Flow of presentation

Research of methodology

Industry profile

Company profile

Data analysis

Finding

recommendation

Learning

Research MethodologyObjectives.

To know Retailer’s Perception towards Services Provided by Coca-Cola.

To identify service given by Coca-Cola to Retailers.

To find out service performance of Coca-Cola.

Scope of the Study - Varachha, Mota Varachha, amroli, kosad, chhaprabhatha road

Data collection -

Primary data : Personal interview of retailers

Secondary data: Company’s website.

Sample design: Simple Random Sampling

Sample size: 50

Limitation

Non-cooperative approach and rude behaviour of some of the respondents.

The time period of study was only for two month.

The training was carried on in the peak season so market developer was not so supportive.

Industry Profile

Major Player.

• Coca-cola

• Pepsi

• Cadbury Schweppes.

Per capita consumption

• India:-6-7 bottle

• Mexico:-605 bottle

Company ProfileType:- Soft drink

Introduced:- 1886

Founder :- John Pemberton

Country of origin:- United States

Website:- www.coca-cola.com

Main Product’s

Swot analysis

Strengths 

Single Established Company

Working Structure

Weakness

Limitation of resources

Health Issues

Opportunities

Maximize market share

Threats

strong competitor

Huge number of substitute

YES NO

Total Outlets 33 17

Percentage 66% 34%

YES NO

Total Outlets 36 14

Percentage 72% 28%

Problem No. of Outlets

Availability 2

Delivery of goods 3

Cooler Facility 3

Scheme 4

Other Problem 2

Total Outlets 14

YES NO

Total Outlets 37 13

Percentage 74% 26%

Coca cola Fanta Sprite Limca Thums up

Maaza

2 0 1 0 42 4 4% 0% 2% 0% 84% 8%

YES NO

Total Outlets 50 0

Percentage 100% 0%

Finding

Talk About Market Schemes Pepsi Is More Aggressive Than Coke.

At Times Retailers Complains That They Do Not Get The Company’s Actual Scheme.

Coca-Cola is the leading soft drink brand in Varachha region & most selling brand in the region is Thumps Up, Sprite and Maaza.

Retailer Gives More Preference To The Coca-cola Products Like Thums-up, Maaza, And Sprite.

Coca-cola is the market leader in overall market.

According to most of the outlet owners the product

which is seen is sold i.e. "Jo Dikhta Hai Woh Bikta Hai".

The most popular brand in the market is thums up.

Finding

Recommendations

Learning

If in future offering job related to field work at that time this summer internship help full to me.

This helps me to increase my confidence and convincing power.

I had also learned how to build and maintain relationship with costomer.

Learn how to solve customer problem.