JUNIOR COLLEGEB A N G A L O R E - 29

COM-LETTE

COMMERCE DEPARTMENT VOLUME 2, ISSUE 19, November 2011

Though the earth and its seasons are following

the law of nature and turning towards a phase

of inactivity and dormancy, the same cannot be

implied to the roller-coaster called- the

business world. Mergers, demergers, strikes,

global meltdown, debt crisis, inflation, you

name it and the world has witnessed it!

Hence, for the concluding edition of Comlette

this year, we decided to dig deep and explore

these events that seemed to have had such a

profound impact on the economy. With an

assorted platter of articles, we editors are

proud to present a CRACKER of a last edition

with articles on contemporary issues and some

testing brain teasers, to get that grey matter on

its toes!

Also, we at Comlette felt that it would only be

fitting to pay a small tribute to one of the most

creative minds of all times, the founder of

Apple Corporation, Steve Jobs, in our farewell

edition. This edition includes his famous

inspirational quotes at the base of each page

and is entirely dedicated to him and his

'mac'nificent touch that brought about a sea of

change in our perception about technology.

Why do all good things come to an end?

(Sigh…) It's that time of the year when we

seniors have to pass on the torch to our juniors

and make a move. Yes, this is the last edition of

this wonderful magazine for this academic

year! But, trust us; this torch has left such a

memorable and precious ray of light in our

lives that will not die out soon!

As its time for us to bid adieu, we editors would

like to thank Mr Joy and the entire collegium of

students who helped us make Comlette what it

is today and lastly, we would like to sign off with

one of Steve Jobs' most famous quotes "Stay

hungry. Stay foolish."

“Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful… that's what matters to me.”

THE

EDIT

OR

'S P

ULS

E…C

UR

TAIN

CA

LL.

WRITE THE COMMERCE IN YOU

Editors:

Rishabh Pagaria II CAME L

Shruthi Ashok II CAME L

Manish B Shetty II CAME L

Page: 2

BANG ON!Colossus, the commerce club of CJC, is a mixed bag of opportunities, exposure of talents, excitement and what not! This academic term was no exception as the plethora of competitions organised by our larger than life Commerce Department sought to bring out both the best and worst of the participants. Many competitions such as Crisis Management, Business Quiz and Product Launch were held to enable the students to experience fun with learning!

The second year students also participated in various inter-collegiate fests and competitions and brought glory to our st rdcollege. We were placed 1 in Product Launch and 3 in Business Quiz at Resurgence (Bishop Cotton Boys' School) and also

rdwon the overall trophy at Sphoorti (SBMJC, Jayanagar) for the 3 consecutive year! The participants were exhilarated and

are truly thankful to our beloved teachers for giving them these opportunities to explore the unexplored and supporting

them throughout.

To conclude, I would like to thank my juniors on behalf of our teachers for their enthusiastic participation in every activity of

the club and would like to advise them at a personal level to continue the good work and never miss out on any opportunity

given by the Commerce Club as it will only help them to Involve, Evolve and Ignite!

Ummera Naveed (II CAME - L)

A LEGACY THAT WAS STEVE… A TRIBUTE TO THE NEWTON OF OUR ERA.The three apples that changed the world... the first was the one that Eve gave to Adam, the second was the one that fell on

Newton's head leading to an increase in the volume of our physics text books and finally the one created by Steve Jobs. Steve

was one among the greatest of American innovators - brave enough to think differently, bold enough to believe he could

change the world, and talented enough to actually do it by helping us touch our music, videos and our internet surfing

experience and revolutionizing the whole concept of a computer! He made the information revolution not only accessible,

but intuitive and fun. By turning his talents to storytelling, he has brought joy to millions of children and grownups alike. But

unfortunately, after 8 long years of battle, he succumbed to the emperor of all maladies: cancer…pancreatic cancer, to be

more precise.

Steve Jobs, apart from being one of the greatest entrepreneurs, was also an excellent orator. His keynote addresses and

presentations enraptured the audience and motivated them to believe that they could achieve anything if they listened to

their heart and followed their intuition. One of the oft said quotes “live each day as if it was your last” was something he truly

believed in and followed. And because he did, he transformed our lives, redefined entire industries, and achieved one of the

rarest feats in human history: he changed the way each of us sees the concept called technology.

For a man like Steve, only the sky was the limit. A personality, never complacent with his work, he always strived to innovate

and reach heights, one had never imagined! And though he is not present amongst us today, his memory will continue to

remain in our hearts and his brainchild, in our hands. His motto of “stay hungry, stay foolish” will forever be engraved on our

minds and his life and his achievements will continue to be a source of inspiration for generations to come! R.I.P. you gem of

a genius!

Shruthi Ashok (II CAME - L)

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

Page: 3

BANDH AND THE INDIAN ECONOMYA bandh is our “most beloved” instrument of protest…after all, it grants us holidays! Not only holidays, but also peaceful

roads and everything that is most unlikely to happen in a city. It seems so serene that we fail to recognize the venom in the

backdrop. A bandh is generally organized by a political party/organization to forcefully put forth their wants and have

them approved and they try to make it sound noble by terming it 'in the interest of the people'. On going deeper in to the

study of impacts of a bandh, we realize that it is like the 'poisonous fruit in the Lord's garden', i.e., it is only an irrational, ill-

conceived and destructive mode of protest that harms the

economy. The economy is the backbone of standard of

living of the people. The standard of living of the people of

a nation is directly projected by the growth figures of its

economy and any harm caused to the economy affects our

lives sooner or later, directly or indirectly.

Bandhs are generally organized by the opposition parties

with the main focus on destabilizing the government than

to address the rampant social issues. The issue that they

take up to organize a bandh is only an excuse to hinder the

smooth and efficient functioning of the government.

Majority of these power-hungry people aren't educated

and hence are insensitive to the impact of a bandh on both

social life and national integrity. They have no respect

whatsoever for the integrity of labour. In the present

scenario, the main problem that is troubling the common

man is the rise in prices due to inflation. There have been nationwide protests organized by the opposition parties to put

pressure on the government and also with the motive of 'impressing' people before the next election. But they fail to realize

that a bandh not only hinders production but also results in the loss of thousands of crores of money along with the shortage

of supply which causes rise in prices of essential commodities. The government cannot subsidize costs at all times and has to

pass on the burden on to the shoulders of the common man.

Costing the nation economically by observing frequent

Bandhs is a sinful act. It can be construed as an anti-

national and unpatriotic activity equivalent to terrorism.

The acts of road-blockades that cripple the

transportation, shutting down the marketplaces, and

closing of offices, disturb the lives of daily wage earners

and common people, more than they affect the lives of

affluent politicians and businessmen. Such activities do

not serve any constructive purpose other than creating

more direct and collateral propagation of politically

supported social disorders and hooliganism. The IMF

projects that the Indian economy is growing at 9.50%,

whereas the growth rate of developed industrial nations is

trailing behind India and China by enviable margins. If

India is free of these frequent bandhs, its economic

growth could surpass that of China. It is possible that the

cumulative loss caused by all those bandhs could even outweigh India's GDP!

Bandhs do not help people or the economy of the country. It is high time that India — the nation-in-rise — formulated a

stringent anti-bandh legislation to shut down such anti-national activities of all organizations — political or non-political

—making them responsible to pay for the economic loss of the nation.

Nirmal Matthew (I CAME – L)

"You can't just ask the customers what they want and then try to give

that to them. By the time you get it built, they'll want something new.”

Page: 4

MEDIA AND ITS RELEVANCE

"A pen is mightier than a sword". A sword can be used either to kill or to protect and it is just how we perceive it to be. In the same way the words emerging out of a journalist's pen determine the perception of the people of a nation.

Media is no doubt the backbone of a democracy. The media helps in the functioning of a democracy and media can make its presence felt, only in the presence of a democratic set-up. India, being a democracy, has an autonomous media which is duly given the freedom of speech and the freedom of press which is sometimes known to be misused by journalists.

But media is an immensely powerful tool. For example, the "Great Dictator" Adolf Hitler wouldn't have become so popular or even rose to power without the help of his journalist friend 'Was Wegner' and Anna Hazare's movement to pass the Lokpal Bill in the Parliament wouldn't have seen the success that it did eventually see if not for the publicity it gained through the media which helped the message reach every nook and corner of our vast country.

Thomas Jefferson an American President (1801-09) once said that "Advertisements are the only facts that can be relied on in a newspaper." Why did he say so? The answer is- commercialization of the media. Most or all of India's media is owned by political parties or by corporate firms. Therefore you can hardly expect a non-biased report and also because journalists now like to write about what they think will sell the best and not what will educate people.

Sensational titles sell and the media rakes in the moolah. These are necessary to fulfil their financial need/greed but what about the real purpose of media to selflessly educate the people. The media is meant to educate the ignorant in socio-political and economic events and not for making a big hype out of a reality show or a soap opera which does not benefit the people in anyway. The media should also exercise self-censorship as it was misused by the terrorist handlers in the 26/11 Mumbai Attacks when they simply used the media as their eyes to track the movement and tactics of the security forces and protect their assailants.

There are always two sides of a coin. The media does a neat job by reminding our forgetful politicians of their forgotten promises made by them during elections and it also makes us aware of the various happenings of this globalized world. On the flipside, nobody is perfect and the same implies for the media and I can't think of a democracy without a media to cover up for its loopholes. Something reaches perfection only when we exhibit a strong will and follow up the will with action to make it perfect. The media of our country needs a thorough analysis of its working and its consequences and new guidelines for its functioning need to be framed accordingly so that it benefits both the society and the country.

Shruthi NairI CAMS - K

“Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.”

Page: 5

RONALD V/S COLONEL

India happens to be a harbinger of a fast-food future, thanks to a head-to-head fight between two iconic

American companies in this food-loving country! KFC and McDonald's, whose famous signages — the

Golden Arches and Colonel Sanders — that dot the highways and high streets of the world, are now

squaring off in the Butter Chicken's Country of India.

The fight between KFC and McDonald's, bitter rivals for market sweepstakes in many parts of the globe, is

cast in the same mould as some of the greatest brand battles in corporate history — Coke v/s Pepsi and

Nike v/s Adidas. But for nearly 15 years after they captured the Indian stomachs , the competition between

the two resembled a boxing bout that promised a knockout, only to be called off before start.

In the past few months, the fast-food restaurant chains have taken jabs at each other, offering similar

dishes, matching prices and opening restaurants in close proximity. KFC, which primarily serves chicken,

has taken aim at its burger rival with some of its own burgers called Zingers. For customers who prefer

chicken inside buns, there is a snack called, well, Snackers. McDonald's has responded with nuggets for

those who like to chomp on chicken. Big Mac has targeted KFC's signature dish, the Hot and Crispy

Chicken, with the recently launched the McSpicy Chicken Burger. Pat comes the Hot Zinger from KFC! Pssst!

They look good only on the menu, don't they

The fight has not only been with the variety of food available but has also spilled over to pricing. KFC

recently began offering its Streetwise range targeted at college students for less than 50, nearly seven years

after Mc-Donald's has kept its Happy Price Menu untouched at 20.

Both companies have begun an ambitious expansion strategy in India , powered by breakneck

investments. KFC has aspired to operate 500 restaurants in India by 2015. It has invested $100 million to

date in this respect. McDonald's is no less ambitious. The company is targeting a staggering 1,000

restaurants by 2020 and it opened 33 new restaurants last year. Given the impending entry of rivals, KFC

and McDonald's seem to have combined their luck and skill needed to be in the right place at the right time.

Regardless of how they fare, the upshot of the competition will be fast food becoming commonplace in

India , a fact of modern life, though it will take a great deal of doing to dislodge the samosa in India .

A McSamosa then Yes, if it is on a tray off the counter and wrapped in paper.

T. M. Ahana (I CAMS - J)

“Don't be trapped by dogma – which is living with the results of other people's

thinking. Don't let the noise of other's opinions drown out your own inner voice.”

Page: 6

SCANNING THE ENRON SCAM

Scams and scandals have been more or less accepted as a part of our lives…sad but true. What is a scam? A scam is any fraudulent business activity/illegal exchange of assets which can be seen in almost every government office we step foot into today…people sitting under the portrait of the epitome of truth and non-violence and accepting bribes.

We have heard of various multi-billion dollar scams that have taken place in our country in the past couple of years but there have been various scams that have stagnated the Western Superpowers as well…one such scam that jolted the American Markets almost a decade ago was the Enron Scam. Enron Corporation, an American energy company based in Houston, Texas, emerged as a rising power in the markets but came into the limelight only to expose the fact that a sordid scam was the base of its colossal success story. Here goes the story…

A company which made progress by getting into almost all high money making operations such as gas pipelines, electricity plants, pulp and paper plants, water plants, and broadband services declared its bankruptcy in October 2001.

In the vie to attract investors and earn superfluous profits, the avaricious audit team of Enron did not reveal losses capable of influencing their deals with other subsidiary companies in their books, as a result of which the shady business deals weren't known to the public. A writer at Forbes magazine called Enron telling them that she would release an article about their financial viability. Even after Enron executives flew to New York telling her not to release the article, it was released in their next edition. It was then that the true colours of the mighty ENRON became public and it was forced to file its bankruptcy in October 2001.

Even today the Enron Corporation (now Enron Creditors Recovery Corporation) has not yet liquidated its assets completely. The sole mission of the company is to liquidate the remaining operations and assets of ENRON.

Whenever one tries to become successful, he should keep in mind that he doesn't become so rapacious so as to hurt others in the process and should have a desire for social progress along with personal development...because there is a difference between achievement and accomplishment. The true feeling of accomplishment comes only when others are benefited from our achievement. The wounds “created” by the ENRON are still to be healed.

V. Ajay Jain (II CAME - L)

JINGLE ALL THE WAY!Change is a rule of time. Airtel seems to have

realized that very well and to put this thought

into action, they decided to do away with their

celebrity brand ambassadors for their next

advertisement and instead came up with a

far more interesting and appealing jingle

enacted by a group of college students to

capture their target market- the youth!

The current rage on the social media apart

from Anna Hazare is Airtel's latest jingle,

'HAR EK FRIEND ZAROORI HOTA HAI!

Everyone is more than familiar with this 2

minute jingle which has been aired for quite

some time now across various platforms such

as television, cinema halls, radio and where

not!

The secret behind the phenomenal success of

this advertisement lies in its refreshingly

peppy tune and the simplicity of the concept-

HAR EK FRIEND ZAROORI HOTA HAI- that is

the importance of friends in one's life. The

concept is highly appealing to the younger

generation because we live in an age where

friends complement family and this jingle

reflects this belief of the youngsters.

In this era of cut-throat competition, what a

company requires is an innovative marketing

strategy that is able to not catch but grab the

attention of the masses. Advertisement

makers have well realized this fact and are

now trying to project a very interesting and

altogether different approach to the concept

of advertising which is very necessary to cater

to the changing preferences and tastes of the

audience. After all, Jaise har ek friend zaroori

hota hein waise marketing mein innovation

bhi zaroori hota hai!!!!

M. Chinmayi (ll CAMS - K)

“Quality is more important than quantity. One home run is much better than two doubles.”

Page: 7

VIRTUAL INVESTMENT

Stocks, equities, commodities, debentures…the list goes on without an end in sight, leaving us with a lot of confusion to

fight! So, what do we do. This is the right time to pep up the analytical and foreseeing skills in you through virtual investment.

It is all about taking the right decisions at the right time, thinking smart and outperforming the ever unstable cut throat

market, acting quick and acting right. Therefore virtual investment basically intends to get amateurs familiar with the actual

working conditions of the markets.

The concept of virtual investment is not into the limelight as of now

but this concept has evolved a great deal due to the lack of quantity

investment in education for individual investors. Today's market is

flooded with various gimmicky programs, expensive seminars and

proliferation of financial newsletters. With poor performance and

lack of education, one cannot excel in this field without hands on

experience. Hence, if one goes through a virtual investment

process, before he actually steps into the open market, it enables

him to know the pros and cons of the market as investment is a

tough and risky business. However, it can be extremely profitable

and rewarding if the individual investor can significantly

outperform the market with apt technical knowhow.

Since the legal formalities are quite tedious and are often

miscomprehended by the amateurs, it is the best to get acquainted and keep in touch with a virtual trading game or virtual

investment online or get registered with any of the virtual investment clubs that are prevalent and the process of registration

as simple as signing up on a social networking site! So, my aspiring friends hit the market before you hit 'the' market and get

ready to fight the bulls and bears from Dalal Street to Wall Street!

Sankarsh D.V. (II CAMS - J)

Crossword:

“I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

1

1 2 3

2

3

5

6

6

4

5

4

Page: 8

Crossword:Across:1. Name given to software developed exclusively for use by infants and toddlers. (7)

2. What is the Nike logo called (6)

3. Which motor Car Company is still registered as active and its books of accounts are filled every year though it is

now a non-trading company It was started in the year 1891. (7)

4. FIND X(COUNTRY): It has six states, as of 2006 its population has been 19,855,288; it falls under the list of

developed countries; human habitation had started about 42000 to 48000 years ago.(9)

5. Name of the TV channel, TNT, after its recent rechristening (3)

6. Currency of Turkey (4)

Down:1. Which renowned Swiss watch maker markets a range of metal-cased watches under a clever name of “Irony”. (6)

2. The 'Calatrava Cross' is the emblem of which coveted brand of Swiss watch (14)

3. Which Indian packaging company has taken over a firm called “Propack” in China(5)

4. ________is the national airline of Spain.(6)

5. Harmony is the name of which companies' textile (8)

6. What ingredient of chewing gum comes from the South American Sapodilla tree (6)

Quiz

What is the Reebok Logo called

Name the bill that is under the process of being passed in the Indian Legislature that would ban individual with

criminal cases from contesting electionsthName the famous model from New Delhi who was murdered on 29 April 1999

____________ is a famous global management consulting, technology consulting and technology outsourcing

company headquartered in Dublin, Republic of Ireland, started in 1989.

_________is an Indian television series that is based on the story of an ordinary man with an extraordinary sense

for business adapted from Harikishan Mehta's popular novel.

Send in your answers to the e-mail ID: colossus_newsletter@yahoo.com within 24 hours.

The top 3 entries will get exciting prizes!

The winners for the quiz of the previous edition are:I Place: Kevin Jeby Jacob - 2 CAME (L) • II Place: Priya Agarwal - 2 CAMS (K)

III Place: Nishan Sagar - 2 CAME (L)

Our heartiest congratulations to the winners! But, this time the quiz section is way different from what it was the last time

when you read Comlette and for the same reason we are expecting a different result, i.e., more of participation from our

juniors and we wish you all the very best!

Last but definitely not the least, the editorial team would like to convey its heartfelt gratitude to our friend, Prajwal N.S. from ll

CAMS-J for helping us give our magazine that interactive edge with his mind-bogglingquizzes and puzzles, without which

Comlette would have been incomplete.

1. Julius, a Swiss miller who founded a company in the 1880s making food items because milling was not doing well.

His surname is a big brand today. What was his surname

2. Here's a dot-buster: Which award-winning net-based furniture selling company, despite being backed by

Amazon.com, filed for bankruptcy, recently

3. Which TV programme currently aired in India, is sponsored by a) Colgate b) Bajaj c) Dettol and d) LG

4.

5. Which is the largest 'unlisted' company in India in terms of turnover

6.

7.

8. Which is the biggest toy retail chain in the world

9.

10.

“It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.”