Color Psychology and Informational Color. Luscher Color Test Dr. Max Luscher developed a color test...
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Color Psychology and Informational Color. Luscher Color Test Dr. Max Luscher developed a color test to determine personality traits and disorders. This
Luscher Color Test Dr. Max Luscher developed a color test to
determine personality traits and disorders. This test is considered
one of the most reliable color personality insight tools. It made
results even for color-impaired individuals, and tends to work
across cultures. Participants rank these colors in order of
preference, with the order of the ranking determining personality
traits. http://colorquiz.com/
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More psychological Colors School Interiors: Based on the idea
that neutrals are tasteful and non-threatening, and that greens are
calming.
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But if pinks are stimulating, maybe we should paint schools
like this, waking students brains
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The Notre Dame Football team painted their locker room this
red, to amp up their players. The visiting teams locker room was
painted in lighter blues, to calm that team down. Eventually, these
kinds of tricks were banned from locker rooms.
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Prisoner Pink A Navy prison painted their walls this hue of
pink and found that it calmed their prisoners and led to less
hostility. The theory was that this color emasculated the
prisoners, making them easier to control. However, this only lasted
a few weeks, as the prisoners readjusted to the wall colors,
hostility returned.
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Color and Food
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Blue is a color not often seen in nature and thus unnatural as
a food coloring. People are less likely to want to eat a food that
looks wrong. This is an evolutionary remnant, when eating
off-colored food could lead to food poisoning or death.
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Kids will eat it. They have fewer color/food associations and
are less likely to see wrong-colored food as potential poison
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Test subjects who were given exaggeratedly colored food
(extra-orange orange juice) reported that the juice tasted sweeter
than identical juice with no coloring added. Subjects given lime
juice colored orange couldnt recognize the taste difference and
claimed to be drinking orange juice.
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Pink is thought to increase the sensation of sweetness, which
is why many baked goods are sold in pink boxes.
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How would you feel if you spent time in this room? What kinds
of associations do you have with the dcor and colors of this
room?
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Learned Color Bias: Associations we pick up from observations
of the world we know red means stop whether we look at a stop sign
in English or Arabic Similarly, for Americans, green means GO, but
this is not the case in other parts of the world
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In contemporary culture, we associate pink with a girls color
and blue for boys. In the Victorian era, pink was a boys color
(because it was a lessened version of masculine red) and blue a
girls color (it was associated with the Virgin Mary through
art)
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Betty Draper, Mad Men
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Studies show that color temperature may be linked to the
experience of actual temperature. Subjects in a red-orange room
reported feeling cold once the temperature hit 52 degrees In a
blue-green room they reported feeling cold at 59 degrees
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Cultural Color Associations The following is a list of some
common associations with colors. These are LEARNED color
associations, meaning we pick up the meaning of these colors from
how they are used in the world, they are not inherent meanings to
the colors In fact, many potential associations for an individual
color may directly contradict each other
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RED Red: Fire, Blood, Passion and emotion, love, courage (Red
Badge of Courage), Lust, crime, murder, rage, Temper (red hair)
Red-Letter Days, Caught red-handed, Scarlet Women, Scarlet Letter,
Red Light District, STOP! Red is a warning color, it immediately
gets our attention, whether on a stop sign, or a ripe apple in a
tree, we are conditioned to notice red when it exists. Darker reds
are associated with elegance and sophistication
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Adding white completely changes our read of red, more than any
other color, light red is seen as a distinct color on its own
(pink) associated with little girls, gentility, the feminine,
sweetness.
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PURPLE Luxurious, Royal, Originally purple pigment was created
from mollusks. Its rarity meant it was limited to royalty and
wealthy individuals and that association has lingered. Dusty
purples are associated with nostalgia or age. In design, purple is
often associated with luxury items. It can be associated with
mysticism. In nature, purple rarely exists (perhaps adding to its
luxury associations), most often it shows up as a flower.
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Yellow Cheery, sunshine, happiness. In flower design, yellow
denotes friendship. Generally, the least favorite color chosen.
High reflexivity; one of the first colors to be noticed, and one of
the first colors babies are able to perceive. Food associations:
with citrus, butter, and cheeses, Indian food & spices.
Regarded as a special color in some Asian cultures: Buddhist monks
wore yellow robes because yellow was associated with the afterlife.
Negative associations: Yellow Press, Jaundice, Yellow: coward, old,
yellowed paper, Warning color seen in: Snakes, Wasps, Radiation
symbols, Yellow+black is instantly eye-catching (a learned color
response)
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Fire, warmth, heat, spice (cinnamon, turmeric, curry); cheer;
autumn; leave change; harvest color; sunsets Brown oranges suggest
comfort and security-homey colors In some cultures, orange suggests
fertility, because orange trees are so prolific High-Visibility:
Florescent orange vests, life rafts, orange jumpsuits
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Browns: natural, earth, wood, Strength, hard work, no-nonsense,
unadorned (Puritans) Age, nostalgia, sepia-toned photos, Rich, dark
browns can evoke, chocolate, luxury, wealth, taste, Other browns
can evoke simplicity, hardiness, Negative associations:Brown-noser,
dirt, unclean, brown undertones in colors can make them either less
appealing or earthier (depends on the brown).
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In design, blue often connotes dependability, classic choices,
strength, tranquility, balance, transcendence, motherhood, cool,
serenity Combined with red, patriotism Negative associations:
sadness, depression, coldness Associations:True-Blue, sky, water,
infinity, serenity, First place blue ribbon, Blue chip (the best),
Blue Blood (royality, nobility), Blue Collar (working class), The
Blues, balance, transcendence, Blue jeans, cursing a blue streak,
blue prose, dependability, Little boy blue, Americas favorite
color!
Maximum lightness (all light is reflected), white magic, white
lies, white flag-truce, white elephant, White House, Associations:
coolness, cleanliness, sanitation, hygiene, purity, innocence
(wedding dresses) Americans prefer blue or green-cast whites,
Mediterraneans prefer yellow or red-cast whites. White walls, white
sands, white cube, impersonal, In India, it is a color for funeral,
associated with death
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Word associations:blacklist, blackmail, blackball, black
market, black sheep, black widow, black tie, black cat (bad luck),
In India, a wedding color Combined with red or yellow: a warning
color (see snakes, spiders, poison butterflies, radioactive
symbols) Positive associations: Elegance, sophistication,
refinement Negative associations: Darkness, death, threat, shadows,
fear
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What does this color combination suggest/why would a designer
choose these colors?
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How does this bottle design suggest cleanliness?
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What do these colors convey?
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Why choose these colors for a grocery store?
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What do these colors convey?
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What does the red mean in this image, when combined with a pen?
Chaz Maviyane-Davis
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And here, as a hammer head (and bird head)? Chaz
Maviyane-Davis