9
CONTACT ANDREA TO ADVERTISE: Andrea Kuskie 303-867-8244 [email protected] CONTACT PAT TO ADVERTISE: Pat Attkisson 303-867-8241 [email protected] COLORADO OFFICIAL STATE VACATION GUIDE PLAN YOUR VACATION COLORADO 30 SAMPLE ITINERARIES: Tons of Ideas for Every Travel Region PLUS: MAPS // WELCOME CENTERS // OTHER TRAVEL RESOURCES GETTING HERE & GETTING AROUND LODGING, OUTDOOR OUTFITTERS, ATTRACTIONS & MORE COLORADO VOCABULARY FOR BEGINNERS WINTER BEYOND THE SLOPES RELAX & REJUVENATE HOT SPRINGS FOR WINTER 2015 COLORADO OFFICIAL STATE VACATION GUIDE COLORADO.COM / 1-800-COLORADO COLORADO 2015 OFFICIAL STATE VACATION GUIDE COLORADO.COM / 1-800-COLORADO 25 SCENIC & HISTORIC BYWAYS AMERICA’S BEST SKIING ® PURE POWDER: SNOWMOBILE ADVENTURE 10 MAGIC MOMENTS ON COLORADO’S PUBLIC LANDS WINTER BEYOND THE SLOPES AND >> 14 WAYS TO FIND COLORADO ROOTS >> QUINTESSENTIAL COLORADO EVENTS THE DEFINITIVE COLORADO VACATION-PLANNING TOOL The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado, where they request a copy of the annual Official State Vacation Guide. MOBILE DEVICES VIRTUAL GUIDE COLORADO 2015 OFFICIAL STATE VACATION GUIDE WILDLIFE WATCHING SCENIC RAILROADS 22 HOT SPRINGS AMERICA’S BEST SKIINGCOLORADO.COM / 1-800-COLORADO 10 MAGIC MOMENTS ON COLORADO’S PUBLIC LANDS >> TOP RIVERS FOR WHITEWATER RAFTING >> 14 WAYS TO FIND COLORADO ROOTS AND DESIGNED TO INSPIRE & ASSIST PLANNING Inspiration: 32 pages of breathtaking photo spreads and statewide experiences. Travel Planning: Regional itineraries and business listings for all seven travel regions. CIRCULATION & DISTRIBUTION 550,000 annual copies are printed Direct Request from Consumers: 400,000 copies are mailed to visitors prior to their arrival in Colorado. Direct Request: Through COLORADO.com and 1-800-Colorado Television Guide Requests: (RFI – Request for Information) View- ers with interactive TV systems can order a guide to be delivered directly to their home after viewing a Colorado commercial. Top 10 States: Texas, California, Florida, Illinois, Michigan, Missouri, Georgia, Ohio, Indiana, Wisconsin In State: 150,000 copies are distributed at key locations: Denver International Airport, Colorado Welcome Centers and the rack program for the drive market ADDED VALUE Advertisers receive added value that includes digital exposure and leads. Virtual Guide: Available on COLORADO.com in 2014 86,172 visitors viewed 2,926,453 pages and spent more than 8.8 minutes reading the guide online. Mobile Devices: More than 24,734 people downloaded the OSVG app in 2014 on their iPhone, iPad or Android device. Leads: Our reader-response program drove more than 1,549,655 total leads to display advertisers in 2014. OUR AUDIENCE* *AJ Lerner Market Research AVERAGE HOUSEHOLD INCOME $75,000 MARRIED 78% AGE RANGE 61% are 45–64 years old VISITORS WHO LIVE IN A U.S. STATE OTHER THAN COLORADO 82% VISITORS WHO VISIT WITHIN 90 DAYS OF ORDERING A GUIDE 70% 550,000 COPIES

COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

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Page 1: COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]

COLORADO OFFICIALSTATE VACATION GUIDE

PLAN YOU

R V

ACAT

ION

COLORADO

30 SAMPLE

ITINERARIES:Tons of Ideas for

Every Travel Region

PLUS: MAPS // WELCOME CENTERS // OTHER TRAVEL RESOURCES

GETTING HERE &

GETTING AROUND

LODGING, OUTDOOR OUTFITTERS,

ATTRACTIONS & MORE

COLORADO VOCABULARY FOR BEGINNERS

WINTER BEYOND THE SLOPES

RELAX & REJUVENATEHOT SPRINGSFOR WINTER

20

15 C

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OF

FIC

IAL

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COLORADO2015 OFFICIAL STATE VACATION GUIDECOLORADO.COM / 1-800-COLORADO

25 SCENIC & HISTORIC BYWAYS AMERICA’S BEST SKIING® PURE POWDER: SNOWMOBILE ADVENTURE10 MAGIC MOMENTS ON COLORADO’S PUBLIC LANDS

WINTER BEYOND THE SLOPESAND >> 14 WAYS TO FIND COLORADO ROOTS >> QUINTESSENTIAL COLORADO EVENTS

THE DEFINITIVE COLORADO VACATION-PLANNING TOOLThe Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado, where they request a copy of the annual Official State Vacation Guide.

MOBILE DEVICES

VIRTUAL GUIDE

20

15 C

OLO

RA

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OF

FIC

IAL

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COLORADO2015 OFFICIAL STATE VACATION GUIDE

WILDLIFE WATCHING SCENIC RAILROADS 22 HOT SPRINGS AMERICA’S BEST SKIING®

COLORADO.COM / 1-800-COLORADO

10 MAGIC MOMENTS ON COLORADO’S PUBLIC LANDS

>> TOP RIVERS FOR WHITEWATER RAFTING >> 14 WAYS TO FIND COLORADO ROOTS

AND

DESIGNED TO INSPIRE & ASSIST PLANNING❚ Inspiration: 32 pages of breathtaking photo spreads and

statewide experiences.❚ Travel Planning: Regional itineraries and business listings

for all seven travel regions.

CIRCULATION & DISTRIBUTION❚ 550,000 annual copies are printed❚ Direct Request from Consumers: 400,000 copies are mailed to

visitors prior to their arrival in Colorado. ❚ Direct Request: Through COLORADO.com and 1-800-Colorado ❚ Television Guide Requests: (RFI – Request for Information) View-

ers with interactive TV systems can order a guide to be delivered directly to their home after viewing a Colorado commercial.

❚ Top 10 States: Texas, California, Florida, Illinois, Michigan, Missouri, Georgia, Ohio, Indiana, Wisconsin

❚ In State: 150,000 copies are distributed at key locations: ❚ Denver International Airport, Colorado Welcome Centers and

the rack program for the drive market

ADDED VALUEAdvertisers receive added value that includes digital exposure and leads.

❚ Virtual Guide: Available on COLORADO.com in 2014 ❚ 86,172 visitors viewed 2,926,453 pages and spent more than

8.8 minutes reading the guide online. ❚ Mobile Devices: More than 24,734 people downloaded the

OSVG app in 2014 on their iPhone, iPad or Android device.❚ Leads: Our reader-response program drove more than 1,549,655

total leads to display advertisers in 2014.

OUR AUDIENCE*

*AJ Lerner Market Research

AVERAGE HOUSEHOLD INCOME

$75,000MARRIED

78%

AGE RANGE

61% are 45–64 years old

VISITORS WHO LIVE IN A U.S. STATE OTHER

THAN COLORADO

82%

VISITORS WHO VISIT WITHIN 90 DAYS OF ORDERING A GUIDE

70%

550,000COPIES

Page 2: COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]

ALIVE: COLORADO TRAVEL MAGAZINES

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What’s Epic About Colorado’s Whitewater Rafting? ALIVE

When the sunrays of spring begin to melt the snowpack

that makes Colorado’s peaks an epic skiing and boarding

playground, the rivers begin to percolate under their frozen

canopy. The roar that eventually erupts from snowpack-

bloated whitewater is just the challenge river runners have

been dreaming about all winter.

Because these seasoned rafting guides spend most of

spring through fall on Colorado’s rivers, we think they’re

the best experts to consult for trip inspiration — after all,

Colorado has a river run for any skill level and sometimes

it’s hard to choose. So we checked in with three experts to

get their take on Colorado’s most epic rafting experiences.

Which rafting runs do you

think are Colorado’s best?

GARRY: The Cache La Poudre River is a great rafting run

that is close to home and can offer challenges to any level

of rafter, although there is always something special about

a river trip that takes you away from civilization. For a

remote river trip that’s still close to the Front Range, I have

always enjoyed the North Platte River through Northgate

Canyon. This run starts just north of Walden and offers

great scenery, camping and, when there is water in the

spring, challenging rapids.

BRUCE: For a part-day raft trip with plenty of action, it is

hard to beat Clear Creek. A full-day raft trip? Any run on

the Arkansas River where you get action and beauty.

WHAT’S EPIC ABOUT COLORADO’S WHITEWATER RAFTING?3 River Runners Answer / By Teri Vannoy

THE EXPERTS

GARRY KELLER

Outfitter: Rocky Mountain

Adventure

Guiding since 1997

BRUCE BECKER

Outfitter: Geo Tours

Whitewater Raft Trips

Guiding since 1978

BRAD MODESITT

Outfitter: Mountain

Whitewater Descents

Guiding since 1993

“Being

wrapped

in the

incredible,

immense,

natural

wonder that

is Colorado

can be life

changing.

Plus, it is

good for the

soul to get

away from

the hustle

of the city.”

—Bruce

Becker

1-800-Colorado | Colorado.com

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Union Station: A Love Letter to Colorado ALIVE

I heard the buzz about the new Union Station for months, but I didn’t get it. It was a transit station, right? A place you go to hop on a train or catch a bus across town. But my skepti-cism disappeared on a lazy Saturday after-noon, when I strolled down Wynkoop Street, stepped inside the grand hall, and discovered what all the fuss was about. Set in the heart of downtown, the beautifully restored Union Station isn’t just a place you go to get somewhere — it’s a destination in and of itself. In fact, it has become a must-see destination when visiting Denver. Mayor

Michael Hancock calls it a “game changer,” praising its ability to connect the area’s neigh-borhoods while giving the city a new central heartbeat.

In some ways, it’s history repeating itself. Built more than 150 years ago, the old Union Station helped put Denver on the map, bring-ing booming opportunity for the city during train travel’s glory days in the 1920s. Follow-ing airline and automobile travel’s growing popularity, the old train station was on the verge of being torn down. It wasn’t until 2012 that a collaborative development alliance

finally sealed the deal on a multimillion-dollar renovation plan. The visionary behind the revitalization, Dana Crawford, is an urban preservationist who kept a keen eye on moving forward while preserving the land-

mark’s past. The result, unveiled in July 2014, is a vibrant gathering place bursting with history as well as promise. An opportunity seized. In what amounts to a love letter to Colorado, Union Station brings together so much of what the state is known and adored for. Visitors can discover a microcosm of the best local >>

6amKick off your day with a fresh cherry scone and hand-brewed, locally roasted coffee at Pigtrain Coffee. The hardest part will be picking just one pastry from the glass case.

7:30amBeat the crowd to Snooze, a morning eatery known across the Front Range for its benedicts and pineapple upside down pancakes.

10:30amPick up a unique souvenir at 5 Green Boxes, a contemporary boutique offering quirky gifts and artistic treasures. >>

UNIONSTATIONA Lve Letter to ColoradoBy Suzanne Moore

UNION STATION BY THE HOURNo matter what time you visit, you’ll find food to feed your soul and sights to astound your senses at Union Station.

1-800-Colorado | Colorado.com

67

66

Underground Music

Showcase

Bravo! Vail Valley

Music Festival

Snowmass Mammoth

Fest

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Beyond the Music Fest: Itinerary Add-ons ALIVE

June 12-15, Snowmass Village

THE SHOW: Music is definitely center stage at the three-day

Snowmass Mammoth Fest with artists such as

Leftover Salmon and The Motet rockin’, but the

more than 70 brews from 25 craft breweries and

the chili competition, with thousands of dollars

in prize money, make it unlike any other festival

around.

THE ENCORE: Gain a different vantage point of the Elk

Mountains with a hot-air balloon adventure or

horseback trail ride. Then venture into downtown

Aspen for splurge-worthy shopping and dining for

any palate.

You’ll also want to make time for the bus ride and

hike to the Maroon Bells. We’re talking picture-

postcard perfect. Don’t be fooled: No matter how

good they look in photos, they are even better to

see in person.

After exploring all that the Aspen-Snowmass area

has to offer, we’d suggest heading northwest for

a visit to Glenwood Springs. Best known for hav-

ing the world’s largest natural hot springs pool

with 15 minerals that do the body good, Glenwood

is full of history and attractions including white-

water rafting, an adventure park, many hiking

opportunities and caves to explore.

July 1-August 8, Vail Valley

THE SHOW: No wonder NPR named the

Bravo! Vail Valley Music

Festival one of the Top 10

Can’t-Miss Classical Musi-

cal Festivals in the United

States since it’s the only North

American festival to have three

of the world’s best orches-

tras — the Dallas Symphony

Orchestra, the Philadelphia

Orchestra and the New York

Philharmonic — grace its stage

in a single season. Its long-

running chamber music series

features eclectic performances

from world-renowned artists.

THE ENCORE: In the summer, the Vail Valley’s

full calendar of events includes

running and biking races,

dance and music festivals, and

culinary celebrations. Golfers

of all skill levels enjoy the

challenge of Vail Valley’s five

mountain golf courses and the

high-altitude air, which lets

them experience the longest

drives of their lives.

Next, head west to explore

Colorado’s wine country, nes-

tled in the Grand Valley where

more than 20 wineries and

vineyards call the area home.

Just a tasting or two and you’ll

realize there are really good

wines in Colorado.

After imbibing, head north

from Grand Junction to visit

Dinosaur National Monument.

Admire the stunning summer

scenery around the Green and

Yampa Rivers, and learn about

the dinosaurs that used to

roam the area. You can thank

us later for our advice to stop

at Harpers Corner Road to take

in the awe-inspiring views.

July 23-26, Denver

THE SHOW: The Underground Music Showcase

(UMS) is a gargantuan celebra-

tion of indie music that features

more than 400 local and national

acts at more than 20 venues along

Denver’s South Broadway. From its

modest beginnings with just 300

tickets sold, the showcase contin-

ues to swell in size and has gained

national recognition as a destination

festival heading into its 15th year.

THE ENCORE: We’d recommend hitting at least

one of the Mile High City’s ever-

growing list of must-see museums,

cultural attractions and restaurants

before leaving town, but then it’s

time to head west and get on the

Mount Evans Scenic Byway to

traverse the highest paved road in

North America (only accessible in

summer). To reach the top, you’ll

ascend nearly 9,000 feet to the

14,264-foot summit of Mount Evans.

You could also head south to

Colorado Springs to drive or take

the cog railway to the top of Pikes

Peak, the 14,115-foot majesty that

inspired “America the Beauti-

ful.” Nearby Manitou Springs, a

National Historic District, retains

a fun hippie vibe with art galleries,

boutiques and outdoor cafes.

Part of what makes summer music

festivals so sweet in Colorado is

there’s always more to explore

pre- or post-show. Make sure to

stop and smell the ponderosa pines

or admire the 14,000-foot peak on

your journey to or from your event.

Savor even more of the state with

these simple add-ons to your

music fest itinerary.

BEYONDTHE MUSIC FEST

By Teri Vannoy

ITINERARY ADD-ONS

1-800-Colorado | Colorado.com 81

801-800-Colorado | Colorado.com

USE THIS ONE IF POSSIBLE

A O L O R A D O S U M M E R T R A V E L M A G A Z I N E

COLORADO.COM / 1-800-COLORADO

AL

IVE

: A C

OL

OR

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Summer 2015

IF YOUR CAMERA HAD A BUCKET LIST 9 STUNNING SPOTS THAT WOULD MAKE THE CUT

ROCKY MOUNTAIN NATIONAL PARK TURNS 100 Insider Picks

for Epic Whitewater

Rafting

Creative Retreats to Build a

Trip Around

Matches Made in Heaven:Bikes + Brews,

Hikes + Hot Springs, Wildflowers + Wine

+ COME CELEBRATE WITH OUR LIST OF 10 THINGS YOU MUST DO

*Miles works closely with Karsh/Hagan (the CTO’s agency of record) to build a subscription list; recipients will have the option to renew a free seasonal subscription. **Guide rates subject to change.

DRIVING OUT-OF-STATE VISITATIONThese colorful magazines are designed to continue the conversation with potential guests and to encourage Official State Vacation Guide requests for further inspiration and trip planning.

2016 CIRCULATION❚ Issue 1: 100,000 (April)❚ Issue 2: 100,000 (September)

DISTRIBUTION*❚ Subscription: Consumers request to

receive the seasonal guides for free.❚ Direct Mail: A limited number are mailed

out-of-market to targeted demographics in key geographic areas.

❚ Top 10 States: Texas, Illinois, Florida, Missouri, California, Minnesota, Kansas, Wisconsin, Oklahoma, Iowa

RATES**

OSVG NET RATE

INSIDE BACK COVER $16,983

TABLE OF CONTENTS $16,320

FULL PAGE $14,943

2/3 PAGE $11,985

1/2 PAGE $9,843

1/3 PAGE $7,650

1/6 PAGE $5,406

ALIVE NET RATE PER ISSUE

INSIDE FRONT COVER $3,580

INSIDE BACK COVER $ 3,468

BACK COVER $3,810

TABLE OF CONTENTS $3,354

FULL PAGE $3,016

1/2 PAGE $1,996

ALIVE Magazine Discount: OSVG advertisers receive a 10% discount

on the ALIVE magazine rates.

NEW IN 2016:

READER-

RESPONSE

LEADS

Page 3: COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]

COLORADO BUSINESS & EVENT LISTINGS

COLORADO.COM

*Every Colorado tourism-related business is entitled to a free business or event listing on COLORADO.com. Rates are pro rated by quarter.

PRINT & WEBThe OSVG and COLORADO.com are trusted sources for comprehensive business and event listings that visitors depend on to plan their trip. Our featured listing program gives you premium exposure on relevant city and category pages.

WEB BUSINESS LISTINGSRobust Features: Paid listings receive additional features including: ❚ Top-tier sort ❚ Photos/videos ❚ Social-media links

Relevant Results: Multifaceted search filters provide users relevant results.

ANNUAL LISTING RATES & OPTIONS*Upgrade your listings in both print and web — and save.

RATESCHARACTER DESCRIPTION

PRINT

CHARACTER DESCRIPTION

WEB

PHOTO(S) ON WEB TIER SORT VIDEO VIRTUAL GUIDE SOCIAL MEDIA

PRINT & WEB $995 250 1,080 20 1 ✔ ✔ ✔

PRINT ONLY $510 250 — — — — ✔ —

WEB ONLY $612 — 1,080 20 1 ✔ — ✔

EVENT PRINT ONLY $306 180 — — — — ✔ —

FREE WEB LISTING Free — 270 1 2 — — —

FREE WEB EVENT LISTING Free — 540 6 — — — —

30 SAMPLE ITINERARIES:Tons of Ideas for Every Travel Region

PLUS: MAPS // WELCOME CENTERS // OTHER TRAVEL RESOURCES

PLAN YOU

R V

AC

ATIO

NCOLORADO

GETTING HERE & GETTING AROUND

LODGING, OUTDOOR OUTFITTERS, ATTRACTIONS & MORE

COLORADO VOCABULARY FOR BEGINNERS

OSVG

LIST ON

RELEVANT CITY &

CATEGORY

PAGES

Page 4: COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]

COLORADO SPECIAL OFFERS & WELCOME LEADS

SPECIAL OFFERS PROGRAMPromote seasonal offers and drive users to your destination or attraction when you need it most.

HOW IT WORKSThe new design of the Special Offers page, linked from the site’s main navigation, highlights paid offers better than ever before with a headline and beautiful image that better integrates with the site’s overall design. The offers are randomized for each new user to the page.

RATES$306/3 months$612/6 months$1,020/year

COLORADO.COM WELCOME LEADS PROGRAMGrow your opt-in database with direct leads through COLORADO.com.

HOW IT WORKSCOLORADO.com visitors who request information from the state are directed to a confirmation page where they can elect to receive information from your business.❚ 60% of all COLORADO.com visitors who request information from the site also

elect to receive additional information from Colorado businesses.❚ Increase your email database to direct fulfillment of your guide or brochure.❚ Drive consumers to your site in the confirmation email.❚ Leads are emailed to you weekly.❚ Average annual leads per advertiser: 13,810

RATESSemi-Annual: $2,550 per calendar year Annual: $5,100 per calendar year

GROWYOUR

DATABASE

Page 5: COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]

COLORADO MONTHLY ENEWSLETTERS

OFFICIAL IN-STATE & OUT-OF STATE MONTHLY ENEWSLETTER OF THE COLORADO TOURISM OFFICEHere is your chance to capture an already engaged audience. True fans of Colorado receive a monthly email with captivating articles and upcoming events. Target your message by season or align your business with relevant editorial coverage.

*2014 opt-in database; subject to change.

RATESQUANTITY AVAILABLE

IN-STATE RATE PER MONTH

OUT-OF-STATE RATE PER MONTH

FEATURED CONTENT FIRST ROW 3 $765 $2,295

FEATURED CONTENT SECOND ROW 3 $612 $1,882

BUTTONS 3 $459 $1,224

DATES

TOP 10 COLORADO CITIES❚ Denver❚ Colorado Springs ❚ Aurora❚ Littleton❚ Fort Collins

❚ Arvada❚ Broomfield❚ Englewood❚ Longmont❚ Pueblo

TOP 10 STATES❚ Texas❚ California❚ Florida❚ New York❚ Illinois

❚ Pennsylvania❚ Missouri ❚ Ohio ❚ Michigan ❚ Georgia

IN-STATE OPT-IN DATABASE*

29,000FREQUENCY Monthly

OUT-OF-STATE OPT-IN DATABASE*

264,000FREQUENCY Monthly

MAY2015

JUNE2015

JULY2015

AUG2015

SEPT2015

OCT2015

NOV2015

DEC2015

IN-STATECONTRACT DEADLINE 4/1 4/29 5/27 7/1 7/29 9/2 9/30 10/28

IN-STATE DEPLOYMENT DATE 4/28 5/26 6/23 7/28 8/25 9/29 10/27 11/24

OUT-OF-STATE CONTRACT DEADLINE 4/2 4/30 5/28 7/2 7/30 9/3 10/1 10/29

OUT-OF-STATE DEPLOYMENT DATE 4/29 5/27 6/24 7/29 8/26 9/30 10/28 11/25

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Featured Content

First Row

AVERAGE CLICK- TO-OPEN RATE❚ In State: 17.23% ❚ Out of State: 15.01%

REACHOPT-IN

SUBSCRIBERS

Page 6: COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]

COLORADO MONTHLY CUSTOM EMAIL BLASTS

MONTHLY IN-STATE & OUT-OF-STATE CUSTOM EMAILSReceive 100% exposure or collaborate with other businesses in our custom email program. Submit photos, copy and call-to-action, and we’ll blast your message out to our entire database, driving all inquiries to your site.

*2014 opt-in database; subject to change.

RATES

DATES

QUANTITY AVAILABLE RATE PER MONTH

IN STATE 2 $1,530

OUT OF STATE 2 $7,140

IN-STATE OPT-IN DATABASE*

29,000FREQUENCY

Monthly

OUT-OF-STATE OPT-IN DATABASE*

264,000FREQUENCY

Monthly

IN STATEMAY2015

JUNE2015

JULY2015

AUG2015

SEPT2015

OCT2015

NOV2015

DEC2015

CONTRACT DEADLINE 1 4/7 5/5 6/9 7/7 8/4 9/8 10/6 11/3

DEPLOYMENT DATE 1 5/5 6/2 7/7 8/4 9/1 10/6 11/3 12/1

CONTRACT DEADLINE 2 4/14 5/12 6/16 7/14 8/11 9/15 10/13 11/10

DEPLOYMENT DATE 2 5/12 6/9 7/14 8/11 9/8 10/13 11/10 12/8

OUT OF STATEMAY2015

JUNE2015

JULY2015

AUG2015

SEPT2015

OCT2015

NOV2015

DEC2015

CONTRACT DEADLINE 1 4/8 5/6 6/10 7/8 8/5 9/9 10/7 11/4

DEPLOYMENT DATE 1 5/6 6/3 7/8 8/5 9/2 10/7 11/4 12/2

CONTRACT DEADLINE 2 4/15 5/13 6/17 7/15 8/12 9/16 10/14 11/11

DEPLOYMENT DATE 2 5/13 6/10 7/15 8/12 9/9 10/14 11/11 12/9

AVERAGE CLICK- TO-OPEN RATE❚ In State: 8.71% ❚ Out of State: 9.84%

100% SHARE

OF VOICE

Page 7: COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]

FREE

ADVERTISING

COLORADO.COM BANNER & LEADERBOARD ADVERTISING

BANNER ADVERTISING PROGRAMLeverage our engaged audience with targeted and guaranteed exposure. Banner ads allow you to expand your reach and to target your message by audience and timeframe.

2014 HIGHLIGHTS❚ Formatted banner ads on COLORADO.com performed three

times better than the national average.❚ Reach a qualified audience that grew in 2014, with: ❚ More than 16.6 million page views, up 9.75% YOY ❚ More than 3.6 million website referrals, up 27% YOY

TOP 10 STATE VISITS TO COLORADO.COM❚ Colorado❚ Texas❚ California❚ Illinois❚ Florida

❚ Kansas❚ Missouri❚ Minnesota❚ New York❚ Oklahoma

2015 RATES

As the call-to-action for the state’s multi-million-dollar advertising campaign with an audience of more than 7.1 million people annually, the mobile-responsive COLORADO.com is the premier online travel-planning resource for Colorado travelers.

*Cost per thousand impressions Note: Site design subject to change

Got Print? Get Rewards.Advertisers with an integrated presence in the OSVG and on COLORADO.com qualify for the Customer Rewards Program. More than 40 million reward impressions were served in 2014.

CUSTOMER REWARDS PROGRAM

Banner Advertising

Leaderboard Advertising

BANNER CPM* NET RATE

50,000 $18.50 $925

100,000 $18.00 $1,800

150,000 $18.00 $2,700

200,000 $17.50 $3,500

300,000 $17.50 $5,250

LEADERBOARD CPM NET RATE

50,000 $15.00 $750

100,000 $14.50 $1,450

150,000 $14.50 $2,175

200,000 $14.00 $2,800

300,000 $14.00 $4,200

AVERAGE CLICK- TO-OPEN RATE❚ Banner: .59% ❚ Leaderboard: .13%

Page 8: COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]

COLORADO.COM SPONSORED CONTENT

SPONSORED CONTENT PROGRAM❚ Engage more than 7.1 million qualified annual visitors on COLORADO.com

and drive additional organic traffic to your site with our sponsored content program.

❚ Leverage the expertise of our editorial team and grow content for distribution on your own site with a custom article or video promoting a vacation experience in your destination.

❚ Our data-driven approach to content creation includes an analysis of search-engine-optimized terms related to your destination or attraction, helping to ensure users looking for content about you will find it.

❚ You’ll also own all four formatted ads on the page, which you can swap out up to twice a year.

PROMOTION OF YOUR CONTENT*❚ The article or video will remain live on COLORADO.com one year.❚ It will be promoted in featured locations around the site, as well as in our

article or video vaults.❚ You will own the content for distribution on your own site.

ANNUAL RATES SPONSORED CONTENT RATE

CUSTOM ARTICLE $4,080

CUSTOM VIDEO $7,650

*Note: Site and article design subject to change; screenshots above for demonstration purposes only.

Custom Article

Custom Video

Page 9: COLORADO OFFICIAL STATE VACATION GUIDE...The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado,

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

CONTACT PAT TO ADVERTISE:Pat Attkisson 303-867-8241 [email protected]

COLORADO WELCOME CENTER DIGITAL ADVERTISING

DIGITAL ADVERTISINGShowcase your advertising message on a digital screen within the interior walls of highly trafficked Colorado Welcome Centers and reach more than 2 million annual visitors looking for information on where to eat, stay and play.

ABOUT COLORADO WELCOME CENTER VISITORS❚ 2,065,979 visitors in 2014❚ 72% have a household income of

$50,000 or higher

PROGRAM HIGHLIGHTS❚ 30-second spots❚ Advertisers may display a video (mp4 file),

or a slideshow of still photography (jpg files)❚ Aspect ratio: 1920 x 1080❚ Maximum of six advertisers in

rotation per center*

ANNUAL RATES 2014

VISITOR STATS

ANNUAL RATES

ALAMOSA 34,202 $342

BURLINGTON 210,082 $2,101

CORTEZ 48,664 $487

DINOSAUR 28,981 $290

FORT COLLINS 110,055 $1,101

FRUITA 221,739 $2,217

JULESBURG 266,580 $2,666

LAMAR 28,655 $287

SILVERTHORNE 90,639 $906

TRINIDAD 51,363 $514

COLORADO CONVENTION CENTER*

975,019 $9,750

*Exception: Only three advertisers’ videos will be displayed at the Colorado Convention Center. Artwork may be changed up to two times per year. No sound will be available on the TVs, so advertiser must have a very visual message.

Note: Lodging properties may display a brochure while advertising at the Colorado Welcome Centers.

REACHMORE THAN2 MILLIONVISITORS