Commercial ArtCommercial Art

Promoting ideas…Promoting ideas…

Motivating people…Motivating people…

ActivitiesActivities

Learn commercial art fundamentals from Learn commercial art fundamentals from concept to composition concept to composition

Work in many mediums, from collage to Work in many mediums, from collage to computer graphics computer graphics

Practice combining images and lettering Practice combining images and lettering Create everything from book covers to Create everything from book covers to

logos logos Give and receive constructive criticism Give and receive constructive criticism Build your business sense Build your business sense Show and sell work Show and sell work Put together a portfolio Put together a portfolio

What you, my student brings What you, my student brings to this classto this class Knowledge of your own consumer tastesKnowledge of your own consumer tastes

Some awareness of trends and styleSome awareness of trends and style

Probably some computer skills (every year, Probably some computer skills (every year, new commercial art students bring more)new commercial art students bring more)

An interest in knowing more about graphic An interest in knowing more about graphic designdesign

An ability to contribute to a team effortAn ability to contribute to a team effort

What you will strengthen this What you will strengthen this yearyear Awareness of designing for the Awareness of designing for the

consumerconsumer How to design in many mediumsHow to design in many mediums Your knowledge of “brand Your knowledge of “brand

neutral” software key commandsneutral” software key commands Your knowledge of Adobe CS Your knowledge of Adobe CS

productsproducts Designing for print, the web and Designing for print, the web and

for other applicationsfor other applications

Respecting the Artist in YouRespecting the Artist in You

You may or may not think you have a You may or may not think you have a commercial “personality”commercial “personality”

You may think you are more of an artist You may think you are more of an artist and that is enough but, being a and that is enough but, being a commercial artist is also being:commercial artist is also being:

An Artist with a head for businessAn Artist with a head for business

And often very financially successfulAnd often very financially successful

Career PathwaysCareer Pathways

Educational Level for Commercial Educational Level for Commercial ArtistArtist

HS GraduateHS Graduate College GraduateCollege Graduate

Some people succeed without Some people succeed without design classes, but this is very raredesign classes, but this is very rare

Design literacy and people skills are Design literacy and people skills are the keys to success in this careerthe keys to success in this career

Majors and Specialty areasMajors and Specialty areas

Product and Package DesignProduct and Package Design Art DirectorArt Director Fashion DesignerFashion Designer Web DesignerWeb Designer Copyright / Design LawCopyright / Design Law IllustratorIllustrator Graphic DesignerGraphic Designer Convention DisplayConvention Display SignmakerSignmaker Pre-press operatorPre-press operator Business MarketingBusiness Marketing CommunicationsCommunications

Ready to start?Ready to start?

Let’s go……Let’s go……