COMA Portfolio

8/9/2019 COMA Portfolio

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Design=thinking+making+doing=Better World

COMA is short or Communication Analysts. We are a strategic design consul-

tancy ounded with the aim to design a better world by bringing together people

in thinking, making and doing. Our team o thinkers, heretics and change-makers

collaborate to constantly push the boundaries and apply creative thinking, tech-

nology and design in challenging the problems you ace. Instead o settling withthe status quo, we constantly analyze, improve and evolve beyond conventional

assumptions and boundaries.


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Brand Strategy

Brand Management

Identity Design

Typographic Consulting

Editorial Design

Social Strategy

Social Media Marketing

Social Analytics

Buzz Monitoring

Content Strategy

Information Strategy

Inormation Design

Data Visualization

Environmental Graphics

Waynding & Signages

Online Strategy

User Interace Design

User Experience Design

Usability Engineering

Inormation Architecture

Web Development

Mobile Development

Expertise

Service Offerings

Our team o consultants will work side by side with you to challenge problems

and create value. We will work relentlessly to dene and execute the strategy and

innovation necessary to bring about positive results.


4/18

Client

Foound

http://oound.com/

Expertise

Brand Management, Identity Design, Typographic Consulting


Inormation Design

Interactive Media, User Interace Design, User Experience Design, Usability

Engineering, Inormation Architecture, Mobile Development

Brie: oound is a social web and

mobile application designed to con-

nect its users based on their physi-

cal location. For its rst release

o the application on the iPhone,

oound needed a brand identity to

distinguish itsel among principally

similar iPhone applications and to

design an experience o using the

application which will set it apart

rom other location-based social

applications.

Solution:While the rest o the

mobile sphere stayed sae with a

solemn and conventional visual lan-

guage, we took a more playul ap-

proach and created a brand identity

based on a blob-like mascot charac-

ter. We designed the character with

really simple shapes or its eyes

and mouth and called it bluu. bluu

and the entire visual language is

designed to represent the riendly,

approachable and casual purpose

o oound.


5/18

Client

Mutiny

http://mutiny.in/

Expertise

Identity Design, Typographic Consulting


Brie: Mutiny is the go-to destina-

tion or all things, Indianrom

witty banter about sports and

entertainment to the more serious

political discussions and social

issues. Mutiny needed to meet the

demands o its hungry and intellec-

tual audience, and to dierentiate

themselves rom their competitors.

Solution: We created an identity

with a modern and avant gardetypographical orm. The MTNY

letterorms are custommade us-

ing compound geometric shapes

subtracted rom and added to each

other, to orm an interesting sym-

metry. Using this precise approach,

we attempt to express invisible

mathematical orces in typographi-

cal orm and produce a wordmark

that speaks o a smart, savvy and

cuttingedge media company.


6/18

Client

The Chandran Tharoor Foundation

http://chandrantharoor.org/

Expertise

Brand Management, Identity Design

User Interace Design, User Experience Design, Usability

Engineering, Inormation Architecture, Mobile Development

Brie: Shashi Tharoor, a senior

minister in India and a noted

humanitarian activist ounded the

Chandran Tharoor Foundation to

promote the social advancement

and development o marginalized

individuals and groups in the Indian

state o Kerala. The oundation

needed a brand and communica-

tion strategy to prolierate the oun-

dations message and to extend its

reach to potential contributors anddonors.

Solution: We created a brand iden-

tity consisting o the letters o C

and T (Chandran and Tharoor) in the

orm o an umbrella as a represen-

tation o a reliable organization in

times o diculty. We also devel-

oped an online communication

strategy which encapsulates the

goals o the oundation and actions

people can take to contribute. We

crated the narrative to inspire oth-

ers to support, and perhaps join,

Shashi Tharoor in his movement.


7/18

Client

LogisticsWeek

http://logisticsweek.com

Expertise


Inormation Design

Interactive Media, User Interace Design, User Experience Design, Usability

Engineering, Inormation Architecture

Brie: LogisticsWeek is both an

online publication and ofine

magazine which provides up-to-

date industrial and trade content

to readers in the logistics busi-

ness. Covering both the printed

and online space, LogisticsWeek

wishes to position itsel as the

gamechanging new magazine that

is going redene how trade content

is served and thus needed a brand

which refects its vision.

Solution: We created a brand iden-

tity which expresses the character-

istics o the nature o LogisticsWeek

in a serious yet resh way. We

developed a striking redbased

visual style with a bold typographi-

cal mark to represent the modern

magazine. We also designed the

magazine cover, website and a ull

identity system.


8/18

Client

Sashi Tharoor

http://tharoor.in/

Expertise


Social Media Marketing, Social Analytics, Buzz Monitoring

User Interace Design, User Experience Design, Usability Engineering,

Inormation Architecture,

Brie: Shashi Tharoor currently

serves as senior minister or Indian

oreign policy and is a ormer

United Nations UnderSecretary

General. With his new political

responsibilities, he needed a com-

munication strategy to engage his

people, community and supporters.

Solution: We worked with the

initiatives to develop the content

strategy and inormation architec-ture or a new web portal which

combine the best o his previous

two sites into one which oers

simple access to inormation and

provides an easy way to connect

with Shashi Tharoor and his oce.

We also devised a social strategy

which included the use o Twitter

and his website to nurture conver-

sations between himsel and his

community which in turn multiplied

his popularity exponentially. To date

he has more than 680,000 ollowers

on Twitter.


9/18

Client

The Miele Guide

http://mieleguide.com/

Expertise

Identity Design

User Interace Design, User Experience Design, Usability, Engineering,

Inormation Architecture, Web developent

Brie: The Miele Guide, the rst in-

dependent and authoritative restau-

rant guide in Asia which celebrates

Asias best ches and restaurants.

Ate Media needed a website to at-

tract ood acionados to cast votes

on their avorite restaurants which

would be eatured in the restaurant

guide.

Solution: We created an easy to use

website which serves as a inorma-tion resource on The Miele Guide

and to collect votes rom users.

We have iterated and improved the

user interace over the past two edi-

tions and have increase the votes

collected in 2009 over 2008 by

more than 46% with 98,000 votes

casted or 400 restaurants.


10/18

Client

Wheelock property

www.wheelockproperties.com.sg/

Expertise

Art Direction, Editorial Design,Typographic Consulting

Inormation Design

Brie: Wheelock Properties is a

property investor and developer

with businesses in Hong Kong and

Singapore, with a ocus on luxury

residences. Wheelock Proper-

ties wishes to emphasize in their

investor collateral their practice o

installing art such as paintings and

sculptures in their properties with

the underlying artistic and architec-

tural philosophy o the company.

Solution: The challenge or us is to

to create an appealing design which

communicates the core values o

Wheelock Properties while em-

phasizing the companys apprecia-

tion in ne art and architecture. To

achieve the eect, we created an

assymetric layout with detailed

architectural blueprints to convey a

sense o sophistication. Rich pho-

tography o art pieces were added

to represent the companys artistic

values.


11/18

Brie: SingaporeBrides.com is a

onestop resource or everything

weddingrom selecting the

perect wedding ring to nding a

romantic honeymoon destination.

SingaporeBrides.com conceived

o the idea o creating an interac-

tive media platorm to showcase

wedding gowns created by local

designers. An online gallery was

proposed.

Solution: We created Wedding Fash-

ion Showcase which demonstrates

a simple, interactive user interace

and a slideshow gallery o sumptu-

ous wedding gowns. The gowns

can be viewed individually in detail

and added to a wish list which can

be orwarded to boutiques or sub-

sequent ollowup.

Client

Wedding Fashion

http://ashion.singaporebrides.com

Expertise


Inormation Design

Interactive Media, User Interace Design, User Experience Design, Inormation

Architecture, Web Developement


12/18

Client

HungryGoWhere

http://www.hungrygowhere.com/

Expertise

User Interace Design, User Experience Design , Web Developement

Brie: Launched in March 2007,

HungryGoWhere.com is Singa-

pores most popular and astest

growing ood website, with more

than 17,000 public reviews on more

than 5,000 eateries. As part o its

partnership with MSN Singapore,

HungryGoWhere underwent a

website redesign and needed as-

sistance in ensuring the new site

provides a positive user experi-

ence or its community, in terms ospeed, usability and ease o nding

inormation.

Solution: We took charge o imple-

menting the new user interace

designed by Supershapes while

netuning it or better inormation

fow, ease o use and speed. We

tried to engineer the ront-end ar-

chitecture o the website so that it is

as standardscompliant as possible

and implemented as many o the

best practices recommended by Ya-

hoo! or speeding up websites. The

measures include reducing HTTP

requests with CSS sprites, placing

stylesheets at the top o the code

and scripts at the bottom, progres-

sive loading o images, etc.


13/18

Client

IPT technology

http://www.ipttech.net

Expertise

Art Direction, Editorial Design,Typographic Consulting

Inormation Design

Brie: Industrial Power Technology

or IPT is a power plant developer

and integrator specialising in the

construction and integration o

biomass power plants in Southeast

Asia, they needed a communica-

tion strategy to communicate to

their clients and prospects the

values, services and products o the

company.

Solution: We conceived a booklet

design which ullled the inor-

mational objectives by means o

ecient communication. With a

thorough content strategy, we

combined detailed case studies and

inormation graphics, presented

inormation eectively such that the

booklet is easy and ast to read and

aorded a clear understanding o

the business.


14/18

Client

Takshashila Institute

http://TakshashilaInstitute.com/

Expertise


Social Media Marketing,

User Interace Design, User Experience Design, Usability, Engineering,


Brie: The Takshashila Institution

is an independent, nonpartisan,

nonprot organisation which aims

to contribute towards building the

intellectual oundations o an India

with global interests, through a

variety o initiatives as a networked

think tank. The institution needed

a strategic partner to help crat its

brand identity in a way which repre-

sents its values and communicates

its vision.

Solution: We worked with the

institution and design an identity

system which included the design

o a custom typeace, a logo and

website. The image we crated or

the institution refects the historical

messages the Takshashila name,

o the oldest known university in

the world, carries. As a strategic

partner, we are continuously work-

ing with the institution to grow and

evolve its brand as it matures.


15/18

Client

Haze

http://hazethelm.com/

Expertise


Intermedia Media User Interace Design, User Experience Design,


Brie: Fisheye Pictures Haze is

a short lm written and directed

by Anthony Chen which captures

a slice o youth that all o us once

possessed. The lm was nominated

or the Best Short Film at the 58th

Berlin International Film Festival

in 2007. Fisheye Pictures needed a

communication strategy to promote

the lm in the estival.

Solution:We created the Hazewebsite, an interactive gallery

o high-resolution lm stills to

promote the lm leading to the pre-

miere at the lm estival. A press

kit was also created to augment the

promotion. It included a poster, a

set o postcards and a brochure that

unolded into an impressive meter-

wide display.


16/18

Client

Kassis Jewllery

http://kassisboutiques.com/

Expertise

Art Direction, Editorial Design, Typographic Consulting

Inormation Design

Brie: Kassis Boutiques is a re-

nowned jewelry boutique located in

the center o Athens, Greece. Kassis

needed a communication strategy

to showcase and promote its latest

collection o watches.

Solution: We designed a booklet

ollowing an avant garde theme.

The Capture time idea was

proposed, to bring to light the little

stories that occurs in our daily lives.We derived shapes rom watch

parts and designed a geometrical

system that can be constructed in

dierent ways to create interesting

number orms.


17/18

Client

24seven Communications

http://24seven.sg/

Expertise

Identity Design

User Interace Design, User Experience Design, Usability Engineering, Inormation

Architecture

Brie: 24seven is a social media

network created to raise awareness

o brands and products through the

social community. As a brand o

brands, 24seven needed an identity

which provides a sophisticated yet

approachable representation o its

vision to its network o brands and

social content publishers.

Solution:We created an identity

which would be emblematic othis platorm and to demonstrate

the passion and diversity o the

blogoshpere. The marque is a

rainbow-colored wheel which con-

sists o seven overlapping ellipses

arranged in harmony with each

ellipse representing a day or 24

hours, expressing the harmony and

vivacity o the community contrib-

uting to the platorm.

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18/18

Client

Indian Premier League

http://IPLT20.com/

http://twitter.com/IPL

Expertise

Social Analytics, Sentiment Tracking, Social Strategy, Content Strategy

Brie:The Indian Premier League

(IPL), is a Twenty20 cricket competi-

tion initiated by the Board o Con-

trol or Cricket in India (BCCI) and

supervised by BCCI Vice President

Lalit Modi, Chairman & Commis-

sioner or IPL. The IPL wanted to

explore social media marketing as

a means to deeper connect to its

existing anbase and to extend its

reach to more ans outside its im-

mediate community.

Solution: We developed viral and

social strategies which are centered

around the discovery and creation

o viral content based on extensive

research made possible by our

COMA Social Sense real-time social

analytics and sentiment monitoring

system. With COMA Social Sense

we are able to identiy and analyze

in real time conversations about the

IPL and related keywords around

the internet and with this data we

develop inormed and data-ocused

strategies.

Documents

COMA Portfolio