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Over The YearsOver The YearsOver The YearsOver The Years

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Coke Background Coke Background

Type :Type : Cola

Manufacturer:Manufacturer: Coca-cola Co.

Country of Origin:Country of Origin: United

States

Year:Year: 1886

Competitor :Competitor : Pepsi

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History History

Established :Established : Atlanta, Georgia

Date :Date : 8th May 1886.

Dr. John Styth Pemberton, a local

pharmacist, made the syrup.

Price :Price : Five cents a glass as asoda fountain drink

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History History

Partner Frank Robinson

suggested and penned the

trademark Coca-Cola name

His unique calligraphy is usedeven today

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History History

1886, May, 29th First Ad. inThe Atlanta Journal

Delicious and Refreshing The average sale during the

First Year was only nine

drinks a day 1960 Coke in Cans for the

armed forces overseas

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Advertising Advertising

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Advertising Advertising

Coca - Cola's advertising has

had a significant impact on

American culture

Coke is often credited with the

"invention" of the modern

image of Santa Claus

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The old man in red-and-white

garments Coke colour scheme

scheme

The company promoted this

image in 1930s in its winter

advertising

Advertising Advertising

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1885 - Frank Mason Robinson,

coined the name, and designed

the logo

The Spencerian script type face

was a dominant form of formalhandwriting in America at that

time

Logo Logo

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Slogans Slogans

1886 Drink Coca Cola

1904 Delicious & Refreshing

1938 The Best Friend Thirst

Ever Had

1948 Where Theres Coke

There is Hospitality

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Slogans Slogans

1952 What You Want is a Coke

1958 The Cold, Crisp Taste of

Coke

1963 Things Go Better With

Coke

1970 The Real Thing

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Slogans Slogans

1979 Have a Coke & Smile

1982 Coke Is It !!

1987 You Cant Beat The Real

Thing

1993 Always Coca Cola

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Slogans Slogans

2000 - Coca - cola enjoy

2001- Life tastes good

2003 - Coca - colareal

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FabulousFacts FabulousFacts

Worlds Largest Neon Sign

Nagoya, Japan- Over 46 tons of steel

- Over 940 meters of neon tubes- Over 1870 bulbs

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FabulousFacts FabulousFacts

Largest Signage :

Arica, Chile 400 x 131

Made of 70,000 bottles

Worlds Largest Three

Dimensional Neon Sign :

Ginza, Japan 93 x 49

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FabulousFacts FabulousFacts

Soft drinks from Coca Cola -

consumed every second in theworld

10,45010,450

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New Coke

Diet Coke

Coca-Cola C2

Coca-Cola Zero

Cherry Coke

Diet Coke Cherry

Vanilla Coke

Diet Vanilla Coke

Coca-Cola with

Lime Diet Coke with

Lime

Raspberry Coke Diet Raspberry

Coke

Brands Brands

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SubSub--brands brands

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Competitors Competitors

Pepsi 2nd to Coke in most areas

South & Central America - Kola Real Mexico - Big Cola

Sweden - Julmust outsells Coca-Cola

Turkey - Cola Turka Iran and Middle East - Zam Zam Cola

Slovenia - Cockta

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Coke Revenue Coke Revenue

2005 Annual Report

More than 200 countries. More than 50 billion beverage

consumed worldwide every day

Beverages with Coca-Colatrademarks accounts for approx.1.3 billion

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Coke Revenue Coke Revenue

2005 Annual Report

Coca-Cola world-wide :27% - United States

27% - Mexico, Brazil, Japanand China

46% - Rest of the world

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So So

Have AHave ARefreshingRefreshing

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Thanda Matlab Thanda Matlab

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