Commercial Opportunities 2019 - ESOMAR · 2019-07-05 · Commercial Opportunities 2019 For information about media packages, exhibiting or sponsoring, please contact the ESOMAR Business

Commercial Opportunities 2019


For information about media packages, exhibiting or sponsoring, please contact the ESOMAR Business Team.

Email: [email protected]: +31 20 589 78 99

“ 32 hours of exhibition. 4 days of Congress. Not a free hour at CoolTool booth. Dozens of eye tracking devices sold. Thank you ESOMAR team for amazing traffic and inspiring program!” Dmitry Gaiduk, CEO, CoolTool Inc, USA

Contents

About ESOMAR 4

ESOMAR opportunities 6

Events calendar 7

Livestream of ESOMAR events 8 Webinars 9

Online ad types 10

Resources Library By ANA 10

Research World Online 11 Print ad types 13

Research World Magazine 13 Editorial and advertising schedule 14

Contents 3


6,000+ members

500+ corporate members

130+ countries

Leading innovators

Decision makers

Practitioners

Clients

Suppliers

4 About ESOMAR


ESOMAR channels innovation through its global and regional events, full-year training activities, and online and print media packages, which provide its members and the community with the best industry content.

ESOMAR membership is a stamp of reliability and a guarantee to research buyers of your expertise in the field of data, research and insights.

ESOMAR is a community of leading innovators / decision makers / practitioners / clients and suppliers from the global industry.

CommunityChannelsMembership

ESOMAR is the Global Insights Community.

A global membership base, reaching more than 40.000 insights professionals

About ESOMAR

70 years of leading and facilitating change within the industry.

4 About ESOMAR

1948 2019

Increase your global presence, grow your business.

17,000+ Twitter followers

7,500+ Facebook followers

13,000+ LinkedIn followers

10,000+ ESOMAR TV viewers

Latin America 7% Europe 56% Asia 17%

North America 12% Africa 4% Middle East 4%

A global membership base, reaching more than 40.000 insights professionals

About ESOMAR 5


70+ years of experience

150+ exhibitors a year

ESOMAR events attract more than 2,300 delegates from 85+ countries a year, offering exposure on a global level.

ESOMAR connects you with global market research leaders through our face-to-face events, print and online opportunities and social media channels.

85+ countries

60,000 unique page views a

month on events page

126 total hours ofnetworking

2,300event delegates

ESOMAR’s global and local events bring together key international experts. Exhibiting at ESOMAR events allows you to make invaluable business contacts, promote new and existing products and generate sales leads. For more information about exhibiting or sponsoring at an ESOMAR event contact [email protected].

6 ESOMAR opportunities


Events calendar

Job Title

28%

Director

18%

C-Level Position

18%

Manager or Senior Manager

9%

President or EVP

8%

Other

5%

Executive or Specialist

5%

Principal or Partner

4%

Consultant or Coordinator

3%

Analyst or Assistant

2%

Academic or Professor

ESOMAR opportunities

Job Title Company Type

B2B

B2C

Other

Other

Manager Level or Higher

23%

77%

71%

6%

23%

Event delegates


Events calendar

FUSION 2019QUALITATIVE | DATA | FUSION Madrid / 10-14 November

An intensive back-to-back-to-back event diving deep into the struggles and success stories of qualitative research and data science.

Latin America 2019São Paulo / 7-9 April

The biggest market intelligence festival in the region for those planning or doing business in the LATAM area.

2.5days

20 countries

180delegates

10sponsors & exhibitors

€ 2.500starting

from

Congress 2019Edinburgh / 8-11 September

ESOMAR’s flagship event brings 1.200 international data, research and insights professionals together and features one of the largest industry exhibitions.

4days

80 countries

1.200delegates

80sponsors & exhibitors

€ 4.150starting

from

4days

40 countries

200delegates

6sponsors

€ 2.500starting

from

Client Summit 2019Spring Edition USA – NYC / 27-28 June

An exhilarating event featuring a collection of the best client-side (only) Eureka! Moments.

2days

100delegates sponsorship

available

ESOMAR opportunities 7


Asia Pacific 2019Macau / 22-24 May

One of the largest insights sharing platforms in the region-attracting top-level research experts and clients.

3days

30 countries

250delegates

40exhibitors

€ 3.500starting

from

Summer Academy 2019Amsterdam / 3-5 June

A week of masterclasses and knowledge-sharing for market research and insights professionals.

3days

5 countries

100participants sponsorship

available

€ 2.500starting

from

ESOMAR HQ 2019Spring SpecialAmsterdam / 28 March

1day

Live TV

500participants sponsorship

available

Client Summit 2019Autumn Edition London / 3-4 October

An exhilarating event featuring a collection of the best client-side (only) Eureka! Moments.

2days

100delegates sponsorship

available



Livestream of ESOMAR events and ESOMAR HQ TV

Top 3: United States, Great Britain (UK), Mexico

Top 5 : Market Research, Consultancy, Advertising & Marketing, FMCG and

Food & Beverages

ESOMAR livestreams many of its global events – with market researchers registering from across the world. Sponsor the livestream of a specific event, through logo placement or a promotional 20 second advert, and expose your company to a global audience.

Sponsor ESOMAR HQ to where bespoke programming featuring the best that ESOMAR has to offer is watched by the industry worldwide.

ESOMAR TV at CongressLivestreaming is further complimented by a live TV studio at our largest event of the year, Congress. There are a number of possibilities here, including sponsorship of ESOMAR TV, a paid interview slot and promotional adverts in-between the breaks. ESOMAR TV at Congress is watched by a global audience of 3,600+ and the content is made available afterwards on ESOMAR’s YouTube channel, Facebook, as well as the ESOMAR members’ section, expanding your reach even further.

Sponsorship available starting from E 3.000

3,600+ Unique

connections

1,600Registrants

104 countries

27Industry Sectors

ESOMAR Congress 2019 TV Livestream

Webinars 9


Use the opportunity to host your webinars on the ESOMAR’S platform to showcase your company’s expertise, educate the marketplace, engage the intended audience and grow your business.

8,000 webinar registrations a year

Europe 46%

North America 30%

LATAM 7%

Middle East 1%APAC 9%

Oceania 3%Africa 3%

What you get from sponsoring a Webinar:• 1- hour or 30 minutes customized webinar with content of

your choice, including promotional features. ESOMAR can advise on a list of recommended topics.

• Generation of an expansive list of leads from live attendees and on-demand viewers.

• Expert advice and support throughout the process for maxim reach and webinar impact

• Webinar available for 1 year for on-demand viewers.• Link to full report of webinar results available for 1 year.

Webinars 9


Webinars have a regular rate of € 4,400 for 1 hour and € 2,200 for 30 minutes

Registration by age

30%31 - 40

19%Under 30

27%41 - 50

60+5%

16%51 - 60

Webinars

ESOMAR’s Resources Library is an intelligent reference tool, containing over 10.000 content pieces, spanning more than 70 years of ESOMAR knowledge. Open to ESOMAR members this platform offers indepth content reflected in it’s almost 20.000 page views per month.

10 Online ad types


Homepage Search result pages

Resources Library By ANA

2 advertising spaces available, with each advertising space shared between a maximum of 4 simultaneous advertisers, based on random delivery.

2x Medium Square banner (1:1)300x300 pixels; .jpg or .gif; max. 150KB; animation max. 15 sec.

The advertising space is shared between a maximum of 4 simultaneous advertisers, based on random delivery.

Super Leaderboard banner (10:1) + Mobile Leaderboard banner (4:1)Please provide two sizes in order to be displayed on all devices:10:1 => 1400x140 pixels; .jpg or .gif; max. 250KB; animation max. 15 sec.4:1 => 800x200 pixels; .jpg or .gif; max. 150KB; animation max. 15 sec.

HomepageSuper Leaderboard banner (10:1)

€ 885Mobile Leaderboard banner (4:1)

Search result pages

2x Medium Square banner (1:1) € 665

Online ad types

Do you have a question for me?

1,400 x 140 pixels 800 x 200 pixels

JPGGIF

250kbJPGGIF

150kb

300 x 300pixels

JPGGIF

150kb

300 x 300pixels

300 x 300pixels

Online ad types 11


Research World, ESOMAR’s new online media, is a unique platform where tomorrow’s insights meet today’s business. With an online audience of just under 11.000 visitors per month, Research World offers a global podium for debate and discussions, with potential for advertising and advertorials.

The Research World newsletter is sent out 24 times a year to more than 25.000 readers, highlighting the latest trends, news and innovations that are featured in Research World online and print.

RW Homepage * 5% 15%

x1 banner x2 banners x4 banners

Super Leaderboard banner (10:1) Mobile Leaderboard banner (4:1)

€ 885 € 840 € 750

Medium Square banner (1:1) € 665 € 630 € 565

Large Rectangle banner (1:2) € 445 € 420 € 375

Leaderboard banner (4:1) € 550 € 520 € 465

Banners Available for 1 month

Individual articles * 5% 15%

x1 banner x2 banners x4 banners

2x Medium Square banner (1:1) € 1,100 € 1,045 € 935


RW Newsletter * 5% 15%

x1 email x2 email x4 email

Header banner (8:1) € 545 € 430 € 460

Middle banner (3:1) € 445 € 422 € 375

Footer banner (8:1) € 350 € 330 € 295

* Adjustment by number of ads requested

x3 Issues - 10% x5 Issues - 20% x6 Issues - 25%


subscribers 25.000+

12x a year

11,000visitors a month11.000+

Research World

online

12 Online ad types


600 x 75 pixels

600 x 75 pixels

300 x 100

Research World newsletterMultiple spaces are available in the below categories. Any order of appearance is attributed by ESOMAR.

1. Header banner (8:1) Please provide: 600x75 pixels; .jpg; max. 40KB

2. Middle banner (3:1) Please provide: 300x100 pixels; .jpg; max. 30KB

3. Footer banner (8:1) Please provide: 600x75 pixels; .jpg; max. 40KB

Individual articles2 advertising spaces available, with each advertising space shared between a maximum of 4 simultaneous advertisers, based on random delivery.

2x Medium Square banner (1:1)300x300 pixels; .jpg or .gif; max. 150KB; animation max. 15 sec.

Research World Homepage4 advertising spaces available, with each advertising space shared between a maximum of 4 simultaneous advertisers, based on random delivery.

1. Super Leaderboard banner (10:1) + Mobile Leaderboard banner (4:1)Please provide two sizes in order to be displayed on all devices: 10:1 => 1400x140 pixels; .jpg or .gif; max. 250KB; animation max. 15 sec. 4:1 => 800x200 pixels; .jpg or .gif; max. 150KB; animation max. 15 sec.

2. Medium Square banner (1:1) 300x300 pixels; .jpg or .gif; max. 150KB; animation max. 15 sec.

3. Large Rectangle banner (1:2) 300x600 pixels; .jpg or .gif; max. 200KB; animation max. 15 sec.

4. Leaderboard banner (4:1) 800x200 pixels; .jpg or .gif; max. 150KB; animation max. 15 sec.

Order of appearance on desktop

(1) – (2) – (3) – (4)

Order of appearance on mobile

(1) – (4) – (3) – (2)

JPGGIF

250kbJPGGIF

150kb1,400 x 140 pixels

800 x 200 pixels

300 x 600pixels

300 x 300pixels

800 x 200 pixels

300 x 300pixels

JPGGIF

150kb

JPGGIF

150kb

JPGGIF

150kb

JPG

40kb

JPG

40kb

JPG

30kb

JPGGIF

200kb

300 x 100

Research World magazine is the magazine for the data, research and insights industry with a readership of 35.000 marketing, advertising and research professionals around the world. With 2 issues per year, Research World is widely available to ESOMAR members and is also distributed during ESOMAR regional and global events.

Read in 100 countries2 issues a year

Readership of

35,000 people

Print ad types 13


Full pageFull page

210 x 250 mm

1/2 page

185 x 110 mm

1/4 page

90 x 110 mm

Print ad types

Research World Magazine * 5%

x1 Issue x2 Issues

Double Page Spread € 5,080 € 4,830

Full page € 2,760 € 2,620

1/2 page € 1,780 € 1,690

1/4 page € 1,330 € 1,260

1/8 page € 885 € 840

Advertorial € 3,000 € 2,850

Note: All ads are full colour

* Adjustment by number of ads requested

Research World

magazine

14 Editorial and advertising schedule


How to re-tool the insights team for more impactHow can teams lean into accelerating change to identify opportunities that create new value for their employers and themselves? Is it only data scientists and analysts that are needed and if not, what other new skills are required? Is it easier to import new talent or to identify areas of training and work environments that can accelerate knowledge acquisition and career development? How does a team demonstrate its impact?

New data sources and ways to reach consumersAre researchers ready to manage the latest touch points with consumers including IoT, video, neuro and voice assistants? How should data from different sources best be synthesized, what are the optimal conditions, the tools needed, and the practical implications? How can researchers merge all the multi-touch attributes across different devices into a single platform and leverage the latest in AI and machine learning to provide precise and actionable insights? What is the role of programmatic advertising and multi-touch attribution from a media buying standpoint and how can researchers help with impact analysis given the multitude of attribution models out there?

How to manage and marry the old and the newAs technology accelerates the pace of innovation, how can researchers test and assess new tools and methodologies and the pluses and minuses of integrating them with existing systems in daily practice. Does faster and cheaper always mean more automation and what is the role of new tech such as block chain in the research process?

Keeping the human touchAs we acquire more digital tools for faster, cheaper and more impactful research, we need to remember researchers are humans trying to understand the humans behind the data. How can we maintain the balance without being disconnected from consumers? How can researchers decode and explain human behaviour to understand the consumer decision journey and tell the story behind the numbers? How can we create more empathy and emotional connections in the way that we communicate and relate to people?

Back to the futureDealing with bias when using the latest research methodologies: Researchers have always claimed expertise in sampling, and this led to heated debates about how far panels can be representative and have fully engaged participants. Do similar issues of bias arise with new data sources and methodologies? How can we best avoid biased models in social and text analytics or machine learning? What are the latest solutions and are clients and providers aware of the pitfalls?

Predicting the unpredictableIn dealing with increasing political and financial uncertainty, is the best way forward to develop a range of scenarios? How can companies develop strategies to deal with unstable situations such as Brexit, uncertain markets, capricious leaders and changeable electorates, in a global and connected landscape that is radically different from a decade ago. And just how accurate can we expect forecasting to be?

Dealing with disruptionIn a fast-moving world, clients and insight companies face challenger brands as new entrants with great solutions that can be more agile and attention grabbing. What are the best ways to drive change, identify what works and what doesn’t, manage big data and predictive analytics, and identify new partners and opportunities to become more effective?

How can we retain our academic roots and yet be more commercially savvyThe fundamentals of research are based on statistics, surveys, observation and anthropology derived from the social sciences. As the environment changes, how can we ensure that academic based researchers speak the language of business and marketing? What can we learn from insights companies that have successfully worked with academics so we can best manage this two-way knowledge transfer and which classically ‘non-research skills should be added to the mix?

Finding the truth when different data sources give different outcomesWhen working with different data sources, and methodologies that might give different answers, is there a hierarchy of truth? In a world of alternative facts, fake news and sound bites, what can evidence-based research do to identify and better communicate the truth of more complex data and issues? Can we use disconnects and contradictions in the data to get at more meaningful insights.

The secrets of engagementWhat can we learn from trends in advertising and what does it mean for us in terms of new ways of engaging consumers in research (chatbots, gamification) to make the process more fun and less predictable. How can we best engage our clients in the insights team and make the learnings so memorable they are inspired to follow up on our recommendations and what can we learn from TV, drama and game-shows?

Is the insights industry investing enough in AI? What are the opportunities and practical applications of AI in insights? And is AI really such a separate stream or just another tool to automate operations, cut costs and organise data within existing approaches such as customer experience and satisfaction? In the battle for talent, how can we get data scientists and analysts to view our sector as being for them and what can AI learn from research best practice in sampling, avoiding bias and model curation? Regional profiles LATAM and APACExtra distribution LATAM and APAC conferences, Summer AcademyAdvertising reservation deadline 22 February 2019Advertising copy deadline 25 February 2019Submission of content ideas 23 December 2019Content copy deadline 4 February 2019Published 22 March 2019

What is the future of work in our sector given the impact of technology and what does this mean in terms of team composition and skills? How should the emerging insights organisation respond to the requirements of the new data and analytics ecosystem? How can we best deal with silos such as marketing, social media and technology enablers that exist alongside the insights function, to ensure that insights flow throughout the organisation?Regional profiles GlobalExtra distribution Congress, Fusion and Client SummitAdvertising reservation deadline 31 July 2019Advertising copy deadline 5 August 2019Submission of content ideas 3 June 2019Content copy deadline 1 July 2019Published 28 August 2019

February

April

November

May

December

July

September

June

January 2020

August

October

March

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Editorial and advertising schedule

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ESOMAR is the global voice of the data, research and insights community

For information about media packages, exhibiting or sponsoring, please contact the ESOMAR Business Team.

Email: [email protected]: +31 20 589 78 99

Documents

Commercial Opportunities 2019 - ESOMAR · 2019-07-05 · Commercial Opportunities 2019 For information about media packages, exhibiting or sponsoring, please contact the ESOMAR Business