Project Report Coca-Cola Company

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Visions• To become the best place to work for people• To present the world a quality beverage brand.• To make a difference by helping, building and

supporting sustainable communities.• Being highly effective and fast moving

organization.

Missions

• To refresh the world and inspire moments of happiness and optimism.

• To create value and make a difference.

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Mission Analysis

• Coca cola is producing the best product at a global level. We have to acquire the consumer's need and then we have satisfied them by producing the product that is according to the standard.

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Introduction• The Coca-Cola company is the largest

corporation, manufacturer, retailer, distributor and marketer of non-alcoholic beverage concentrates syrups.

• It produces more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

• Coca-Cola was born on Atlanta Georgia, on May 8, 1886.

• Cola drink was first introduced by John Pemberton, a pharmacist. It was that day when the drink was proclaimed, “ Delicious and Refreshing”.

• Cola originated as a soda fountain beverage, selling at about 5 cents per glass.

• In 1887, Asa Candler bought the formula of Cola from John Pemberton and it due to his marketing the sales increased up to 4000% between 1890 and 1900.

History

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Product Line

Internal Environment

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• Shareholders

• Employees

• Suppliers

• Government

• Consumers

• Distributors

External Environment

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• Political Factors

• Economic Factors

• Social Factors

• Technological Factors

COMPETITORS

There are many competitors of coca-cola company and some of them are mentioned below:

Pepsi.Amrat colaGourmet.Nestle.Swot analysis

PepsiCo VS Coca-Cola ?

When drank together people could differentiate the taste.

If you are comparing the original Coca-Cola and the original Pepsi COLA, Coca-Cola has 1 gram less carbonation than Pepsi.

No doubt, Coca Cola is the worlds no 1 beverage company but in few countries like Pakistan PepsiCo has won more votes by people

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• The most important factor of the Coca Cola company is it’s employees.

• Coca-Cola is selling its product to the multinational organizations like MC Donald's, KFC, Sub-way, Dunkin Donuts and also keeping local market in focus.

• Coca-Cola is focusing on public by charitable contributions.

• Coca-Cola’s value and future development plans lead to increase in the interest are holders.

DEMOGRAPHIC GEOGRAPHIC

BEHAVIOURAL PHYCHOLOGICAL

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Market Segmentation

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Marketing Strategy• focus on aggressive marketing has been the cornerstone

of the culture and strategy of its business.

• Coca-Cola always made expansion efforts.

• Coca-Cola not only produces soft drinks but it also serves energy drinks, tea, juice drinks and water.

• Acquisition for gaining competition advantage.

MARKET OBJECTIVES

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• To enable a company to control its marketing plan

• To help to motivate individuals and to reach a common goal.

• To provide an agreed, consistent focus for all functions of an organization.

• Further expansion of business.

MARKETING MIX PRICING: Coca Cola products distributed according to size and price.

PLACE: Coca Cola is available all over the world. The distribution system of coca cola the FMCG distribution pattern.

PROMOTION: Coca Cola adopts various advertising and promotional strategies to create and increased demand in market by associating with life style and behavior and mainly targeting value based advertising.

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BRAND DEVELOPMENT

New product introduced in the market by coca cola company the is an energy drink (POWER ADE)

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