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8/6/2019 Colombia and Its Competitiveness Compared
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FUNDACIN UNIVERSIDAD DEL NORTE
2011
Colombia and its
competitiveness
comparedCaribbean Region Case
Lina Vanessa Prez Triana
E S C U E L A D E N E G O C I O S I N T E R N A T I O N A L B U S I N E S S P R O G R A M
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E s c u e l a d e N e g o c i o s I n t e r n a t i o n a l B u s i n e s s P r o g r a m Pgina 2
Content
Introduction........................................................................................................................................................................ 3
Competitiveness Compared ..................................................................................................................................... 4
Colombia Profile ................................................................................................................................................................. 5
Poland Profile ....................................................................................................................................................................... 6
Morocco Profile ................................................................................................................................................................... 7
Korea Profile ......................................................................................................................................................................... 8
Malaysia Profile ................................................................................................................................................................... 9
Caribbean Region and Michael Porter ............................................................................................................ 10
Conclusions ...................................................................................................................................................................... 12
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Introduction
Most of the decisions taken right now are an issue of competitiveness, which is why as
International Business Student it is a must for me to understand how this characteristic is
analyzed around the planet.
Specifically with Colombia, and is the objective of this workshop, I would like to mention how
it is positioned in the planet in front of 5 countries. These countries where chosen with the
following criteria:
1 per continent Not the best economy Not the worst economy It is or has been in the spotlight
With these criteria, we are going to contrast Colombian Profile and determine how it is better
or worse.
Then in the second part, we are going to seen what the Caribbean Region need or has improve
its competitiveness according to Michael Porters Suggestion of 2007.
Finally, we are going to conclude seeing how is competitiveness as region can compete
globally, based on the four nations that were chosen.
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COLOMBIAN PROFILE
Colombian is one of the most growing
countries in the western hemisphere. It
has been along the growing of the
region and, has about 9000 dollars as
GDP per capita.
Talking about the Global Competitiveness Index,
Colombia was ranked 68th of 139. A regular, but
satisfactory, position taking into account the
named and sounded problems that faces thecountry.
Its important to highlight that in thisindex, the best result appeared in:
Investment protection, Customer
Orientation, Rigidity of Employment. In
these terms, most of the problem seen
in Colombia try to limit of are obstacles for International Investment. In these order, the
Government has to look for policies that allow the international market to adapt into
Colombian Market and vice versa.
The picture is kind of this one: a good
system for education a health, a huge
market with interesting characteristics,with technology, finances and labor market
in a very average state but with a very
demanding innovation factor that seems to be the one that does not let the country become
the most important economy.
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However, the development on these institutions and the interest of improving what is not
good is the idea that places us is the stage 2 of development. Meaning that, we are on our way
of becoming innovator and taking out of the box the strenghts that demarks ourpassion.
Europe: POLONIA
As happened with Colombia, this
country has followed the tendency of
its region. However, and it is
possibly a consequence of the
environment that rounds it, the GDP
per capita is around 15.000 USD. Which means that its cost
of living is more expensive an, therefore, their consumption
is bigger.
It is ranked 39th in the GCI. And, as it has better scores than
Colombia. However it has 2 specific good aspects that
Colombia does not: Trade Tariffs and Legal Regulations.
Which means, not everything is support by laws and tariffs.
This must be taking into account, because as we case in the
web, International Investment is also retreated. However
its context makes it a very attractive market.
We can see that almost everything is better
than Colombia, but in Innovation, we have
almost the same level. Seeing that this is very
been by investors and that is the one we must
improve to let them in.
Finally, Poland is in transition into Improver, of
course this country is support by the European
Union and the characteristics that round itsenvironment gives it a very high
competitiveness.
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Africa: Morocco
Different from Colombia, Morocco has not grown the
same speed as its region. It has around 3000 USD per
Capita, from around 9000 that its region counts with.
This means Morocco is not part of the general cases
of Africa.
Comparin
g with Colombia, the scores are lower, except for
the one on Basic Requirements where Morocco has
a better calcification.
Generally, all its scores are average; none of them
are below 20 points which means it is out of the
league. Different from Colombia, its system of
Institutions seems very established and growing.
The same perspective can be seen in the
Competitiveness Web. In general Matters
Colombia is better score in most of the pillars;
however Morocco is more developed in terms of
education, Health and Macroeconomic
Environment.
This positions Morocco in the
Transition between Factors driven to
efficiency driven. The important
matter of being in a transition stage
is that the country is actually
changing and for good issues.
Finally it is important to highlight
that from all countries we have seen;
everyone has the same score on
Innovation. This can mean that the
competitiveness index is looking for international
investment facilities and these can just be
measured throughout innovation.
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America: Guatemala
Of Guatemala we have to highlight
that its growing is not in the same
rhythm as the rest of the region.
Its growing is minimal comparing
with for example, Colombia. So it is
that its GDP per capita is around
3000 USD.
Comparing its Global
Competitiveness Index, its scores a lower even than morocco s. This means that development
in terms of Competitive matters is slow and retarding. When you think about the possibilities
that Guatemala has it makes you wonder how that is possible. Let us remember that
Guatemala is the biggest economy in Central America and is part of the CACM.
The important in here is the fact that this
country is part of our international
environment, and that there is a big possibility
that this country is an international partner
due to the fact that it is close to Colombia. And
that if it has that condition this could affect,
indirectly, in what Colombia would take as
Commerce Policy.
Finally it is important to see that Guatemala is
also in the phase of transition between factor
and efficiency, this means that, it is taking the
steps to grow economically talking.
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Asia: KOREA
As being one of the most
influencing economies in the
world, Korea has achieved a
lot in, relatively, few years. It
has a sustainably growing that
is compared with the one of
the other advanced
economies. Its GDP per capita
is around 30000 USD, which
means its cost of living is very
high and it worth it.
It is an Innovator, because it has proved it. Its multiple industries and the variety of ideas withthe ones they come up, give the country the
possibility of having many international investors,
and it is seeing as one of the most attractive
places.
Evidently, its scores are better than Colombias.
This is an economy that grows everyday.
Colombia is being very intelligent trying to settle
down the TLC with this country. The Market is
Huge and the response is always positive. The
only matter that can be taken into account to keepan eye on it is the political stability, it has always
been in the guard of international security, and
therefore the measures taken to achieve these
goals are always very extremist.
Finally it is important to notice the
innovation in this country. From all the ones
that we have seen this is the one with thehighest scores that is also why is it considers
a chief in Innovation.
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Asia: MALAYSIA
Malaysia is a very interesting case.
Its GDP per capita is above the
average of its region. Growth that
had suffer this last 10 years is a
boom they are earning around
12000 each person, which is,
comparing with the rest of
developing Asia, a very high living
standards.
Malaysia is first places in many of the indicators.
This denotes the fact that is one of the most
productive and improving Countries in theworld. It is close to Singapore, which can be
taken into account by international investors,
seeing that both countries seem to have a very
high standard of living and therefore a powerful
consumer mass.
Finally, the adaptation of Malaysia to Western
Culture has improved its international policies
and has made possible a number of TLCs with
different nations.
It is also know as of the driven of Asia Pacific
Region.
Finally, as hoped, IT is considered an
efficiency driven, above of Colombia but in
the same stage. This can mean to our
country a good Case to learn from and to
take some good strategies as models tofollow.
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CARIBEAN REGION AND MICHAEL
PORTER
To close this workshop is to contrast the performance of our Region, with the competitiveness
we have been talking about. For this objective we are going to compare the current
environment of the Caribbean region with the five suggestions Michael Porter gave in 2007
when he analyzed the competitiveness of our country.
1. Competitiveness ModelAccording to Michael Porter we had to change our competitiveness model into one that takes
advantages of its institutions but making an economy, smartly, with its neighborhoods.
In my opinion, The Caribbean Region has had the possibility to achieve this goal. The differentrelations it has establish, between Venezuela, panama, Miami and some other zone, give the
world the image a consolidate region.
2. Manage Strategic WeaknessesThis is given by Porter, saying that we have to manage the stability and security in our favor.
Also, that we had to work on our property rights, Legal system, taxes and infrastructure,
among others.
According to this, Caribbean Region is still lacking this matter. The most important event is
the winter destruction. If the region would have taken advantage of its weaknesses it had
manage the situation without having to worry about winter destruction in less than 2 months.
3. Clusters DevelopmentIn here, Porter is very clear emphasizing and saying that this development CANNOT be
subsidized.
In the Caribbean Region the development of Clusters has growth very fast in the last years.
The improvement on ort infrastructure, legal support, logistics Platform and BPOs, has given
the region a difference contrasting with the rest of the country.
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4. Private Sector InternationalizationThe name says everything. And it has as an objective, give more participation to international
investors in the development of the country.
Specifically in the Caribbean Region, this phenomenon has not stopped for a minute. The
presence of international enterprises, n the region is now very clear. They are opening storesevery month and are given a god reference about our country.
5. Regional DevelopmentIt is clear. If Colombia wants to growth, their region has to growth. Not just because of the
independence they can have on destining their resources, but because the differences among
region is so huge that the policies can be apply in general sense, they have to be customized
according to the region.
This can be seen in the Vota Region Caribe campaign that took place the last elections.
The support was unanimous, and the ideas are a lot. However the initiatives are still cold.
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CONCLUSIONS
Colombia is ranked in an average position among Competitiveness Index because it has
improved a lot since 2000. However, there a lot of economies that are growing and other that
are already settle down in their positions.
The matter in here is that Colombia has to learn from those who have given an example to the
world and give initiative to its international position.
Finally, I would like to say that this workshop gave me the possibility of thinking about some
other places for investment and for looking for international commerce partners.