Terminology "Exploitation"
Ø Make use of the results; recognising exploitable results and theirstakeholders
Ø Concretise the value and impact of the R&I activity for societalchallenges
ü Can be commercial, societal, political, or for improving public knowledge andaction
ü Project partners can exploit results themselves, or facilitate exploitation byothers (e.g. through making results available under open licenses)
1 Art. 28 of Grant Agreement
Project results
Industry, Innovators,Investors
Research communities
Civic society, citizens
MS, EU policymakers
SoftwareProductsServicesProcesses
Prototypes
Publications
Policy recommendations
Reports
Codes of conduct
Educational materials
(collaboration)platforms
PatentsPre-standards
Data
Research roadmaps
Skills and knowledge
Research topic
Types of Results
Appropriate Exploitation Paths
Users of Results
Dissemination ExploitationDescribing and making available resultsso that they can be used
Making use of results, for scientific, societal or economic purposes
Audiences that may make use of results Groups and entities that are makingconcrete use of results
All results which are not restricteddue to the protection of intellectual property, security rules or legitimate interests
All results generated during projectParticipant shall make best efforts to exploit the results it owns, or to have them exploited by another legal entity
Grant Agreement Art. 29 Grant Agreement art. 28
Making results available Facilitating further use of results Making use of results
Patent Spin-off/ Start-up
Data Management plan
Open/licenses
Innovationmanagement
Scientific publication
Policy brief/roadmap
Training/workshops demonstration
Active stakeholder/ user engagement
Copyright Management
Product
Service
Societal activity Further research
Policy change
Sharing results on online repository (research data, software, reports)
Standard
PhD thesis/ post
"Dissemination " "Exploitation"
Considered in all sections of a project proposal• Chapter 3 "Implementation"
• Work plan: A work package / task on 'dissemination & exploitation of results'; Updates of exploitation plan in periodic and final reports, on activities undertaken and planned
• Innovation management: Understanding of "market“
• Consortium: (Indust./comm) partner ensuring exploitation
Exploitation (II)
Relevant references in the Grant Agreement• Article 20.3 Periodic reports with update of exploitation plan
• Article 20.4 Final report with an overview of the results & their exploitation
• Article 27.1 Obligation to protect the results• Article 28.1 Obligation to exploit the results
• Direct/indirect measures up to 4 years after the project period• Using them in further research• Developing, creating or marketing a product or process• Creating and providing a service• Using them in standardisation activities
• Article 29 Dissemination of Results• Article 30 Transfer and licencing of results
Dissemination& Exploitation
of resultsneeds
understanding & careful planning
ProposalGrant Agreement
Out of the box thinking
How to link all dots in one go and four straightswithout lifting the pencil?
Thank you for your attention!
Michael C. [email protected]
#InvestEUresearchwww.ec.europa.eu/research
Participant Portalhttp://ec.europa.eu/research/participants/portal/desktop/en/home.html
