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INTRODUCTION Data collection, is in fact, the most
important aspect of a statistical survey. Qualitative aspects like intelligence, honesty, good, or bad has no significance in statistics until and unless these are assigned some figures. Qualitative aspects when expressed numerically can be studied in statistics.
PRIMARY DATA
Data collected by the investigator for his own purpose, for the first time, from beginning to end, is called primary data. It is collected from the source of origin.
In the Words of WESSEL “Data originally collected in the process of investigation are known as primary data.”
Primary data are original.
SECONDARY DATA
“Secondary data are those which are already in existence, and which have been collected, for some other purpose than the answering of the question in hand.”
According to Wessel,” Data collected by other persons are called secondary data.”
These data are therefore, called second – hand data.
DISTINCTION BETWEEN PRIMARY AND SECONDARY DATA
Difference in originality Difference in the
Suitability of Objectives
Difference in Cost of Collection
METHODS OF COLLECTING PRIMARY DATA
DIRECT PERSONAL INVESTIGATION INDIRECT ORAL INVESTIGATION INFORMATION FROM
CORRESPONDENTS MAILED QUESTIONNAIRE METHODS SCHEDULES SENT THROUGH
ENUMERATORS
DIRECT PERSONAL INVESTIGATION In this method, data are collected personally by the investigator. There is a face-to-face contact with the persons from whom the information is to be obtained.
MERITS / DEMERITS
MERITS.1. Originality
2. Accuracy
3. Reliable
4. Other information
5. Uniformity
6. Flexible
DEMERITS7. Not Proper for Wide Areas
8. Personal Bias
9. Costly
10. Wrong Conclusion
INDIRECT ORAL INVESTIGATION In the method , the investigator
obtains the information not from those persons for whom the information is needed. Information is collected orally from other persons who are expected to possess the necessary information.
MERITS / DEMERITS
MERITS. 1. Wider Area
2. Less Costly
3. Expert opinion
4. Free from Bias
5. Simple
DEMERITS6. Less Accurate
7. Biased
8. Wrong Conclusion
INFORMATION FROM CORRESPONDENTS
In this method, the investigator appoints local agents or correspondents in different places to collect information. These correspondents collect the information in their own way and send the same to the central office where the data are processed
MERITS / DEMERITS
MERITS. 1. Economic
2. Wide Coverage
3. Continuity
4. Suitable for Special Purpose
DEMERITS5. Less Originality
6. Lack of Uniformity
7. Personal bias
8. Less accurate
9. Delay in Collection
MAILED QUESTIONNAIRE METHODS
In this method, a list of questions ( known as questionnaire) relating to the survey is prepared and sent to the informants by post. The questionnaire contains and provides space for answers.
MERITS / DEMERITS
MERITS. 1. Economical
2. Originality
3. Wider area
DEMERITS4. Lack of Interest
5. Lack of Flexibility
6. Limited Use
7. Biased
8. Less Accuracy
SCHEDULES SENT THROUGH ENUMERATORS In this method, a questionnaire is
prepared as per the purpose of enquiry. The enumerator himself approaches the informant with the questionnaire. The questionnaires which are filled by the enumerators themselves by putting questions are called schedules.
MERITS / DEMERITS
MERITS.1. Wide Coverage
2. Accuracy
3. Personal Contact
4. Impartiality
5. Complete
DEMERITS
6. Expensive
7. Difficulties regarding Enumerators
8. Time Consuming
9. Not Suitable for Private Investigation
10. Inaccurate Data
ESSENTIALS/QUALITIES OF A GOOD QUESTIONNAIRE
Limited number of Questions Simplicity Proper Order of the Questions No Undesirable Questions Less Chances of Partially Calculation Pre-testing Instructions Cross Verification Request for Return
PUBLISHED SOURCES
Some of the published sources of secondary data are:
1. Government Publications2. Semi-Government Publications3. Reports of Committees and Commissions4. Publications of Trade Association5. Publications of Research Institutions6. Journals and Papers7. Publications of Research Scholars8. International Publications
UNPUBLISHED SOURCES
There are some unpublished sources as well. These data are collected by the government organisations and others, generally for their self use or office record. These data are not published.