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USE THIS ONE IF POSSIBLE
CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]
CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]
COLORADO OFFICIALSTATE VACATION GUIDE
PLAN YOU
R V
ACAT
ION
COLORADO
30 SAMPLE
ITINERARIES:Tons of Ideas for
Every Travel Region
PLUS: MAPS // WELCOME CENTERS // OTHER TRAVEL RESOURCES
GETTING HERE &
GETTING AROUND
LODGING, OUTDOOR OUTFITTERS,
ATTRACTIONS & MORE
COLORADO VOCABULARY FOR BEGINNERS
WINTER BEYOND THE SLOPES
RELAX & REJUVENATEHOT SPRINGSFOR WINTER
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COLORADO2015 OFFICIAL STATE VACATION GUIDECOLORADO.COM / 1-800-COLORADO
25 SCENIC & HISTORIC BYWAYS AMERICA’S BEST SKIING® PURE POWDER: SNOWMOBILE ADVENTURE10 MAGIC MOMENTS ON COLORADO’S PUBLIC LANDS
WINTER BEYOND THE SLOPESAND >> 14 WAYS TO FIND COLORADO ROOTS >> QUINTESSENTIAL COLORADO EVENTS
THE DEFINITIVE COLORADO VACATION-PLANNING TOOLThe Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado, where they request a copy of the annual Official State Vacation Guide.
MOBILE DEVICES
VIRTUAL GUIDE
20
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COLORADO2015 OFFICIAL STATE VACATION GUIDE
WILDLIFE WATCHING SCENIC RAILROADS 22 HOT SPRINGS AMERICA’S BEST SKIING®
COLORADO.COM / 1-800-COLORADO
10 MAGIC MOMENTS ON COLORADO’S PUBLIC LANDS
>> TOP RIVERS FOR WHITEWATER RAFTING >> 14 WAYS TO FIND COLORADO ROOTS
AND
DESIGNED TO INSPIRE & ASSIST PLANNING❚ Inspiration: 32 pages of breathtaking photo spreads and
statewide experiences.❚ Travel Planning: Regional itineraries and business listings
for all seven travel regions.
CIRCULATION & DISTRIBUTION❚ 550,000 annual copies are printed❚ Direct Request from Consumers: 400,000 copies are mailed to
visitors prior to their arrival in Colorado. ❚ Direct Request: Through COLORADO.com and 1-800-Colorado ❚ Television Guide Requests: (RFI – Request for Information) View-
ers with interactive TV systems can order a guide to be delivered directly to their home after viewing a Colorado commercial.
❚ Top 10 States: Texas, California, Florida, Illinois, Michigan, Missouri, Georgia, Ohio, Indiana, Wisconsin
❚ In State: 150,000 copies are distributed at key locations: ❚ Denver International Airport, Colorado Welcome Centers and
the rack program for the drive market
ADDED VALUEAdvertisers receive added value that includes digital exposure and leads.
❚ Virtual Guide: Available on COLORADO.com in 2014 ❚ 86,172 visitors viewed 2,926,453 pages and spent more than
8.8 minutes reading the guide online. ❚ Mobile Devices: More than 24,734 people downloaded the
OSVG app in 2014 on their iPhone, iPad or Android device.❚ Leads: Our reader-response program drove more than 1,549,655
total leads to display advertisers in 2014.
OUR AUDIENCE*
*AJ Lerner Market Research
AVERAGE HOUSEHOLD INCOME
$75,000MARRIED
78%
AGE RANGE
61% are 45–64 years old
VISITORS WHO LIVE IN A U.S. STATE OTHER
THAN COLORADO
82%
VISITORS WHO VISIT WITHIN 90 DAYS OF ORDERING A GUIDE
70%
550,000COPIES
USE THIS ONE IF POSSIBLE
CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]
CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]
ALIVE: COLORADO TRAVEL MAGAZINES
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What’s Epic About Colorado’s Whitewater Rafting? ALIVE
When the sunrays of spring begin to melt the snowpack
that makes Colorado’s peaks an epic skiing and boarding
playground, the rivers begin to percolate under their frozen
canopy. The roar that eventually erupts from snowpack-
bloated whitewater is just the challenge river runners have
been dreaming about all winter.
Because these seasoned rafting guides spend most of
spring through fall on Colorado’s rivers, we think they’re
the best experts to consult for trip inspiration — after all,
Colorado has a river run for any skill level and sometimes
it’s hard to choose. So we checked in with three experts to
get their take on Colorado’s most epic rafting experiences.
Which rafting runs do you
think are Colorado’s best?
GARRY: The Cache La Poudre River is a great rafting run
that is close to home and can offer challenges to any level
of rafter, although there is always something special about
a river trip that takes you away from civilization. For a
remote river trip that’s still close to the Front Range, I have
always enjoyed the North Platte River through Northgate
Canyon. This run starts just north of Walden and offers
great scenery, camping and, when there is water in the
spring, challenging rapids.
BRUCE: For a part-day raft trip with plenty of action, it is
hard to beat Clear Creek. A full-day raft trip? Any run on
the Arkansas River where you get action and beauty.
WHAT’S EPIC ABOUT COLORADO’S WHITEWATER RAFTING?3 River Runners Answer / By Teri Vannoy
THE EXPERTS
GARRY KELLER
Outfitter: Rocky Mountain
Adventure
Guiding since 1997
BRUCE BECKER
Outfitter: Geo Tours
Whitewater Raft Trips
Guiding since 1978
BRAD MODESITT
Outfitter: Mountain
Whitewater Descents
Guiding since 1993
“Being
wrapped
in the
incredible,
immense,
natural
wonder that
is Colorado
can be life
changing.
Plus, it is
good for the
soul to get
away from
the hustle
of the city.”
—Bruce
Becker
1-800-Colorado | Colorado.com
91
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Union Station: A Love Letter to Colorado ALIVE
I heard the buzz about the new Union Station for months, but I didn’t get it. It was a transit station, right? A place you go to hop on a train or catch a bus across town. But my skepti-cism disappeared on a lazy Saturday after-noon, when I strolled down Wynkoop Street, stepped inside the grand hall, and discovered what all the fuss was about. Set in the heart of downtown, the beautifully restored Union Station isn’t just a place you go to get somewhere — it’s a destination in and of itself. In fact, it has become a must-see destination when visiting Denver. Mayor
Michael Hancock calls it a “game changer,” praising its ability to connect the area’s neigh-borhoods while giving the city a new central heartbeat.
In some ways, it’s history repeating itself. Built more than 150 years ago, the old Union Station helped put Denver on the map, bring-ing booming opportunity for the city during train travel’s glory days in the 1920s. Follow-ing airline and automobile travel’s growing popularity, the old train station was on the verge of being torn down. It wasn’t until 2012 that a collaborative development alliance
finally sealed the deal on a multimillion-dollar renovation plan. The visionary behind the revitalization, Dana Crawford, is an urban preservationist who kept a keen eye on moving forward while preserving the land-
mark’s past. The result, unveiled in July 2014, is a vibrant gathering place bursting with history as well as promise. An opportunity seized. In what amounts to a love letter to Colorado, Union Station brings together so much of what the state is known and adored for. Visitors can discover a microcosm of the best local >>
6amKick off your day with a fresh cherry scone and hand-brewed, locally roasted coffee at Pigtrain Coffee. The hardest part will be picking just one pastry from the glass case.
7:30amBeat the crowd to Snooze, a morning eatery known across the Front Range for its benedicts and pineapple upside down pancakes.
10:30amPick up a unique souvenir at 5 Green Boxes, a contemporary boutique offering quirky gifts and artistic treasures. >>
UNIONSTATIONA Lve Letter to ColoradoBy Suzanne Moore
UNION STATION BY THE HOURNo matter what time you visit, you’ll find food to feed your soul and sights to astound your senses at Union Station.
1-800-Colorado | Colorado.com
67
66
Underground Music
Showcase
Bravo! Vail Valley
Music Festival
Snowmass Mammoth
Fest
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Beyond the Music Fest: Itinerary Add-ons ALIVE
June 12-15, Snowmass Village
THE SHOW: Music is definitely center stage at the three-day
Snowmass Mammoth Fest with artists such as
Leftover Salmon and The Motet rockin’, but the
more than 70 brews from 25 craft breweries and
the chili competition, with thousands of dollars
in prize money, make it unlike any other festival
around.
THE ENCORE: Gain a different vantage point of the Elk
Mountains with a hot-air balloon adventure or
horseback trail ride. Then venture into downtown
Aspen for splurge-worthy shopping and dining for
any palate.
You’ll also want to make time for the bus ride and
hike to the Maroon Bells. We’re talking picture-
postcard perfect. Don’t be fooled: No matter how
good they look in photos, they are even better to
see in person.
After exploring all that the Aspen-Snowmass area
has to offer, we’d suggest heading northwest for
a visit to Glenwood Springs. Best known for hav-
ing the world’s largest natural hot springs pool
with 15 minerals that do the body good, Glenwood
is full of history and attractions including white-
water rafting, an adventure park, many hiking
opportunities and caves to explore.
July 1-August 8, Vail Valley
THE SHOW: No wonder NPR named the
Bravo! Vail Valley Music
Festival one of the Top 10
Can’t-Miss Classical Musi-
cal Festivals in the United
States since it’s the only North
American festival to have three
of the world’s best orches-
tras — the Dallas Symphony
Orchestra, the Philadelphia
Orchestra and the New York
Philharmonic — grace its stage
in a single season. Its long-
running chamber music series
features eclectic performances
from world-renowned artists.
THE ENCORE: In the summer, the Vail Valley’s
full calendar of events includes
running and biking races,
dance and music festivals, and
culinary celebrations. Golfers
of all skill levels enjoy the
challenge of Vail Valley’s five
mountain golf courses and the
high-altitude air, which lets
them experience the longest
drives of their lives.
Next, head west to explore
Colorado’s wine country, nes-
tled in the Grand Valley where
more than 20 wineries and
vineyards call the area home.
Just a tasting or two and you’ll
realize there are really good
wines in Colorado.
After imbibing, head north
from Grand Junction to visit
Dinosaur National Monument.
Admire the stunning summer
scenery around the Green and
Yampa Rivers, and learn about
the dinosaurs that used to
roam the area. You can thank
us later for our advice to stop
at Harpers Corner Road to take
in the awe-inspiring views.
July 23-26, Denver
THE SHOW: The Underground Music Showcase
(UMS) is a gargantuan celebra-
tion of indie music that features
more than 400 local and national
acts at more than 20 venues along
Denver’s South Broadway. From its
modest beginnings with just 300
tickets sold, the showcase contin-
ues to swell in size and has gained
national recognition as a destination
festival heading into its 15th year.
THE ENCORE: We’d recommend hitting at least
one of the Mile High City’s ever-
growing list of must-see museums,
cultural attractions and restaurants
before leaving town, but then it’s
time to head west and get on the
Mount Evans Scenic Byway to
traverse the highest paved road in
North America (only accessible in
summer). To reach the top, you’ll
ascend nearly 9,000 feet to the
14,264-foot summit of Mount Evans.
You could also head south to
Colorado Springs to drive or take
the cog railway to the top of Pikes
Peak, the 14,115-foot majesty that
inspired “America the Beauti-
ful.” Nearby Manitou Springs, a
National Historic District, retains
a fun hippie vibe with art galleries,
boutiques and outdoor cafes.
Part of what makes summer music
festivals so sweet in Colorado is
there’s always more to explore
pre- or post-show. Make sure to
stop and smell the ponderosa pines
or admire the 14,000-foot peak on
your journey to or from your event.
Savor even more of the state with
these simple add-ons to your
music fest itinerary.
BEYONDTHE MUSIC FEST
By Teri Vannoy
ITINERARY ADD-ONS
1-800-Colorado | Colorado.com 81
801-800-Colorado | Colorado.com
USE THIS ONE IF POSSIBLE
A O L O R A D O S U M M E R T R A V E L M A G A Z I N E
COLORADO.COM / 1-800-COLORADO
AL
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Summer 2015
IF YOUR CAMERA HAD A BUCKET LIST 9 STUNNING SPOTS THAT WOULD MAKE THE CUT
ROCKY MOUNTAIN NATIONAL PARK TURNS 100 Insider Picks
for Epic Whitewater
Rafting
Creative Retreats to Build a
Trip Around
Matches Made in Heaven:Bikes + Brews,
Hikes + Hot Springs, Wildflowers + Wine
+ COME CELEBRATE WITH OUR LIST OF 10 THINGS YOU MUST DO
*Miles works closely with Karsh/Hagan (the CTO’s agency of record) to build a subscription list; recipients will have the option to renew a free seasonal subscription. **Guide rates subject to change.
DRIVING OUT-OF-STATE VISITATIONThese colorful magazines are designed to continue the conversation with potential guests and to encourage Official State Vacation Guide requests for further inspiration and trip planning.
2016 CIRCULATION❚ Issue 1: 100,000 (April)❚ Issue 2: 100,000 (September)
DISTRIBUTION*❚ Subscription: Consumers request to
receive the seasonal guides for free.❚ Direct Mail: A limited number are mailed
out-of-market to targeted demographics in key geographic areas.
❚ Top 10 States: Texas, Illinois, Florida, Missouri, California, Minnesota, Kansas, Wisconsin, Oklahoma, Iowa
RATES**
OSVG NET RATE
INSIDE BACK COVER $16,983
TABLE OF CONTENTS $16,320
FULL PAGE $14,943
2/3 PAGE $11,985
1/2 PAGE $9,843
1/3 PAGE $7,650
1/6 PAGE $5,406
ALIVE NET RATE PER ISSUE
INSIDE FRONT COVER $3,580
INSIDE BACK COVER $ 3,468
BACK COVER $3,810
TABLE OF CONTENTS $3,354
FULL PAGE $3,016
1/2 PAGE $1,996
ALIVE Magazine Discount: OSVG advertisers receive a 10% discount
on the ALIVE magazine rates.
NEW IN 2016:
READER-
RESPONSE
LEADS
USE THIS ONE IF POSSIBLE
CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]
CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]
COLORADO BUSINESS & EVENT LISTINGS
COLORADO.COM
*Every Colorado tourism-related business is entitled to a free business or event listing on COLORADO.com. Rates are pro rated by quarter.
PRINT & WEBThe OSVG and COLORADO.com are trusted sources for comprehensive business and event listings that visitors depend on to plan their trip. Our featured listing program gives you premium exposure on relevant city and category pages.
WEB BUSINESS LISTINGSRobust Features: Paid listings receive additional features including: ❚ Top-tier sort ❚ Photos/videos ❚ Social-media links
Relevant Results: Multifaceted search filters provide users relevant results.
ANNUAL LISTING RATES & OPTIONS*Upgrade your listings in both print and web — and save.
RATESCHARACTER DESCRIPTION
CHARACTER DESCRIPTION
WEB
PHOTO(S) ON WEB TIER SORT VIDEO VIRTUAL GUIDE SOCIAL MEDIA
PRINT & WEB $995 250 1,080 20 1 ✔ ✔ ✔
PRINT ONLY $510 250 — — — — ✔ —
WEB ONLY $612 — 1,080 20 1 ✔ — ✔
EVENT PRINT ONLY $306 180 — — — — ✔ —
FREE WEB LISTING Free — 270 1 2 — — —
FREE WEB EVENT LISTING Free — 540 6 — — — —
30 SAMPLE ITINERARIES:Tons of Ideas for Every Travel Region
PLUS: MAPS // WELCOME CENTERS // OTHER TRAVEL RESOURCES
PLAN YOU
R V
AC
ATIO
NCOLORADO
GETTING HERE & GETTING AROUND
LODGING, OUTDOOR OUTFITTERS, ATTRACTIONS & MORE
COLORADO VOCABULARY FOR BEGINNERS
OSVG
LIST ON
RELEVANT CITY &
CATEGORY
PAGES
USE THIS ONE IF POSSIBLE
CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]
CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]
COLORADO SPECIAL OFFERS & WELCOME LEADS
SPECIAL OFFERS PROGRAMPromote seasonal offers and drive users to your destination or attraction when you need it most.
HOW IT WORKSThe new design of the Special Offers page, linked from the site’s main navigation, highlights paid offers better than ever before with a headline and beautiful image that better integrates with the site’s overall design. The offers are randomized for each new user to the page.
RATES$306/3 months$612/6 months$1,020/year
COLORADO.COM WELCOME LEADS PROGRAMGrow your opt-in database with direct leads through COLORADO.com.
HOW IT WORKSCOLORADO.com visitors who request information from the state are directed to a confirmation page where they can elect to receive information from your business.❚ 60% of all COLORADO.com visitors who request information from the site also
elect to receive additional information from Colorado businesses.❚ Increase your email database to direct fulfillment of your guide or brochure.❚ Drive consumers to your site in the confirmation email.❚ Leads are emailed to you weekly.❚ Average annual leads per advertiser: 13,810
RATESSemi-Annual: $2,550 per calendar year Annual: $5,100 per calendar year
GROWYOUR
DATABASE
USE THIS ONE IF POSSIBLE
CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]
CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]
COLORADO MONTHLY ENEWSLETTERS
OFFICIAL IN-STATE & OUT-OF STATE MONTHLY ENEWSLETTER OF THE COLORADO TOURISM OFFICEHere is your chance to capture an already engaged audience. True fans of Colorado receive a monthly email with captivating articles and upcoming events. Target your message by season or align your business with relevant editorial coverage.
*2014 opt-in database; subject to change.
RATESQUANTITY AVAILABLE
IN-STATE RATE PER MONTH
OUT-OF-STATE RATE PER MONTH
FEATURED CONTENT FIRST ROW 3 $765 $2,295
FEATURED CONTENT SECOND ROW 3 $612 $1,882
BUTTONS 3 $459 $1,224
DATES
TOP 10 COLORADO CITIES❚ Denver❚ Colorado Springs ❚ Aurora❚ Littleton❚ Fort Collins
❚ Arvada❚ Broomfield❚ Englewood❚ Longmont❚ Pueblo
TOP 10 STATES❚ Texas❚ California❚ Florida❚ New York❚ Illinois
❚ Pennsylvania❚ Missouri ❚ Ohio ❚ Michigan ❚ Georgia
IN-STATE OPT-IN DATABASE*
29,000FREQUENCY Monthly
OUT-OF-STATE OPT-IN DATABASE*
264,000FREQUENCY Monthly
MAY2015
JUNE2015
JULY2015
AUG2015
SEPT2015
OCT2015
NOV2015
DEC2015
IN-STATECONTRACT DEADLINE 4/1 4/29 5/27 7/1 7/29 9/2 9/30 10/28
IN-STATE DEPLOYMENT DATE 4/28 5/26 6/23 7/28 8/25 9/29 10/27 11/24
OUT-OF-STATE CONTRACT DEADLINE 4/2 4/30 5/28 7/2 7/30 9/3 10/1 10/29
OUT-OF-STATE DEPLOYMENT DATE 4/29 5/27 6/24 7/29 8/26 9/30 10/28 11/25
Buttons
Featured Content Second
Row
Featured Content
First Row
AVERAGE CLICK- TO-OPEN RATE❚ In State: 17.23% ❚ Out of State: 15.01%
REACHOPT-IN
SUBSCRIBERS
USE THIS ONE IF POSSIBLE
CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]
CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]
COLORADO MONTHLY CUSTOM EMAIL BLASTS
MONTHLY IN-STATE & OUT-OF-STATE CUSTOM EMAILSReceive 100% exposure or collaborate with other businesses in our custom email program. Submit photos, copy and call-to-action, and we’ll blast your message out to our entire database, driving all inquiries to your site.
*2014 opt-in database; subject to change.
RATES
DATES
QUANTITY AVAILABLE RATE PER MONTH
IN STATE 2 $1,530
OUT OF STATE 2 $7,140
IN-STATE OPT-IN DATABASE*
29,000FREQUENCY
Monthly
OUT-OF-STATE OPT-IN DATABASE*
264,000FREQUENCY
Monthly
IN STATEMAY2015
JUNE2015
JULY2015
AUG2015
SEPT2015
OCT2015
NOV2015
DEC2015
CONTRACT DEADLINE 1 4/7 5/5 6/9 7/7 8/4 9/8 10/6 11/3
DEPLOYMENT DATE 1 5/5 6/2 7/7 8/4 9/1 10/6 11/3 12/1
CONTRACT DEADLINE 2 4/14 5/12 6/16 7/14 8/11 9/15 10/13 11/10
DEPLOYMENT DATE 2 5/12 6/9 7/14 8/11 9/8 10/13 11/10 12/8
OUT OF STATEMAY2015
JUNE2015
JULY2015
AUG2015
SEPT2015
OCT2015
NOV2015
DEC2015
CONTRACT DEADLINE 1 4/8 5/6 6/10 7/8 8/5 9/9 10/7 11/4
DEPLOYMENT DATE 1 5/6 6/3 7/8 8/5 9/2 10/7 11/4 12/2
CONTRACT DEADLINE 2 4/15 5/13 6/17 7/15 8/12 9/16 10/14 11/11
DEPLOYMENT DATE 2 5/13 6/10 7/15 8/12 9/9 10/14 11/11 12/9
AVERAGE CLICK- TO-OPEN RATE❚ In State: 8.71% ❚ Out of State: 9.84%
100% SHARE
OF VOICE
USE THIS ONE IF POSSIBLE
CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]
CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]
FREE
ADVERTISING
COLORADO.COM BANNER & LEADERBOARD ADVERTISING
BANNER ADVERTISING PROGRAMLeverage our engaged audience with targeted and guaranteed exposure. Banner ads allow you to expand your reach and to target your message by audience and timeframe.
2014 HIGHLIGHTS❚ Formatted banner ads on COLORADO.com performed three
times better than the national average.❚ Reach a qualified audience that grew in 2014, with: ❚ More than 16.6 million page views, up 9.75% YOY ❚ More than 3.6 million website referrals, up 27% YOY
TOP 10 STATE VISITS TO COLORADO.COM❚ Colorado❚ Texas❚ California❚ Illinois❚ Florida
❚ Kansas❚ Missouri❚ Minnesota❚ New York❚ Oklahoma
2015 RATES
As the call-to-action for the state’s multi-million-dollar advertising campaign with an audience of more than 7.1 million people annually, the mobile-responsive COLORADO.com is the premier online travel-planning resource for Colorado travelers.
*Cost per thousand impressions Note: Site design subject to change
Got Print? Get Rewards.Advertisers with an integrated presence in the OSVG and on COLORADO.com qualify for the Customer Rewards Program. More than 40 million reward impressions were served in 2014.
CUSTOMER REWARDS PROGRAM
Banner Advertising
Leaderboard Advertising
BANNER CPM* NET RATE
50,000 $18.50 $925
100,000 $18.00 $1,800
150,000 $18.00 $2,700
200,000 $17.50 $3,500
300,000 $17.50 $5,250
LEADERBOARD CPM NET RATE
50,000 $15.00 $750
100,000 $14.50 $1,450
150,000 $14.50 $2,175
200,000 $14.00 $2,800
300,000 $14.00 $4,200
AVERAGE CLICK- TO-OPEN RATE❚ Banner: .59% ❚ Leaderboard: .13%
USE THIS ONE IF POSSIBLE
CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]
CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]
COLORADO.COM SPONSORED CONTENT
SPONSORED CONTENT PROGRAM❚ Engage more than 7.1 million qualified annual visitors on COLORADO.com
and drive additional organic traffic to your site with our sponsored content program.
❚ Leverage the expertise of our editorial team and grow content for distribution on your own site with a custom article or video promoting a vacation experience in your destination.
❚ Our data-driven approach to content creation includes an analysis of search-engine-optimized terms related to your destination or attraction, helping to ensure users looking for content about you will find it.
❚ You’ll also own all four formatted ads on the page, which you can swap out up to twice a year.
PROMOTION OF YOUR CONTENT*❚ The article or video will remain live on COLORADO.com one year.❚ It will be promoted in featured locations around the site, as well as in our
article or video vaults.❚ You will own the content for distribution on your own site.
ANNUAL RATES SPONSORED CONTENT RATE
CUSTOM ARTICLE $4,080
CUSTOM VIDEO $7,650
*Note: Site and article design subject to change; screenshots above for demonstration purposes only.
Custom Article
Custom Video
USE THIS ONE IF POSSIBLE
CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]
CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]
COLORADO WELCOME CENTER DIGITAL ADVERTISING
DIGITAL ADVERTISINGShowcase your advertising message on a digital screen within the interior walls of highly trafficked Colorado Welcome Centers and reach more than 2 million annual visitors looking for information on where to eat, stay and play.
ABOUT COLORADO WELCOME CENTER VISITORS❚ 2,065,979 visitors in 2014❚ 72% have a household income of
$50,000 or higher
PROGRAM HIGHLIGHTS❚ 30-second spots❚ Advertisers may display a video (mp4 file),
or a slideshow of still photography (jpg files)❚ Aspect ratio: 1920 x 1080❚ Maximum of six advertisers in
rotation per center*
ANNUAL RATES 2014
VISITOR STATS
ANNUAL RATES
ALAMOSA 34,202 $342
BURLINGTON 210,082 $2,101
CORTEZ 48,664 $487
DINOSAUR 28,981 $290
FORT COLLINS 110,055 $1,101
FRUITA 221,739 $2,217
JULESBURG 266,580 $2,666
LAMAR 28,655 $287
SILVERTHORNE 90,639 $906
TRINIDAD 51,363 $514
COLORADO CONVENTION CENTER*
975,019 $9,750
*Exception: Only three advertisers’ videos will be displayed at the Colorado Convention Center. Artwork may be changed up to two times per year. No sound will be available on the TVs, so advertiser must have a very visual message.
Note: Lodging properties may display a brochure while advertising at the Colorado Welcome Centers.
REACHMORE THAN2 MILLIONVISITORS