Cognizant Connected Health Connected Health. Personal Instrumentation (BYOHD) Social, Gamification &

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  • Cognizant Connected Health Making Connected Health a Reality for Healthcare Organizations

    • Cognizant Healthcare Solutions

    Healthcare consumers today are more engaged and empowered than ever before. Social, mobile and in-home self monitoring tools now enable health consumers to manage their health conditions and receive advice, support and care without leaving home. Healthcare organizations that integrate these Connected Health trends into their practices, processes and workflows can offer patients better care and greater satisfaction while reducing the cost of care.

    A Comprehensive Approach to Connected Health Cognizant can help your organization address its Connected Health opportunities, from strategic issues to implementation of specific technolo- gies. Our healthcare industry and technology experience and expertise span these key areas:

    Consulting. Gain the insights you need for effective Connected Health strategies. Our consulting offerings include:

    • How to leverage gamification to improve awareness, compliance and patient satisfaction.

    • Business case development. • Gap assessment services. • Strategy and technology roadmaps.

    Solutions. Seize immediate Connected Health opportunities with our solutions for:

    • Chronic care management, including mobile apps, engagement strategies and coaching.

    • Lifestyle management, creating a relationship with every member and providing a channel to resolve questions and concerns outside the ER/hospital

    • Integrating with all biometric devices by supporting a Bring Your Own Healthcare Device (BYOhD) strategy.

    • Remote nursing care to support effective patient health management.

    Implementation. Ensure your organization’s Connected Health initiatives are powered by today’s social-mobile-analytics-cloud (SMAC) Stack infrastructure. Our experts help your orga- nization with:

    • SMAC application development and mainte- nance.

    • Hosting and maintenance of Connected Health initiatives.

    cognizant solutions overview | february 2014

  • Quick Take

    solutions overview 2

    Reduced medical spending, effective population health management and high value, personalized services can be achieved through direct member engagement. Engaging and influencing members are the cornerstones of Cognizant’s Chronic and Wellness Member Engagement solution.

    Shaping Patient Behavior. Our solution enables your organization to influence patient behavior by enhancing their self-management power with BYOhD technologies and a comprehensive platform that integrates BYOhD data and applies it across gamification mechanics analytics and multiple channels to engage and support members’ health improvement efforts.

    Cognizant’s comprehensive solution enables your organization to:

    • Gather a wealth of medical data previously unavailable to most payer organizations from your participating members. Our platform supports a wide array of home and remote medical and monitoring devices as well as mobile apps so patients may use the devices of their choice.

    • Improve medical adherence and health literacy with our gamification engine and game mechanics that increase patient engagement with daily health tips, videos, challenges, real-time feedback with a virtual coach and more.

    • Identify members at high risk for disease pro- gression or costly hospital admissions/read- missions. Our platform’s powerful analytics identify patients with poor medical adherence, abnormal readings and not meeting personal goals.

    • Offer appropriate, personalized interven- tions to patients. Our platform supports live and virtual coaching via multiple channels, including mobile, web portals, telehealth, and phone. It also offers trigger-driven automatic alerts and virtual coaching, such as sending texts or calling diabetes patients when a blood sugar reading is low and messaging well patients with tips and articles relevant to their BYOhD data.

    An explosion of self-monitoring tools and social and mobile apps are radically reshaping how individual consumers manage their health and interact with the healthcare system. Healthcare organizations able to embrace this trend will improve processes and reduce costs while providing better care.

    Connected Health

    Personal Instrumentation


    Social, Gamification & Analytics

    Virtual & Real Health

    Coach Intervention

    Improved Outcomes, Lower

    Cost, Better Experience

    Leverage newer tools to increase patient self management • Devices & sensors. • Mobile applications • Data aggregators. • Health data integration.

    Change patient behavior to help them manage their health • Educate patients to manage . their disease state. • Help them adhere to medication regiments. • Leverage family & social. connections to motivate change.

    Provide proactive and real time support & intervention • Review health data. • Intervene and help the patients to stay on track. • Engage the patient proactively. • Provide support and feedback.

    Meeting the triple aim of healthcare • Patient education leads to better health. • Self management leads to lower healthcare costs. • Meaningful and targeted health plan interventions lead to a better experience.

    Cognizant’s Chronic and Wellness Member Engagement Solution

    Connected Health

  • solutions overview 3

    Chronic and Wellness Engagement in Action Situation: A nationally known health plan estab- lished a connected health pilot to directly engage members with chronic conditions to improve their medical adherence, health literacy and satisfac- tion. The objective was to offer a strongly custom- er-centric program that would engage patients on a daily basis.

    Key Challenges: The client was in the early stages of shifting to consumer-centric processes and support and needed to manage how new workflows relating to daily patient engagement would integrate with or supplant existing processes. It had no internal expertise or computing platforms to support using games mechanics, analytics and multiple channels to connect with patients.

    Cognizant’s Solution: We combined our consulting, solutions and implementation abilities to first deliver a complete strategy and roadmap for realizing the client’s consumer-centric business and IT vision. Then Cognizant developed and implemented the pilot program, collecting data and providing analytics insights to help the client proactively identify and engage higher risk patients. Game mechanics, self monitoring and virtual coaching helped the client offer members a new channel to learn and take control of their condition with value added services for better self monitoring and health management, creating a foundation for reducing medical costs.

    Our Chronic and Wellness Engagement solution enables healthcare organizations to shift chronic management from the hospital/provider office to the member’s home. Data is collected from a variety of member self manage- ment devices. Powerful analytics turn this rich BYOhD data into actionable insights, including the identification of at-risk patients. The engagement engine leverages gamification mechanics to help drive and reward improvements in health behaviors, and live and virtual coaching reaches patients via the channels they choose to provide timely, personalized, effective interventions.

    Patient Data



    BYOhD: Integrate patient data via wireless glucometer, asthma tracker, heart monitor, blood pressure monitor, etc.

    Member engagement via smartphone, portals, tablets, live and virtual coaching reaches patients through the channels they choose.

    Gamification: Leverage gamification mechanics to help drive and reward improvements in health behaviors andmincrease user engagement.

    Analytics: Generate powerful analytics to manage the program and turn rich BYOhD data into actionable insights, including the identification of at-risk patients.

    Virtual Coach

    Health Coach

    Remote Nurse

    • Social • Patient Education • Medical Adherence • Virtual Coach • Reward Store

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    Cognizant Chronic & Wellness Engagement

  • About Cognizant Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out- sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 171,400 employees as of December 31, 2013, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at or follow us on Twitter: Cognizant.

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