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Commercial Presentation FutCup 2013
Citation preview
5 cities and 200 schools
900 squads
200,000 students
10 months of competition
Direct parental relation
1 million people impacted
Personalized activation for sponsors
of young soccer in Brazil
The BiggesT plaTform
ediTion10Th
futcup platform
major events
media
enrollment in stores
futcup day
gamesTechnical congress
online
» 10th Edition - Total success with schools;
» More than 1.700 games all over the year;
» 10 months of competition and sponsors.
The season
audience» Communication with more than 1 million people;
» 200,000 students and 12,000 athletes;
» Boys and Girls between 11 and 17 years old.
FutsalSocietySoccer
modalities
coverage
SOUTHEAST
NORTHEAST
MIDWEST
SOUTH
» 200 schools in the 5 main capitals: Porto Alegre, Sao Paulo, Rio de Janeiro, Brasília and Salvador.
» 900 squads in 7 different categories
» 50 sports headquarters all over the country during the hole season
major events» 9 editions of the Festivals along the year;
» 6 uninterrupted hours of games and public participation;
» Customized stands and more space for sponsors activation;
» Promotional and playful activation in schools breaks;
» Communication and direct interaction with more than 200,000 students;
futcup day
futcup onlinewww.futcup.com.br
» Daily update;
» Exclusive area for sponsors and its activations;
» Sports news, interviews, games scores, videos and photos from the games;
» YouTube and Facebook.
media» ESPN and Transamérica Radio transmits the hole
championship
To make the consumer experience with the brand even better, the sponsors activate their products with complementary actions with a huge impact!
sponsors activations
aDiDaS» Trips to the World Cup;» FutCup Champions League;» Presence os sponsored professional
athletes; » Product trial.
OurOcarD ViSa» Best Player of the Match» Financialy educative games» Product trial» Created a FutCup current money: “Cups”
SONY» Took the Flags Berries FutCup to the
World Cup;» Activation fo the hotsite Golaço Sony;» Product trial.
cENTaurO» Enrollments in stores bringing public to the store» Discount coupon for players» Institucional activation» Souvenirs
Temporada futcup 2013
MARCH
Opening Ceremonyand One day tournament
MAY
I FutCup Festival
SEPTEMBER
III FutCup Festival
NOVEMBER
IV FutCupFestival
AUGUST
Technical Congress
2sd sem.
JUNE
II FutCup Festival
FEBRUARY
Technical Congress
1th sem.
SAO PAULO
RIO DE JANEIRO
SALVADOR
PORTO ALEGRE
BRASÍLIA
Society (U-16)
Soccer (U-12)
Society Woman (U-16)
Society Woman (U-18)
Soccer (U-12)
Futsal (U-12)
Futsal (U-14)
Futsal (U-12)
Futsal (U-16)
MARCH
Opening Ceremonyand One day tournament
JUNE
II FutCupFestival and Finals
FEBRUARY
Technical Congress
1th sem.
Futsal (U-12)
Futsal (U-14)
NOVEMBER
II FutCup Festivaland Finals
AUGUST
Technical Congress
2sd sem.
Futsal (U-12)
Futsal (U-14)
MARCH
Opening Ceremonyand One day tournament
JUNE
II FutCup Festivaland Finals
FEBRUARY
Technical Congress
1th sem.
Futsal (U-12)
Futsal (U-14)
NOVEMBER
II FutCup Festivaland Finals
AUGUST
Technical Congress
2sd sem.
Futsal (U-12)
Futsal (U-14)
Futcup National Partner R$ 2.950.000,00
TOTaL: 9 FutCup Festivals
200 Schools
160 FutCup Days
12,000 athletes and 200,000 students
1 million people involved
5 capitals and 10 months of project
iNVESTiMENTINDEXED VALUES
sao paulo independent merchantability
complete Semester R$ 550.000,00
Bimester R$ 350.00,00
Other Investiments consult us
complete Bimester R$ 350.000,00
Other Investiments consult us
Local Futcup Partner
Local Futcup Partner
r$ 950.000,00
r$ 650.000,00
salvador, Brasília e porto alegre
complete Other Investiments consult us
Local Futcup Partner
r$ 450.000,00
iNVESTiMENTINDEXED VALUES
iNVESTiMENTINDEXED VALUES
rio de JaneiroiNVESTiMENTINDEXED VALUES
rua Ferreira de araújo, 202 11º andar - Pinheiros05428-000 - São Paulo - SPtel: 55 11 3721.9945