Coffee Expo Seoul 2019 Post Show Report...3.1% 14.4% 13.4% 5.2% 3.1% 24.6% New Product/Collect Industry info Decide whether to participate in the next edition Purchase product/technology

Coffee Expo Seoul Secretariat

T +82-2-6000-8160 | F +82-2-6944-8303 | E [email protected] | H coffeeexposeoul.com

Coffee Expo Seoul 2019 Post Show Report

Show Profile

Title Coffee Expo Seoul 2019

Periods April 11 (Thu.) – 14 (Sun.), 2019 (4 days)

Venue Coex Halls A & B Seoul, Korea

Scales Exhibitors : 224 companies 788 booths

Visitors : 47,909

Organizers Coex Co., Ltd

Korea Coffee Association

Guest Country Guatemala

Concurrent Exhibition

Drink & Dessert Show Coex Hall C, Seoul, Korea

Events

- 8th World Super Barista Championships - Mint Label (new product showcase, education sessions) - Marketing Stage (Guest Country presentation, coffee presentation, product presentations, press conferences and launching events) -Coffee FUNATION (Donate and make your own ‘Coffee Air Freshener’

Ticket Price Business Day (April 11 -12) : 30,000 KRW Public Day (April 13 - 14) : 10,000 KRW

Website www.coffeeexposeoul.com (English)

www.coffeexpo.co.kr (Korean)

Next Show Coffee Expo Seoul 2020

April 9 (Thu.) – 12 (Sun.), 2020 (4 days) Venue : Coex Halls A, B & D

Exhibitors List Follow the Link: http://coffeeexposeoul.com/exhibitors-list/

Follow Coffee Expo Seoul Social Media Accounts

- Facebook : www.facebook.com/CoffeeExpoSeoul

- Instagram : instagram.com/seoulcoffeeexpo

http://coffeeexposeoul.com/exhibitors-list/



Hall Layout



Show Analysis Overseas Pavilion

Country Company Name Note:

Guatemala

Embassy of Guatemala

Official Guest Country

Ana Café

CAMARA (Chamber of Commerce Guatemala-Korea)

FECCEG

LacCham

SCL, S.A

Comapania Agricola El Tirol

Mercon Guatemala

Cooperative of Agriculture Services Mokaj Samajela R.L.

Hong Kong Decent Espresso

Thailand Benjait Packaging

Panama Mercon Group

Spain Zummo

Canada TASSE COFFEE PROJECT

Kenya AGRICULTURE AND FOOD AUTHORITY-COFFEE DIRECTORATE

Italy Oro Caffe SRL

Japan Fabala

Vietnam IDD CORPORATION

Taiwan Jiyonson Co., Ltd

Tanzania God's Bridge Development Foundation Company Ltd.

Kenya The Embassy of the Republic of Kenya

Colombia Café 1959

Vietnam Coffee Expo Vietnam Promotional Booth



Exhibitor Analysis Participation in Coffee Expo Seoul 2020 again (For All Exhibitors)

Survey results (For Overseas Exhibitors)

What was the purpose of your participation at Coffee Expo Seoul 2019?

Already confirmed

40%

Highly considering

25%

Might consider

34%

Not attending

Already confirmed

Highly considering

Might consider

Not attending

Searching Distributors

32%

Promoting new products

25%Building brand image

11%

General PR

3%

Product consultation and contracts

4%

Studying market

trends/collecting information

14%

Managing/ Maintaining

business networking

7%

Other

4%

Searching Distributors

Promoting new products

Building brand image

General PR

Product consultation and contracts

Studying market trends/collecting

information

Managing/ Maintaining business

networking

Other



What was your route to participating in Coffee Expo Seoul 2019?

Participating Again

11%

Related

organization/association

/media

28%

Organizer’s online promotion

(ie. newsletter)

17%

Organizer’s

telemarketing

5%

Magazine, Newspaper,

Show Directory, AD

5%

Social media promotion

11%

Other trade shows

6%

Others

17%

Participating Again

Related

organization/association/mediaOrganizer’s online promotion (ie.

newsletter)Organizer’s telemarketing

Domestic Agents

Business partner’s recommendation

Magazine, Newspaper, Show

Directory, ADSocial media promotion

Other trade shows

Others



How satisfied with the overall experience at Coffee Expo Seoul 2019?

How satisfied with the organizer’s service at Coffee Expo Seoul 2019?

69% of exhibitors were satisfied with meeting potential both domestic & international buyers

85% of exhibitors were satisfied with their booth locations at Coffee Expo Seoul 2019 69% of exhibitors were satisfied with the overall experience at Coffee Expo Seoul 2019

Very Satisfied

31%

Satisfied

38%

Average

23%

Very Unsatisfied

8%

Very Satisfied

Satisfied

Average

Unsatisfied

Very Unsatisfied

Very Satisfied

54%

Satisfied

38%

Average

8%

Very Satisfied

Satisfied

Average

Unsatisfied



Visitor Analysis Industry Sectors

Region Response %

South America 18 5.6%

North America 91 28.2%

Asia 112 34.7%

Oceana 6 1.9%

Europe 56 17.3%

Middle East 26 8.0%

Africa 3 0.9%

Other/Not specified 11 3.4%

Total 323 100.0%

Purpose of Visit Response %

New Product/Collect Industry

info 6,799 31.0%

Decide whether to participate in

the next edition 684 3.1%

Purchase product/technology 3,160 14.4%

Begin Start-Up Business 2,943 13.4%

Visit existing business partners 1,115 5.1%

Attend events/concurrent shows 1,137 5.2%

Attend seminar 677 3.1%

Others 5,383 24.6%

Total 21,898 100.0%

Sector of Interest Response %

Coffee 13,248 36.6%

Tea 4,101 11.3%

Machinery/ Equipment 4,455 12.3%

Sub-materials(syrup, additives) 3,513 9.7%

Supplies 2,582 7.1%

Start-Up Business 1,950 5.4%

Dessert 4,457 12.3%

Education/Consultation 1,182 3.3%

Barista Championship 712 2.0%

Total 36,200 100.0%

Participation division by Region

Purpose of Visit

36.6%

11.3%

12.3%

9.7%

7.1%

5.4%

12.3%

3.3%

2.0%

Coffee

Tea

Machinery/ Equipment

Sub-materials(syrup, additives)

Supplies

Start-Up Business

Dessert

Education/Consultation

Barista Championship

South America

6%

North America

28%

Asia

35%

Oceana

2%

Europe

17%

Middle East

8%

Africa

1%Other/Not specified

3%

South America

North America

Asia

Oceana

31.0%

3.1%

14.4%

13.4%

5.1%

5.2%

3.1%

24.6%

New Product/Collect Industry info

Decide whether to participate in

the next edition

Purchase product/technology

Begin Start-Up Business

Visit existing business partners

Attend events/concurrent shows

Attend seminar

Others



Photo Gallery

The Exhibition

The Exhibition

e Exhibition

Guest Country: Guatemala t Country: Indonesia

Guest Country: In

Exhibitors

Exhibitors Exhibitors

Barista Championship

Marketing Stage

Exhibits Item

Documents

Coffee Expo Seoul 2019 Post Show Report...3.1% 14.4% 13.4% 5.2% 3.1% 24.6% New Product/Collect Industry info Decide whether to participate in the next edition Purchase product/technology