Embed Size (px)
Citation preview
Kevin ChambersCommercial Attaché
U.S. Commercial ServiceU.S. Embassy, Tokyo
Distance between Tokyo and Fukushima Dai-ichi NP is 230km .(about 144 miles)
NY - Philadelphia : about 86 miles
Los Angeles – San Diego : about 113 miles
Washington DC - Philadelphia : about 125 miles
Japan – Open for Business
Pre‐disaster weakeningDowngraded forecasts for 2011Rebound expected in FY 2012
Junko Namba
US Commercial Service – Tokyo
Why Japan?
3rd largest Jewelry market .
16.3% of total global wealth population in 2008.
U.S. is the top supplier of Precious Metal Jewelry.
Sophisticated consumers.
“Gateway” to other Asian markets.
Japan is a high profile market:
Market Prospects
Source: Yano Research Institute
Sales by Category2006 2007 2008 2009 2010
Diamond Jewelry 632 592 498 442 436
Color Gem Jewelry 289 266 230 199 190
Pearl Jewelry 190 186 171 153 152
Metal Jewelry 162 155 155 134 133
Total 1,273 1,199 1,054 928 910
Diamond Jewelry Color Gem Jewelry Pearl Je16.7%welry
Metal Jewelry
47.8% 20.9% 16.7% 14.6%
Jewelry Retail Share – 2010
Source: Yano Research Institute
(In Billion Yen)
Precious Jewelry Imports
$‐
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
1990 1991 2002 2003 2004 2005 2006 2007 2008 2009 2010
HG KONG
ITALY
USA
THAILND
FRANCE
SWITZLD
SPAIN
SNGAPOR
GERMANY
U KING
INDIA
Source: Japan Tariff Bureau (by HS 7113)
USA has been the top supplier of precious metal jewelry products.
Country Import value % share
1. USA $361,063 27.8%
2. France $268,864 22.1%
3. Italy $172,103 13.2%
4. Thailand $105,464 8.1%
5. Hong Kong $86,236 6.6%
Other Countries / Areas $306,392 22.2%
Total $1,300,122 100%
Platinum jewelry No.1 ‐ 51.74% shareGold jewelry No. 4 ‐ 9.78% shareSilver jewelry No.1 ‐ 34.95% share
Source: Japan Tariff BureauBy HS 7113
(In $1,000)Year 2010
Good ProspectsAffordable brand jewelry
Love and Peace motif
Bridal/Wedding
Bridal Jewelry Market
219.7
155.6
109.8 107.6 100.3
272.9
223.6
190.2202.4 194.7
53.267.0 80.4 94.8 94.5
0.0
50.0
100.0
150.0
200.0
250.0
300.0
1995 2000 2005 2008 2009
In Billion Yen
Source: Yano Research Institute
Overall bridal
Engagement
Wedding
Potential subsets of consumers with purchasing power:
• Retiring baby boomers
• Female consumers in 30s to 50s with higher income.
• Wealthy Asian travelers
• Male consumers
Jewelry Distribution ChannelsInt’l
Dealers
Primary Distributor
Secondary /RegionalDistributor
Retailer
Sales Rep
Int’l Supplier
Importer/Trader of Bare Metal
Parts Maker
Products Maker
Tokyo Commodity Exchange /
Mining Corp.
ProductsMaterials
Source: Yano Research Institute
Retail Sales Channels and shares 2008
Jewelry Shop 56.8%
Depart‐ment Store 17.7 %
Volume Retailer6.2%
Other Retailer 19.2%
Jewelry Retail Sales
Depart‐ment Store68%
Stand‐alone store 27.8%
Jewelry Shop 3.3%
Other Retailer 1.2%
Import Jewlery
Source: Yano Research Institute
EC Jewelry Sales
0102030405060708090100
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010p
In Billion Yen
Online Sales ‐ Jewelry
Source: Yano Research Institute - 2010p (projected)Note: Jewelry include costume jewelry
Satisfying Your Japanese Clients
Flexibility Quality Assurance
Knowing key Customers
Attractive Brand Images
Timely Supply
Market Entry StrategyExhibit at the major trade show/s• Test market your products• Outreach to key buyers• Determine best partner• Field research – trend, competition
Trade Events• International Jewellery Fair Tokyo/Kobe (http://www.ijt.jp/en/Home/)
• Japan Jewellery Fair Tokyo (http://www.japanjewelleryfair.com/en/index.php)
• USA: JCK Las Vegas• Switzerland: Basel World
Why Japan?
3rd largest Jewelry market .
Utilizie Local Resources
Talk to your local Commercial Service office nearest you.
Http://www.buyusa.gov
