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Company history and background Working with the consultant Timeframe of the project to be released
Citation preview
COM/537
COMMUNICATION PLAN FINAL
Final Proposal and New Game release Project Assessment
Company history and background Working with the consultant Timeframe of the project to be released
Steps that we took to gather pertinent information
what we find outwhat we believe we need to do
The bugInterviewing key people ResultsDecisions making
The CEO discussed the issue with external and internal stakeholders
Talks with different departments directly affected by the issue
CEO directly addresses the customersCEO talks with clients
Discussions Within Company
The challenge of announcing the issue on publicThe nightmare of not knowing what to advertise
anymore for the marketing peopleThe dread of going over the allotted money for
the projectThe issue with quality finding the glitch a
welcome issue and a chance for improvement
Dealing With Dilemma
The decision to offset the release date of the new game
The decision to continue providing quality video games
The decision to keep the standards set by the company in the past
The decision to favour the external stakeholders
Decisions
Analyze current situation ◦ Identify Issue◦ Issue Analysis◦ Issue Change Strategy Options◦ Issue Actions Programme◦ Evaluation of potential Results
Recommendations based results of the feedback tools used
Give new timeframe to release the game To continually check the bug and the game’s
development To continue producing bug free games To continue put customers satisfaction on top of
the list
Effectiveness of tools used to gather informationInterview sessionsProviding feedback through writing
Interview with each department ◦ Developers◦ Quality Control◦ Marketing◦ Public Relations◦ Finance
Discuss the new price for the video game Discuss new communication process based on
the changes
The decision to offset the launch date of the game
The challenge of keeping customers Options for new way of marketing the product
Advantages: The video game will be flawless The video is off high quality as promised The customers would know what to expect and asks for
more It represents the company’s stand about quality
It will help keep customers in the long run
Best Games will inform the public about the issue
Best Games made the decision to benefit the customers
Best Games assured customers about the quality of the game they have
Future
Best Games hopes the customers understand their decision
Best Games will have to monitor the number of sales
Best Games provides assurance about the game’s quality
Best Games made sure it is better than what competitors offer
Measuring Success
How the bug is being fixed Continue reports regarding the fix Launch new marketing ads about the video
game
To be honest with the customers To provide updates online
Stuart, B. E., Sarow, M. S., & Stuart, L. (2007). Integrated business communication in a global marketplace. Retrieved from The University of Phoenix eBook Collection database
University of Phoenix Material: Best Game Productions: Company Background and Business Scenario