ComarCh SFa Trade PromoTion managemenT

BuSineSS ChallengeSTrade organizations nowadays are focused on product innovation and building a good relationship with the consumer and the merchant, to increase their chances of selling products. To a large extent they also rely on trade promotions, but in this case they have to deal with:

n An effective promotion planning

n The analysis and control of the use of promotional budgets

n Analysis of the effectiveness of the conducted promotional campaigns

SoluTion

Trade Promotion Management is a module that supports the trade organizations in the process of budget planning, trade promotions accounting and reporting on the effectiveness of those actions. With the solution, an organization receives the ability to easily define long – and short-term promotional activities for selected clients, measure their effectiveness and to use historical data to analyze and find the best solutions to improve sales.

inTegraTion

The module is integrated with a mobile application Comarch SFA Mobile Sales Force Apps to support sales representatives, thanks to which defined and approved promotional campaigns can be immediately sent to the sales force. In addition, the module can be integrated with the ERP system in order to collect basic information about customers, products, accounts and sales volume.

main FunCTionaliTieSTrade Promotion Management module in Comarch SFA Online Sales Support has a number of features that can be configured to the client’s needs upon his or her request. Among the functionality of the module we can distinguish the following:

Customizabledashboard

WorkflowsConfiguration

and defining budgets

Optimizationof budgets

Reportingand analysis of data

Settlement of promotional

activities

Defining and acceptance od promotional activities

Defined KPI

Calendarview

Easy configuration of systemparametersand KPIs

of trade promotions based on historicaldata and current analysis

processof budgets and tradepromotions planning

Effective planningQuick & easy

Analysis of the effectivenessof promotional activities

BeneFiTS

our ClienTS

contact@comarch.ca | www.comarch.ca

aBouT ComarCh SFaComarch is a producer and supplier of modern IT systems which improve business processes. For 22 years the company has helped businesses around the world to achieve higher profi tability. They offer Sales Force Automation systems, among others. Comarch has cooperated with the leaders of European and global FMCG markets (e.g. Carlsberg, the Red Bull, Diageo, Colgate-Palmolive) to optimise sales processes. The key systems that Comarch provides for sales departments are: Mobile Sales Force, Online Sales Support and Trade Promotion Management. Thanks to the fl exibility and individual approach, building effective connections between business partners and customers is possible.