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Speed – The secret to disruption
1 Microsecond
Pain
.000001 of a Second
Test Measure Iterate
Boyds Law:Speed of iteration, Beats quality of iteration
Spend Optimize Growth
Direct Response Marketing
TV
Radio
Digital adsSocial
Pay For Performance
Pay For PerformancePay Per Inquiry
Pay Per Click
Pay Per Call
Pay Per Appointment
After initial contact
Optimal Response
Hours
Low- Hanging Fruit
Faster is BETTER
Persevere!
Ultimate Contact Strategy
Greatest Opportunity
Speed of Service
We Want It Now
Speed of Service
SPEED Is The Disrupter
Speed to Contact
Speed of iteration
Speed to Market
Speed of Service
