COMMERCIAL MARKETING GUIDELINES...Any requests for marketing outside of these guidelines should be sent for approval. For any brand usage questions regarding design, signage, printed

C O M M E R C I A L M A R K E T I N G G U I D E L I N E S

2© 2019 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001

T H E P E L O T O N B R A N D

03 T H E P E L O T O N B I K E F O R C O M M E R C I A L U S E

B R A N D V O I C E

04 D O ’ S A N D D O N ’ T S

05 H O W W E S P E A K

T H E P E L O T O N L O G O

06 L O G O U S E

07 L O G O L O C K U P

08 L O G O L O C K U P M I S U S E

T A B L E O F C O N T E N T S

B R A N D C O L O R S

10 O N S C R E E N U S E

11 P R I N T U S E

P H O T O G R A P H Y

12 P R O D U C T P H O T O G R A P H Y

C R E A T I V E A S S E T S

13 S O C I A L M E D I A M E S S A G I N G

14 L A N D I N G P A G E

15 E N V I R O N M E N T A L D E S I G N

19 P E L O T O N D I G I T A L C O P Y


T H E P E L O T O N B I K E F O R C O M M E R C I A L U S E

T H E P E L O T O N B R A N D

Thank you for choosing the Peloton

Bike for your facility! These promotional

guidelines will ensure every rider is

aware of the new addition to your

property and can take advantage of

the great Peloton experience.

Any requests for marketing outside

of these guidelines should be sent

for approval. For any brand usage

questions regarding design, signage,

printed collateral, etc., reach out to

[email protected].


D O

• Use Peloton imagery from our press page: press.onepeloton.com

• Incorporate the Peloton logo and ™ symbol in your marketing materials

consistent with these guidelines. (brochures, emails, social media,

website, etc)

• For hotels, gain visibility with riders who travel frequently by joining

PelotonHotelFinder(hotelfinder.onepeloton.com). Click‘Addyour

Hotel’ to complete a web submission form.

• Get written or electronic approval for all marketing outside of these

guidelines by reaching out to [email protected]

• Get written or electronic approval to use our name and/or logo

in any materials that will be sent to the media by reaching out to

[email protected]

D O N ’ T

• Edit any Peloton imagery (adding graphics or other types of visuals, etc.)

• Imply or state that your facility is an exclusive provider of Peloton

Bikes.

• Refer to or suggest any kind of official partnership between the two

brands without the explicit written or electronic approval of a Peloton VP.

• Use our name or logo on external hotel signage, interior hotel wayfinding

signage, or fitness center entrance signage.

• Use our logo as wall art (unless approved in writing or electronically).

• Display Peloton imagery in a more prominent manner than your own

company branding or in any way that would mislead consumers as to the

nature of your facility’s relationship with Peloton.

• Use the following language when referring to Peloton Bikes at your

facility:

• “official Peloton partner” • “spin studio”

• “Peloton studio” • “spin bike”

• “spinning classes by Peloton”

B R A N D V O I C E

C O M M E R C I A L M A R K E T I N G D O ’ S A N D D O N ’ T S


M E S S A G I N G

Suggested Talking Points for Promotional Use

We encourage you to use the following language across all your marketing channels, including email, social, landing pages and more.

B R A N D V O I C E

• XXXHotelisexcitedtoannouncethelaunchofPelotonBikesinourFitnessCenter.

• XXXClubnowfeaturesPelotonBikes.

• Indoor cycling comes to XXX hotel with the Peloton Bike.

• Hityourfitnessgoalswhileonthego.

• Experience immersive cardio that will keep you coming back for more.

• Join live or on-demand studio classes at any time that works for you.

• Feel like you’re face to face with instructors on a sweatproof 22” HD touchscreen.

• ConnectyourWi-Fi-orBluetooth™-enableddevice,includingheartratemonitorsandsmartwatches.

• Keepyourworkoutsfreshwithdifferentthemes,difficultylevelsandmusicgenres.

• Withclassesthatrangefrom5to90minutes,findarideforeverymood.

• Findtheinstructor,musicgenreandclasstypetofityourmoodandyourgoals.

H O W W E S P E A K

6© 2020 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001T H E P E L O T O N L O G O


Logo Lockup

The Peloton logo lockup is our primary logo and should be used in most cases. The logo lockup includes the Peloton logomark and the Peloton wordmark. The size ratios and spacing between the two should never change.

Use of the Peloton logo alongside any other brand in any promotional application (digital, print, signage, etc.) must be pre-approved in writing or electronically by Peloton.

To determine clearspace for the logo lockup, use the height of the wordmark on all four sides of the mark. The minimum height of the lockup is 25px for screens and 3/8” when printing. Follow these guidelines to avoid distorting or crowding the logo and to ensure legibility.

=Y

=X

1Y

1Y

1Y 1Y3X

=Y

=X

1Y

1Y

1Y 1Y3X

ConstructionandClearspace: Key:

Minimum Size:

18px or 1/4in

18px or 1/4in

18px or 1/4in

9px or 1/8in

24px–36px or 1/3in–1/2in

36px or 1/2in

D O W N L O A D L O G O F I L E S

https://press.onepeloton.com/#logos


A C C E P T A B L E U S A G ET H E P E L O T O N L O G O

Logo Use

The Peloton logo lockup must always be used in either “Peloton Black” or white, preferably on neutral backgrounds. The logo lockup can be used over imagery or video, but when doing so, make sure there is enough contrast so that the logo remains legible.

The wordmark should be used with the same parameters as the lockup, but should not be used over imagery or video.

The logomark can be used in the same way as the lockup and the wordmark, but can also be set using Peloton “Super Red.” This is the only logo that can receive this color treatment.

D O W N L O A D L O G O F I L E S

https://press.onepeloton.com/#logos


Important: Do not change the size or relative position of elements in the stacked version of the lockup. Relative

sizing and position must remain consistent.


U N A C C E P T A B L E U S A G ET H E P E L O T O N L O G O

Logo Lockup Misuse

The Peloton logo lockup and stacked lockup should only be used in the ways detailed on the Logo Use page. This page lists explicit examples of how not to use the Peloton logo lockup and stacked lockup.

Do not put the logo on colors with low

contrast

Do not put a stroke around the logo

Do not use any colors when representing the

Peloton lockup

Do not use the super red logomark and black

wordmark together

Do not place the logo on overly complex

backgrounds

Do not place logo on multicolored

background colors

Do not put the logo on colors with low

contrast

Do not put a stroke around the logo

Do not use any colors when representing the

Peloton lockup

Do not use the super red logomark and black

wordmark together

Do not place the logo on overly complex

backgrounds

Do not place logo on multicolored

background colors

Do not change the size or relative position of

elements in the lockup


U N A C C E P T A B L E U S A G ET H E P E L O T O N L O G O

Logo Lockup Misuse Continued

A N O T H E RL O G O




S U P E R R E D2 5 5 / 5 1 / 7 1# F F 3 3 4 7

H O V E R R E D2 1 7 / 2 4 / 4 3# D 9 1 8 2 B

B L A C K2 4 / 2 6 / 2 9# 1 8 1 A 1 D

O F F B L A C K3 4 / 3 7 / 4 1# 2 2 2 5 2 9

M E D I U M G R A Y1 9 9 / 1 2 2 / 1 2 9 # 7 7 7 A 8 1

L I G H T G R A Y1 6 8 / 1 7 2 / 1 7 7# A 8 A C B 1

D I V I D E R G R A Y2 2 8 / 2 3 0 / 2 3 1# E 4 E 6 E 7

O F F W H I T E2 4 5 / 2 4 7 / 2 4 9# F 5 F 7 F 9

W H I T E2 5 5 / 2 5 5 / 2 5 5# F F F F F F


C O L O R S F O R S C R E E N U S E

RGB and Hex


S U P E R R E DC 0 / M 1 0 0 / Y 1 0 0 / K 0

B L A C KC 7 5 / M 6 8 / Y 6 7 / K 9 0

M E D I U M G R A YC 0 / M 0 / Y 0 / K 7 0

L I G H T G R A YC 0 / M 0 / Y 0 / K 4 0

O F F W H I T EC 6 / M 2 / Y 0 / K 6

W H I T E C 0 / M 0 / Y 0 / K 0

C O L O R S F O R P R I N T U S E

CMYK



P R O D U C T P H O T O G R A P H Y

Peloton Bike

D O

• Seat and handlebars should be level with each

other

• Knobs A and B should be facing south

• Knob C should be facing north

• Pedal bar should be aligned with cross bar Logo

• When shot alone, Bike set up should be at:

– F, under touch screen

– 28, seat height

– E, seat depth

• Depending on angle of shot, make sure logo is

displayed appropriately on resistance knob

• When selecting area for Bike to be shot in, make

sure to allow for 5 feet (minimum) distance

between Bike and environment

• Shoot the Bike from the right side only

D O N ’ T

• Shoot the Bike with handlebars at max height

capacity

• Shoot the Bike at a hard profile (touchscreen in

view is preferred)

• Shoot Bike on mat

• Include fitness equipment or accessories other

than Peloton for in-room shots.

P H O T O G R A P H Y

K N O B A

K N O B B

K N O B C

13© 2020 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001C R E A T I V E A S S E T S

S O C I A L M E D I A C O P Y E X A M P L E SS O C I A L M E D I A P O S T S

Suggestions of how to call attention to the

Peloton Bike.

D O N ’ T

• Include celebrities or Peloton instructors in

posts

• Insert new or non-approved brand hashtags

(either yours or Peloton’s)

• Mention other competitive fitness equipment

or accessory brands in the same post

V 1 P O S T C O P Y

Experience immersive cardio that

keeps you coming back for more. The

Peloton Bike is now at the XXX hotel.

V 2 P O S T C O P Y

When you stay with us, you can stay

on track towards your fitness goals.

The Peloton Bike is here.

V 3 P O S T C O P Y

Join live or on-demand studio classes

at any time that works for you. Try

thePelotonBike,nowatXXXClub.


L A N D I N G P A G E C R E A T I V E

This copy can be lifted directly to be used on web.

• HL: GetReadyforYourRide• SUB: We’re so excited for you to experience the

Peloton Bike in our facility. To get started, visit the links below:

- Sign in with your existing Peloton account. - Sign in as a guest.

• For additional information, see the links below:

• How to adjust your Bike • Sign Up for a free profile • How to pair your headphones • Find your first class • Experience Peloton on the go

Design and Photography direction is provided

throughout this guide

• Youmayuseyourownhotelwebsitetocreate a landing page to promote your new Peloton Bike. We do not provide landing page design services. • Alllandingpageswilllookdifferentdepending

on the style and platform you use. By following our imagery guidelines, messaging, and logo lockup, consistent brand presence is maintained.

• Please aways remember to use: • ApprovedPelotonimagery • Copyprovidedinthisguide

Peloton reserves the right to request removal of

Peloton assets such as our name, logo, imagery,

and other marketing materials on landing pages

or other assets.


L A N D I N G P A G E E X A M P L E

We’re so excited for you to experience the Peloton Bike in our

facility. To get started, visit the links to below.

PELOTON

Get Ready for Your Ride

H O W T O A D J U S T T H E B I K E

F I N D Y O U R F I R S T C L A S S

E X P E R I E N C E P E L O T O N O N T H E G O

https://www.youtube.com/watch?v=5x4DADahBn0

Members.onepeloton.com

https://www.youtube.com/watch?v=-HbaRrNd-V8

https://findyourride.onepeloton.com/

https://www.onepeloton.com/digital/checkout/digital-30d

https://www.youtube.com/watch?v=5x4DADahBn0

https://findyourride.onepeloton.com/

https://members.onepeloton.com/


S I G N A G E S U G G E S T I O N S O N H O W T O C A L L A T T E N T I O N T O T H E P E L O T O N B I K E .

Good for: In or around your fitness center.

Messaging:This copy can be lifted directly to be used on the banner.

• HL:EXPERIENCETHEPELOTONBIKE• SUB: Visit our fitness center to try a live or

on-demand class.

Dimensions:Signage should not exceed the above dimensions.

• Standing Banner: 34” x 81” single sided• Table Banner: 11.5” x 18” single sided


E N V I R O N M E N T A L D E S I G N O P T I O N A

E X P E R I E N C ET H E P E L O T O N B I K E

Visit our fitness center to access a live or on-demand class.

E X P E R I E N C E T H E P E L O T O N B I K E

Accessaliveoron-demandclass.

P U L L U P B A N N E R

T A B L E T O P B A N N E R

D O W N L O A D A R T W O R K

https://www.dropbox.com/sh/2l8hijicaazqksm/AACqQnkBBGIyQ21XfkuBwUuva?dl=0



Good for:Right outside the fitness center

Messaging:This copy can be lifted directly to be used on the banner.

• HL: THE PELOTON BIKE IS HERE• SUB:Cometryaliveoron-demandclass.

Dimensions:

• Standing Banner: 34” x 81” single sided• Table Banner: 11.5” x 18” single sided


E N V I R O N M E N T A L D E S I G N O P T I O N B

T H E P E L O T O N

B I K E I S H E R E

Accessaliveoron-demand class.

T H EP E L O T O N

B I K E I S H E R EAccessaliveor

on-demand class.

P U L L U P B A N N E R

T A B L E T O P B A N N E R

D O W N L O A D A R T W O R K

https://www.dropbox.com/sh/hfo8lwc68s0gamy/AABfSyg0KmMjMQVQUvH4zs1Ya?dl=0



D O• Use the approved Peloton banner outside your

fitness center, spa, etc.• Use the Peloton Logo lockup on the floor of

your dedicated Peloton Bike area.

When using the logo on the ground please:• Only use one logo. • CenterthelogotothebackorsideoftheBikes

depending on your fitness layout.• Place the Peloton logo 10 inches, behind the Bike.• Do not exceed 42 inches in width.• The Peloton logo must have a higher contrast

to the color of the floor. For example, if the floor is a dark brown, black, or grey, the Peloton logo should be white. If the floor is white, tile or a light shade of wood, the Peloton logo should be black.

• Material Recommendations for floor surfaces: Oracal 631 Matte Vinyl or any durable Matte adhesive Vinyl.• AVinylDiecutisofthelogoisrecommended for install. The box around the logo in this diagram is to show the space you are required to have around the logo.


E N V I R O N M E N T A L G R A P H I C S G U I D E

E X A M P L E B I K E F L O O R P L A N A

=Y

=X

1Y

1Y

1Y 1Y3X

36in

72in

42in

E X A M P L E B I K E F L O O R P L A N B

36in

72in

=Y

=X

1Y

1Y

1Y

1Y

3X

42in

10in

10in

2in

2in



D O N ’ T• Place the Peloton logo on any walls, windows or mirrors• Make any copy or graphics that refer to your fitness area as a “Peloton studio”


E N V I R O N M E N T A L G R A P H I C S M I S U S E


P E L O T O N D I G I T A L

H O W T O P R O M O T E P E L O T O N

D I G I T A L A S A N O F F E R I N G

This copy can be lifted directly and live across all your marketing channels.


P E L O T O N D I G I T A L C O P Y E X A M P L E S

• ThebestofPelotonatyourfingertips.

• Take your workout on the go with Peloton Digital.

• Try Peloton Digital on us.

• Tap into a variety of workouts on Peloton Digital.

• Try Peloton Digital – no credit card required.

• Try out a variety of workouts, including yoga, cardio, strength, outdoor running and more.

• Accessourliveandon-demandlibraryoniOS,Androidandweb.

• Stay motivated and inspired with a team of expert instructors leading every class.

• Try out a variety of workouts, including yoga, cardio, strength, outdoor running and more.

• Accessourliveandon-demandlibraryoniOS,Androidandweb.

• Stay motivated and inspired with a team of expert instructors leading every class.

F O R W E B

H L : TapIntoPelotonDigitalRightFromYourHotelRoom

S U B : No credit card required.

O N E P E L O T O N . C O M

©Peloton2012-2019,PelotonInteractive,Inc.Allrightsreserved.

Documents

COMMERCIAL MARKETING GUIDELINES...Any requests for marketing outside of these guidelines should be sent for approval. For any brand usage questions regarding design, signage, printed