PRSM Showcase eNewsletter

C O N T A C T :

Retail Store Maintenance magazine | PRSM Website | PRSM Online Buyers’ Guide |

2018 Trends Report | Making it Work - Supplier / Retailer Relationships |

PRSM Weekly eNewsletter | PRSM Showcase eNewsletter

An official publications partner of PRSM

MEDIA PLANNERY O U R R E S O U R C EF O R N E T W O R K I N G , I N D U S T R Y I N F O R M A T I O N , B E S T P R A C T I C E S , A N DE D U C A T I O N A L T O O L S

2018

M E D I A P L A N N E R

M E D I A P L A N N E RM E D I A P L A N N E R

P R O F E S S I O N A L R E T A I L S T O R E M A I N T E N A N C E A S S O C I A T I O N

PRSM Weekly eNewsletterThe go-to reference for our membership to receive

information on the go regarding current industry news, event information, association updates and more.

Online Buyers’ Guideprsm.officialbuyersguide.net

This interactive resource tool connects member and non-member buyers with the product and service

suppliers they need.

PRSM Websitewww.prsm.com

A targeted, high-traffic online resource for you to promote your brand. The website is a great way to

reach member and non-member visitors.

PRSM Showcase eNewsletterA dedicated forum that allows advertisers to bring

awareness to their products in the market. Tell PRSM readers about your product and the solutions

it can offer their companies.

PRSM Integrated Media Opportunities

Retail Store Maintenancebimonthly print and digital magazineRead by more than 11,000 decision-makers

and industry experts, Professional Retail Store Maintenance magazine examines

leading industry issues, delivers best practices, and the latest innovations in

retail facilities management.

Making it Work - Supplier / Retailer Relationships

print and digital magazineThis issue will focus on ways and tools that can be used to improve the relationship, will

include info on sourcing, and also info on how to work with retailers prior to and during National

Conference as well as other very useful tips.

2018 Trends Reportprint and digital magazineFM professionals are on the

cutting-edge of change and innovation as they continue to push the boundaries

every year. The Trends Report delivers an in-depth discussion of leading trends impacting the facilities management

industry. Delivered during the Mid-Year Conference, it is the ideal branding

publication for leading FM companies.

TBD



Who We AreWHO IS PRSM?The Professional Retail Store Maintenance Association

is comprised of North America’s most innovative and

reputable retailers and suppliers. PRSM commits to

serve facilities management professionals and to lead the

industry by providing resources, solutions networking and

knowledge sharing.

PRSM READERS REPRESENT:

†As ranked in the August 2014 issue of STORES magazine.‡As ranked in the July 2014 issue of STORES magazine.

43 of the top 50 U.S. retailers by revenue‡

35 of the top 50 fastest-growing U.S.

retailers†

Abercrombie & Fitch Ahold (Food Lion, Martin’s,

Peapod, and more) AMC Apple Barnes & Noble Bass Pro Shops, Inc. Bed Bath & Beyond Cinemark USA Circle K CVS Health Darden Restaurants Dollar General

Extra Space Storage FedEx Office Gap, Inc. Giant Eagle Giant Tiger Stores Limited Godiva Chocolatier, Inc. Goodwill Industries H&M Hennes &

Mauritz, Inc. Hugo Boss jc penney Jos. A. Bank Clothiers KeyBank

KinderCare Education Kohl’s Department Stores L-Brands Levi’s Strauss Americas Murphy Oil USA Neiman Marcus Nike, Inc. North American

Dental Group Office Depot Polo Ralph Lauren Rite Aid Sears Holding Co.

Shell Energy Staples Starbucks Stuart Weitzman, LLC TargetTD Bank The Home Depot Toys “R” Us Verizon Wireless Wal-Mart Walgreens Wegmans Food Markets

PRSM members represent thousands of locations across the U.S. and Canada, including some of the most recognized retailers in North America:



OUR MEMBERSOur members control billions of dollars in purchasing power and oversee the maintenance of thousands of retail locations across North America.

89% of PRSM Retailers and 92% of PRSM Suppliers believe PRSM is a reliable source of information on facilities management issues.

PURCHASINGOur readers specify, recommend and approve purchases relating to:

PRSM Members and Readership

RETAIL MEMBERS BY GEOGRAPHIC REGION*22% U.S. Midwest 18% U.S. Southeast22% U.S. Northeast

18% U.S. West16% U.S. Southwest4% Canada

23%

22%

22%

18%

11%4%

RETAIL MEMBERS BY JOB TITLE* 46% Manager/Supervisor 21% Director 9% Other 8% Vice President

7% Coordinator/Specialist 5% Project Manager 3% Analyst

MEMBERS BY RETAIL INDUSTRY CATEGORY* 26% Apparel/Jewelry/Shoes 12% Candy/Convenience Stores, Gas Stations/

Grocery/Liquor Stores 11% Hotel/Movie Theatre/Pet Stores/

Special Retail 6% Book Stores/Consumer Electronics/

Music, Video Stores 6% Home Furnishings/Houseware

5% Chain Drug Stores/Pharmacy/ Medical, Dental/Optical 6% Discount Stores/General Merchandise/Wholesalers 31% Other: Banking/Financial Services, Luxury Brands, Department Stores, Office Products/Stationary, Toy/Hobby/Craft/Fabric, etc.

26%

12%6%

11%6%

6%5%

31%

*Source: PRSM.com

• CONSTRUCTION• ENERGY MANAGEMENT• HVAC• LIGHTING

• REFUSE AND RECYCLING SERVICES

For a complete list, please see our Online Resource Guide prsm.officialbuyersguide.net

5%%%%%3%

7%

8%

9%

21%

46%

Issue Features Bonus DistributionSpace

Reservation Deadline

Materials Submission

Deadline

January/FebruaryShips: January 2018

The Race to Zero Energy• Zero-Energy Facilities • Solar/Batteries

• Lighting • New Trends in HVAC

• Regulatory/DOE Better Buildings Alliance Program

Conference Promo Section: Prepping for PRSM2018 - What to do in Nashville and other Conference Tips

11/01/2017 11/02/2017

March/AprilShips: March 2018

SPECIAL ISSUE: Making it Work!Supplier/Retailer Relationships

Filling the Gaps• Training Programs • Mentoring Programs

• International Skills Issues • PRSM Educational Programs

• Vo-Tech Partnerships

National Conference Issue

PRSM 2018 National Conference 01/16/2018 01/17/2018

May/JuneShips: May 2018

Surviving the Retail Revolution• Retail of Tomorrow • What is the FM’s Role?

• The Evolution of PRSM • Impact on the FM

• The Impact of Buy Online, Pickup in Store, Parking Lots, Store Design, Security and Safety

RECon 2018 04/16/2018 04/17/2018

July/AugustShips: July 2018

Proactive vs. Reactive FM• Waste Management/Recycling for Smaller Retailers in Malls

• Store Design • Roofing

• Lighting • Cleaning

• Benchmarking • Green Leasing

Prepping for Mid-Year Conference

05/07/2018 05/08/2018

September/OctoberShips: September 2018

SPECIAL ISSUE: 2018 Trends Report

Technology• IoT - Internet of Things • Mobile Apps

• Security • VR/AR in FM Training

• Submetering • Lighting

• HVAC • FM Robots

PRSM Mid-Year Conference 07/12/2018 07/16/2018

November/DecemberShips: November 2018

Thinking Outside the Box• Security • Landscaping

• Outdoor Lighting • Irrigation

• Parking Lots • Signage

PRSM Canadian Conference 09/11/2018 09/13/2018

2018 Content Calendar

Are you interested in submitting editorial content? Contact Bruce Condit for more information.

[email protected] | (972) 231-9810

*Content calendar is tentative and subject to change.

IN EVERY ISSUE

• Executive Messages and Reports• New PRSM Members

• Inside PRSM• Tips & Trends

• Retailer Profile• Index of Advertisers



Additional distribution at all

Retailer2Retailer BestPractices Forum

events!



PRSM NET ADVERTISING RATESAll rates include an ad link in digital edition of the magazine.

Revisions and Proofs: $50Position Guarantee: 15% Premium

Full-Color 1-2x 3-5x 6-7x 8x

DPS $5,729.50 $5,439.50 $5,159.50 $4,579.50

OBC $4,929.50 $4,729.50 $4,539.50 $4,139.50

IFC or IBC $4,729.50 $4,529.50 $4,339.50 $3,939.50

Full Page $3,929.50 $3,729.50 $3,539.50 $3,139.50

2/3 Page $3,399.50 $3,229.50 $3,059.50 $2,719.50

1/2 Page $2,659.50 $2,529.50 $2,389.50 $2,129.50

1/3 Page $1,879.50 $1,789.50 $1,689.50 $1,499.50

1/4 Page $1,449.50 $1,379.50 $1,299.50 $1,159.50

1/6 Page $1,129.50 $1,069.50 $1,019.50 $899.50

Print Only - Per Issue Print & Digital - Per Issue

1-page/2-surfaces $3,379.50 $3,529.50

2-pages/4-surfaces** $3,895.50 $4,185.50

Postcard $3,379.50 $3,529.50

DIRECT-MAIL OPPORTUNITIES*Advertise your products and services by including your flier, brochure or postcard in the clear plastic bag in which Professional Retail Store Maintenance is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in our polybag with the publication will ensure tremendous exposure for your company.

You also have the option to include your direct-mail piece as an attachment to the digital version. If you would like to re-create your direct-mail piece as an animated Flash file, additional charges apply.

* Advertisers placing a display ad and direct mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value.

**3-Pages/6-Surfaces or more available; quotes supplied upon request.

Naylor charges a $50 artwork surcharge for artwork creation or

changes. This additional fee will appear on your final invoice if the

artwork submitted is not publishing ready.

DIGITAL EDITION BRANDING OPPORTUNITIESIn addition to print, our publications are also emailed to members as a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the company’s website.

Skyscraper - $2,200

Sponsorship Max - $1,900

Bellyband - $1,700

Toolbar - $1,075

*PRSM members are eligible for a 20% discount on print advertising rates.



EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA.Retail Store Maintenance is available in a fully interactive digital magazine. Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. The digital magazine lets you:

• Include ads on an HTML5 and mobile responsive platform

• Link to the landing page of your choice, generating an immediate response from customers

• Maintain your ad presence on the digital issue for readers to reference at any time

F O R M A T S A V A I L A B L E T O R E A D E R S :

• Reading view (default): The HTML-based view of our magazine, optimized for all devices. Scrolling articles automatically adjust for comfortable reading

• Page view: The digital replica of the print magazine. Flip through this digital book in either a 1 or 2-page format. Determine your preferred zoom setting for an optimal experience.

Important Note: Readers can choose the experience best suited to their needs at any time by clicking on “Page View” or “Reading View” in the toolbar!

Mobile & Desktop Responsive HTML Reading View

1 Leaderboard (all views) | $2,200 The leaderboard ad appears on-screen in both the reading

view and page view of the digital magazine.

2 Rectangle (all views) | $2,200 The rectangle ad is on the table of contents, appearing on-

screen for all pages of the reading view and page view.

TOC Mobile Banners (HTML reading view)

The TOC mobile banner appears in the table of contents, on-screen to the right of the digital magazine on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1st article, and the 2nd mobile banner appears after the 6th article.

3 Top TOC Mobile Banner | $550

4 2nd TOC Mobile Banner | $550

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

For the latest online specs, please visit www.naylor.com/onlinespecs

In-Magazine Digital Options (HTML reading view)

These standalone ad options are placed between article pages on the HTML reading view of the digital magazine and are visible on all device types.

HTML5 Ad | $1,900This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Video Sponsorship | $1,700The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences.

Digital InsertYour message appears as an image-based insert, either in between key articles, or placed at the back of the digital magazine.

• Large Insert | $1,350• Medium Insert | $1,050

1 2

4

3

Digital Edition



www.PRSM.comWith thousands of unique visitors each month, the

PRSM website is a targeted, high-traffic online

resource for you to promote your brand. The site

is located at www.prsm.com. It is the top Google

search result for “retail store maintenance.”

On average, PRSM.com receives:Total visits per month: 9,959 Unique visitors per month: 4,645Page views per month: 28,978Page views per visit: 2.91Time spent on site per visit: 2:34 mins*November 2017 - April 2018

Retailers visit prsm.com to:• View the latest issues of Professional Retail Store Maintenance magazine• Search our Online Buyers’ Guide• Learn about upcoming association events• Search job openings• Discover ways to maximize their PRSM membership

*PRSM members are eligible for a 20% discount on advertising rates.

PRSM Website

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.Online Specifications: For more information, visit: www.naylor.com/onlinespecs

INTE

RIOR

PAG

ES

HOM

EPAG

E

By participating as an advertiser on prsm.com,

you are positioning your company as a leader in front of a dynamic

group of influential retail industry professionals.

Subpage Banner AdRun of Interior PagesYour ad will rotate amongst all positions on the sub-pages of our site. This includes three vertical banners (120 x 420 pixels) and two horizontal banners (300 x 120 pixels).

12 Month: $4,2006 Month: $2,300

Run-of-Site Banner AdFor the first time ever, we’re allowing website advertisers the option to be included on our home page for full run-of-site exposure! Two positions with eight rotating advertisers. 450 x 100 pixels.12 Month: $8,1006 Month: $4,800(must be subpage banner advertiser)



PRSM.OFFICIALBUYERSGUIDE.NETOur Online Buyers’ Guide links retail members with the product and service

suppliers they need. The interactive resource is available to members and

non-member visitors 24 hours a day, 365 days a year. Listings are searchable by

company name, contact, location, keyword and product/service category.

Curtain AdRun-of-Site

• EXCLUSIVE opportunity – only one advertiser allowed• Showcase your ad at the top of every page with a call to

action. Viewers can click and expand the ad to view your full message.

• Complimentary Premier Listing*

12 Months: $6,025

Featured CompaniesRun-of-Site

• Have your company featured at the top of every page by including your logo and company description. Fifteen rotations.


12 Months: $3,250

Leaderboard & Rectangle Ad PackageRun-of-Site

• This special package allows your ad to be seen on the leaderboard as well as the rectangle ads on every page throughout the website. Five rotations.


12 Months: $5,500

ABOUT THE ONLINE BUYERS’ GUIDE:• Cross-promoted in other PRSM publications and communications pieces.

• Optimized to drive traffic from search engines and the PRSM home page.

• Directs visitors to the landing page of your choice.

• Maintenance professionals come to you when they are ready to buy.

Online Buyers’ Guide

* Includes six product/service category listings of your choice; additional category listings are $50 each.

**PRSM members are eligible for a 20% discount on advertising rates.


Online Specifications: For more information, visit: www.naylor.com/onlinespecs

Total traffic highlights

for May 2017 - April 2018

10,606 total sessions35,480 total page views



LISTING OPPORTUNITIES

Category SponsorFor companies that want to ensure top visibility within their category, we offer guaranteed placement above your competitors. No scrolling required — when visitors click on a product/service category on the home page of the Online Buyers’ Guide, your Premier Listing is certain to be noticed. Rate includes Premier Listing. Six product/service category listings of your choice. Please contact your sales representative for pricing on additional category listings.

Category Sponsor #1: $1,650



Video UpgradeBring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to five minutes.

Video Upgrade: $225

Premier Listing• Full-color company logo.• Active website and social networking links, email address and up to five detailed

contacts.• Extended company profile and products and services listing.• Full-color product image and description — can be hyperlinked to any web page.• Google™ Map It! — displays a Google™ map of your business location.• Google™ site search — allows users to search your company website directly

from your Premier Listing.• Request for information — users can contact a designated representative from

your business directly.• Six product/service category listings of your choice; additional category listings

are $50 each.

$275 for Premier ListingBe seen in your local area of service with your Premier Listing; additional listing areas are $150 each.

$495 for National Premier ListingNational premier listings appear when users search by your category and take priority over any state-specific premier listing.

*PRSM members are eligible for a 20% discount on advertising rates.

Online Buyers’ Guide

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.Online Specifications: For more information, visit: www.naylor.com/onlinespecs



Top Leaderboard (650 x 90 pixels)• Exclusive position and top visibility 12 Months | $15,000 6 Months | $8,250 3 Months | $4,525

Rectangle Ad (300 x 250 pixels)• Only two spots available per set, NO ROTATIONTop Set Rectangle Ad12 Months | $13,200 6 Months | $7,250 3 Months | $3,900

Second Set Rectangle Ad12 Months | $11,975 6 Months | $6,575 3 Months | $3,600

Third Set Rectangle Ad12 Months | $10,700 6 Months | $5,875 3 Months | $3,250

Fourth Set Rectangle Ad12 Months | $9,450 6 Months | $5,175 3 Months | $2,900

Medium Rectangle Ad (300 x 100 pixels)• Only two spots available per set, NO ROTATION

First Set Medium Rectangle Ad12 Months | $8,500 6 Months | $4,675 3 Months | $2,757

Second Set Medium Rectangle Ad12 Months | $6,600 6 Months | $3,650 3 Months | $2,000

Sponsored Content Ad• Includes logo, headline and 50 words textFirst Sponsored Content Ad12 Months | $10,000 6 Months | $5,500 3 Months | $3,025

Second Sponsored Content Ad12 Months | $8,800 6 Months | $4,800 3 Months | $2,600

Third Sponsored Content Ad12 Months | $7,550 6 Months | $4,150 3 Months | $2,275

Fourth Sponsored Content Ad12 Months | $6,300 6 Months | $3,450 3 Months | $1,890

Now more than ever, professionals consume information on the go. The PRSM Weekly eNewsletter allows members to stay informed about timely industry topics and association news whether they are in the office or on the road.

PRSM Weekly eNewsletter


ENJOY THE BENEFITS OF A TARGETED ENEWSLETTER:• Delivers your message directly to the inbox of nearly 7,000 decision-makers

on a weekly basis

• In addition to PRSM members, opt-in subscription means that professionals in the market for your products and services see your message

• Frequently forwarded to others for additional exposure

• Cross-promoted in other PRSM publications and communications pieces

• Directs visitors to the landing page of your choice to facilitate the purchasing process

Online Specifications For more information, visit: www.naylor.com/onlinespecs

Circulation has increased

more than 20% in the past year!



Use our brand new bimonthly PRSM Showcase eNewsletter to bring awareness to your products in the market. Your advertisement includes a product picture or logo, a headline, 50-word description and contact information. Tell your customers about your product and the solutions it offers for their company. Space is limited and awarded on a first-come, first-served basis.

PRSM Showcase eNewsletter


ENJOY THE BENEFITS OF A TARGETED ENEWSLETTER:• Delivers your message directly to the inbox of more than 7,000 decision-makers on a regular basis • In addition to PRSM members, opt-in subscription means that professionals in the market for your

products and services see your message • Frequently forwarded to others for additional exposure • Cross-promoted in other PRSM publications and communications pieces• Directs visitors to the landing page of your choice to facilitate the purchasing process

Online Specifications - For more information, visit: www.naylor.com/client-support/online-guidelines

Sponsored Content Positions - $375 per issue• Minimum of 4 positions sold per issue, maximum of 6• 180 x 150 thumbnail graphic - Can be Logo or Product Image (JPEG or PNG file, @72dpi, RGB) - Can have no more than a small tagline of text - No contact information on image - Not to be treated as a regular Banner Ad - No animation• Headline: 3-6 Words• Summary Text: 30-50 Words• Web Link: included at bottom of text (Email address cannot be used as Web link)

RETAIL STORE MAINTENANCE ADVERTISER SPECIAL!Expand your reach by taking advantage of the following discounted rates for the PRSM Showcase Newsletter:

1 Sponsored Content Position: $375

2 Sponsored Content Positions: $345 each

3 Sponsored Content Positions: $315 each

4 or more Sponsored Content Positions: $265 each

Circulation has increased

more than 20% in the past year!



PRSM offers bundled packages to fit your marketing needs. Whether you need to connect with PRSM members in print or online, our packages offer the solutions for you to receive repeat advertising opportunities throughout the year while saving on your marketing costs. Please select from the following options and return the completed billing form to your Naylor account executive.

Bundled Package Options

Each bundled package rate represents an average

savings of more than 30% for PRSM members!

PACKAGE D

r Non Member | $21,520.50 r Member | $17,000

(Savings: Non-Member: $1,180.50 / Member: $5,701)• Quarter Page/Full Color Ad in PRSM Magazine, Trends Report (8 issues)• Banner Package on PRSM Website* (6 months)• Featured Company Ad on the Online Buyers’ Guide (12 months)• Category Sponsorship (1st Available) on Online Buyers’ Guide (12 months)• Nationwide Premier Listing on Online Buyers’ Guide (12 months)• Medium Rectangle in PRSM Weekly (6 months*) • Sponsored Content in PRSM Showcase (3 insertions*)

* Based on availability

PACKAGE A

r Non Member | $54,770.50 r Member | $44,000

(Savings: Non-Member: $9,995.50 / Member: $20,766)• FP/FC Ad in PRSM Magazine, Trends Report (8 issues total)• Banner Package on PRSM Website* (12 months)• Banner and Rectangle Ad Package on Online Buyers’ Guide (12 months)• Category Sponsorship (1st Available) on Online Buyers’ Guide (12 months)• Featured Company Ad on the Online Buyers’ Guide (12 months)• Nationwide Premier Listing on Online Buyers’ Guide (12 months)• Skyscraper in magazine digital edition (3 issues*) • Rectangle in PRSM Weekly (12 months*) • Sponsored Content in PRSM Showcase (6 insertions*)


PACKAGE B

r Non Member | $38,770.50 r Member | $28,500 (Savings: Non-Member: $7,090.50 / Member: $17,361) • Half Page/Full Color Ad in PRSM Magazine, Trends Report (8 issues total) • Banner Package on PRSM Website* (6 months) • Banner and Rectangle Ad Package on Online Buyers’ Guide (12 months) • Category Sponsorship (1st Available) on Online Buyers’ Guide (12 months) • Featured Company Ad on the Online Buyers’ Guide (12 months) • Nationwide Premier Listing on Online Buyers’ Guide (12 months) • Sponsorship in magazine digital edition (3 issues*) • Rectangle in PRSM Weekly (12 months*) • Sponsored Content in PRSM Showcase (4 insertions*)


PACKAGE C

r Non Member | $35,771 r Member | $27,500

(Savings: Non-Member: $5,555 / Member:$11,911)• Half Page/Full Color Ad in PRSM Magazine, Trends Report (8 issues)• Banner Package on PRSM Website* (12 months)• Featured Company Ad on the Online Buyers’ Guide (12 months)• Category Sponsorship (1st Available) on Online Buyers’ Guide (12 months)• Nationwide Premier Listing on Online Buyers’ Guide (12 months)• Toolbar in magazine digital edition (3 issues*)• Medium Rectangle in PRSM Weekly (12 months*)• Sponsored Content in PRSM Showcase (3 insertions*)


*Based on availability. If the Spotlight Tile Ad on PRSM.com is sold out, we will offer the 12-month Banner Package on the Online Resource Guide instead.Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.



SPECIFICATIONS

Double Page Spread Bleed 2/3 PageHorizontal

17" x 11.125"

Full PageLive Area

7" x 9.5"

Full Page Bleed

8.625" x 11.125" 7" x 6.333"

1/3 PageHorizontal

1/3 PageVertical

1/4 Page Horizontal

1/4 Page Vertical

1/6 PageHorizontal

2.166" x 9.50"7" x 3" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166"

1/3 PageSquare

1/2 Page LongVert.

1/2 Page Horizontal

2/3 PageVertical

4.583" x 4.583"4.583" x 9.5" 7" x 4.583" 3.333" x 9.5"

1/6 PageVertical

1/8 Page Horizontal

1/8 PageVertical

2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333"

Trim Size: 8.375" x 10.875" | DPS Live Area: 15.417" x 9.5"

Visit www.naylor.com/onlinespecs for detailed online ad specifications.

PRSM Digital MagazineFor the latest digital edition specs, please visit www.naylor.com/onlinespecs

PRSM WebsiteHome Page Banner450 x 100 pixels | JPG or GIF | File size no greater than 100kb

Vertical Banner120 x 420 pixels | JPG or GIF | File size no greater than 100kb

Horizontal Banner300 x 120 pixels | JPG or GIF | File size no greater than 100kb

Online Buyers’ GuideCurtain Ad2 files required, collapsed leaderboard and expanded billboard image | Right 200px of leaderboard should have a call to action for viewers to click so the ad expands. | Ad will size down on smaller devices. Ad copy should not have a large amount of text. | Leaderboard: 970 x 90 pixels | Billboard: 970 x 300 pixels | Creative accepted: JPG only (no animation) | Third Party Tags: Not Accepted. However URL click trackers are acceptable.

Leaderboard728 x 90 pixels | JPG or GIF accepted | File size must be no greater than 100kb | Animation must be less than 25 seconds (including multiple loops)

Rectangle Banner300 x 250 pixels | JPG or GIF accepted | File size must be no greater than 100kb | Animation must be less than 25 seconds (including multiple loops)

Featured Companies (Logo & Text)Logo file: 120 x 60 pixels (Horizontal) or 120 x 120 pixels (Vertical)Text: 30-40 words description of the company (No formatting)Creative for the logo accepted: JPG only

Premier Listing Logo240 x 120 pixels | JPG | File size no greater than 100kb

Ad Material SubmissionsPlease send your high-res PDF file to your specified media coordinator and sales representative. If necessary, please review the following steps for ad upload submissions on our website:

Go to the Naylor website at www.naylor.com and under the Client Support section click “Ad Upload.” Locate your publication code, advertising order number and advertising code in the box at the top right-hand side of your advertising space contract. Simply fill in your company’s contact information along with these three pieces of information, browse for your file and click “Submit.” Changes or corrections resulting from problems of supplied material will be billed at cost plus 15%.

Print Artwork RequirementsAll digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.

Production Services, Proofs & RevisionsNaylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Shipping InstructionsShip all advertising materials to the attention of your account executive at:

Naylor Association Solutions 12600 Deerfield Parkway, Suite 350 | Alpharetta, GA 30004 Toll-free: (800) 796-2638 | Fax: (770) 810-6995

Print & Online Specifications

Documents

PRSM Showcase eNewsletter