Coming in Jan/Feb 2018: • A complete redesign • A brand new … · nutshell, we are committed to delivering content that is smart, sophisti-cated and insightful… as well as

CONTACT | Azure Publishing [email protected] | T. (416) 203-9674

2018 MEDIA KIT PRINT · DIGITAL · EXPERIENTIAL

Azure Is relAuNChINg!

Coming in Jan/Feb 2018:• A complete redesign

• A brand new perspective


Azure

Who We Are

French designer Aurélien BArBry in his studio / Photo courtesy oF FredericA

coVer: Photo courtesy oF iñigo Bujedo-Aguirre

this year – 2018 – is going to be a big one for Azure. As a leading media brand, devoted to covering the very best in contemporary architecture and design, we have not rested on past accolades and successes. instead, we are embracing change. First and foremost, we are re-launching Azure magazine with a whole new look and a re-energized perspective.

our coverage goes in-depth as we track down design stories that will define the future, providing insight and informed opinion on the issues, projects, products and people that matter. Also in our searchlights are the influential trends and key innovations that are propelling the indus-try forward. What remains the same is our international perspective and multidisciplinary coverage – which puts architecture, interiors, prod-ucts, landscapes and urbanism together in a real-world scenario. in a nutshell, we are committed to delivering content that is smart, sophisti-cated and insightful… as well as fun (we still want to be fun).

As the media landscape shifts to include ever more channels, we are working on multiple platforms to reach our core readership with far greater frequency. our brand embraces a fresh-daily website; a weekly e-newsletter that reaches an extensive and qualified readership; and social media outlets that give our discerning readers a constant stream of vital and timely information. We are also developing a more robust events program and a stronger content presence at key national and international design shows, while continuing to expand on the hugely successful AZ Awards, our international architecture and design competition, now in its eighth year.

our advertising partners are high-quality, design-oriented brands at the forefront of their industries; our audience is comprised of professionals, trendsetters and design aficionados who rely on us for our product and material expertise as well as our authoritative take on the currents and issues impacting today’s architecture and design world.


Azure

our community

our Audience*→ 82% are designers, architects, high-end developers, business executives

and decision-makers. All are specifiers of design products

→ 79% have completed an undergraduate degree

→ 30% have completed graduate school

→ 30% earn over $150,000; the average household income is $120,000

→ 51:49 split between male and female

* dAtA From AZure 2016 suBscriBers surVey

By industry-related Profession*→ 37% Architects

→ 28% Interior designers

→ 7% Industrial designers

→ 10% Builders, developers, facility managers

→ 10% Educators, students

→ 8% set and lighting designers, designer-makers, others

→ one of north America’s most influential design and architecture media brands

→ A go-to source of innovative content for designers and architects

→ A must-read for sophisticated, design-savvy professionals

→ A unique source of original international content

designer PhiliPPe mAlouin in his studio / Photo By Freunde Von Freunden | seBAstiAn Böttcher, courtesy oF othr

“As a young architecture student in Canada, my peers and I were surrounded by Azure magazine. The publication presented the works of those we looked up to, national and international designers and architects alike. As a matter of fact, it was years following my first experience with the publication that I realized that this globally-revered magazine was in fact Canadian.”Omar Gandhi, architect omar gandhi Architect, halifax and toronto


* dAtA From ccAB jAn - jun 2017 circulAtion stAtement ** dAtA From AZure 2016 suBscriBers surVey*** dAtA From google AnAlytics

Azure’s diversified platform provides a unique editorial environment focused on innovative, relevant and original international architecture and design.

our engaged professional audience selects Azure’s media platform because of our high-impact visual presentation, and our original and award-winning content that includes new design developments, global coverage and inspiring marketing solutions.

Azure offers a variety of marketing opportunities to reach and connect with our loyal audience.

PrINT21,242 audited copies, print + digital, of which 70% are paid circulation* 82,844+ readers per issue**

dIgITAl36,500 unique website visitors monthly*** 4,494 subscribers to the digital edition of the magazine 23,000 weekly newsletter recipients

sOCIAl medIA56,000+ twitter 18,000+ Facebook 32,700+ instagram 4,000+ Pinterest

Azure

our reach

250,000 TOTAl AudIeNCe

Audience that takes Action**

→ 42% save every issue

→ 79% visited an advertiser’s website or showroom as a result of reading Azure

→ 70% requested information or a quote for a product or service, or recommended products as a result of reading Azure

→ 25% specify products they see in Azure

design Professionals Who specify Products and Services**

→ 58% of design professionals will specify over $400,000 in the next 12 months

→ 33% will specify over $1,000,000 in the next 12 months

→ 8% will specify over $6,000,000 in the next 12 months

CARLORATTI

Inside the

science mind of a

smart city builder


Azure mAgAzINe

PrintPublished 8 times a year, Azure’s award-winning print edition stands out for its original in-depth content, outstanding art direction, and editorial and production quality.

In 2018, Azure will be redesigned and will introduce new editorial features, strengthening and expanding on the qualities that make it an industry must-read.

The new Azure will be launched with the special January/February 2018 edition.

our Print solutions include:Custom Content: our editorial and art direction teams will work with you to develop a story with unique content. We will produce a customized and unique editorial environment that will communicate the value of your brand to our audience.

custom content is available as 1, 2 or 4 page format.

spotlight: We will focus on specific environments, spaces, products and materials and create special editorial sections integrated with the rest of the publication.

• Bathroom mar/Apr issue• Facades June issue• lighting jul/Aug issue• Kitchen september issue• hospitality october issue• Workspace nov/dec issue

Custom Content and spotlight have digital extensions on Azure’s website. see our 2018 editorial calendar for spotlight publishing dates. contact us regarding custom content rates and availability.

Print Advertising: A variety of print pre-specified ad formats, with the possibility to create custom formats in specific editorial sections.All print advertising will be featured in the digital edition of Azure at no extra cost.

CusTOm CONTeNT

January/February 2018 special edition: this special issue, focusing on cutting-edge residential architecture, will have a new look, special distribution across north America, newsstand promotion and an expanded editorial line-up.


Azure mAgAzINe

distribution + circulation

CCAB JuNe 2017 CIrCulATION sTATemeNTreadership (3.9 readers per copy) 82,844Average qualified circulation 21,242 total paid circulation 15,075 Paid subscribers 13,041 single copy sales 2,034 Qualified non-paid 6,167

BONus dIsTrIBuTION TO INdusTry PrOFessIONAlsthousands of copies of Azure reach architects, designers and other industry professionals through special distribution programs at trade shows and events, and through targeted professional/association mail-ings. Whether distributed at a speciality lighting or contract furniture show, or through a focused mailing to a regional architecture association, your message will be seen by design industry decision-makers.

geOgrAPhICAl BreAkdOwN(ccAB circulation statement, period ending june 2017) ontario 38% Quebec 6% British columbia, yukon 6% Rest of Canada 6% united states 41% other countries 3%

“Azure has demonstrated itself to be a key publication in the Canadian sphere, but maybe more importantly operating critically on the international scale. ”Nader Tehrani, architect nAdAAA, Boston and new york


Azure mAgAzINe

2018 Editorial Calendar

Issue JANuAry/FeBruAry mArCh/APrIl mAy JuNe

Ad BOOkINg Nov 9, 2017 Jan 4, 2018 Feb 15, 2018 mar 29, 2018

Ad mATerIAl Nov 16, 2017 Jan 11, 2018 Feb 22, 2018 Apr 5, 2018

All FIles TO PrINTer Nov 23, 2017 Jan 18, 2018 mar 1, 2018 Apr 12, 2018

NewssTANd (CdN) Dec 18, 2017 Feb 12, 2018 mar 26, 2018 may 7, 2018

Theme ANNuAl hOuses edITION: The best residential architecture

BuIldINg ICONs: Big architectural projects that are defining our built environment

PrOduCTs: Future makers and top manufacturers

wOrksPACe: how we work and where

News FrOm cersaie, Bologna imm Cologne

PrOduCT rePOrT Outdoor Furniture: hospitality and Residential

Contract and Office Furniture soft seating: lighting

mATerIAl wOrld Insulation: thermal and Acoustic roofing: Green, Solar and new materials

Tiles: exterior, landscape and interior resilient flooding: Wood, cork, rubber and Vinyl

sPOTlIghT Bathroom: highlighting ideas, concepts and innovative projects

Facades: Systems, cladding and techni-cal innovations shaping exterior projects

BONus dIsTrIBuTION

· KBis, orlando· IDS, Toronto· The International Surface Event (TISE), las Vegas

· Architect@Work, toronto· dwell on design, l.A.

· AiBc conference, Vancouver· Architect@Work, toronto· coverings, Atlanta· Digifest, Toronto· hd expo, las Vegas· lightfair international, Philadelphia· meded, Boston· ryerson school of interior design year end show, toronto

· AiA convention, new york· designthinkers, Vancouver· Grey to Green Conference, Toronto· icFF, new york· NeoCon, Chicago

“Azure magazine was one of the first international magazines to recognize my work. The magazine has always shown a dedication to covering emerging talents, and features intelligent work that calibrates design within a broad cultural context.”Sir David Adjaye, OBE, architect Adjaye Associates

relAuNCh


Azure mAgAzINe

2018 Editorial Calendar

Issue July/AugusT sePTemBer OCTOBer NOVemBer/deCemBer

Ad BOOkINg may 10, 2018 Jun 28, 2018 Aug 9, 2018 sept 20, 2018

Ad mATerIAl may 17, 2018 Jul 5, 2018 Aug 16, 2018 sept 27, 2018

All FIles TO PrINTer may 25, 2018 Jul 12, 2018 Aug 23, 2018 oct 4, 2018

NewssTANd (CdN) Jun 25, 2017 Aug 7, 2018 sept 17, 2018 oct 29, 2018

Theme Az AwArds: 8th annual architectural and design awards

urBANIsm: What makes a city great TreNds: Where design and architecture are headed in 2019

INTerIOrs: Commercial and residential spaces Plus: A focus on design education

News FrOm salone del mobile, milan NeoCon nycxdesign/ICFF

gift guide: Design-minded gift ideas from the top designer trade shows

PrOduCT rePOrT kitchen Bathroom Broadloom, rugs and carpet tiles Textiles: Indoors

mATerIAl wOrld surfacing: stone and composites Textiles: exterior Cladding wall and Ceiling systems

sPOTlIghT lighting: Revolutionary technology, novel applications and top designers

kitchen: the experts, manufacturers and creatives behind the new kitchen

New for 2018! hospitality: Designers and their signifi-cant projects, from hotels and restaurants to spas, resorts and retail spaces

workspace: The firms and brands defin-ing the ever-evolving office culture

BONus dIsTrIBuTION

· AZ Awards gala, toronto · Detroit Design Summit· idsA international design conference, new orleans· ids, Vancouver

· cities Alive, new york· design Philadelphia· icFF miami· ids Vancouver

· ABX, Boston· Bdny, new york· designthinkers, toronto· Greenbuild, Chicago· iideX/construct canada, toronto· lAmP, Vancouver· neocon east, Philadelphia

“roche Bobois is a proud advertiser in Azure magazine. Both brands share a global reputation and the same core values with a focus on contemporary design, creativity, cutting-edge technology and innovation.”Maxime Bidaud Vice President Finance and Administration roche Bobois


Azure mAgAzINe

rates + sizes

⅔ page ½ page horizontal½ page spread ½ page vertical ⅓ page square ⅓ page vertical Design Source

net rAtes in us dollArs PreVAiling eXchAnge rAte For Foreign currencies Will Be APPlied

NeT rATes Ad sIzes WIDTH x HEIGHT WIDTH x HEIGHT SIZE 1x 4x 6x 8x (INCHES) (MILLIMETRES)

2 page spread $10,835 $10,110 $9,810 $9,145 18 x 11 ½ (trim) 457 x 292 (trim)

1 page $6,260 $5,950 $5,600 $5,105 9 ¼ x 11 ¾ (bleed) 235 x 298 (bleed)

9 x 11 ½ (trim) 229 x 292 (trim)

8 ½ x 11 (live area) 216 x 279 (live area)

½ page spread $6,820 $6,425 $6,085 $5,570 18 x 5 ⅝ (trim) 457 x 143 (trim)

2/3 page $5,020 $4,810 $4,500 $4,030 5 x 10 ⅜ 127 x 264

½ page – horizontal $4,380 $4,230 $3,920 $3,555 7 ¾ x 5 197 x 127

½ page – vertical $4,380 $4,230 $3,920 $3,555 3 ¾ x 10 ⅜ 95 x 264

⅓ page – square $3,235 $3,000 $2,800 $2,690 5 x 5 127 x 127

⅓ page – vertical $3,235 $3,000 $2,800 $2,690 2 ½ x 10 ⅜ 60 x 264

design source $945 3 ¾ x 3 ⅛ 95 x 79

“Flexform has selected Azure as a media partner for its remarkable reach to the Canadian design professional community. we appreciate the contemporary approach, the high-quality content and the art direction. Azure magazine addresses all the design themes in a multidisciplinary context, from object development to the architectural project.”Elisa Velluto Pr & communications manager Flexform


FIle sPeCIFICATIONs*File formats PdF, with fonts embedded and no trapping.

indesign file collected for output, with all fonts included and all pictures saved in cmyK. Photoshop or illustrator files**

Bleed ⅛” (on full pages and spreads only)Type safety ¼” from trim size (on full pages and spreads only)Images All images at 300 dpi in cmyK. No rgB files.FTP FtP information available on requestmatch print digital colour proof (Pictro), match print**** material requiring changes or supplied in formats other than outlined above is subject to production charges at prevailing rates ** File format should be ePs with fonts rasterized or outlined *** We do not guarantee colour reproduction without a certified match proof

PremIum POsITIONs• inside Front cover spread and outside Back cover: + 15% on

net rates

• opposite table of contents, masthead, inside Back cover: + 10% on net rates

• All other requested positions : + 8%

INserTs + OuTserTsloose postcards / leaflets may be inserted into the magazine. larger and heavier material, such as brochures, can be polybagged with the magazine. Postcards weighing up to 30 grams, to trade subscribers and other recipients (not including newsstand): $0.40 net per loose postcard ⁄ leaflet inserted.

All Premium Positions suBject to AVAilABilityAll rAtes Are net, eXPressed in us dollArs, And do not include APPlicABle tAXes

Azure mAgAzINe

specs

POlyBAggINg rATes FOr PrePrINTed mATerIAlPolybagged material to subscribers and recipients (not including newsstand):

0–30 grams $0.70 per piece



over 100 grams, please call for quotation.net rAtes in cAnAdiAn dollArs.

AddITIONAl INFOrmATION FOr POlyBAggINgdistributing oversized material with the magazine may be possible but may increase total costs. A minimum quantity of 3,000 is required. Please note that the publisher reserves the right to review third-party material. A sample copy must be sent to Azure for approval prior to insertion date. Any order less than a full run will incur a surcharge.

cAsA tiny in meXico / Architect ArAnZA de Ariño Photo courtesy oF edmund sumner

“Featuring groundbreaking architectural projects and insightful editorial content, Azure magazine has been one of our studio’s favourite design publication for years. we look forward to seeing this slick and engaging editorial platform continue to bring forth the very best our industry has to offer.”Alessandro Munge, designer studio munge, toronto


Azure dIgITAl sOluTIONs

Audience engagement

FOrmAT sPeCs COsT BOOkINg deAdlINe mATerIAl deAdlINe

CusTOm CONTeNT ON Azure's sITe

Azure will create custom content for your brand that will be posted on our site. your blog will remain on our home page for 1 week, on the carousel at the top of the main page for 5 days, and permanently in our website archive. → 500 words max→ maximum of 7 images→ maximum of 3 modifications to the initial proposed creative content→ one advertiser per week – limited Availability

$3,320 3 weeks before posting 2 weeks before posting

CONTesT Azure will develop a custom-designed contest or competition to engage our audience with your brand. We will develop a microsite, manage entries and public voting via on-site registration, and develop a targeted print and online marketing campaign.

Contact your account manager to discuss your needs and objectives, and we will provide a quote.

weekly NewsleTTer

Available only combined with Custom Content program for National or International brands

your brand will be featured in our weekly newsletter, integrated with our editorial content. Azure will write your story and you will provide images and/or video.→ 400 words max→ maximum of 3 modifications to the creative. → one advertiser per each weekly newsletter

$1,790 runs the following week of the Custom Content on Azure's site

dedICATed NewsleTTer

Azure will create a story and email your exclusive brand message to our geotargeted audience.→ 500 words max→ Submit images and/or video→ 2 dedicated newsletters per month max→ geotargeting, subject to availability

$2,720. No additional charge if working with one of Azure's templates and html file is provided. charge of $150 x hour if Azure is to create a customized html file.

3 weeks before posting 2 weeks before posting

“Azure magazine is a publication that we know the architecture and design community looks forward to reading from front to back. we feel the magazine shines a spotlight on incredible design projects, innovative products and industry leading designers, and as an advertiser, this is well targeted to our audience. we enjoy and look forward to continuing our partnership with Azure.”

Massimo Ballucchi director of marketing cosentino group

“It is great to work with partners like Azure, whose brand vision aligns with our own – to capture the spirit of impactful design, to inspire designers to peer into what’s current and to challenge what’s next.”John Cantrell director of marketing shaw contract

All rAtes eXPressed in us dollArs


FOrmAT sPeCs COsT BOOkINg

dIgITAl edITION double-page spread ad included in our digital edition $1,280 (All ads appearing in print will also appear in the digital edition in the same size at no charge.)

see Print editorial calendar for deadlines

sOCIAl medIA your digital program is enhanced with a social media campaign (can be in tandem with one of the other custom content programs or run only on our social media channels). → one Facebook, one instgram post and four tweets in the first week of the program

$620 if in tandem with another custom content program

$770 if running only on our social media channels

PrOduCT hIghlIghT Azure will write your product presentation and place it in a prominent position on our website in the Product guide section, feature it on our "Product Picks" newsletter and on our social media channels. 300 words max. images provided, text written by Azure and approved by you. change your product every 3 months, have it featured quarterly on our "Product Picks" newsletter and social media channels→ 5 images per product max

$4,100 annually

Azure dIgITAl sOluTIONs

Audience engagement

“we work with Azure not only for its influential point of view on design and architecture, its editorial projects, its in-depth reports and its dedication in supporting new talents, but above all for its role as a bridge between Canada and made in Italy. with its attention to graphic design and creative languages, it offers a multidisciplinary vision and a kaleidoscope of suggestions on both the printed magazine and the digital platform.”Carola Bestetti marketing director and product development living divani

Product sPeciFic sociAl mediA

All custom content ProgrAms BAsed on AVAilABilityAll rAtes eXPressed in us dollArs


weB Ad FOrmATs WIDTH x HEIGHT fLAT RATE UNIT (pIxELS) (pER MONTH)

leaderboard 728 x 90 $1,050

Big Box 300 x 250 $840

Banner 640 x 180 $990

Transitional ( 10,000 imPressions minimum ) 640 x 480 $1,900

expandable units in above sizes +$520

AzuremAgAzINe.COm

TrANsITIONAl

BIg BOX

leAderBOArd

BANNer

The Azure website offers display media advertising formats designed to meet a range of campaign objectives and budgets.

NewsleTTer23,000 recipients across North America

WIDTH x HEIGHT fLAT RATE UNIT (pIxELS) (pER INSERTION)

leaderboard 728 x 90 $950

Banner 640 x 180 $990

Bottom leaderboard 728 x 90 $600

sPeCIFICATIONsrich media We accept html5, dhtml, 3rd party tags and others (please inquire). All expenses related to serving rich media ads will be the responsibility of the advertiser. Flash format is not accepted for email advertisements. creative with a white background must have a minimum 1-pixel border.

Please note: Ads created in Adobe Flash are no longer accepted.

materials submission All creative must be received at least 5 business days prior to start of schedule.

All rAtes eXPressed in us dollArs

BOTTOm leAderBOArd

leAderBOArd

BANNer

BANNer

yOur Ad wIll reCeIVe A mINImum OF 20,000 guArANTeed ImPressIONs mONThly ON

AzuremAgAzINe.COm

“Azure ranks high in the world of architectural magazines and this is why it is important for Jardin de Ville to showcase our brand of high-end outdoor furniture - we feel motivated and inspired after flipping through the pages!”Véronique Blanchette marketing jardin de Ville


eXPerIeNTIAl

sponsorship of the Az Awards – Azure's international competition celebrating excellence in design.

launched in 2011, the annual AZ Awards has become one of the most influential and significant design and architecture awards programs worldwide.

now in its 8th year, the AZ Awards attracts architects, landscape architects, designers and manufacturers from some of the most innovative Canadian and international firms.

hIghlIghTs OF The 2017 Az AwArds INClude:

→ 800+ submissions from 41 countries

→ 5 distinguished jurors from canada and the u.s.

→ 70 finalists from around the world

→ 1 legendary guest of honour at the Awards gala

→ 500+ gala attendees, including architects and designers from north America and beyond.

PArTNers OF The Az AwArds BeNeFIT FrOm A dIreCT AssOCIATION wITh INNOVATIVe CONTemPOrAry desIgN ANd ArChITeCTure:

→ engage with the professionals and decision-makers – architects, designers, developers and manufacturers – throughout the AZ Awards marketing campaign

→ Bring your brand to life through experiential presence at the AZ Awards Gala

PArtygoers At the 2017 AZ AWArds gAlA At the eVergreen BricK WorKs, toronto. instAllAtion By Frontier, lights By eric chArron

Beyond extensive brand exposure through logo inclusion in all AZ Awards marketing and communication material, from november to june, sponsors receive such valuable assets as:

→ Advertising in Azure magazine

→ Advertising on Azure’s digital platforms

→ inclusion in the AZ Awards sponsors dedicated e-blast sent to our newsletter subscribers

→ social media posts on Azure’s channels

→ An opportunity to create real-time audience engagement and a memorable product experience through an interactive installation and/or product placement at the AZ Awards gala

→ complimentary tickets to the AZ Awards gala

Benefits vary based on the level of sponsorship. Contact us for more information on the Az Awards campaign and sponsorship opportunities.


Azure eVeNTs

Azure talks the Azure talks program, through lectures or panel discussions, puts international architects and designers at the forefront of their careers in front of our professional audience.

talk themes are focused on new technologies, ideas, innovations and current subjects in the areas of architecture and design.

Azure talks are ticketed and accredited events, attended by over 200 architects and designers. the Azure talks program consists of a minimum of 4 annual events.

exclusive sponsorship is available for each event.

Azure salon seriesthe exchange of ideas in a smaller more focused setting is the model for the Azure salon series, a concept with enduring relevance. Who doesn’t want to be part of a select group gathering to hear about the latest development or controversy in the design and architecture world?

the subjects of the Azure salons are carefully chosen to reflect the topics most of interest to the audience, with refreshments included in the experience.

taking place in our internal event space, the Azure salon series offers leading design brands the opportunity to include an exclusive and intimate presentation to the 50 architects and designers in attendance – a great way to introduce products and/or materials in a unique setting.

Azure salons are accredited events, with exclusive sponsorship available for each Salon.

AZure tAlKs With Architect mAssimiliAno FuKsAs AZure internAl eVent sPAce

Azure dinnersnetworking dinners for up to 20 people in Azure’s internal event space.

A great opportunity to break the ice and get to know each other around a dinner table with a menu created by outstanding local chefs.

exclusive sponsorships available.

“Azure magazine has moved from being an important magazine serving the design industry to being a critically important link between design and the public as a whole.

Azure’s growing outreach programs, including the Az Awards and public events, have deepened the magazine’s cultural roots in North America.”Michael Green, architect mgA, Vancouver

PrICINg FOr Azure eVeNTs ON requesT

Documents

Coming in Jan/Feb 2018: • A complete redesign • A brand new … · nutshell, we are committed to delivering content that is smart, sophisti-cated and insightful… as well as