Not even the disruptions to air travel caused bythe volcanic ash from Eyjafjalla could put adamper on CoilTechnica, the trade fair for coil

winding, electric motor, generator and trans-former technology that premiered so success-fully at this year’s HANNOVER MESSE. “Thenew show has further raised the profile of theindustrial supply sector in HANNOVERMESSE’s thematic mix,” commented DeutscheMesse’s Board Chairman, Wolfram von Fritsch.“The CoilTechnica fair captures a sector of industry that fits perfectly with the HANNOVERMESSE portfolio. The exhibitors were verypleased with this year’s fair and many of themwill be back next year.”

CoilTechnica has become an instant fixture and will be putting in a repeat performance in Hannover in 2011. Few will be more pleased

to hear this than the exhibitors who were at thisyear’s successful pre-miere: “CoilTechnica hasrevitalized trade fair-based marketing for the electrical engineering industry,” commented Manfred Lueg, SegmentLeader at DuPont Per-formance Coatings GmbH,Germany. “In Hannover wesaw faces not seen attrade fairs in years.”CoilTechnica’s positioningas part of a broad industri-al landscape played a keypart in the success of itspremiere. Michael Thiel,head of marketing at SYNFLEX Elektro GmbH,Germany, explains: “Coil-Technica’s inclusion inHANNOVER MESSE is def-initely one of the decidingfactors for us. For an industry as diverse asours, having a highly con-centrated and integratedshowcase is a major plus.”Sergio Iori, President ofthe Euro Group, Italy, like-wise sees HANNOVERMESSE and its synergiesas the perfect springboardfor CoilTechnica: “We

bene fited enormously from the fair’s surrounding displays and events. We also likethe fact that CoilTechnica, being a five-dayevent, affords us ample opportunity to show-case our entire product range and expertise tovisitors.”

GET NEW TECHNOLOGY FIRST

4 – 8 APRIL 2011

CoilTechnica back in 2011

Messe NewsCoilTechnica

May 2010

CoilTechnica success story: big thank-you to 43,000 visitors

Launching a new trade fairin the middle of an eco-nomic crisis is never aneasy task, so we are all themore delighted to reportthat the CoilTechnica premiere at HANNOVERMESSE 2010 was a stun-ning success! This victoryis due in no small measureto the grit and determina-tion of the fair’s exhibitors

and visitors, whom not even a cloud of volcanic ash and the ensuing travel disrup-tions could deter from coming to Hannover toenrich CoilTechnica with their products, exhibits, knowledge and enthusiasm. Thefledgling fair clocked up more than 43,000 visitors, an impressive figure that shows thetime was indeed ripe to add coil winding, electric motor, generator and transformertechnology to the powerful thematic syner-gies of HANNOVER MESSE, the world’sbiggest industrial technology showcase.The industries covered by CoilTechnica arehungry for dialogue. And there is no better dialogue than the face-to-face kind, a factclearly in evidence at the business lunch onWednesday 21 April and the extremely wellattended premiere of the CoilTechnica UserForum. The participants seized every oppor-tunity to make contact with current and potential customers and competitors. Rightafter the fair many companies already knewthey would be back again next year. About 70 exhibitors took part in the inaugural Coil-Technica, a success that HANNOVER MESSEwill take to new levels in 2011. And we’d likeyou to be part of it. So make sure you registerearly to get the best deals. We are looking forward to CoilTechnica 2011. See you then!

Oliver Frese

Further information and registration forms at:

hannovermesse.de/coiltechnica_e

CoilTechnica partners:

Oliver Frese,Director,CoilTechnica,Deutsche Messe AG

Bustling aisles at the inaugural CoilTechnica. The exhibitors were impressed bythe high quality of the fair’s visitors.

User Forum premiere a big hit with participants

The debut CoilTechnica Forum featured at center stage in the CoilTechnica exhibition areain Hall 6 and was a prime opportunity for com-panies, institutes and industry associations toprofile their expertise and ideas in the areas ofcoil windings, electric motors, generators andtransformers. “The event was extremely wellreceived by visitors and exhibitors,” said the forum’s organizer and moderator, ThomasKruse, of Concept 7. “We are therefore stronglymotivated to offer the forum again at the nextCoilTechnica in 2011.”The lectures and presentations, which focusedon a range of topics, including technologytrends and challenges, were a big hit with thetrade public from the outset and attracted asteady influx of attendees on all four forumdays. Mr. Kruse was pleased with the turnout,describing the event as “standing room only,”and was full of praise for the commitment and

quality input of the participating companies.The forum’s lectures explored a wide range ofthemes, such as the global wind energy marketand the current business outlook for the electrical engineering industry. And with topicslike “Thermal Long-Term Performance of HighTemperature-Resistant Electrical InsulationMaterials in Oxidizing and Inert Atmospheres,”they also provided in-depth discussion on specific technical challenges facing the indus-

try. Many audience members also took part inthe discussions that followed the lectures. “Weintend to offer this dialogue and knowledgetransfer platform again next year, explainedThomas Kruse. “There is strong demand in theindustry for opportunities to gather informa-tion and share ideas. I have every confidencethe 2011 CoilTechnica Forum will build on thisyear’s success.”

Page 2 • May 2010CoilTechnica

CoilTechnica Forum2010: Michael Wieland,of Synflex ElektroGmbH, discusses copper market trendsand their implicationsfor the electrical engineering industry inhis lecture, “CopperManagement.”

CoilTechnica 2010 – Impressions

Lecture series: tech transfer and trend research catalyst back again in 2011

CoilTechnicaPage 3 • May 2010

The power of CoilTechnica remainshighly affordableBuilding on the success of this year’s premiere,CoilTechnica will leverage even greater synergiesfrom its integration into HANNOVER MESSE 2011.This is thanks to the addition of Motion, Drive &Automation (MDA), which, together with IndustrialAutomation, Energy, and Industrial Supply, takesto four the number of HANNOVER MESSEtradeshows with close thematic ties to CoilTech-nica. MDA is the world’s leading showcase forpower transmission and fluid power. The other bigplus for exhibitors is that in 2011 they will continueto benefit from competitive pricing. That’s astrong head-start going into HANNOVER MESSE2011, especially for small and medium-sized enterprises.

Processing fee per main exhibitor

310.00 EUR

Basic rental charge 60.00 EUR/m2

Marketing fee 30.00 EUR/m2

Upper-level space 25.00 EUR/m2

Open-air site 24.00 EUR/m2

Basic rental charge forfair packages

60.00 EUR/m2

Exhibitors showcase directly to key industrial usersThe world’s manufacturers of coil windings, electric motors, generators and transformers now havetheir own dedicated tradeshow at HANNOVER MESSE. In response to strong demand – and indeed express requests from key industry players – Deutsche Messe will be including CoilTechnica in its program for HANNOVER MESSE 2011. For exhibitors, this is another great opportunity to profile themselves directly to their main industrial users. CoilTechnica 2011 is a pivotal presentation and networking platform, a comprehensive showcase structured around the following main display categories:

Coiled products and accessories

• Wire coils, cables and leads• Reels• Molded parts

Insulation materials

• Multi-layer insulation materials• Insulating foils / pressboards• Insulating tapes• Insulating tubing • Insulating rods• Insulating fluids• Casting resins• Mica products

Winding machines / manufacturing systems

• Winding machines • Molding and bending equipment • Impregnating machines• Mixing and dosing systems

• Induction heating systems• Pulse magnetizers• Software products• Services• Soldering systems

Electrical engineering components & accessories

• Components for transformer and motor manufacture

• Magnetic steel sheets• Motor and transformer housings

Testing, measuring and diagnostic systems

• Sensors• Computerized testing systems• High voltage, impulse/surge,

insulation and coil testing equipment• Solutions for primary and

secondary testing

“HANNOVER MESSE is the shopwindow for the global market-place, unique in its diversity andpossibilities. CoilTechnica takesthis diversity and power one essential step further. We want tosee CoilTechnica flourish as theleading trade fair for our industry,and Hannover is the perfect location for achieving this.”

Wolfgang Reichelt, CEO, Block Finanz Holding GmbH and Block Transformatoren-Elektronik GmbH

Registration forms at:

hannovermesse.de/coiltechnica_e

HANNOVER MESSE – home to entire industrial value chain

Every year, HANNOVER MESSE showcases theentire value chain in a wide range of industries.As part of this industrial “critical mass”, CoilTechnica is able to leverage unparalleledexposure and communication reach for its exhibitors. Another of HANNOVER MESSE’scritical strengths is its strong international appeal: in 2010 it attracted registrations from4,800 exhibitors from 64 nations.

CoilTechnica in prime location at HANNOVER MESSE

This year, around 70 exhibitors showcased theirtechnologies in the CoilTechnica hall, making itan absolute visitor magnet. In 2011, CoilTech-nica will again be positioned along the mainvisitor trail through HANNOVER MESSE, rightat the intersection between two of the fair’sbusiest areas. This location will also delivermaximum integration with the fair’s othertradeshows.

Powerful synergies from Motion, Drive & Au-tomation tradeshow

CoilTechnica will generate powerful synergiesfrom 12 other tradeshows at HANNOVERMESSE. These include major shows, such asIndustrial Automation, Energy, and IndustrialSupply, which showcase a representativecross-section of the entire world of industry.And in 2011, two biennial tradeshows of criticalimportance to CoilTechnica will also be there:Motion, Drive & Automation, and Wind.

Energy as keynote theme

Energy and energy efficiency, always majorthemes at HANNOVER MESSE, will in 2011have even more to offer visitors and exhibitors,thanks to the biennial Wind show. This makesHANNOVER MESSE the solutions marketplacefor industry professionals – especially energyindustry professionals.

User Forum for maximum information sharing and dialogue

The CoilTechnica Forum generated intense interest at its premiere this year. Strategicallypositioned at the center of the CoilTechnica exhibition area, it supplemented the show’s exhibition content with an array of lectures. In2011, the forum’s line-up of coil, generator andtransformer industry experts will again bringattendees up to speed with the latest trendsand developments. The discussions that followthe lectures will also facilitate dialogue on keyindustry themes.

Top service + fair prices

HANNOVER MESSE offers CoilTechnica ex-hibitors a comprehensive package of supple-mentary services at fair, transparent rates. The2011 prices are in fact all but identical to thoseoffered for the 2010 premiere. There will alsobe a number of attractively priced offers for exhibitors, including cost-effective fair pack-ages that save both time and money.

Compact industry hub with strong community feel

CoilTechnica 2011 will be a highly integrated,compact industry hub with a strong communityfeel. It will be clearly structured into logicaltheme areas for optimal segment positioning.A dedicated live-demonstration area will drawthe crowds and profile the show’s main themesin a readily accessible, transparent way.

Marketing and international media presence

Thanks to HANNOVER MESSE's sophisticatedvisitor management program and tailoredmarketing solutions, exhibitors can have confi-dence that their showcase at CoilTechnica willbe a success. The marketing fee payable byeach exhibitor covers a whole range of services,including a highly efficient, year-round Internetpresence, complimentary tickets in unlimitednumbers, and professional visitor promotion inthe form of international, cross-media com-munication. Every year, HANNOVER MESSE receives strong media coverage and thus enjoys maximum exposure to a wide industryaudience. Perfect conditions for exhibitors.

Dialogue platform for CoilTechnica peers

The legendary HANNOVER MESSE effectivenessand efficiency is seasoned with excitement andenjoyment, providing a feel-good factor fromwhich CoilTechnica benefits in full measure.With its state-of-the-art technical infrastructureand first-rate food and catering services, HANNOVER MESSE is a pleasant, relaxed placeto do business. The informal get-together on theWednesday of the fair is an excellent opportunityfor exhibitors to share ideas and information withtheir CoilTechnica peers.

YOUR CONTACTS

Published by Deutsche Messe 30521 Hannover, GermanyOliver Frese (responsible)Content & design:media consulting hannover GmbH & Co. KGTranslation: Down Under Translation, New ZealandPhotos: Deutsche Messe Text reproduction authorized on conditionthat the source is indicated;courtesy copies requested.

Date of issue 5/2010 • Modifications Reserved.

Page 4 • May 2010CoilTechnica

CoilTechnica: giving exhibitors moreCoils, generators and transformers back in 2011 – major synergies for young show

Deutsche MesseOliver Frese, Director

Thomas Pinkowski Tel.: +49 511 89-32427thomas.pinkowski@messe.de