Commercial Sales Team

01224 650434commercial@afc.co.uk

www.afc.co.uk

Aberdeen Football ClubCommercial Sales Opportunities 2009/10

Contents

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Welcome to Pittodrie 5Richard Donald Stand Boxes 7Richard Donald Suite Dining 9Legends Lounge 11Europa Lounge 13Main Stand Boxes 15Captains’ Club 17Jim Leighton Lounge 19Gothenburg Lounge 2150 Club 23Matchday Sponsorships 25Advertising 31AFC Events 33Contacts 34

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Welcome to Pittodrie

We are delighted to welcome you once again to Pittodrie Stadium. On a home match-day this is the place to be in Aberdeen and no matter what’s happening on the pitch, Pittodrie’s hospitality packages regularly sell out thanks to the great service, comfort and value for money they provide.

From the Main Stand Boxes to the buzz of the Richard Donald Suite, from drinks packages in the Legends and Europa lounges to the exclusivity of the Captains’ Club, AFC’s Commercial Team can tailor a package that’s just right for you and your guests, whether they are business clients, loyal staff, family or friends.

Match Grade KeyGold: Celtic, RangersSilver: Dundee Utd, Heart of Midlothian, HibernianBronze: All other teams

Please note: We are pleased to confirm that seasonal hospitality packages will include all home SPL, Scottish Cup and League Cup games.

Dress code: Please adhere to the dress code – failure to do so may result in refusal of entrance and embarrassment to you and your guests. This is applicable to all guests with the exception of under 12’s.

Aberdeen Football Club reserve the right to amend any package should the benefits change due to unforeseen circumstances.

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Richard Donald Stand Boxes

Richard Donald Stand Boxes offer an exclusive, unparalleled view of the match for groups of 10. Before the action you and your guests will enjoy refreshments at a table in the RDS Suite, offering the opportunity to mingle and network with other corporate clients.

Package Details:

• Arrival one hour prior to kick off• Secure parking• Complimentary pre and post match drinks • Half time tea, coffee and savouries • Current players in attendance • Team lines and official match programme • Man of the match presentation • Opportunity to win a signed AFC football • Ladbrokes in attendance

Dress code: Strictly collar and tie (no denims or trainers) Seasonal price £18,995 + VAT per box

To upgrade to RDS Dining:Gold - £80+vat per personSilver - £70+vat per personBronze - £60+vat per person

Seasonal upgrade to dining £1095 + VAT per person

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Richard Donald Suite Dining

The Richard Donald Suite is Pittodrie’s largest hospitality space and offers an unrivalled opportunity for you and your guests to share the excitement of pre and post match with other corporate supporters. Meet and mingle over your meal and enjoy the game from the exclusive padded seating in the RDS Stand.

Package Details:

• Arrival two and a half hours prior to kick off *• Secure parking• Drinks reception• Team news from the dressing room• Three course meal with wine and liqueurs #• Complimentary pre and post match drinks• Half time tea, coffee and savouries• Current players in attendance• Team lines and official match programme• Opportunity to win signed AFC football• Ladbrokes in attendance

Dress code: Strictly collar and tie (no denims or trainers)

Seasonal price £2150 + VAT per person

Single match price:Gold - £220+vat per personSilver - £140+vat per personBronze - £95+vat per person

* Subject to change for early kick off# Four course meal for Old Firm

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Legends Lounge

With its huge black and white mural celebrating Pittodrie’s greats and the warm gold/black colour scheme, the Legends Lounge is an intimate space to enjoy a drink or two before the match. Legends is a great venue for introducing your key clients or friends and family to the Aberdeen FC matchday experience in a casual and relaxing manner.

Package Details:

• Arrival one hour prior to kick off• Secure parking• Complimentary pre and post match drinks• External padded seat in the RDS corporate area• Half time tea, coffee and savouries• Team lines and official match programme• Visit from AFC players• Opportunity to win signed AFC football• Ladbrokes in attendance• Lounge hosted by our very own legend Joe Harper!

Dress code: Smart/Casual (no replica tops or training shoes)

Seasonal price £1300 + VAT per person

Single match price:Gold - £120 + VAT per personSilver - £95 + VAT per personBronze - £70 + VAT per person

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Europa Lounge

A Europa Drinks package allows fans to bask in the history of the Dons in Europe in a relaxed setting. Arriving one hour prior to kick-off, you and your guests can enjoy complimentary drinks before heading out to comfortable padded seating in the Richard Donald Stand.

Package Details:

• Arrival one hour prior to kick off• Secure parking • Complimentary pre and post match drinks• External padded seat in the RDS corporate area• Half time tea, coffee and hot savouries• Team lines and official match programme• Visit from AFC players• Opportunity to win a signed AFC football• Ladbrokes in attendance• Hosted by ex-player Jimmy Wilson

Dress code: Smart/Casual (no replica tops or training shoes) Seasonal price £1300 + VAT per person Single match price:Gold - £120 + VATSilver - £95 + VAT Bronze - £70 + VAT

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Main Stand Boxes

Main Stand Box customers love its side-on view of the pitch. Great for those supporters who don’t like to brave the elements as they take in the game. Main Stand Boxes hold groups of 8 and are a superb way to entertainclients or reward staff.

Package Details:

• Arrival one hour prior to kick off• Secure parking• Complimentary pre and post match drinks• Team lines and official match programme• Half time tea, coffee and hot savouries• Ladbrokes in attendance• Opportunity to win signed ball with business card draw

Dress code: Smart (strictly no denims, replica tops or training shoes) Seasonal Price £13,850 + VAT per box (8 guests) Single Match Prices:Gold - £1350 + VAT per boxSilver - £900 + VAT per boxBronze - £700 + VAT per box

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Captains’ Club

The Captains’ Club has become a favourite among matchday diners.After enjoying a four course meal, guests watch the game from Directors’ Box seats: arguably the best seats in the house!

Package Details:

• Arrival two and a half hours prior to kick off *• Secure parking• Champagne reception • Four course meal with wine and liqueurs• Complimentary pre and post match drinks• Directors’ Box seats• Half time tea, coffee and savouries• Team lines and official match programme• Ladbrokes in attendance

Dress code: Strictly collar and tie (no denims or trainers) Seasonal Price £3100 + VAT per person

* Subject to change for early kick off

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Jim Leighton Lounge

Decorated with some of Jim Leighton’s own personal memorabilia, the lounge bearing his name offers quiet glamour for your pre-match four course meal. Your table will enjoy a visit from Scotland’s most capped goalkeeper himself.

Package Details:

• Arrival two and half hours prior to kick off *• Secure parking• Champagne reception• Four course meal with wine and liqueurs• Complimentary pre and post match drinks• Directors’ Box seats• Half time tea, coffee and savouries• Team lines and official match programme• Ladbrokes in attendance• Visit from Jim Leighton

Dress code: Strictly collar and tie (no denims or trainers) Seasonal Price £3200 + VAT per person

* Subject to change for early kick off

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Gothenburg Lounge

Aberdeen fans’ favourite memory, the 1983 Cup Winners Cup is celebrated in photos and memorabilia in the Gothenburg Lounge. It’s a fabulous setting for your matchday experience.

Package Details:

• Arrival two and half hours prior to kick off *• Secure parking• Champagne reception and canapés • Four course meal with wine and liqueurs • Complimentary pre and post match drinks• Directors Box seats• Half time tea, coffee and savouries• Team lines and official match programme• Ladbrokes in attendance• Regular visit from Gothenburg Great Neil Simpson

Dress code: Strictly collar and tie (no denims or trainers) Seasonal price £3350 + VAT per person

* Subject to change for early kick off

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50 Club

The most established and longstanding corporate package on offer from AFC, the 50 Club is steeped in tradition. Deriving its name from the original joining price of 50 guineas, 50 Club members are hosted in Miller’s Lounge which features tributes to one of the club’s most iconic players, Willie Miller.

Package Details:

• Arrival one hour prior to kick off• Secure parking• Complimentary pre and post match drinks• Directors’ Box seats• Half time tea, coffee and savouries• Team lines and official match programme• Ladbrokes in attendance• Visit from AFC Director of Football, Willie Miller

Dress code: Strictly jacket, collar and tie Seasonal price £2150 + VAT per person

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Matchday Sponsorship

Create a lasting impression with your guests and the AFC corporate community.

Matchday sponsorship at Pittodrie offers a unique opportunity for you to entertain your guests in first class surroundings while raising the profile of your brand to a diverse audience.

There are four sponsorship packages available; each one offering a winning pairing that will deliver brand recognition and an extra special match-day experience for your guests.

For full details, please contact your AFC Account Executive.

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Programme Sponsorship

Package Details:

• Arrival three and a half hours prior to kick off• Champagne reception in the Boardroom• Group photo taken • Behind the scenes tour of the stadium• Sponsors welcome in the RDS Suite• Team news from the dressing room• Current players in attendance• Three course meal with wine and liqueurs • Padded seat in the Richard Donald Stand• Team lines & official match programme• Half time tea, coffee and savouries• Complimentary post match drinks• Corporate gift for each of your guests• Full page colour advert in the match programme

Prices (10 guests): Gold - £3250 + VATSilver - £1800 + VATBronze - £1300 + VAT

Match Sponsorship

Package Details:

• Arrival three and a half hours prior to kick off• Champagne reception in the Boardroom• Group photo taken • Behind the scenes tour of the stadium• Sponsors welcome in the RDS Suite• Team news from the dressing room• Three course meal with wine and liqueurs (First team players at your table)• Padded seat in the Richard Donald Stand• Team lines and official match programme• Half time tea, coffee and savouries• Man of the match presentation (Your guests choose Man of the Match)• Complimentary post match drinks• Corporate gift for each of your guests• Two trackside boards for the match• Pre and post match tannoy announcements• Full page colour advert in the match programme

Prices (20 guests): Gold - £8500 + VAT Silver - £5000 + VAT Bronze - £4000 + VAT

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In Safe Hands Sponsorship

Package Details:

• Arrival three and a half hours prior to kick off• Champagne reception in the Boardroom• Group photo taken • Behind the scenes tour of the stadium• Sponsors welcome in the RDS Suite• Team news from the dressing room• Current players in attendance• Three course meal with wine and liqueurs • Padded seat in the Richard Donald Stand• Team lines & official match programme• Half time tea, coffee and savouries• Complimentary post match drinks• Corporate gift for each of your guests• Framed signed goalkeeper gloves

Prices (6 guests):Gold - £1800 + VATSilver - £1250 + VATBronze - £995 + VAT

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Matchball Sponsorship

Package Details:

• Arrival three and a half hours prior to kick off• Champagne reception in the Boardroom• Group photo taken • Behind the scenes tour of the stadium• Sponsors welcome in the RDS Suite• Team news from the dressing room• Current players in attendance• Three course meal with wine and liqueurs • Padded seat in the Richard Donald Stand• Team lines & official match programme• Half time tea, coffee and savouries• Complimentary post match drinks• Corporate gift for each of your guests• Signed matchball in presentation case

Prices (6 guests):Gold - £1800 + VATSilver - £1250 + VATBronze - £995 + VAT

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Advertising

There are several ways your company can advertise with Aberdeen Football Club. From pitchside and internal advertising to online media such as RedWeb, we’ll help you find a way to promote your brand via our channels. Speak to the Commercial Team about advertising through Aberdeen Football Club today!

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AFC Events

Join us for a luxurious day of Golf and an evening of fine dining and entertainment at our Annual Gala Dinner.

Golf Day 2009Wednesday 12th August 2009, Gleneagles Resort Hotel

This fantastic package includes:• Four ball on the King’s Course including overnight accommodation*• Brunch in Dormy Clubhouse• Drinks reception• Banquet dinner in the evening• Full use of the country club facilities• Prize-giving and entertainment • A full Scottish breakfast the following morning

Annual Gala Dinner The Boyd Orr Suite, AECC on Friday 9th October 2009

• Special Guest Speakers Jack Charlton and Neil Ruddock• Master of Ceremonies Rob Maclean• A sumptuous four course dinner• Auction and Heads & Tails in aid of AFC Youth Development• Black Tie

£1250 + VAT (table of ten)for information or to purchase tickets call 01224 650434

£1950+VAT **Based on two twin rooms. Single supplement available on request

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Contacts

If you would like further information about the packages available, please contact: Lynne DuncanSales & Marketing ManagerDirect No: 01224 650 435Email: lynne.duncan@afc.co.uk Angela GordonAccount Executive - City/NorthDirect No: 01224 650 425Email: angela.gordon@afc.co.uk Jill ThomsonAccount Executive - City/SouthDirect No: 01224 650 426Email: jill.thomson@afc.co.uk Commercial Co-ordinatorDirect No: 01224 650 434Email: commercial@afc.co.uk

Aberdeen Football Club plc.Registered office: Pittodrie Stadium, Aberdeen AB24 5QH.Registered in Scotland No SC005364