Coaching Management 12.6

Coaching ManagementB A S K E T B A L L P R E S E A S O N E D I T I O N 2 0 0 4

VOL. XII, NO. 6 ■ $5.00

■ Teaching “Team Ownership”■ Carbohydrate Myths

SIXTH MANGetting in sync with your basketball fans

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Request No. 100

CONTENTS Coaching ManagementBasketball EditionPreseason 2004

Vol. XII, No. 6

COACHING MANAGEMENT 1

COVER STORY

Sixth Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20As fan misbehavior continues to rise, proactive teams are figuring out how tocreate an atmosphere that encourages good sportsmanship in the stands.

LEADERSHIP

Owner’s Circle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27At Marquette University, Head Coach Tom Crean teaches his players to take ownership of the team—both on the court and off.

NUTRITION & PERFORMANCE

Confused By Carbs? . . . . . . . . . . . . . . . . . . . . . . .35The low-carb diet fad has some truth in it, but it’s not for competitive athletes.Our nutrition expert serves up the skinny on carbohydrates and performance.

Advertising Sales AssociatesDiedra Harkenrider, (607) 257-6970, ext. 24Sheryl Shaffer, (607) 257-6970, ext. 21

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Mailing lists for Coaching Management Basketball areprovided by the Clell Wade Coaches Directory.

The Coaching Management Basketball edition is pub-lished in July and March by MAG, Inc. and is distributedfree to college and high school coaches in the UnitedStates and Canada. Copyright © 2004 by MAG, Inc. Allrights reserved. Text may not be reproduced in any man-ner, in whole or in part, without the permission of the pub-lisher. Unsolicited materials will not be returned unlessaccompanied by a self-addressed, stamped envelope.Coaching Management is printed by Banta PublicationsGroup, Kansas City, MO. POSTMASTER: Send addresschanges to: Coaching Management, P.O. Box 4806, Ithaca,N.Y. 14852.

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Publisher Mark GoldbergCirculation Director Mark SheaArt Director Pamela CrawfordArt AssistantDina StanderBusiness ManagerPennie Small

Editor-in-Chief Eleanor Frankel

Associate Editor Dennis Read

Assistant Editors R.J. AndersonKenny BerkowitzDavid HillLaura SmithGreg Scholand

Production Manager Kristin AyersAsst. Production ManagerKristi KempfPrepress ManagerAdam Berenstain Prepress AssistantSteve RokitkaAd Materials CoordinatorMike Townsend

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Production Assistants Jonni CampbellHildi Gerhart

Special Projects Dave Wohlhueter

Administrative AssistantsSharon Barbell Daniela Reis

L O C K E R R O O MBulletin Board. . . . . . . . . . . . 4The NCAA introduces a new academicprogress rate for Division I schools …Pleasant Valley High coach uses “wordsof the day” to teach character … Jerseycolor rules top high school rule changes… Lane tinkering continues in collegeplay … Alma College women break freethrow record … Eisenhower High playershonor teachers with shirt swapping ceremony.

Q&A . . . . . . . . . . . . . . . . . . . . 17At Benjamin E. Mays High School inAtlanta, Coach Floyd Mack stressesfundamentals and discipline. Last year’ssquad won the Class AAAA statechampionship.

Advertisers Directory . . . . . . . . . . . . . . . . . . . . . . 54Web News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

COVER PHOTO: COURTESY OF UNIVERSITY OF ILLINOIS SPORTS INFORMATION

Basketball Court . . . . . . . . . . . . . . . . . . . . . . . 40Catalog Showcase . . . . . . . . . . . . . . . . . . . . . . 43Scoring Tables . . . . . . . . . . . . . . . . . . . . . . . . . 43New Technology . . . . . . . . . . . . . . . . . . . . . . . 44Shooting Aids . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Uniforms & Apparel . . . . . . . . . . . . . . . . . . . . 46Performance Apparel. . . . . . . . . . . . . . . . . . . 48Team Equipment & Injury Prevention . . . 50Strength & Fitness . . . . . . . . . . . . . . . . . . . . . 51More Products & Fundraising. . . . . . . . . . . 56

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G E T I N T H E G A M E

B A S S C O S P O R T I N G G O O D SV A N N U Y S , C A L I F O R N I A

Q u a l i t y V a l u e S e r v i c e

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U n i f o r m s a n d A p p a r e lU n i f o r m s a n d A p p a r e lU n i f o r m s a n d A p p a r e l

P r o t e c t i v e G e a r a n d G a m e E q u i p m e n tP r o t e c t i v e G e a r a n d G a m e E q u i p m e n t

2004 CATALOG

www.bassco.comB A S S C O i s p r o u d t o o f f e r P r o d u c t s f r o m t h e s e F i n e M a n u f a c t u r e r s a n d M o r e

O r d e r O n l i n e

1 . 8 0 0 . 2 5 0 . 4 9 2 3 2 0 0 4 C A T A L O G N O W A V A I L A B L E

CUSTOM ATHLETIC UNIFORMS

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P r o t e c t i v e G e a r a n d G a m e E q u i p m e n t

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Request No. 101

Academic ReformRumbles ThroughThis fall, the next round ofNCAA Division I academicreform rules will begin to takeeffect. They include the use ofa new academic progress ratethat can lead to penalties forprograms with large numbersof athletes who lose eligibility,leave school, or don’t gradu-ate. Reverberations are likelythroughout all of college bas-ketball, and for high schoolswith players who aspire to thenext level.

L O C K E R R O O Mbulletin board

4 COACHING MANAGEMENT

ments by the beginning oftheir fifth, seventh, and ninthsemesters respectively to stayeligible (up from 25, 50, and75). And all student-athletesmust now pass six credit hourseach semester in order to play.

These rules follow the removalof a minimum standardizedtest score as an initial-eligibilityrequirement in favor of a slid-ing scale of test scores andhigh school grades. This mayallow in more academically at-risk student-athletes—just asthe stakes get higher for mak-ing progress once in school.

In many ways, academic reformmay prove toughest on juniorcollege student-athletes whohope to transfer to four-yearinstitutions. To play immedi-ately, transfers must havecompleted 40 percent of thecoursework required to earn adegree at the new school, upfrom either 25 percent or 24units. That means transfersmust have a good idea of whatthey want to major in andwhat four-year school theywant to attend almost as soonas they leave high school.

“Getting that 40 percent isgoing to be tricky,” says EvansRoderick, Academic Counselorfor Student-Athletes at Calif-ornia’s Mount San AntonioCollege and Chair of theNational Association of Acad-emic Advisors for Athletics’(N4A) Committee on Two-Year Colleges. “You can need120 units for a degree in psy-chology at one school, and itcan be 125, 128, or 129 some-where else,” he says.

Many Division I schools areresponding to the tougherstandards by adding morefreshman orientation programs,larger study halls, closer moni-toring, and increased help forill-prepared student-athletes.They are also looking for morehelp from coaching staffs.

end of each year, the AAPR willbe calculated as a percentageof the points that a schoolcould have earned if each ath-lete gained all four possiblepoints. Meanwhile, degreecompletion will be calculatedusing a new Graduation Suc-cess Rate (GSR) that givesteams credit for transfers inand out and players who leavefor the pro ranks in good aca-demic standing.

AAPR and GSR will be com-pared against other Division Ibasketball teams, entire ath-letic departments throughout

the Division, and theschool’s overall student-body graduation rate.Programs would bepenalized only if theirnumbers in all threecomparisons fall belowa standard the NCAAis still in the process ofsetting, called the “cutrate.” These penaltiesmay include scholarshipreductions, limits onrecruiting, and postsea-son tournament ineligi-bility. Although the cutrate and exact penaltieshave not yet been deter-mined, athletic depart-ments will be requiredto start keeping trackof AAPR and GSR thisfall.

In addition, starting in2005-06, a scholarshipcould be cut for a yearif an athlete on scholar-ship leaves in poor aca-demic standing. TheNCAA Board of Direc-tors plans to review intwo years whether this

penalty should be tougher.

Division I coaches are alreadydealing with new continuing-eligibility rules that took effectfor 2003-04. Student-athleteswho entered school last fallmust complete 40, 60, and 80percent of their degree require-

“I can tell kids to do this andthat, but if coaches don’tenforce it, it doesn’t happen,”says Henry Villegas, AcademicCoordinator for IntercollegiateAthletics at Indiana State Uni-versity. “The coaches providethe discipline behind thethings we do.”

“For student-athletes whodon’t buy in, who don’t havean attitudinal change aboutacademic success, what willchange their attitude rightaway is playing time,” saysDemetrius Marlowe, Presidentof the N4A and Assistant tothe Vice President for StudentAffairs and Services at Michi-gan State University. “It’swhat the student-athletesunderstand.”

Tim Carter, Head Men’s Bas-ketball Coach at the Universityof Texas-San Antonio and aformer NCAA enforcementinvestigator, says coaches alsoneed to start recruiting morecarefully. He plans to consultmore closely with high schooland junior-college peoplewho know potential recruits.

“There are two things I ask ajunior college or high schoolcoach about a student-athlete:Does he go to class, andwhen he’s in class, do you getthe impression that he cares?If the coach says, ‘He goes toclass, but I don’t know howmuch he cares about an edu-cation,’ then I’m going in theother direction.

“If there’s a kid who’s reallyclose, we’re going to talk tothe teachers a little bit morethan in the past,” continuesCarter. “We coaches mayhave talked to counselorsbefore, but some of them areoverworked. If you really wantto do your due diligence,you’d better start talking toteachers and asking themabout the student-athlete’swork ethic.”

University of Texas-San Antonio HeadMen’s Coach Tim Carter says he plansto recruit more carefully due to newNCAA Division I academic progress rulesthat are being implemented this fall.

The new Annual AcademicProgress Rate (AAPR) will bedetermined as follows: Eachstudent-athlete will earn apoint for each semester ofcontinuing eligibility and foreach semester of returning toschool—four possible points ayear for each player. At the

Details of the NCAA academic reform package can be seen at www.ncaa.org/releases/currentTopics/academicReform.html.

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Request No. 103

rhythm. In life, the hurdlesjump up and get you at differ-ent times, and you have tolearn to deal with them.’”

Many “words of the day” dealwith sportsmanship, but othersinvolve the very conduct ofthe game. “I spend a lot oftime talking about physical playversus cheap play,” he says.“There’s a big differencethere. And there are otherthings like that in basketball—such as drawing the other teamin the lane on a free throw,which I don’t agree with.

“The word I use a lot is ‘char-acter,’” Gilzean continues.“One definition of that is howyou act when no one’s watch-ing. I tell them winning isimportant, and if it weren’t, wewouldn’t have a scoreboard.But a tainted win has no value.You’ve got to know that youwon outright.”

Jersey Color RuleTops List of HSChangesHigh school basketball pro-grams have been gettingmore creative with the colorsof their home jerseys, makingit harder for officials to callgames. That was the consen-sus of the National Federationof State High School Associa-tion (NFHS) Basketball RulesCommittee at their meetingthis spring. The committeeresponded by passing a rulerequiring schools to use onlywhite jerseys at home by the2007-08 season.

The previous rule allowed theuse of “light colored” homejerseys, and created problemswhen schools interpreted theterm too broadly. “We’veseen an increase in orangeteams playing red teams,


Got Character?Along with upcoming gameplans and defensive assign-ments for the next contest,every team meeting of thePleasant Valley (Calif.) HighSchool boys’ basketball teamincludes a rundown of recentacts of character.

“Anything that’s come up, Itry to reinforce with them in apositive way,” says HeadCoach Randy Gilzean. “‘Some-body helped somebody elseup off the floor. Somebodywent to a teammate and said,‘You missed a shot but you’llget it next time.’ Things likethat.”

This positive rein-forcement is a keycomponent of thesportsmanship andcharacter-develop-ment drive through-out the CaliforniaInterscholastic Fed-eration (CIF) initia-tive known as Pur-suing Victory WithHonor. PVWH grewout of the 1999 Ari-zona Sports Summit,where 50 leadingfigures from collegeand Olympic sportsand the media con-vened to draft a planfor building charac-ter through sports.Later that year, theCIF adopted the 16principles of Pursu-ing Victory WithHonor, and memberleagues and schoolshave been imple-menting them eversince.

It’s worked, saysGilzean. Also servingas the Chico school’sathletic director, he’son the committeethat picks the sports-manship award win-ners at the statebasketball champi-onships and he

credits PVWH with a turn-around in behavior amongplayers. “Four years ago, I’dhave trouble at a contestpicking a good sport,” Gilzeansays. “Now, it’s hard to choosejust one. I think the programhas had a tremendous effecton the attitude and behaviorof all athletes in our state.”

The key, Gilzean says, is notassuming student-athletesknow what is acceptable andwhat is not. “Too many timeswe say we want them toexhibit good citizenship andgood sportsmanship, but wedon’t tell them exactly whatthat is,” he explains. “The

principles have laid down whatthe expectations are ahead oftime instead of dealing with itafter the fact.

“It’s a matter of reinforcing thepositive and making it impor-tant enough to discuss it,” hecontinues. “As times havechanged and we see moretrash talking and poor sports-manship by some of our proathletes, we have to spendtime saying that that’s notacceptable. Young guys arevery impressionable, and unlesswe correct them and say, ‘No,that’s not what’s supposed tohappen,’ they don’t know dif-ferently. It has to be addressed

and discussed openlywith them.”

The PVWH principlesgo home with student-athletes in parents’packets and arediscussed by coachesat parents’ meetingsat the start of eachseason, Gilzean says.Many league schoolsalso post them onprinted banners orpaint them on gymwalls. Like manyschools, Pleasant Valleyalso reads sportsman-ship-reinforcementmessages on the pub-lic-address systembefore home contests.

But the key is takingthe time to talk aboutthem every day. Gil-zean structures hisdaily talks by having a“word of the day.”He maintains a list, andhe brings one wordout while the playerswarm up.

“One of the words I useis ‘hurdles,’” Gilzeansays. “I’ll say, ‘Thereare always going to behurdles in your life.The difference is thatin a race, the hurdlesare all spread nicelyand you can get a real

Practices at Pleasant Valley (Calif.) High Schoolinclude discussions on character and a “wordof the day” relating to sportsmanship. Above,Pleasant Valley’s Brady Grimm goes up for ashot vs. Las Plumas last season.

The Pursuing Victory WithHonor principles can beseen at www.cifstate.org/PVH/16.htm.


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Another ’04-’05 rule changemakes it illegal for players toobstruct an opponent’s visionwhether or not the opponenthas the ball. Prior to thechange, it was legal to face-guard a player if he or shehad the ball. “We decided thatface guarding is obnoxiousand unsporting, whether theplayer being guarded has theball or not,” Struckhoff explains.“The rule change says, ‘Playgood defense. Wave yourarms, create a diversion, andtake the vision away from thepassing lane. But if you putyour hands too close to anopponent’s face, it’s going tobe a foul whether they havethe ball or not.’”

Intentionally kicking the ballwith any part of the leg is nowa violation, following anotherrule change. The previous rulemade it illegal to intentionallykick the ball at or below theknee. “We changed the ruleto include the thigh so that itwould be easier for officials toadminister,” Struckhoff says.

A final rule change addressesthe three-person officiatingmechanic. Beginning in 2004-05, an official who calls a foulwill now go tableside to bettercommunicate with the coach.The same change took placetwo years ago in NCAA wom-en’s basketball and one yearago in NCAA men’s basketball.

“The previous mechanic wasdesigned to get the callingofficial away from the coachto avoid conflicts,” Struckhoffsays. “But what we’ve foundis that when coaches havequestions, they’re going to askthem no matter what. Whenthe calling official goes to theother side, it leads to screamingand gesturing. When the officialis closest to the coach, they canactually answer the questions.”

orange teams playing yellowteams—it really makes it diffi-cult for officials,” says MaryStruckhoff, NFHS AssistantDirector and Staff Liaison tothe Basketball Rules Commit-tee. “The uniform changewas probably the biggest rulechange we passed this year.We’ve already heard somecomplaints, but we feel it’snecessary for the game.”

By making the rule effectivein 2007-08, the committeehopes to provide enoughlead-time so that schools canorder new white uniforms

prohibits players from leavingthe bench when there is apotential conflict on the court,amending an existing rule thatmade it illegal for players toleave the bench once a fightactually broke out. The changecomes in response to an inci-dent last fall.

“During a game, two playerswere facing off and there wasthe potential for a fight, but nopunches had been thrown,”Struckhoff explains. “Bothbenches nearly cleared. Thatexacerbated the situation andturned a potential fight into a

definite fight. We wanted toclose that loophole, so wetweaked the language to say,‘Players cannot leave thebench if a fight breaks out ormay break out,’ and that’s ajudgement call officials willhave to make.

“Coaches absolutely need tobe in control of their benches,and that’s something we’retrying to stress,” she adds.

For the 2004-05 season, the NFHS Basketball Rules Committee isasking coaches and officials to pay increased attention to the “closelyguarded” rule.

Struckhoff, an NCAA women’sDivision I official, says the newmechanic has worked well inthe college game. “Officialsand coaches both love it,” shesays. “It’s diffused some veryvolatile situations.”

The committee will also beasking coaches and officials topay increased attention to the“closely guarded” rule in2004-05. “This is not a rulechange, but we’re concernedthat the rule is not beingenforced properly,” Struckhoffsays. “That’s giving a majoradvantage to the offense, sowe’re making it a point ofemphasis. We’re asking officialsto pay more attention to whatconstitutes six feet and togive themselves some refer-ence points. It’s the distancefrom the free-throw line to theoutside of the semi-circle, forexample. Knowing thatdistance is the key to enforc-ing the rule properly.”

In addition, coaches and offi-cials need to be aware thatthe rule applies to multipledefenders. “For instance, if I’mguarding you within six feetand you’re dribbling,” Struck-hoff says, “and there is aswitch off a screen and nowmy teammate is guarding you,as long as we’ve maintainedsix feet, the rule applies. Itdoesn’t have to be the samedefender, but many coachesand officials don’t realize that.”

Another point of emphasis is legal player positioning.“We’re basically saying, playthe game within the boundarylines,” Struckhoff says. “We’reseeing problems with thisoffensively and defensively.”

Defensively, coaches are vio-lating the rules when theyteach their players to put afoot on the sideline or endline A

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within their normal replace-ment cycle, and the NFHS isencouraging state associationsto relax the rule when a schoolis financially unable to comply.“We don’t want this to createa hardship,” Struckhoff says.“It’s meant to address programsthat are ordering uniforms ona regular basis already.”

Another rule change, effec-tive with the 2004-05 season,

For a complete list of 2004-05 high school rules changes,go to http://www.nfhs.org/scriptcontent/va_Custom/va_Cm/newspage.cfm?Category_ID=3&Content_ID=436.

Request No. 105



when they’re setting up to take contact.“Coaches have been teaching this foryears, but it’s always been against therules,” Struckhoff says. “So now we wantto emphasize that it’s not legal playerpositioning, and we want officials to watchfor it and call it.”

Offensive players are also taking advan-tage of the space outside the lines. “Wesee this most often when a player is run-ning around a screen,” Struckhoff says.“Players are going out of bounds, espe-cially near the endlines. The NCAArecently made a rule change that says, ifa player runs out of bounds without theball and comes back in and is the first totouch it, it’s a violation.

“We want to emphasize that both offenseand defense need to play within theboundary lines, without making a rulechange yet,” Struckhoff continues. “Butwe could make the same rule change ifthings are not cleaned up.”

Lane Tinkering Continuesin NCAAAs part of an ongoing effort to clean upplay around the basket, the NCAA Men’sBasketball Rules Committee has developedan experimental rules package designedto free up space near the hoop. The ruleswill be used in all certified games heldbefore Jan. 1, 2005, and can also be usedin any exhibition games held before Jan. 1.

The first change widens the lane by 18inches on each side to a total of 15 feetacross from its base to a point one footfrom the free throw line. The lane willthen run diagonally to the free throw linewhere it will remain 12 feet wide. Bycomparison, the NBA lane is 16 feet widefrom top to bottom.

“We already have experimented with theinternational trapezoid and the NBAlane,” rules committee chair and RiceUniversity Head Men’s Coach Willis Wilsonsaid in a press release announcing thechanges. “The results of our annual rulessurvey show a trend of growing supportfor widening the lane in some fashion.This is a width that we have not triedbefore that is a compromise between thetwo we have tried before. It may offer thebest of both previous experiments whileeliminating some of the negatives of each.”

The wider lane is intended to reducerough play around the basket by spread-

ing players out over a wider area andallowing outside players more opportuni-ty to penetrate to the basket. As part ofthis effort, the experimental rules alsoinclude moving the three-point line outnine inches to 20 feet, six inches.

“Our research from past experimentalrules shows that moving back the linedoes not affect the number of three-pointshots taken or the percentage made, butwe believe it’s a necessity if we widen thelane,” Wilson said. “Plus, the surveyshows greater support for moving backthe line than ever before.”

In June 2003, the rules committee recom-mended that the NCAA adopt the trape-zoid lane and three-point line used ininternational play but the change was notapproved at the Executive level. Thus theneed for more experimenting.

An additional experimental rule for 2004-05 requires an arc to be drawn two feetfrom the center of the basket to helpdetermine blocking and charging fouls.Under the rule, offensive players will notbe charged with a foul when a defender

what it sees during the test games, theexperimental rules could be made perma-nent as soon as the 2005-06 season.

Changes to the regular playing rules for2004-05 focus on end-of-game timingissues. To determine whether a last-secondshot should count, replays showing boththe clock and the shooter will be consid-ered first when available. The red lightatop the basket or around the backboardwill be used only when no replay showingthe clock is available. If no definitivereplay is available, the original officials’ruling based on the red lights, primarily,or horn as a backup, will stand. The end-of-game rules will be used in both thewomen’s and men’s games.

Another rule change focuses on courtconsistency. Beginning in 2004-05, allDivision I men’s programs must test theirgame rims twice a year for energy absorp-tion and rebound/elasticity.

The rule states that the acceptable rangeof energy absorption for a basket ringsupport system is between 35 and 50percent of total impact energy. In addi-

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has established position with one footinside the arc, unless the defensive playeris making a legitimate attempt to playdefense and not simply attempting todraw a charging call. The NBA alreadyhas a similar rule.

The experimental rules will be used onlyin men’s games. If the committee likes

tion, the two rims on a court must haveabsorption ratings within five percent ofeach other. Testing is to be performedonce before the start of the basketballseason and again before the start of thepostseason.

Research conducted over several yearsby the National Association of Basketball


Coaches revealed wide disparities in rimperformance between different collegearenas, and also between the two oppos-ing rims on some courts. The Men’s Bas-ketball Rules Committee recommendedin 2002 that mandatory testing begin in2004, and the proposal was approved forDivision I. Such testing has been anNCAA recommendation since 1995.

Other changes clarify the definitions of ajump stop and guarding another player.

Lethal at the LineCharlie Goffnett, Head Women’s Coachat Alma College, tells his players to focuson the process, never the outcome. Soit’s probably no surprise that when askedwhat it was like to break the 14-year-oldDivision III women’s free throw record,he responds, “We actually broke therecord?”

Goffnett’s team made 338 of 413 freethrows during the 2003-04 season for apercentage of 81.8. St. John Fisher hadheld the previous Division III women’srecord of 78.3 percent for nearly a decadeand a half.

Senior forward Karen Hall, a 5-foot-11lefthander, led the team in free throwaccuracy with 86 percent, but her team-mates weren’t far behind. “We didn’thave anybody who was less than 75 per-cent,” Goffnett says. “Usually as a coach,you’re hiding people at the end of ballgames because you don’t want them toget fouled and throw bricks up. Fortu-nately for me, I didn’t really have to hideanybody.”

The practice routine that yielded therecord-breaking accuracy? “We practicefree throw shooting every day betweendrills,” Goffnett says. “Through a normalpractice session, we shoot free throwsfour or five times for a couple of minutes,always after a hard drill. We use it as atime to catch our breath, get a drink, andget better at free throws.”

The system gets his players ready forshooting free throws in game situations.“In a game, you’re running up and downthe court, and then all of a sudden, the

action stops and you’re shooting in a sta-tionary, slowed-down situation,” he says.“This prepares us for that.”

Goffnett also readies his players mentallyby having them establish their own freethrow routine. “Usually it’s somethinglike, walk up to the line, take one breath,bounce the ball three times, and shoot,”he says. “Whatever works for them isfine, as long as they go through it everysingle time. The routine works because it

relaxes you and clears your mind. I tellmy players, ‘Just take a deep breath, doyour routine, and shoot it. Don’t think. Ifyou’ve got a lot of different ideas float-ing around in your head, you’re probablygoing to goof it up.’”

To stress fundamentals, Goffnett pits hisplayers against each other in the “perfectswish” drill. “We have a free throw con-test where only shots that go in withouthitting the rim count,” he says. “In order

For a full listing of rules changes goto: http://www.ncaa.org/releases/miscellaneous/2004/2004051001ms.htm

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to do that, you really have to put theproper arc on it.”

He also emphasizes holding a high, one-second follow through. “One of the mis-takes players often make is pulling theirhand back really quickly after they shootthe ball,” he says. “We tell them to holdtheir follow through for about one second,or until the ball goes through the net.”

During close games throughout the season,the team’s free throw proficiency providedthem some added self-assurance. “Freethrow shooting is so important in the lasttwo minutes of a game, and so we wouldremind them that we were leading thethe nation,” Goffnett says. “It definitelyserved as a confidence boost.”

Thanking The Faculty Like most athletic directors, Joe Skowronskihas watched plenty of pre-game cere-monies. But in 2002, he saw somethingthat impressed him so much he wastedlittle time in duplicating it at his own school.


Karen Hall, a senior at Alma College, shot 86 percent from the free throw line last season,helping her team break the Division III women’s record for team free throw percentage.

Request No. 107

What Skowronski viewed was Faculty-Staff Appreciation Night, held annually atThornton Fractional South High School inLansing, Ill. Before the game, each TFSouth football player was accompaniedonto the field by a faculty or staff memberhe had personally chosen to honor. Thefaculty or staff member was outfitted inthe player’s road jersey, which he or shealso wore during the school day.

“I saw that and said, ‘Wow! What a greatidea,’” says Skowronski, Athletic Directorat Eisenhower High School in Blue Island,Ill. “It was so nice to see the faculty andstaff members together with the students.It seemed like a great way for students toshow respect for their teachers, or otherpeople in the building, who had maybechanged their lives a little bit.”

Skowronski began using the program atEisenhower that winter with the boys’ andgirls’ varsity basketball teams and the var-sity cheerleaders. “We sent a notice outto all the faculty and staff members in thebuilding that this was going on,” he says.“We told them that if a student askedthem to participate, they could eitheraccept or decline, but I didn’t hear ofanybody who declined.”

Skowronski knows firsthand what beinghonored in this way can mean, since hewas selected by a cheerleader. “I’m also adean here, and I never thought that thisperson would choose me because I hadto give her some grief during the year,”he says. “It showed me that even thoughthere were some things that had goneon, she still had respect for me. It reallymeant a lot.”

“In athletics, you understand the roleyou’re playing, but sometimes a teacherwho isn’t involved in an activity doesn’treally understand how much of a rolemodel they are to certain individuals,”adds TF South Athletic Director RobertMitchell. “When a player comes up tothem and asks if they would do this, I’lltell you, it’s a great bonding experience.”

Nate Beebe, Head Boys’ Basketball Coachat Eisenhower agrees. “You always have acouple of players who are a little hesitant,but overall the kids really enjoy it,” he says.“Sometimes they’ll even brag about whothey have representing them. I don’t gettoo involved in the selection process, but Ido push them to put some thought into it.”

One area that the players usually don’t

consider is the fit of their jerseys. For staffmembers who can’t fit into smaller jerseys,and those chosen by cheerleaders, Skow-ronski produces four-inch buttons, whichthe honoree wears throughout the day.The buttons read: “Faculty and StaffAppreciation Day Honoree” with thename of the athlete and his or her sport.

Beebe wholeheartedly encourages othercoaches to try the idea at their school. He

also has a few tips for making it a success-ful event. “Start your planning well beforethe season starts so you can find theright date,” he says. “We usually do ourson a Friday night in late January or earlyFebruary when the season has been in fullswing for a while. Also make sure to letthe students know early so they can lettheir teachers know early—if you get tothem early enough you can avoid mostconflicts.”


Request No. 108

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Request No. 109

When did you first think your teamhad a chance to win the state title?We started thinking about it last year,when we finished in the Sweet 16 andknew we were going to have a greatnucleus of players coming back. With ourathletes’ commitment to individual train-ing, our team work ethic, and our morn-ing practice sessions, I felt we had areally good shot at it. This is a very spe-cial group of kids who have a goodcamaraderie on and off the court, andthey did a great job training during theoff-season, which is the key to playingwell. Athletes don’t get better playing insummer leagues—they get betterthrough individual workouts.

How do you motivate them during theoff-season? To play at this level and to be able tomove on to the next level, they need a lotof self-discipline. They have to understandpreparation and time management, so weteach them to be punctual, get thingsdone in a timely manner, and emphasizetheir academics. This past season, theoverall grade point average for the teamwas about 3.2.

We expect them to be focused, attend alltheir classes, and stay on task. And we

expect that to carry over topractices, too.

How do you get yourathletes to maintain a 3.2average?We just demand it. I won’ttake anyone onto the teamwho doesn’t have good char-acter or anyone who will settlefor just getting by academic-ally, because I believe thatattitude will carry over to thebasketball court. Academicshave to come first, so if anathlete is not going to do hisschoolwork, he can’t be a partof our team, regardless of hisathletic abilities.

We waste no time: Afterschool, our athletes have 15minutes to get their belong-ings, pick up a snack, andcome to study hall by 3:45.That gives them two hoursuntil practice starts at 5:45,and they can use that time togo to the auditorium, go tothe computer labs, or just sitin the study hall and do theirwork.

We have a good relationship with ourteachers, who come by the study hall tohelp the students with their work. Ourcoaches write bi-weekly reports to makesure that each athlete is staying on task,and every two weeks their teachers haveto sign off on their progress, sayingwhether or not their work is satisfactory.If they’ve got a problem in the classroom,we can’t let that carry over onto thecourt, so we deal with it right away.

Do your students think you’re tough?Yes, they really do. But once they findout that I’m also fair, it’s okay. I alwaystell kids, “People are going to be hardon you, but as long as they’re fair,they’re trying to help you. Those are thepeople you want to be around, not thekind of people who tell you whateverthey think you want to hear. Those peo-ple are conning you, trying to use youlike a piece of meat—they don’t careabout you at all. But we do. We wantyou to be the best person you can pos-sibly be, on and off the court, becausethat’s the type of person we’re going towin with.”

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Coach Mack stresses focus and discipline with his players,as well as academic performance and time management.

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Floyd Mack Benjamin E. Mays High School

After working for 25 years as a high school basketballcoach, Floyd Mack, Sr., won his first state champion-ship this winter, when the Raiders of Benjamin E.Mays High School in Atlanta, Ga., defeated Butler, 59-53, by sinking nine out of 10 free throws in overtime.For Mack, it was the vindication of years of coachinghis players to concentrate on the fundamentals,improve their knowledge of the game, and keepthemselves disciplined on and off the court.

A 1975 graduate of LaGrange College, where heset game, season, and career rebounding records,Mack began his head coaching career at Pike County(Ga.) High School, his alma mater. He coached atPike for five years, then moved to Jean Childs YoungMiddle School in west Atlanta, where he coachedfor 10 years before arriving at Mays in 1994.

Currently serving as Athletic Director and Head Coachof the boys’ basketball team, Mack talks in this inter-view about emphasizing academics, teaching funda-mentals, and winning a state title for the first time.

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How do you drill your players?After the first couple weeks of school,once they’ve gotten settled into theirclasses, we start practices at 7 in themorning, mostly shooting free throws,doing dribbling drills, and watching films.The key is preparation, and our maingoal is to increase the kids’ knowledge ofbasketball. So we define every player’srole, and we tell them to look for tenden-cies on the opposing team: How dotheir players move? Because most teams

are not going to change a lot—they’rebasically going be the same from oneweek to the next. So we believe in beingable to make adjustments during thecourse of a game, and I think that givesus the edge.

In the afternoons, we concentrate onagility and footwork. Every day, eachcoach has a particular job we want toaccomplish, and our athletes begin byalternating stations, and then in the

last 30 or 40 minutes we all cometogether. It’s all about repetition. Thefundamentals are basically the same aswhen I was a player, and we have to goover and over and over them until ourkids understand.

Execution is the key. With all the hype,so many of the kids are trying to emulatethe pros, but we tell them to stay withinthemselves and develop their basketballIQ. That’s what’s going to make themeffective.

How do you keep your practices lively?I’m not concerned about whether they’relively or not—I’m concerned about mak-ing sure my kids are working hard. Mykids are not allowed to dunk during prac-tice, because if they already know how todunk, they need to work on somethingelse. They need to master one skillbefore they move on to the next, andthey need to be completely focusedwhen they hit the court.

In the championship game, your play-ers hit nine out of 10 free throws inovertime. How did they do that? They were focused. We spend time everymorning and every afternoon on free-throw shooting, and for most of the sea-son we were shooting about 65 percentas a team. But in the finals, they didn’tlet any distractions get in the way.Despite being fatigued, they made thefree throws, and that’s what won it forus. You could just see in their eyes thatthey were not going to be denied.

How do you describe your style ofplay? I don’t. We can play slow or we can playfast, we can go all-out or we can stall.We like to take advantage of situations. Ifwe can run, we’ll run. If we’ve got a mis-match, we’ll go into a half-court game. Itdepends on what the other team presentsto us and how we want to respond. Ourphilosophy is to keep making adjustmentsand do whatever it takes to win.

Three of the four teams in the statefinals came from your region. Didbeing in the toughest region help orhurt your team?Without a doubt, it helped a lot. For thekids, it was a matter of building mentaltoughness and exposing them to top talent,wherever that would take us. We went toSouth Carolina, where we were runners-up in the Chick-fil-A Classic, and we wentto the Peach State Classic, where weplayed against some top-notch schoolsand won the tournament. I told the teamwe weren’t going to play anyone tougher

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Request No. 110

than those schools, and if we could keepup a consistent level of play, we’d besuccessful. And we were able to do that.

A couple of your best players are cur-rently being recruited. How will youhelp them make their decisions?I tell them that deciding what school togo to is one of the most important deci-sions they’ll make in their lives. I tell

them to ask questions. If the school is ina neighboring state, I tell them tomake unofficial visits, to go to a gameand talk to the players. Then, I tellthem to walk around on campus andask questions of everyone they meet,rather than relying on coaches or play-

ers who might just be telling themwhat they want to hear. We don’t dwellon whether they’re thinking of going tosome big-time Division I school —wedwell on the importance of getting aneducation and taking advantage of theopportunities presented to them.

How do you balance work as an athleticdirector and a basketball coach?

It’s hard. My hours go from 6:45 in themorning to 8:30 at night, and there are alot of things I have to do, especially witha program like Mays, where we have somany sports doing well. The only way Ican manage it is by having a good staff,with veteran coaches who really want the

best for their programs and our school.

What was the toughest part of thisseason for you? When I was ejected at the Peach StateClassic. It was the first time I’d beenejected in my career. I had three guys infoul trouble in the first half, I felt my guyswere getting pounded, and I questioneda call. But it was the wrong thing to do,and I would definitely do it differentlythe next time. I apologized to the teamand to the association, but we lost thenext two games after that, and having tosit out those two was really tough on me.

How do you evaluate your performanceas a coach this past season?I think we did a pretty good job, but thereare a lot of things I still need to learn. Istill study the game, still want to pass onsome knowledge to younger coaches.It’s important to go to clinics, to havedialog with other coaches and see whatthey are doing. I’ve been in this game along time, and after another year or two,I’m planning to retire. But no matter howold you are, the only way to get better isto have that thirst for knowledge.

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“Execution is the key. With all the hype, so manyof the kids are trying to emulate the pros, but wetell them to stay within themselves and developtheir basketball IQ. That’s what’s going to makethem effective.”

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Request No. 111

he date was Feb. 27, 2004,and 2,200 spectators hadpacked into the MassacCounty High School gymna-sium in Metropolis, Ill., towatch the Patriots square offagainst Cairo High Schoolfor a regional title. RankedNo. 1 in the state in theirclass, Cairo had not lost a

game all year, and its fans expected avictory. Massac County fans were eagerto see Cairo’s winning streak brought toan end.

The game remained close through-out. But with seconds to go, a three-point shot by a Cairo senior fell short ofits mark, and Massac County won, 64-61.

As the final buzzer sounded, fansfrom both sides stormed the court.Insults—and glass bottles—were hurled.Six police agencies, five ambulances,and two hours later, the fans were final-ly brought under control. But five peo-ple were hospitalized, including theCairo coach, who needed several stitch-es after a bottle struck him in the head.A Cairo cheerleader suffered a brokenrib and internal injuries.

The incident didn’t end there foreither school. Newspaper headlines car-ried the story for days, and the IllinoisHigh School Association opened aninvestigation, ultimately suspending aCairo assistant coach and sanctioningthe program.

Another February incident had evenmore disastrous results. A senior highschool basketball player in Tucson,Ariz., was tackled by celebrating fansafter a big win and suffered a torncarotid artery in his neck. The injury ledto a stroke that left him partially para-lyzed.

In March, University of Marylandfans chanted obscenities during anationally televised game against Duke,earning the school weeks worth of neg-ative headlines. When some fans insist-ed that using curse words was theirconstitutional right, Maryland adminis-trators had to turn to the state’s attorneygeneral’s office for help. They eventual-ly received the go-ahead to draft a poli-cy to stop the behavior.

Whether they end in hospital visits orbad publicity, instances of fan misbe-


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fans,” Haney says. “Their message has tobe balanced. They need to say, ‘Wewant you to create a fervor in the build-ing to help us. And we want you to dothat in a way that reflects what our pro-gram is about, and in ways that we canbe proud of.’”

“I tell our fans, ‘I’ve seen it when wehad 300 people in the stands, and nowthe stands are full every night and peo-ple are rocking and rolling. It’s a greatthing, and keep doing it, because youare helping us succeed,’” Brennan says.“But I also say that I expect them to sup-port us in a way that makes people leaveour building saying, ‘I respect their pro-gram, and I respect the way they dothings.’”

They’re Watching YouOne of the most powerful ways

coaches communicate with fans isthrough their own behavior. “Whensomething happens in a basketballgame, the first thing fans do is look tothe bench to see how the coach is react-ing,” Haney says. “At that moment, thecoach’s actions are going to either addto or defuse the response of the crowd.”

“The passionate fan really feeds offthe demeanor of the coach,” agreesBrennan. “Let’s say a questionable callis made, and all of your fans are on theirfeet booing. At that moment, every eyeis on you. If you start ranting and ravingat the official, your fans start thinking,‘That wasn’t just a bad call. That was anawful call.’ If you stay in control, they’regoing to move on. Your behavior is whatis going to temper the situation or addfuel to the fire.”

“Student fans, especially, see thecoach as the ultimate authority,” addsMelnick. “A coach who gets hystericaland rants and raves sends a messagestraight to the stands that negative behav-ior is okay.”

Body language is just as important aswords. “Even if a coach is just being ani-mated, not really saying anything abu-sive, the crowd often reacts to that,” saysKen Shultz, Athletic Director at Home-wood-Flossmoor High School in Floss-moor, Ill. “All the fans can see are the

havior at basketball contests are becom-ing increasingly common. “It’s nolonger a problem waiting to happen,”says Jim Haney, Executive Director ofthe National Association of BasketballCoaches. “It has happened.”

“Given the trends that we’ve seen,you have to wonder where it’s going tostop,” adds Tom Brennan, Head Men’sCoach at the University of Vermont. “Isit far fetched that something majorcould break out among fans at a collegebasketball venue, with disastrous results?Not anymore.”

Simply responding to incidents afterthey’ve happened is not enough. “Wecan’t wait until something negative hap-pens before we act,” says Bob Lowery,Assistant Executive Director of theSouth Dakota High School ActivitiesAssociation. “If we’re going to improvethis situation, we have to start workingwith fans to establish guidelines beforea game ever takes place.”

“Turning the tide on fan behavior isgoing to take a concerted effort fromcoaches and administrators,” agreesMarty Hickman, Executive Director ofthe Illinois High School Association.“And coaches can be the most powerfulpiece of that puzzle.”

A Balancing ActThe first step in controlling fan

behavior is understanding the tightropeyou, as a coach, are walking. Stands filledwith demonstrative fans are a big part ofthe home-court advantage every coachwants to encourage. Problems occur,however, when coaches and administra-tors don’t temper that encouragementwith clear guidelines. Fans can end upgetting the message that anything goes.

“Fans are told, ‘Don’t just watch—dosomething to help your team. Create ahome-court advantage any way youcan,’” says Merrill Melnick, a sports soci-ologist who teaches a course on specta-tor behavior at the State University ofNew York College at Brockport. “Thenschools leave it up to their fans to deter-mine what that means. If schools don’tactively educate fans about poor behav-ior, athletic departments and coachesmay actually be encouraging it.”

“Coaches especially need to be verycareful what they’re communicating to

Laura Smith is an Assistant Editor atCoaching Management.

As fan misbehavior continuesto rise, proactive teams arefiguring out how to create anatmosphere that encouragesgood sportsmanship in thestands.

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At the University of Illinois, adminis-trators work closely with the OrangeKrush student fan group to ensurethey provide positive support.

coach’s gestures and facial expressions.It’s the coach’s responsibility to keepthose under control as well. It’s fine todiscuss a call with an official, but coachesneed to ask their questions in a politemanner and accept the response.”

Another nuance fans watch is acoach’s interaction with his or her ath-letes. “Let’s say a player is involved in ahard intentional foul,” Hickman says.“If the coach is quick to pull that playerout of the game and talk to him, thatsets the tone for the fans. Or if a player

is verbally combative with an official,and the coach sits him down, the coachhas just told the fans what type of behav-ior the school expects.”

Coaches also need to educate theirplayers that no matter what is said tothem, they cannot respond, especiallyin a hostile gym. “We always try to beaware of what the environment we’regoing into is like,” says Scott Didrickson,Assistant Coach for the University ofNew Mexico men’s team. “Before thegame, we’ll tell our players, ‘The stu-

dent section here is really loud andyou’re going to hear some things youmay not like. Block them out, focus onyour game, and don’t respond.’ Themessage is simple and there’s nothingreally earth-shattering you can tell yourplayers, but you have to keep going overyour expectations so that they will beprepared.”

Coaches, themselves, need to remem-ber not to respond to fans’ taunts. “Earlyon in my career, I was a one-up guy,”Brennan says. “A fan would say some-thing to me, and I’d say something back.I’ve learned that’s never a good idea.You cannot win. No matter how cleveryour comment, you’re the one who’sgoing to look bad in the end, becauseyour behavior is under the microscope.I’ve always told my players not torespond to anything that’s said in thestands, and now I follow that rule, too.”

Of course, maintaining composure inthe heat of the battle is sometimes easiersaid than done. “I’ve learned to tellmyself things that help calm me down,”Brennan says. “For example, when I dis-agree with a call, I tell myself, ‘I don’tneed to rant and rave, because my teamis good enough that we can take five oreight calls a game that are just ridiculous.We’re going to play right through them.’If you control your thinking, you’ll keepyour composure, and that sends a mes-sage to the fans that, ‘Okay, it was bad,but it’s not going to fester.’”

“Staying in control is like any otherskill. It takes time to learn,” Haney adds.“After a game, reflect on how well youhandled things that didn’t go your way.Sometimes you’ll say, ‘I got a little bitout of control there. I want to handlethat differently next time.’ The goodnews is, there’s usually another oppor-tunity right around the corner.”

Direct ConnectionsCommunicating with fans doesn’t

have to happen only from a distance,though. At Lehigh University, for exam-ple, administrators got proactive throughongoing, direct communications withstudent fans.

“We had a lot of discussions abouthow big an issue crowd behavior was,”says Athletic Director Joe Sterrett.“Some people said, ‘We haven’t had anybig problems, so we don’t have to worryabout it.’ But I believe that the time tostart worrying about this is before any-

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Request No. 112

COVER STORY


thing major happens. Rather than sim-ply not having any major problems, wewanted to develop a reputation for hav-ing a positive atmosphere.”

The key was initiating contact with acore group of student fans who attendevery men’s basketball game. Adminis-trators stop by the student section aftergames to thank the group for their sup-port, and the head coach and one ortwo players shake hands with these fansand chat about the game. The coachalso sends occasional e-mails to student-fans highlighting important plays ortalking about upcoming contests.

At Nazareth College, Head Men’sCoach Mike Daley addresses students atfreshman orientation and makes contact

with the leaders of the Kidera Crazies,the school’s student-fan group. “I get toknow the seniors in that group duringthe preseason,” Daley says. “Then I goover and talk with them at the end ofgames, and we have pizza parties forthem. I let them know that their supportis sincerely appreciated, and at the sametime, I encourage them to support ourteam with class.”

At the University of Illinois, coaches setthe tone for the season by inviting the stu-dent-fan group, the Orange Krush, towatch the second half of a preseason prac-tice. “At the end of practice, the coachand players hang around and talk with thestudents about the upcoming season andabout what kind of fan support is helpful,”

says Tye Chapman, Assistant Director forMarketing at Illinois. “When the coachsays, ‘This is what we like and this is whatwe don’t like,’ it resonates a lot louderwith them than an administrator yelling atthem at a game.”

Orange Krush members have alsobeen invited to lunch and golf outingswith the coaching staff. And during thecoldest part of the 2003-04 season, HeadMen’s Coach Bruce Webber showed upwhile students were waiting in line fortickets, bringing them 80 pizzas andmugs of hot chocolate.

At Vermont, Brennan instituted a clin-ic night for student-fans this year, sched-uling it for a Friday after classes. “We hada scrimmage and then we introduced the

Often, the prime time for fan mis-behavior is not during a game,but immediately after it ends.High schools and colleges aredealing with a growing trend offans rushing onto the court fol-

lowing a game, sometimes with disastrousconsequences. However, attempting todeter the behavior can cause risks of itsown, which leads to a quandary: Shouldprograms block all storming, or try to allowa safe version of it?

“Our policy says no one is allowed onthe court or the field, period,” says JoeSterrett, Athletic Director at Lehigh Univer-sity. “We repeat the policy often during thegame and remind fans that there could beconsequences if they ignore it.”

Providing a physical barrier between fansand the court or field helps. “The way afacility is structured can make it so thatstorming isn’t even a thought in mostpeople’s minds,” Sterrett says. “Railings atthe base of bleachers can go a long way.Where you don’t have a physical barrier,use more security people.”

High school gymnasiums offer particularchallenges, since the base of the bleach-ers is often just feet from the court with nophysical barrier. At Homewood-FlossmoorHigh School in Flossmoor, Ill., AthleticDirector Ken Shultz uses an inexpensiveyet effective solution. “We have ropes thatrun along each side of the gym, and right

before the end of a game, the ropes goup,” he explains. “Every 10 to 12 feet,one of our security guards or ushers standsand holds the rope. We do it for everygame, not just big rivalries, so that our fansget used to not going onto the court.”

In some cases, however, preventing storm-ing is unrealistic. “When a large number offans spontaneously have a desire to sharein a big victory by taking the court, it canbe foolish and dangerous to try to stopthem, and you have to have a back-upplan,” says Greg Schulze, Assistant AthleticDirector for Events and Facilities at Lehigh.

In these instances, game managementofficials need a plan in place to controlthe crowd and coaches need a plan forprotecting their players. Both need to beworked out ahead of time and clearlycommunicated to all involved.

“As administrators, we pay close attentionat the end of a game, and if we see thatfans are going to storm the court, weimmediately get as many security peopleas possible in front of them,” Schulzesays. “They make eye contact with asmany spectators as possible and let themknow what is acceptable behavior andwhat isn’t. They say, ‘Okay, we’re goingto let you come out and congratulate theteam, but be safe about it. Go slowly. Donot go over the railings. Use the stairs.’They keep repeating the message, andthat approach has worked well for us.”

Coaches need a similar plan for ensuringtheir players’ safety. Jim Haney, ExecutiveDirector of the National Association ofBasketball Coaches, believes coaches andofficials need to agree beforehand on a“safe zone” on the sidelines that will becordoned off by security personnel. Playersand officials should be instructed to gothere immediately when the buzzer sounds.

“Caution your players to be careful in theprocess of getting out of the mayhem andto the safe area,” Haney advises. “Tellthem to move quickly, but under control.Tell them not to respond if fans make neg-ative comments to them, and if someoneattacks them physically, tell them to defendthemselves without retaliating in any way.

“Having a safe zone provides a placewhere players can go to shake hands withthe visiting team and engage in the cere-mony that is part of the end of a biggame,” he adds. “It’s realistic, becauseyou’re not trying to protect the wholecourt, but you’re protecting one part of it.”

A strategically called time-out can be usedto remind players of what to do, accord-ing to Mike Daley, Head Men’s Coach atNazareth College. “After we know thegame is in hand, if it’s been a big game, Imay call a time-out to tell my players, ‘Assoon as the game ends, get to your benchand just stay there.’ I tell them that I’veseen people get hurt in court-storming sit-uations and I don’t want that to happen.”

C A L M I N G T H E S T O R M

players,” he says. “The players wentthrough some plays and explained somethings. Then we took the opportunity totalk about our expectations—how wewant our fans to come and support us,but to do it with class. It worked well andwe’re planning to do it again.”

Didrickson has found that pre-gamemeetings between fans and coachesprompt positive behavior. “Have acoach go up into the stands 45 minutesbefore a game and give the fans a littlepep talk and a scouting report on the

opposing team,” he advises. “Include aquick message about keeping thingspositive. I’ve seen that cut way down onthe negative cheering and berating ofthe other team.”

Building relationships has anotheradvantage: If fan misbehavior does occur,the problem can be remedied muchmore quickly and easily. “If fans knowyou, it’s a lot easier to address them ifthey go out of bounds,” Didrickson says.“When you walk over and say, ‘Let’s notdo that,’ they don’t just think you’re

being a stodgy old-timer. They think, ‘Weknow him, and he’s a pretty good guywith the team’s best interest at heart.’

“It’s a lot like coaching your players,”he adds. “You build a rapport and a rela-tionship with them, and then when youdo have to correct them, they alreadytrust you.”

Once administrators have developeda relationship with the leaders of theirstudent fan sections, the effect will oftenspread to others in the stands, says PeterBothner, Athletic Director at NazarethCollege. “I work directly with the lead-ers of our Kidera Crazies,” he says. “I’veasked them for their help in getting therest of the student section on board,and they’ve been wonderful. If you canget the leaders to work with you, the restof the student body is going to follow.”

Glenn Hofmann, Assistant AthleticDirector for Communications and Mar-keting at Lehigh, has seen this happenat his school, too. “Some students whodon’t usually attend came to one of ourbasketball games and started an inap-propriate chant,” he says. “Without mehaving to say a thing, our regular fanstold them, ‘That’s not the way we dothings here.’ At that point, the studentswere regulating themselves.”

Defining Boundaries But how do you get students to under-

stand what is appropriate and what isnot? Many schools have found success byopenly discussing the question with theirstudent fans. “At Illinois, we used meet-ings to create a dialogue with studentsabout what constitutes a good atmos-phere, and we asked them how we canwork with them to keep it in good tastewithout taking the fun out of it,” says Ath-letic Director Ron Guenther. “Our dis-cussions were a give and take, and wemade it clear that they would have a sayin determining policies.”

At Lehigh, members of the student-athlete advisory council talked with stu-dent fans. “We spent a lot of timelistening to what students had to say,”says Hofmann. “We also asked student-athletes to talk about what happens attheir games and how they perceive it.Then we began working toward a defin-ition of what is acceptable.”

The approach has succeeded at thehigh school level as well. In the SiouxFalls, S.D., school district, spectatorsportsmanship became a concern after


COVER STORY

Request No. 113

COVER STORY

several minor incidents last fall. Admin-istrators initially just cracked down onbad behavior. “Then kids who had beenreally enthusiastic about coming togames and supporting our teamsstopped coming,” says Jim Trett, HeadBoys’ Coach at Washington HighSchool. Washington responded by insti-tuting a sportsmanship committeemade up of students. Trett serves on thecommittee with them.

“We asked the students to work withus to define good fan behavior in a waythat kept their fun intact but keptsportsmanship as the top priority,” hesays. “We spelled out some very clearground rules—no obscenity, no overlypersonal chants. But we struck the bal-ance in favor of trying to let them dothe things they want to do as long asthey are not inappropriate.”

One key question Lehigh adminis-trators asked students to think about indeveloping their “House Rules” was:Would you be embarrassed to have yourparents or little brother or sister sittingnext to you? “If they could say no to thatquestion, they have a good frameworkto start with,” Sterrett says.

Administrators agree that a lot of fanmisbehavior can be addressed throughone guideline: Cheer for your side, anddon’t degrade the other team. “It’s asimple concept, but fans have lost sightof it,” Bothner says. “So we spend a lotof time going over that message.”

Back at the GameEnforcing the rules when fans do

engage in inappropriate behavior is thelast important piece of the puzzle.“When a student acts in a way that vio-lates the rules, we approach them imme-diately,” says Greg Schulze, AssistantAthletic Director for Events and Facili-ties at Lehigh. “We let them know thattheir behavior is inappropriate and askthem to stop. In most cases, they’reembarrassed, because their friends arewatching, and that’s okay with us. Usual-ly, the behavior stops there.

“If it persists,” he continues, “we goback, this time with a uniformed securi-ty officer, and ask them again to stop. Ifthey still continue the behavior, weescort them out of the venue.”

However, even enforcement can behandled in a way that educates studentsand reinforces a positive relationshipwith the athletic department. “We had

an incident where a student, on a dare,ran across the basketball court duringthe game,” Sterrett says. “We asked ourdean of students if we could handlesanctioning him within athletics. As apunishment, we made him work for usin a game staging area. He came tounderstand all the effort and fore-thought that goes into creating a posi-tive atmosphere at a game, and he cameaway from the experience with a com-pletely different level of respect. AndI’m pretty sure he didn’t keep that

experience to himself. I’m sure he toldat least one other student. And that stu-dent probably told someone else.

“Working with student fans is not asituation where you just write down a listof rules and hand them out and every-body follows them,” Sterrett continues.“Little by little, we’re developing a rep-utation, we’re developing a relation-ship, and we’re making progress.” ■

Portions of this article appeared in our sisterpublication, Athletic Management.


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t was early January, and MarquetteUniversity’s men’s basketball play-ers were huddled together in afilm room. They had split intoteams of three and were watchingfilm of the Houston Cougars, theteam they would soon face to openthe 2003-04 Conference USA sea-son. The athletes’ job: come up

with a scouting report, complete withplays to run on the floor.

Not a lot of coaching staffs woulddelegate this task to players, especiallyfor the first conference test of the sea-son. In fact, it was the first time Mar-quette Head Coach Tom Crean had

done so. But it succeeded so well that heplans to do it again.

It’s a chance for players to learn theart of devising a game plan, Crean says.Perhaps more important, though, itforces the players to work together offthe court for a common goal. “We’renot going to win many games if we’vegot players who don’t want to spendtime with each other and try to helpeach other become better,” says Crean.

Team events like the scouting-reportsession are at the heart of Crean’s coach-ing philosophy at Marquette. He calls it“team ownership,” and it has become abig reason behind the program’s suc-

cess. When players see themselves aspart of a larger enterprise whose successwill lead to their individual achieve-ments, everyone will focus more, workharder, help each other—and win.

Creating a team mentality is hardly anew idea in the coaching world. Whatcoach doesn’t want players to focus onteam goals? Crean, though, has takenthe ownership idea farther, includingstudent fans, alumni, and athletic depart-ment employees in the picture. They’remade to feel a part of a larger enterprise,


LEADERSHIP

David Hill is an Assistant Editor at CoachingManagement.

BY DAVID HILLAt Marquette University, Head Coach Tom Crean teaches his players to take ownership of their team—both on the court and off.

OWNER’S CIRCLE

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which in turn inspires the players. Thatlarger enterprise has benefits in itself,but the central point is to build teamtogetherness that’s like no other.

“When you don’t get a pass or some-one shoots too much, you have the kindof relationship that you can say, ‘Hey,that’s not helping,’” explains Brian War-dle, who played under Crean for twoyears at Marquette in the late 1990s andrejoined the program as Director of Bas-ketball Operations before the 2003-04season. “You can get on each other whenyou have a strong enough relationship.When you get 10 guys buying-in, thesky’s the limit.”

Crean puts it this way: “There is noway truly great things can be accom-plished if you don’t have a team of peo-ple who are totally trying to work for eachother. You bring players in and they haveto understand that personalized atten-tion comes from helping one anotherraise their games. It is an awareness, oralertness, to what needs to be done.

“That’s when you see true benefits onthe floor,” Crean continues. “When you

have a team that can go on the court andpractice, can go to the weightroom orthe film room and talk to each otherabout what needs to be done and pointthings out, then you’re on the way tosome serious ownership, and that trans-fers right to the floor.”

Start EarlyCrean says ownership begins during

the recruiting process. As a programwith a championship pedigree and onethat’s been to the Final Four as recentlyas 2003, Marquette typically has its pickof statistical standouts. But what setstrue prospects apart in the recruitingeyes of Crean and his staff is the abilityto put winning ahead of immediate per-sonal gain.

“The three things we’re always look-ing for in trying to build our programare unselfishness, toughness, and char-acter,” says Crean. “And someone’scharacter directly relates to how theyhelp others attain their goals. At thislevel, you’re recruiting a lot of leadingscorers and rebounders. Well, are they

also great teammates who are trying tomove the ball? Are they also guys whospend time with the younger players?

“I don’t think someone who’s totallyconcerned about himself from top tobottom is going to change in college ina way that will enable your team to winat a high level,” he continues. “Therehas to be a certain ability to give of your-self, even when you’re in high schooland leading the team in scoring andwinning all-state awards.”

Once on the team, Marquette playersare asked to take ownership in subse-quent recruiting efforts. Crean says cur-rent players’ opinions of whether aprospect would fit into the team are cru-cial in deciding which players to offer aplace in the program. “When a youngperson comes to campus, we want him tospend more time with the players thanhe does with the coach,” Crean says.“He’s going to play with the players, andthey’re all going to live together.”

Crean points to Golden Eagles alum-nus Dwyane Wade, now of the NBA’sMiami Heat, as an example of what he

LEADERSHIP


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looks for. “He always talked about win-ning championships when he was here,”Crean says. “You’ve got to get playerswho are talking about winning champi-onships as much as or more than theyare about individual goals. The greatones realize that the more they win, themore their goals come to life. It’s our jobas coaches to keep looking for that.”

Team of LeadersLike most teams, Marquette has a

team leadership structure. Crean namessummer captains for offseason prepara-tion, as well as pre- and in-season cap-tains in the fall. But Crean prefers to seeteam leadership emerge organicallyfrom the players. If athletes are a part ofa team of mutual trust and knowledge,

they’ll each take on some leadershipresponsibility in their own way.

One way Crean allows that leadershipto emerge is through film study sessions.To start, he quizzes players to bring theminto the fold. “He wants each player tofeel a part of what’s going on,” Wardlesays. “For example, he’ll show film of aguy on the opposing team, then ask oneof our players to explain what the oppo-nent is doing. They understand quicklythat they’re not going into the film roomjust to stare at the screen and listen to thecoaches’ words.”

The assignment last January in whichplayers were asked to come up with agame plan completely by themselves wasan extension of a previous film study.“Everybody had a different area ofresponsibility to watch for in the oppos-ing team,” says Wardle. “They prettymuch ran practice the next day. Theywere extremely prepared, and if one guywasn’t, the others said, ‘Weren’t you pay-ing attention?’ They knew everythingabout that opponent, and it turned outwell. We won that game.

“We also found that the guys reallyenjoy it,” continues Wardle. “They enjoyfeeling a part of the preparation process.”

Along the way, coaches constantlyreinforce the team ownership theme andthe values associated with it. For example,Crean says, “Your team should under-stand that the two most important expres-

sions are ‘please’ and ‘thank you.’ Whenplayers get away from that, it’s your job asa coach to get them back in line. Andwhen the leadership of the team showsthat’s what is important to them as well,they police each other. Then you’ve got achance to really grow.”

A Larger CirclePart of Crean’s ownership strategy

involves going beyond the immediatebasketball team. He wants others to feelownership in the program, too. That, inturn, helps players see that they’re partof something larger.

The primary circle of connections isright in the athletic department. Creanmakes it a point to talk up the programwith everyone, including secretaries,

athletic trainers, the manager, and theentire support staff.

The next circle is on campus. Wardleremembers feeling perplexed whenCrean took over and told the team theyhad to take ownership. But he and histeammates soon began to see what theirnew head coach had in mind.

“It means you’re on campus promot-ing the program, associating with fellowstudents—almost a marketing type ofthing where you’re taking ownership ofgetting students to games,” he says. “It’sthe little things you do, and it’s every-thing you do to benefit the program.It’s realizing that you’re part of a pro-gram, and that you’re trying to take it toanother level—but that you’re trying todo that as a team.”

Crean organized Fan AppreciationDay for students and meet-the-teamnights for alumni to personalize the rela-tionships and thank both groups for theirsupport. There were burgers and fries forstudents and more formal settings foralumni, but the thrust of the nights was tohave players introduce themselves.

“There were three, four, five differ-ent events where he wanted the playersto represent the team in a good way andsee what we could do to sell the pro-gram,” Wardle says. “He just said, ‘Goaround and shake hands, be social.’From there, everybody started feeling alittle closer to the program and they’d

come to the games a little more.”The point was to personalize the pro-

gram—to give it a face. That helps othersbuy in. “Students and alumni and fansdon’t get to interact with a lot of headcoaches,” Wardle says. “But Coach Creancame in with a hands-on approach. Hesaid, ‘I’m going to get out there, talk toeverybody, and we’re going to make a bigbuzz around campus about the program.And you guys will, too.’” Student seasonticket sales went from about 800 to 5,000within a couple years, Wardle adds.

The focus on building relationshipsdoesn’t end at the Marquette campusedge, however. The Golden Eagles havetaken on numerous community-serviceprojects, including cleaning up a Mil-waukee neighborhood and visiting hos-

pitals and nursing homes. Theseactivities help players make connectionsto the greater world, promote the pro-gram, and build mutual trust.

Talking It UpWhether in a film session or at a

community service function, the keycomes down to one simple component,says Crean: keep athletes talking. Teamownership happens when players areinterested in talking about the welfareof their program.

“As coaches, our number one Achillesheel is getting our athletes to talkenough—and to talk about the rightthings that make each other better,”Crean says. “Most teams aren’t going tobe shy in the locker room. But it’s amaz-ing—all the lips can get tripped up whenthey’re in the film room or when they’reforced to talk about things they’re notcomfortable with. It’s our job as coachesto help them learn to deal with thingsthat they may not be comfortable withand express their feelings about them.

“If you’re not teaching your athletesabout each other, and you’re not allowingthem the opportunity to learn about eachother, then you’re not only shortchangingyour team, you’re shortchanging yourselfas a coach,” Crean adds. “Because it’s a lotof fun to watch a team grow up. It reallyis. It’s a lot of fun to watch your athleteslearn about each other.” ■

LEADERSHIP


“As coaches, our number one Achilles heel is gettingour athletes to talk enough—and to talk about theright things that make each other better.”

IntroductionThe development of a powerful upper body is importantfor basketball players. The need for leg training typical-ly has been obvious with all the running and jumping inthis sport. But today's game, no longer a "non-contact"sport, also requires a strong upper torso. Following aresome principles from my experience training elite levelbasketball players like former NBA three point champJim Les and current Boston Celtic's star Antoine Walker.

Developing upper body strength and power should be anintegrated part of a complete training program, as it isimportant to remember the body functions as a wholeon the basketball court. The upper body, core and legsall work together to perform total-body movements.Likewise, strength and power are not expressed inde-pendent of coordination, balance, flexibility, etc. Thebody is an interdependent unit.

Phase I Before loading complex dynamic movements, first ana-lyze the player for balance of the musculo-skeletal sys-tem. According to literature reviews, basketball typicallydoes not develop major imbalances of the upper body.

However, basketball players are subject to the commonupper body imbalance of round-shouldered syndrome,especially in taller players. This syndrome is due in partto weak muscles, including the rhomboids, middle/lowertrapezius, posterior deltoid, external shoulder rotatorsand the serratus anterior.

Exercises to strengthen these muscles include resistedforms of scapular-thoracic retraction, protraction andshoulder flexion, horizontal abduction and external rota-tion. An ideal tool to train these movements is LifeFitness’ Dual Adjustable Pulley – or any other adjustableselectorized pulley system. Protraction is also effectivelyworked from the pushup position on unstable apparatussuch as a foam roller. In addition, include training toimprove postural/movement awareness, lengthen tightmuscles and correct other identified imbalances.

Phase IIAs upper body balance is developed, more traditionalpressing and pulling movements can be performed.Typical pressing movements include dips, bench presses,inclines and overhead presses. Common pulling move-ments include pulldowns, seated rows and upright row-ing. Be sure to balance all seated pressing and pullingmovements with similar movements in a standing posi-tion while using cables, dumbbells and other equipment

that requires standing such as Hammer Strength GroundBase. This way of training focuses more on total-bodycoordination and the development of greater stability.

In addition, isolation-type exercises to develop shoulderstrength should be performed. At the elite level, handchecking, holding a defender at bay and boxing outrequire a great deal of upper body strength. Variationsof shoulder raises to the front, back, side, etc., are per-formed in different standing positions. Cables are oftenused with slow contractions through limited range todevelop strength specific to the action on the court. Inthis phase, athletes also can perform a few sets of iso-lated arm work for biceps and triceps.

Phase IIIHere, resistance training should be total-body, feet-on-the-ground, basketball-specific actions. Pushing andpulling movements should now be performed with onehand at a variety of angles. Different functional stancesshould be used to emphasize total-body action and rota-tional power in the transverse plane. Isolated move-ments of the shoulder must become more integratedwith the core, hip and total body. Medicine ball workcan be added to lightly resist specific basketball move-ments. Use of isolated movements is minimized, beingused only as needed to strengthen persistent weak links.

SummaryUpper body strength and power training are importantfor today's basketball player and are most effectivewhen exercises are integrated into a comprehensivetraining plan. Correction of musculo-skeletal imbalancesshould be emphasized at the beginning of the trainingprogram. A variety of movements should be performedutilizing machines, cables, free weights or other resis-tance devices. Movements used in training should bechosen with basketball function in mind. Progress theprogram to dynamic, ground based, total body actions.

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References:Blievernicht, J., Functional Sports Moves, 1998.

Gajda, B. and R. Dominguez., Total Body Training, 1983.

Komi, P.V., Strength & Power in Sport, 1992.

Zatsiorsky, V., Science & Practice of Strength Training, 1995.

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ust as athletes are starting to get the message that consuming car-bohydrates is an important component of enhanced performance,the anti-carb movement has begun another full-court press. FromAtkins to advertising, the anti-carb movement has many athletesdoubting the standard sports nutrition recommendations.

Athletes need to separate fact from fiction. Yes, low-carb diets can lead toweight loss. Yes, low-carb diets can provide a healthy alternative for many non-athletes. But they’re not right for everyone, and athletes who follow low-carbdiets will only compromise their performance.

With a glut of misinformation in the market, your athletes need to knowthe facts about healthy nutrition. Fact number one is that carbohydratesare a necessary part of any healthy diet. Fact number two is that carbohy-drates have always been and will always be the primary energy substrate formost exercise. Fact number three is that athletes who cut carbs will pay theprice with decreased speed, strength, and stamina.

Three PointsA carbohydrate is defined as a macronutrient composed of carbon (carbo)

and water (-hydrate). Carbohydrates are composed of saccharides (sugars) ofvarying length. Here are some other points athletes should consider whenmaking dietary choices.

Point No. 1. We eat food, not just carbohydrates. Some foods are primarilycarbohydrate, such as carbonated beverages. Others, such as skim milk, area mix of carbohydrate and protein.

Point No. 2. The categorization of carbohydrates into two types, simpleand complex, is much too simplistic for today’s athletes. Using these termsmay persuade people to cut foods from their diet unnecessarily, making theincorrect assumption that simple carbohydrates are bad and complex car-bohydrates are good.

The facts are more complicated. Some of the foods that people traditionallyclassify as simple carbohydrates—fruit, non-starchy vegetables, honey, maple


Leslie Bonci, MPH, RD, is Director of Sports Nutrition at the University of PittsburghMedical Center and serves as a consultant to the Pittsburgh Steelers, Pitt athletics, andseveral area high schools.

J


ConfusedBy Carbs

The low-carb diet fad has some truth in it, but it’s notfor competitive athletes. Our nutrition expert servesup the skinny on carbohydrates and performance.

BY LESLIE BONCI

ConfusedBy Carbs

Untitled-1 1 7/8/04 10:18:34 AM

syrup, grains (rice, corn, oats), and dairyfoods such as milk and yogurt—areoften a healthier choice than the foodswe think of as complex carbohydrates.

In addition, some complex carbohy-drates, such as sweetened cereals, havefiber removed, and may not be as nutri-ent-dense as simpler carbohydrates likefruit and non-starchy vegetables (greenbeans and broccoli, for example) whichcontain fiber, phytonutrients, vitamins,and minerals.

Point No. 3. Contrary to the titles oftoday’s top-selling diet books, your ath-letes need to eat a balanced diet thatincludes all kinds of carbohydrates.

Cutting CarbsLow-carb diets are hot right now as

the way to lose weight. According to anumber of popular plans, most carbsare bad and need to be eliminated. Atthe same time, new low-carb productsare flooding the marketplace and “suc-cess stories” abound of people who havelost weight by severely limiting or elimi-nating carbs.

Why do people lose weight on low-carb diets? For one thing, there are fewerfood choices, which makes the diets eas-ier to follow. Many people on low-carbdiets also say they are simply not as hun-gry, which may be because proteinmakes people feel fuller, and alsobecause low-carb diets typically allow forhigh fat foods, which also contribute tosatiety. Decreasing carbohydrate intakealso results in fluid loss, which shows upon the scale as rapid weight loss.

In addition, it’s harder to cheat on adiet that restricts carbohydrates. Manycarbohydrate-containing foods arehandheld and ready-to-eat, like bagelsor crackers, whereas protein-containingfoods tend to require preparation,utensils, and sit-down meals. Carbohy-drate-containing foods are more likelyto be eaten as snacks and on the go,which can lead to mindlessly consum-ing much more than is healthy.

Performance FactorsIf low-carb diets result in weight loss,

why shouldn’t athletes jump on thebandwagon and start cutting carbs?Because carbohydrate, not protein orfat, is stored in the muscles and liver asglycogen, which provides fuel for exer-cising muscles.

The body cannot manufacture its

own carbohydrate. If carbohydrateneeds are not met, the body will eitherbreak down stored fat to provide fattyacids or break down lean muscle massto yield glucose. Most athletes wouldprobably rather preserve muscle mass,and stored fat should be a fuel substratefor exercise, not a substitute for ade-quate carbohydrate intake. It is alsoimportant to realize that exercise itselfdepletes glycogen stores, which need tobe replenished with carbohydrate, notprotein or fat.

Consuming carbohydrate beforeexercise can help prevent hunger, delayfatigue, and provide energy during theworkout. Eating carbohydrate post-exercise expedites liver and muscleglycogen resynthesis so that athletes canrecover more quickly. Amazingly, thereare low-carb sport bars, no-carb sportsdrinks, and many “energy” productswith water, caffeine, and artificial sweet-eners as the primaryingredients. They maytaste sweet, but theyare not very healthyfor an active body.

How much carbo-hydrate is enough tofuel optimal perfor-mance? The Instituteof Medicine’s DietaryGuidelines revisionscall for a diet contain-ing 45-65 percent ofcalories from carbohy-drate and not less than130 grams of carbohy-drate per day. (By con-trast, some of the low-carb diets recommendan initial carbohydrateintake of 20 grams aday—the equivalent ofsix ounces of orangejuice, four gummy can-dies, or two-thirds of acereal bar.) Some ath-letes may do better with a higher percentof calories from carbohydrates, whereasothers may prefer a more moderate car-bohydrate intake, but no athlete willimprove performance when the carbohy-drate content of their diet is less than 45percent of their daily caloric intake.

To help athletes visualize the 45 to65 percent recommendations for mealplanning, have them imagine theirplate divided into thirds. The protein

should fit on one third, while the rest ofthe plate should be covered with carbo-hydrate-containing grains, fruits, andvegetables.

Discriminate, Don’t EliminateBetter advice for athletes is to dis-

criminate, not eliminate, when it comesto carbohydrates. Portions, timing, andtype of carbohydrates chosen areextremely important. Instead of relyingon categories that label carbohydrates assimple or complex, experts have turnedto a new system for sorting carbs: theglycemic index. The glycemic indexhelps athletes adjust carbohydrateintake by choosing and timing carbohy-drates according to the glycemicresponse, or effect on blood glucose andinsulin levels.

Basically, eating any carbohydrate-containing food results in an increasein blood glucose levels, causing insulin

to be secreted from the pancreas. Thehigher the blood glucose, the moreinsulin is released.

In the glycemic index system, carbo-hydrate-containing foods are classifiedaccording to how quickly and howmuch they raise blood glucose levels(i.e., their glycemic index). Foods witha lower glycemic index raise blood glu-cose slowly, whereas foods with a higherglycemic index raise blood glucose

S U G A R S W I T C H E S



Athletes who make these substitutions at snacks andmeals will get fewer carbs from sugar and more carbsfrom healthy fruits, grains, and vegetables.

INSTEAD OF CHOOSE

Pretzels Trail mix with Wheat Chex, dried fruit, and some nuts

Frozen yogurt Fruit flavored yogurt

Chips Popcorn

White rice Brown rice

Lettuce salad Marinated vegetables

Pasta with marinara Higher protein or wheat pasta and add vegetables to the sauce

Sub on white bread Sub on whole grain

Taco salad Chicken or steak fajita with vegetablesor salsa in a whole wheat tortilla

Corn flakes Cheerios

more rapidly. Food with a high glycemicindex include pretzels, sports drinks,white bread, bagels, cold cereals, raisins,corn chips, and baked potatoes, forexample. Food with a moderateglycemic index include bananas, tor-tillas, pita bread, 100-percent wholewheat bread, rice, pasta, citrus juices,corn, Powerbars, and grapes. Food witha low glycemic index include, milk, 100-percent bran cereal, yogurt, beans, nuts,apples, Ironman bars, and pears. Theglycemic index of a food is affected by:

Particle size. Larger particles takelonger to digest and slow the rise ofblood glucose. That’s why regular oat-meal has less of an effect on blood glu-cose than instant oatmeal, which has asmaller particle size.

Soluble fiber content. Foods likeoats, barley, and dried beans take longerto digest and therefore the body’sglycemic response is more gradual.

Fibrous coverings. Foods such asbeans and seeds take longer to digest,lowering their glycemic index.

Acidity. Acid-containing foods suchas fruit, vinegar, and pickled foods takelonger to digest.

Fat content. Foods containing fattake longer to digest.

Sugar type. Fructose takes longer todigest than glucose.

From a sports perspective, foods witha higher glycemic index will produce agreater and more rapid change ininsulin, resulting in enhanced glycogenreplacement in the muscle, and quickerrecovery times. Moderate and lowglycemic index foods take longer to enterthe bloodstream and may be preferredfor endurance exercise to promote sus-tained carbohydrate availability.

I recommend that my athletes choosecarbs based on the duration of theirevents. Athletes who have early morningpractice and no time for preparing break-fast beforehand may benefit from carbsthat are processed more quickly, such assports drinks. Athletes who have long orback-to-back training sessions may feelbetter with a longer-lasting grain such asoatmeal, whole grain waffles, or toastbefore exercise.

Low-Carb Product CrazeWhat about choosing low-carb ver-

sions of regular foods as a way to keepcarbohydrate intake at the recommended45 to 65 percent? New low-carb foods

are everywhere, from health clubs to fastfood restaurants. Some of the more pop-ular products include low-carb beer,pasta, candy, chips, muffins, pizza crust,bagels, cereal, sports drinks, and milk(the lactose is replaced by artificialsweetener and extra protein).

However, these foods are not the bestchoices for athletes. Some low-carbproducts are actually higher in caloriesand fat than the regular-carb versions.Others contain sugar alcohols, whichcan have a laxative effect. Some have an

unpleasant taste and texture, and mostcost significantly more money! Whenlow-carb foods are added to a low-carbdiet, variety goes up, but with it go calo-ries, portions, and weight.

In addition, there is no industry-accepted definition for low-carb. Evenmore misleading, many products adver-tise on their labels the number of “netcarbs” or “net effective carbs” in thefood. The manufacturers have used netcarbs as an advertising gimmick to makepeople believe that they are consuming


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fewer calories. This figure on the label isdetermined as follows: Net carbs = TotalCarbohydrates – Fiber – Sugar Alcohols– Glycerine.

The assumption is that fiber, sugaralcohols, and glycerine do not con-tribute significant amounts of caloriesand don’t have to be counted, but this isan oversimplification. There are manyfactors that affect the glycemic responseof a particular food, and lower net carbsdoesn’t necessarily mean a lowerglycemic index.

I caution my athletes to look at all ofthe nutrition information on the labelof a food that claims to have a low num-ber of “net carbs.” Often, they’ll findthat the product contains the samenumber of calories as regular versionsof the same food. Also, although fiber isnot a calorie source for the body, sugaralcohols and glycerine are, so the bot-tom line is that carb-free does not meancalorie-free, and low-carb foods stillneed to be accounted for in the dailycaloric intake.

As nutrition sources, low-carb chipsand muffins are not equivalent to fruits,dairy foods, and vegetables. Instead ofgoing for low-carb gimmicks, athleteswould be wise to meet their carbohy-drate needs through fruit, dairy prod-ucts, and grains, while limiting addedsugar in snacks as well as high-fructosecorn syrup in soft drinks and sweets.

Portions Matter While it’s essential for athletes to con-

sume a diet high in carbohydrates, it ispossible to have too much of a goodthing. One reason it’s easy to overdo car-bohydrates is that it’s easy to lose sight ofwhat constitutes a portion of many car-bohydrate-containing foods. There is adisconnect between true serving size andmost student-athletes’ definition of aportion. I always tell my athletes, “Nevereat anything bigger than your head,” andas silly as that advice sounds, it remindsathletes to think about portion size.

Controlling portion size is easier saidthan done given the fact that a standardbottle of soda is now 20 ounces and con-tains two-thirds of a cup of sugar. Asnack serving varies from the tiny one-ounce packages served on airplanes tothe five-ounce convenience store bag.To help your student-athletes visualizeappropriate serving sizes, give them thefollowing examples:

■ A two-ounce bagel is the size of a yo-yo, not a Frisbee.

■ A cup of cereal is the size of a rolledup pair of sports socks, not the sportsbag.

■ A cup of hot cereal, pasta, or rice isthe size of a tennis ball, not a basketball.

■ A potato is the size of a computermouse, not the monitor!

Fueling the BodyDespite popular diet fads, athletes

will still run faster, lift more, and lastlonger with pasta than poultry. Thebody needs to be fueled, not fooled. It isthe responsibility of the athletic trainingstaff, coaches, and all others involved inthe athlete’s care and well-being toencourage and recommend a variedeating plan with carbohydrate-contain-ing foods and beverages as a major play-er at every meal and snack. ■

A version of this article appeared in Coach-ing Management’s sister publication,Training & Conditioning.



aaiCM126.indd 1 7/13/04 10:04:58 AM

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AMERICAN ATHLETIC, INC.800-435-DUNK (3865)WWW.BASKETBALLPRODUCTS.COM

American Athletic Inc. (AAI) is the country’sleading manufacturer of portable basket-ball backstops. With its superior product

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Bison has T-Rex™ portables with officialsize glass backboards, breakaway goals,and DuraSkin backboard padding for com-

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Bison has combined glass backboards,competition goals, and backboard paddinginto easy-to-order and money-saving gym

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Clarin Boxx Seats are the best way topromote "team spirit" while buildingbooster support and team pride. Whether

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From the locker room to the sidelines,Clarin Boxx Seats are the winning choicefor any team program. Designed for comfort

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COURTCLEAN800-900-2481WWW.COURTCLEAN.COM

Are slippery gym floors and wrestling matsa problem? Courtclean is the answer. It’sfast, easy, safe, and affordable. With the

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JAYPRO 800-243-0533WWW.JAYPRO.COM

Jaypro’s new Deluxe Basketball Carriersare the most durable in the industry and

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The Little Champ™ Adjustable BackboardAdapter by Jaypro quickly converts regula-tion height courts to accommodate youthleague requirements. The backboard and

frame provide youthgoal heights between7’ and 9’ and bring thegoal 2’ closer to thefoul line. The unique"ladder like" 5-pointpositioning bar isdesigned specificallyfor easy height change.Installation is simple

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PORTER ATHLETIC EQUIPMENTCOMPANY

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New NCAA Division I Ruling! To improvethe integrity and fairness of the game ofbasketball, beginning with the

2004/2005 season,rim testing will bemandatory for allDivision I competitioncourts andtournaments. The Fair-Court® rim-testingdevice by PorterAthletic EquipmentCompany was designed

to measure the rebound performance ofthe basketball rim and entire support sys-tem. Contact Porter for more informationabout the Fair-Court® rim-testing device.

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Porter offers the Torq-Flex AdjustableGoal. This state-of-the-art goal by PorterAthletic flexes around a 180-degree arc atthe front of the rim, at the sides, and any-

Basketball Court


where in-between.The accuracy andsimplicity of thisadjustable goalmake it superior indesign and perfor-mance for the high-est levels of bothNCAA and FIBA

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PRO-BOUND SPORTS800-525-8580WWW.PROBOUNDSPORTS.COM

The Pro-Fold II is designed to be used atmultiple levels of competition from youthball up through heavy recreational use foradults. It is an excellent goal support forcross-court applications when additional

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REVERE PLASTICS, INC.800-226-8374WWW.REVEREPLASTICS.COM

In today's marketplace most manufactur-ers of gym floor covers are moving toheavier weight floor covering materials.

While Revere Plastics is at the forefront ofthis movement with its super dutyDefender 50 floor covering material, the

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Circle No. 211

Check out www.AthleticBid.com to contact these companies.

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Untitled-1 1 6/25/04 9:47:36 AM

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Probably the world’s most popular competi-tion unit, the Schelde SAM™ 8 Portable

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The perfect portable for recreational com-petition or as a side court unit for highcompetition gyms, Schelde’s LittleSAM™ is uniquely designed for camps,

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SPECIALIZED SEATING877-SEATINGWWW.SPECIALIZEDSEATING.COM

Sit back & relax with the seatingprofessionals at Specialized Seating, Inc.

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Untitled-1 1 7/7/04 9:51:05 AM

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JV PRO, INC.800-962-2440WWW.JVPRO.COM

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want. Call the leader in portable seating todesign your own custom sideline packageand sit with the pros.

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Catalog Showcase

POWER SYSTEMS, INC.800-321-6975WWW.POWER-SYSTEMS.COM

Since 1986, Power Systems has been aleading supplier of sport training, health,and fitness products. The company

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Gamer™ systems for basketball provide theaffordable, portable solution for video editingand game analysis needs. Gamer utilizestoday’s technologies to help you analyze videoanywhere—on buses and planes, in airports

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The LRSSports® Video Exchange System™enables you to transfer game video to youropponent or conference quickly by sending dig-ital files over the Internet, eliminating the needto make, pack, and ship tapes, hard drives, orDVDs. Our system ensures high-quality video

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STATKEEPER617-296-5300WWW.STATKEEPER.COM

ScoreWare announces StatKeeper forBasketball Version 6.0. In addition to record-ing stats at courtside, it offers extensive goal-

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evaluation capabilities. Version 6.0 also con-tains an automated practice builder. This fea-ture creates a suggested practice based uponyour player evaluations and drill descriptions.ScoreWare also offers a Palm Pilot inputoption for StatKeeper for Basketball, in whichstats are available at courtside on the Palmdevice. The Palm input option is a no-costfeature available with the StatKeeper forBasketball V6.0 program.

Circle No. 229

Shane Dreiling, Girl’s Head Basketball Coachof The Independent School in Wichita, Kan.,has developed an innovative system for grad-ing his players’ performance, and he relies onStatKeeper Basketball Software to performthe analysis. “Their system does all the work Iused to do myself. I can get statistical break-downs, review reports of trends in the game,and view screens that show me how eachplayer did,” he says. “I’d estimate they’vesave me at least an hour per game.” To readmore about Coach Dreiling’s player gradingprogram, go tohttp://www.athleticsearch.com/statkeeper.

Circle No. 230

[email protected]

StatsNOW lets you collect and analyze statsusing either a handheld PocketPC or a laptop

PC. It provides real-time player and teamstats, shot charts, andtrend graphs for bothteams. Customreports can includeshot charts, tabulatedstats, performance rat-ings, and graphs.Compare seasons,

season averages, and game stats on a singlereport. Player filters let you isolate any playercombinations and analyze their performance.

Circle No. 231

TURBOSTATS SOFTWARE COMPANY800-607-8287WWW.TURBOSTATS.COM

TurboStats has introduced Version 6.0 for thePC, and ScoreKeeper for Basketball for the

Palm OS handheld computer. Either productcan be used alone, but when used together

they create the mostadvanced and versatileproduct in their class.Track unlimited gamesfor unlimited teams withshot charts and statis-tics right on your PDAscreen, print game sum-maries and play-by-play

reports on your PC, and update Web sitesautomatically with HTML output. A ProSeriesversion of TurboStats, with an animated play-book, is also available.

Circle No. 232

U.S. SPORTS VIDEO800-556-8778WWW.USSPORTSVIDEO.COM

U.S. Sports Video has now supplied morethan 1,000 high school, college, and profes-sional sports teams with the video systems

they need to enjoy successon the playing fields andcourts. U.S. Sports Videoinvented the camera and edit-ing systems that for yearshave been the standard forthe industry. Some systemsinclude: the “Mark” PortableStudio Camera System, the

“Electronic Edit Tower System,” and the“Eagle-Cam” family of portable, elevatedremote control camera systems. Shown is the“Falcon” wall-mounted remote control camerasystem. Each system is custom-built to meetthe needs and budget of the athletic program,with round-the-clock customer service to helpsolve any problem that may occur.

Circle No. 233

Digital editing has become the trend for break-ing down game tapes, and U.S. Sports Videohas drawn upon its years of experience in

sports video editing to offerunmatched technology andservice in this emerging field.U.S. Sports Video can assistyour athletic program if youare an existing customerconsidering an upgrade orsomeone who is consideringoptions for a new digital edit-ing system. The company’s

digital edit systems and digital camerasystems are based on the same carefulresearch, development, and testing that hasproduced all the other successful productsenjoyed by its sports video customers over theyears. U.S. Sports Video offers 24-hour,seven-days-a-week technical support, and 100percent of its business is sports video.

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Shooting Aids

AIRBORNE ATHLETICS, INC.888-887-7453WWW.DRDISHBASKETBALL.COM

Dr. Dish™ from Airborne Athletics, Inc. ismore than an under-the-basket ball return-

machine—it’s an on-the-court “drill machine”,too. Like traditional bas-ketball machines, Dr.Dish can pass aroundthe perimeter to outsideshooters. Unlike tradi-tional machines, Dr.Dish can “dish” bouncepasses, lob passes,cross-court passes and

alley-oops from anywhere on the court.Plus, it can simulate missed shots forrebounding and tipping drills. Dr. Dish willmake all your players better.

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DICON ROSE, INC./ROLBAK877-765-2257WWW.ROLBAK.COM

Rolbak®, The Original Basketball

Protection Net, provides safer play, proper-ty protection, and excellent free throw

training aid. Itreturns theball back tothe shooter.The RolbakNet is a uni-versal fit to allbasketballapparatus.SGMA - Voted

Top 5 Sports Products of the Year. It isavailable for $47.95-$99.95.

Circle No. 237

SHOOT-A-WAY800-294-4654WWW.SHOOTAWAY.COM

Shoot-A-Way, Inc. has introduced thenewest member of its basketball returnfamily. It’s called The Gun and it has peo-ple excited about shooting again. The Gunzips out passes from 15 to 35 feet.Multiple settings allow it to throw to thesame spot or to throw as it rotates to the

next spot around theperimeter. The fast-paced workout forcesplayers to shoot andmove, catch quickly,and get the shot up.Call Shoot-A-Way formore information anda free demo video.

Circle No. 238

Shoot-A-Way, Inc. has introduced its newrebounding machine. This machine willhelp teach players to rebound with power

and control by pullingthe ball down througharms of resistance.Adjustable ball heightof seven to 11 feetmakes this rebounderversatile enough formany different needs.The optional blockoutpads allow a player to

block out into spring-loaded pads, thenrebound with authority.

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Show Your Colors!

Best sideline chair ade.Guaranteed.

Best sideline chair made.Guaranteed.

Visit us at www.stadiumchair.com to see our complete line of products.

Also great for fundraisers!

800-242-7757 • stadiumchair.com

Chair Caddy

stad chair 126.indd 1 7/7/04 10:00:41 AM

Request No. 128 Request No. 129

Uniforms & Apparel

BASSCO SPORTING GOODS800-250-4923WWW.BASSCO.COM

Bassco Sporting Goods offers a basketballspirit pack that can be delivered in just 14

working days.The packincludes a heavy-weight 100-per-cent cottonT-shirt, reversibletricot mesh jer-sey, big and

baggy tricot mesh shorts, and a pair ofsocks. All garments include your choice ofcustom screen printing with no set-upcharges. There are three jersey stylesoffered: men’s reversible tank top (shown),men’s reversible cap sleeve style, andwomen’s cut pattern.

Circle No. 240

Bassco Sporting Goods has created thisunique custom design game uniform inboth men’s and women’s patterns. Offeredin 10 home and 10 away colorcombinations, this dazzle cloth game uni-form can be custom-lettered in just 14

working days.Complement this uni-form with their shoot-ing shirt and dazzlecloth tear-away pantsin seven matchingcolors.

Circle No. 241

DYNAMIC TEAM SPORTS800-437-6223WWW.DYNAMICTEAMSPORTS.COM

Dynamic Team Sports has introduced itsElite line of custom uniforms for basketball.The Elite Series offers an unlimited numberof color combinations from which tochoose. Team names, logos and numbers

are dyed directly into the fab-ric. This eliminates theweight of embroidery andwon’t fade, peel or crack theway sticky silkscreens can.Dynamic guarantees to neverdiscontinue your uniform sofill-ins are always available.For more information, contactyour team uniform supplier.

Circle No. 242

Dynamic Team Sports offers a revolutionaryline of custom uniforms called the EliteSeries. The Elite Series has one very

unique feature: all the artwork,logos, and numbers are subli-mated into the garment’slightweight and breathable fab-ric. This eliminates the heavy,sticky silk-screens that willpeel, crack, and fade. With anendless array of color combi-nations, Elite uniforms are per-sonalized for your team. Thismeans a world of possibilities

for teams with unusual color combinations.Circle No. 243

JET SPORTSWEAR866-538-9327WWW.JETSPORTSWEAR.COM

Competitive athletes appreciate the lifetimeanti-microbial and moisture-migration prop-erties of the Stealth compression sleeve-less shirt and shorts. Stealth styles offermuscle support and eliminate chafing. Forathletes wanting a non-compression fit, theBomber sleeveless shirt and loose workoutshorts offer moisture migration to help ath-

Rotating Signs & Scorer's Tables

Request No. 130

Uniforms & Apparel

letes stay com-fortable,whether they’reon the court oron the bench.Available exclu-sively from JETSportswear in

black or white, in sizes S through 3XL.More than tight stuff—it’s the RIGHT stuff!

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NeuEdge SPORTSWEAR610-678-4050WWW.NEUEDGESPORTS.COM

NeuEdge Sportswear is a domestic sports-wear manufacturer specializing in state-of-the-art custom sublimated uniforms. The

custom-dyeduniforms fea-ture a widevariety ofgraphics andlettering that

are guaranteed never to crack, peel, orfade. Jerseys are available in traditional anddrop shoulder styles. The complete processis done in the NeuEdge manufacturing facili-ty in Southeastern Pennsylvania. Thisallows rapid turnaround time and a hands-on level of quality. Visit the company’s Website for the complete lineup of custom-dyedNeuEdge uniforms.

Circle No. 245

Also available from NeuEdge Sportswearare custom-dyed shooting shirts. Your ath-

letes can lookgreat whilethey arewarming uptoo. Designedspecifically forbasketball,

these shirts can be coordinated with yourteam uniforms.

Circle No. 246

RUSSELL ATHLETICWWW.RUSSELLATHLETIC.COM

Outfit your high-performing athletes with ahigh-performing uniform, like this RussellAthletic Women’s Crossover V-neck Jersey

and Game Short with sidepiping. Tested at the colle-giate level, this Dri-Poweruniform wicks away sweatand keeps your players dry,light, and comfortablethrough the entire game.Featuring a feminine V-neckand athletic piping, this uni-form is available in comfort-

able spandex or durable pebble knit. Get itin your team’s colors today.

Circle No. 247

This authentic Russell Athletic men’s bas-ketball uniform (#M05) was featured onthe 2003 Men’s Georgia Tech basketball

squad, which advanced tothe NCAA Final Four for thefirst time in Tech history. ThisDri-Power moisture manage-ment uniform keeps playersdryer, cooler, and more com-fortable throughout the entiregame. Design your uniform tofeature your team’s colors onthe side panels and logo atthe bottom of the V-neck

insert. Visit the Web site to find the nearestRussell Athletic salesperson.

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SAXON ATHLETIC866-879-8766WWW.SAXONATHLETIC.COM

Saxon Athletic has been delivering quality,comfort, and affordability for over 25 years,designing and testing its uniform styles with

actual universitybasketball teams.The companyoffers a full rangeof basketball uni-forms, includingwarm-ups like thestyle 3820 warm-

up jersey. You can dress it up withupgrades for that custom look, and it’savailable in either polyester or nylon dazzleto meet your team’s needs. Choose Saxonfor custom styling with in-stock deliverytimes and a growing reputation for qualityuniforms and service.

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Since the game’s inception, basketball play-ers have demanded quality uniforms towithstand their rigorous play. Saxon Athletic

demands the same withevery uniform it designs.Check out the 3300 jer-sey/3603 shortcombo. You can dress itup with upgrades forthat custom look, andit’s available in polyesteror nylon dazzle to meetyour team’s needs.

Choose Saxon Athletic for custom stylingwith in-stock delivery times and a growingreputation for quality uniforms and service.Saxon Athletic... Get It On!

Circle No. 250


Basketball VideoEditing Solutions forEvery LevelLRSSports has the video editingsolution for Division I programs, highschool programs, and everyone inbetween. Larry Davis and Jen Wardenare just two of the customers who haveseen value in our products.

“Having coached for over 25 years,both at the high school level and on alllevels of Division I, I would highlyrecommend the LRS® editing system toany level basketball program. If youwant to enhance your team’s ability toimprove through post-game andpractice edits, prepare for opponents,and use a teaching tool for your team,then you need to look into the LRSproduct. The ease of use and time sav-ing elements in editing alone are worththe money. When you add the versatili-ty, comprehensive training program,and the tremendous customer serviceelement, I know you will not find a high-er quality, more useful product.”

Larry Davis, Head Basketball CoachFurman University

“Our editing system from LRSSportshas been like a fifth member of ourcoaching staff. The time we saveddoing our scouting reports and post-game edits has been invaluable. Welove how portable the system is—mystaff is constantly watching tape andediting on buses, planes, or in airports,and everything goes so easily to tape!It’s clearly the best investment I’vemade since coming to Boise State.”

Jen Warden, Head Basketball CoachBoise State University

LRSSports2401 W. Monroe St., Springfield, IL 62704888-LRS-0001(888-577-0001)

WWW.LRSSPORTS.COM

Customer Testimonial

Performance Apparel

MCDAVID SPORTS/MEDICALPRODUCTS

800-237-8254WWW.MCDAVIDINC.COM

Product Name: McDavid Body Shirts (hDcPerformance Apparel)

Features: Long sleeve, shortsleeve, sleeveless(mock/crew)Fabric content: 85% nylon, 15%spandexStyles Offered:Nylon/spandexconstruction with

hDc Technology offers premium compres-sion support Single-layer or multi-layer construction?Single-layerPerspiration Wicking Qualities:hDc is a permanent compound thatabsorbs moisture and disperses it into thefabric, evaporating moisture quickly. Chemical Treatments Used: Ultra hDc, hDc

Circle No. 252

Product Name: Microfiber Shirts (hDcPerformance Apparel)

Features:Long sleeve, shortsleeve, sleeveless(mock/crew) Fabric content: 100% micropolyesterStyles Offered: Microfiber loosewearis an ultra-light micropolyester that

provides maximum comfort.Single-layer or multi-layer construction?Single-layerPerspiration Wicking Qualities:hDc is a permanent compound thatabsorbs moisture and disperses it into thefabric, evaporating moisture quickly. Chemical Treatments Used: Ultra hDc, hDc

Circle No. 253

What athletes are wearing underneath their uniforms.

By Dale Strauf, Athletic Equipment Manager, Cornell University, and President ofthe Athletic Equipment Managers Association

You don’t want to purchase any type of undergarment until you have had anopportunity to field-test it. In conducting the field-test, evaluate the garment inthe following areas:

� Does it perform the way it is supposed to on the athlete?� Does it hold its shape during use?� Does the fabric appear to be durable?� Are the seams finished off and reinforced so that they’ll

hold over time?� Is the waistband stitched enough so that it won’t be

abrasive to the athlete?� Does it hold its color when you wash it?

You should field-test the garment by letting one of your more active players—someone who’s really going to give it a lot of punishment—wear it during work-outs. It’s best to conduct the testing right after the season is over duringconditioning workouts. Have the athlete wear it for a minimum of two weeks toproperly test it.

You shouldn’t have any trouble getting companies to provide you with productto field-test. The companies that are really confident in their product will haveno problem giving you a sample to test. Let the company know that you willreturn the sample to them at their request.

If the undergarment holds up to its claims during the field-testing, and the priceand features meet your needs, then you know you are purchasing the rightundergarment for your athletes.


Great Shooting SetsNational Record

Mountain State UniversityNAIA Division I National Champions

• 38-1: Best Record in CollegeBasketball

• 41%: 3pt. Field Goal Pct.• Bob Bolen: 2004 NAIA “Coach Of The

Year”

“We love The Gun—it’s the best toolthat has ever been invented for thosewho want to develop the perfectjumper. Our players have access to TheGun 24 hours a day, and I know thatthis machine has had a tremendousimpact on our individual player improve-ment.”

Bob BolenMountain State University

Shoot-A-Way, Inc.3305 CH 47, Upper Sandusky, OH 43351800-294-4654

WWW.SHOOTAWAY.NET


At

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om The Most Innovative

On-Line Buyer’s Guidefor Athletic Organizations

● View the complete product lines of companies listed. ● View catalog pages or spec sheets from many of the top companies.

● Read a profile or description of select companies. ● Send an e-mail directly to a supplier or make a request to be contacted by a company representative.

● Request catalog and sales literature from companies.

AthleticBid.com is a free service to help buyers at schoolsand athletic organizations contact many companies in themost efficient fashion to request product specs and pricing

information. It used to take hours to contact dozens ofcompanies to research products and plan purchases.

But by using AthleticBid.com, it now only takes minutes.

See for yourself why more than 13,000unique users each month rely on

a t h l e t i c b i d . c o ma t h l e t i c b i d . c o m

Team Equipment

NEW BALANCE ATHLETIC SHOES800-253-7463WWW.NEWBALANCE.COM

New Balance will continue to emphasizeteam basketball in Fall 2004 with theintroduction of new shoes. The BB901 uti-

lizes top-of-the-linetechnologies,including N-ergy cushion-ing in the heel,a StabilityWeb®, memo-ry foam aroundthe ankle,

welded chrome details, increased rubberforefoot sidewalls, and a cat tongue direc-tional lining on the heel. The 901 will beavailable in nine colors, up to a size 20.

Circle No. 255

The BB/WB886, also new from NewBalance, is a mid-cut basketball shoe builtfor maximum durability and performance.With Abzorb® cushioning in the heel/fore-foot, full grain leather in the vamp and col-lar, a non-marking traditional herringbone

tread sole pat-tern, BreezeMesh, and per-forated foamon the tongue.The 886 offersa completetechnical pack-age. The shoeis available in

nine colors for men and women. As withall New Balance in-line styles, the 886 willbe available in multiple widths and sizes.

Circle No. 256

WILSON SPORTING GOODS800-245-5454 WWW.WILSONSPORTS.COM

The Wilson NCAA Game Ball met ravereviews from the teams that participatedin the 2004 NCAA Men’s and Women’sTournaments. The Wilson NCAA Game Ballis the only moisture-absorbing composite

leatherbasketball onthe market.The WilsonNCAA GameBall actuallyabsorbs mois-ture andgrows tackierunder game

conditions. Gripability is further improvedwith Aqua-Grip laid in channels. Made ofpebbled composite leather, the new chan-nels are 50 percent deeper than conven-tional channels. Together, cover andchannels make this game ball three timesmore palmable when wet than traditionalleather basketballs. The Wilson NCAAGame Ball is available at select sportinggoods dealers nationwide.

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INJURY PREVENTION

OPTP800-367-7393WWW.OPTP.COM

The versatile Multi Challenge Board fromOPTP is designed to offer an extra degreeof challenge as user proficiency increases.

A simple twistadjustment increas-es the board anglefrom 14 degrees to17 degrees. Usethe OPTP MultiChallenge Board foractive and reactiverehabilitation ofankle injuries, core

muscle conditioning and stabilization,stretching, improved proprioception andbalance, and motor skill training, as wellas ROM and strength conditioning for thelower kinetic chain.

Circle No. 258

The FitBALL® from OPTP is a new and ver-satile exercise product that combines thebest aspects of inflatable exercise balls

and foam rollsinto onedynamic inflat-able fitnessroll for theentire body.Inflate theFitBALL to

your personal comfort level to optimizeexercises that strengthen and tone theabs, obliques, and core muscle groups.The FitBALL can improve stability and bal-ance by providing comfortable leverageand positioning for more effective stretch-ing and mobility exercises.

Circle No. 259


Outfitting Athletesto Perform at TheirVery Best

“My experience with the folks at NeuEdgeSportswear has spanned over 15 years. Asan Olympic athlete with the need for cuttingedge innovations and performance,NeuEdge always provided me with whateverit took to keep my performance at an opti-mum level, and also to keep me lookinggreat. As a coach, I have relied on themyear in and year out for quality uniforms thatare comfortable and that allow my athletesto achieve optimum performance. Their cus-tomer service is unmatched and they standbehind their products all the way. I amamazed at the designs and looks that canbe achieved through sublimation. Their artdepartment does an incredible job of work-ing with the customer to make sure thatwhat you get is beyond what you expected.Having their production facility right here inthe U.S. helps to make them very fast, flexi-ble, and easy to work with. If you areconsidering new uniforms, whether youcoach basketball, wrestling, soccer, volley-ball, softball, or any other sport, you wouldbe making a mistake if you didn’t considerNeuEdge Sportswear.”

John W. Smith, Head Wrestling CoachOklahoma State University

3 time NCAA National Championship as a coach

2 time Olympic Gold Medalist

6 time World Champion

2 time NCAA National Championship as an athlete

NeuEdge Sportswear8 Corporate Blvd., Sinking Spring, PA [email protected]

WWW.NEUEDGESPORTS.COM


Strength & Fitness

LIFE FITNESS800-634-8637WWW.LIFEFITNESS.COM

Life Fitness’ 9500XXL Lifecycle exercisebike is ideal for amateur athletes and ath-letic fitness facilities. The bike, which is the

first Lifecycle exercisebike designed for tallerathletes, accommodatesathletes ranging inheight from 5 feet 6inches to 7 feet tall,which is 7 inches morethan the current Lifecycleupright exercise bikes. Itis equipped with 25 lev-els of resistance and a

wide variety of programming options to chal-lenge even the fittest athletes.

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Life Fitness’ Dual Adjustable Pulleyprovides more than 200 exercise optionsand is one of the most versatile strength-

training machinesavailable.Equipped withCable MotionTechnology, usersdefine their ownpaths of motion,which leads tounlimited trainingopportunities and

enables advanced strength training.Boasting a new, contemporary design, theunit has a 1:4 resistance ratio, 20 verticaladjustment positions, an integrated storagerack, and an accessory kit.

Circle No. 261

OPTP800-367-7393WWW.OPTP.COM

The patented Stretch Out® Strap, fromOPTP, delivers the benefits of PNF (proprio-ceptive neuromuscular facilitation) stretch-

ing without apartner. Thistype of stretch-ing combinesisotonic,isometric, andprolonged

stretch. Alternating a stretch with a “relaxphase” while using the Stretch Out Strapallows for maximum flexibility and decreas-es risk of injury. Each Stretch Out Strapcomes with a newly updated stretchingguide with over 28 illustrations for the ham-strings, quads, inner and outer thighs,back, sides, chest, and arms.

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POWER SYSTEMS, INC.800-321-6975WWW.POWER-SYSTEMS.COM

Power Systems has all your needs coveredwhen it comes to multi-station strengthtraining equipment. You can maximize yourfacility’s weightroom space with its four-sta-

tion or seven-station gym.Each hasthree differentmodels avail-able, withoptions suchas lat pull

downs, seated rows, vertical chest press,and leg extension/leg curl combo, to namejust a few. All are made of strong 11-gaugesteel and are available with different frameand upholstery color options for you tochoose from.

Circle No. 263

Versatile, compact, and easy to use, thispower cage system, from Power Systems,allows users to change from one exerciseto another in a matter of minutes. With itscompact design, the Pro Multi Station isgreat for facilities with limited floor space.

The cage unit isconstructed of 2-1/2” steel tubing,and stands 73”with height adjust-ments from 22” to70” in 4”increments. Theinside cage is 43”wide x 24” deep,

allowing for a wide range of movement toaccommodate multiple exercises. The unitalso includes six built-in storage posts tostore your weight plates. A utility bench(which adjusts from flat to 90 degrees) isincluded.

Circle No. 264

VERTIMAX800-699-5867WWW.VERTIMAX.COM

No matter what kind of lower body strengthand speed training you are doing, it will fallinto one of three categories: (1) Heavy

Resistance; (2)Plyometrics; or(3) Low-LoadVelocity-Specifictraining (theVertiMax). IfHeavyResistancewere 10 on ascale of one

thru 10, and if plyometrics were one,VertiMax would be a five. It’s plyo withoverload—the best of both worlds.Maximum transfer to the sports-field.

Circle No. 265

Garrett Giemont, Professional Football2002 S&C Coach of the Year, has this tosay about the VertiMax: “Only the VertiMax

V6 incorporatesupper body load-ing into an alreadyhighly effectiveexplosion trainingdevice. Trainingthe upper body toimprove the liftaspect of verticaljump is a giantbreakthrough. You

can use it for arm action in the runningphase, jam techniques, or combine allresistance bands for run-into-jump maneu-vers. I can say without hesitation, thisdevice is of great importance in any trainingprogram.”

Circle No. 266


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Request No. 131

www.gssiweb.com

Most athletes know that being part of a team requires them to think and set goals as a group.Competitors in stop-and-go team sports like basketball, soccer, volleyball, baseball, and hockeyunderstand the importance of speed, agility, and power. These athletes also need to know thatnutrition and hydration will fuel their team to victory.

Foods: Pre-Workout FuelAthletes should fuel their bodies 2 to 3 hours beforepractices and games with a high-carbohydrate meal or snack (see “Pre-Workout Meal Ideas”). This willgive the body enough energy to make it through the workout.

0 Team leaders can organize pre-game meals for thewhole team, including high-energy foods likebreads, cereals, pasta, rice, fruits, and vegetables —as well as lean sources of protein. Athletes shouldfill 2/3 of their plates with high-carbohydrateoptions.

0 Before exercise, players should eat foods they know work well for them.

0 Athletes should replace the sodium lost in sweat —especially for heavy crampers. Athletes can do thisby regularly salting their food, eating some saltysnacks like pretzels, crackers, and soups and favor-ing sports drinks over water during training and

Foods: Post-Workout FuelAthletes burn up muscle energy stores during a workout. So it’s important that athletes:

0 Replenish muscle energy stores by choosing carbohydrate-rich foods within 30 minutes after apractice or game and again within 2 hours.

0 Have snacks like cereal mixed with peanuts andraisins, an energy bar, and a sports drink to refuelfast.

Easy Access to SnacksMany athletes run from school directly to practices andhave no time to stop for a high-energy snack to boostenergy for performance. To stay fueled, athletesshould keep healthy snacks accessible in theirbackpacks, lockers and coolers.

Foods & Fluids Series: Volume I, TEAM SPORTS is one in a series of six sports science articles written by Susan Kundrat, M.S., R.D., L.D., an expert in

sports nutrition. Any of these articles can be reproduced for educational purposes to distribute to athletes, students, parents or to post in the athletic

training room, locker room, or weight room.

Menu #1

Ravioli with meatsauce

Italian bread

Steamed vegetables

Salad with lowfatdressing

Canned fruit

Lowfat/nonfat milk

Menu #2

Ham/veggie sandwich on wholegrain bread

Fresh fruit salad

Fig bars

Sports drink

Menu #3

Baked chickenbreast

Rice pilaf

Steamed broccoli

Fruit yogurt

Fruit juice

Pre-Workout Meal Ideas

Backpack and Locker Snacks

0 Granola and cereal bars0 Energy bars0 Dried fruit such as raisins,

apricots, apples, orpeaches0 Dry cereal0 Pretzels 0 Graham crackers and

peanut butter0 Oatmeal cookies0 Fig bars0 Animal crackers0 Juice boxes0 Sports drinks

Cooler Fuelers

0 Gatorade® Thirst Quencher0 100% fruit juice 0 Lowfat/nonfat milk

single-servings0 Cheese sticks0 Yogurt cups and

squeeze tubes0 Pudding cups0 Fresh fruit and/or fruit cups0 Fresh veggies 0 Peanut butter, turkey, ham,

or roast beef sandwiches

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Untitled-4 1 6/14/04 2:30:22 PM

Eat Well On the RoadMaking good food choices while on the road can betough, especially when restaurant options are limited.However, it's important for athletes to pay attention tonutrition both at home and away. There are plenty ofoptions even at fast food restaurants that will fuel thebody for optimal performance.

Good Fast Food Choices0 Pancakes, scrambled eggs, waffles, cereal, English

muffins, Ham, Canadian bacon

0 Lowfat sandwiches like turkey, ham, roast beef, orveggie submarines, or grilled chicken breast, ham,or lean roast beef sandwiches

0 Two regular hamburgers or cheeseburgers

0 Tacos, burritos, refried beans, and rice

0 Salads with grilled chicken breast, turkey, or ham,extra vegetables and a small amount of light dressing

0 Baked potatoes, chili, and mashed potatoes (easy onthe toppings)

0 Lowfat/nonfat milk, 100% juices, or milkshakes

Good Sit Down Choices*0 Proteins like chicken breast, or eggs with fruits and

vegetables (e.g. salad, steamed vegetables, freshfruit, fruit salad, or canned fruit).

0 Grains like pancakes, toast, bagels, bread, rice, orpasta (with meat sauce or marinara).

0 Fresh salads, vegetables, fruits, pasta salads, leanmeat slices, and soups. (Go easy on dressings andsalads with creamy mayonnaise-type dressing.)

0 Lowfat/nonfat milk, 100% fruit juices, fruit smoothies, milkshakes.*Balance the meal with protein, carbohydrates,

fruits, and vegetables

CONTACT: FOR MORE INFORMATION ON THE GATORADE SPORTS SCIENCE INSTITUTE (GSSI) LOG ON TO: www.gssiweb.com or call 1-800-616-GSSI (4774). FF-TSP

Fluids: Hydration is KeyWater is a key component of the athlete’s body, making up 60 to 65 percent of total body weight.

0 If athletes lose too much fluid in sweat withoutreplacing what they’ve lost in both fluids and important electrolytes (like sodium and potassium),they risk becoming dehydrated.

0 Dehydration can diminish energy and impairperformance. Even a 2-percent loss of body weightthrough sweat (i.e., 3 pounds for a 150-pound player)can put athletes at a disadvantage. Some athletes,however, lose more than a gallon of sweat during apractice or game, especially in hot weather.

1 Gisfoli, C.V. and D.R. Lamb. Perspectives in Exercise Science and Sports Medicine:Fluid Homeostasis During Exercise, Chapt 1 pp. 1-38, 1990.

2 Gopinathan, P.M. et al. Arch Environ Health, 43:15-17, 1998.

How to maintain peak performance

Athletes who train in hot and humid conditions,whether it’s outside or in a gym, and don’t properlyreplace their fluids run the risk of dehydration.Because dehydration can take a serious toll on performance, it’s important for athletes to know how to get plenty of fluid:

Remember fluids throughout the day.

This may be as simple as grabbing a sports drinkfirst thing in the morning, then using fountains,coolers, and cafeteria beverages as triggers fordrinking throughout the day.

Hydrate 2 to 3 hours before practices and competitions.

Athletes should aim for at least 16 ounces (2 cups)of fluid at this time and an additional 8 ounces (1 cup) 10 to 20 minutes prior to getting into competition.

Drink during workouts or competition.

Sports drinks, like Gatorade, can help ward offdehydration and muscle cramps because they helpreplenish both fluid and electrolytes (i.e., sodiumand potassium) lost in sweat without overdrinking.

Untitled-4 2 6/14/04 2:30:23 PM

Untitled-1 1 6/25/04 3:07:00 PM

Request No. 132

Slippery gym floors a problem?�Athletic Directors, Coaches and Facilities Directors, do you spend countlesshours cleaning and mopping your own gym floor. Now in less than 5 minutes,with the courtclean System, you can damp mop your entire floor and start playimmediately! For example, the courtclean can easily be used at halftime ofbasketball games.�Thousands of Universities, Colleges, High Schools andother facilities are currently using and enjoying the courtclean in their gyms.�courtclean is easy to use. Simply dampen and attach the supplied onepiece cleaning towel to the courtclean and you are ready to go. When done,simply launder the towel for it’s next use.�courtclean works great onwrestling mats, synthetic floors and all large hard floor surfaces.

To order, or for your local dealer,please call (800) 900-2481 orvisit our web site at www.courtclean.com

Patent Pending

Request No. 133

ADVERT ISERS D IRECTORYCIRCLE COMPANY PAGE NO. NO.

PRODUCTS D IRECTORYCIRCLE COMPANY PAGE NO. NO.

PRODUCTS D IRECTORYCIRCLE COMPANY PAGE NO. NO.

PRODUCTS D IRECTORY

122 . . . . American Athletic (AAI) . . . . . . . . . 38118 . . . . Barry University . . . . . . . . . . . . . . . 30101 . . . . Bassco Sporting Goods . . . . . . . . 2-3123 . . . . Better Basketball . . . . . . . . . . . . . . 39103 . . . . Cabana Banners . . . . . . . . . . . . . . . 6107 . . . . Clarin Seating . . . . . . . . . . . . . . . . 14133 . . . . Courtclean . . . . . . . . . . . . . . . . . . 54137 . . . . Dr. Dish . . . . . . . . . . . . . . . . . . . . BC105 . . . . Dynamic Team Sports . . . . . . . . . . 11135 . . . . eFundraising.com . . . . . . . . . . . . . 59132 . . . . Front Row Sports . . . . . . . . . . . . . 54102 . . . . Gatorade . . . . . . . . . . . . . . . . . . . . 5119 . . . . Hammer Strength . . . . . . . . . . . . . 33117 . . . . Hoop Champs . . . . . . . . . . . . . . . . 29111 . . . . Jaypro. . . . . . . . . . . . . . . . . . . . . . 19127 . . . . JV Pro, Inc. . . . . . . . . . . . . . . . . . . 42109 . . . . LRSSports Software. . . . . . . . . . . . 16121 . . . . NeuEdge Sportswear . . . . . . . . . . 37104 . . . . New Balance . . . . . . . . . . . . . . . . 8-9116 . . . . OPTP . . . . . . . . . . . . . . . . . . . . . . 28106 . . . . Porter (Fair-Court). . . . . . . . . . . . . . . 13108 . . . . Porter (Torq-Flex) . . . . . . . . . . . . . . . 15126 . . . . Pro-Bound Sports . . . . . . . . . . . . . 42124 . . . . Revere Plastics . . . . . . . . . . . . . . . 41134 . . . . Rolbak. . . . . . . . . . . . . . . . . . . . . . 59115 . . . . Saxon Athletic . . . . . . . . . . . . . . . . 26114 . . . . Schelde North America . . . . . . . . . 25110 . . . . Shoot-A-Way (Rebounder) . . . . . . . . 18112 . . . . Shoot-A-Way (The Gun) . . . . . . . . . . 22130 . . . . SignCo . . . . . . . . . . . . . . . . . . . . . 46113 . . . . Specialized Seating . . . . . . . . . . . . 24129 . . . . Stadium Chair . . . . . . . . . . . . . . . . 45128 . . . . StatKeeper (Scoreware) . . . . . . . . . . 45125 . . . . StatsNOW. . . . . . . . . . . . . . . . . . . 41131 . . . . TurboStats . . . . . . . . . . . . . . . . . . 51136 . . . . U.S. Sports Video . . . . . . . . . . . . IBC120 . . . . VertiMax . . . . . . . . . . . . . . . . . . . . 34100 . . . . Wilson Sporting Goods . . . . . . . . IFC

236 . . . . Airborne Athletics (Dr. Dish). . . . . . . 45200 . . . . American Athletic, Inc . . . . . . . . . . 40267 . . . . Barry University . . . . . . . . . . . . . . . 56241 . . . . Bassco (custom game uniform) . . . . . . . 46240 . . . . Bassco (spirit pack) . . . . . . . . . . . . . 46268 . . . . Better Basketball . . . . . . . . . . . . . . 56202 . . . . Bison (gym upgrade packages) . . . . . . . 40201 . . . . Bison (T-Rex) . . . . . . . . . . . . . . . . . . 40270 . . . . Card Emporium. . . . . . . . . . . . . . . 56204 . . . . Clarin Seating (Boxx Seats durability) . . 40203 . . . . Clarin Seating (Boxx Seats logos) . . . . 40226 . . . . CoachComm . . . . . . . . . . . . . . . . . 44205 . . . . Courtclean . . . . . . . . . . . . . . . . . . 40243 . . . . Dynamic Team Sports . . . . . . . . . . 46242 . . . . Dynamic Team Sports (Elite Series) . . 46271 . . . . eFundraising.com . . . . . . . . . . . . . 56220 . . . . Front Row Sports . . . . . . . . . . . . . 43269 . . . . Gatorade. . . . . . . . . . . . . . . . . . . . 56272 . . . . Hoop Champs . . . . . . . . . . . . . . . . 56206 . . . . Jaypro (Deluxe Basketball Carriers) . . . . 40207 . . . . Jaypro (Little Champ Backboard Adapter) 40244 . . . . JET Sportswear . . . . . . . . . . . . . . . 46221 . . . . JV Pro, Inc. . . . . . . . . . . . . . . . . . . 43261 . . . . Life Fitness (Dual Adjustable Pulley) . . . 51260 . . . . Life Fitness (Lifecycle exercise bike) . . . 51227 . . . . LRSSports Software (Gamer) . . . . . . 44228 . . . . LRSSports Software (Video Exchange) 44252 . . . . McDavid (Body Shirts) . . . . . . . . . . . . 48253 . . . . McDavid (Microfiber Shirts). . . . . . . . . 48246 . . . . NeuEdge (custom-dyed shirts). . . . . . . 47245 . . . . NeuEdge (custom-sublimated uniforms) . 47256 . . . . New Balance (BB/WB886) . . . . . . . . . 50255 . . . . New Balance (BB901) . . . . . . . . . . . 50259 . . . . OPTP (FitBALL) . . . . . . . . . . . . . . . . 50

258 . . . . OPTP (Multi Challenge Board) . . . . . . . 50262 . . . . OPTP (Stretch Out Strap) . . . . . . . . . . 51208 . . . . Porter (Fair-Court rim-testing device) 40209 . . . . Porter (Torq-Flex) . . . . . . . . . . . . . . . 40217 . . . . Power Systems (catalog) . . . . . . . . . 43263 . . . . Power Systems (multi-station equipment)51264 . . . . Power Systems (Pro Multi Station) . . . 51210 . . . . Pro-Bound Sports (Pro-Fold II) . . . . . 41222 . . . . Pro-Bound Sports (SCORE PRO) . . . . 43211 . . . . Revere Plastics . . . . . . . . . . . . . . . 41237 . . . . Rolbak. . . . . . . . . . . . . . . . . . . . . . 45248 . . . . Russell Athletic (men's uniform) . . . . . 47247 . . . . Russell Athletic (women's jersey/short) . 47250 . . . . Saxon Athletic (jersey/short combo) . . 47249 . . . . Saxon Athletic (warm-up jersey) . . . . . 47213 . . . . Schelde (Little SAM) . . . . . . . . . . . . . 42212 . . . . Schelde (SAM 8 Portable Goal) . . . . . . 42239 . . . . Shoot-A-Way (rebounding machine). . . 45238 . . . . Shoot-A-Way (The Gun) . . . . . . . . . . 45224 . . . . SignCo (Rotating Fascia Signs) . . . . . . . 43223 . . . . SignCo (Rotating Scoring Table) . . . . . . 43215 . . . . Specialized Seating (2005 DS100) . . . 42214 . . . . Specialized Seating (seating) . . . . . 42216 . . . . Stadium Chair . . . . . . . . . . . . . . . . 43230 . . . . StatKeeper (Basketball Software) . . . . . 44229 . . . . StatKeeper (Version 6.0) . . . . . . . . . . 44231 . . . . StatsNOW. . . . . . . . . . . . . . . . . . . 44232 . . . . TurboStats . . . . . . . . . . . . . . . . . . 44233 . . . . U.S. Sports Video (Falcon) . . . . . . . . 44234 . . . . U.S. Sports Video (video editing) . . . . 44265 . . . . VertiMax . . . . . . . . . . . . . . . . . . . . 51266 . . . . VertiMax (V6) . . . . . . . . . . . . . . . . . 51257 . . . . Wilson Sporting Goods . . . . . . . . . 50

DR. DISH OFFERS THE SHOOTER’S PRESCRIPTIONThe Minnesota Timberwolves enlisted Dr. Dish for the 2003-04 season, a prescription that helped the Wolves leadthe NBA in field-goal shooting percentage en route to the Midwest Division championship.

“I’ve used other training machines and I am convinced that Dr. Dish is the best,” proclaims Saunders. “Its power,versatility, and effectiveness added a great deal to our team’s shooting success.”

Flip Saunders, Head Coach, Minnesota Timberwolves

Ask any basketball coach if he or shewishes that his or her players were bet-ter shooters and you’ll hear a resound-ing “Yes!” Coaches will also lamentthe fact that their players sometimeslack the desire needed to work towardbecoming prolific shooters.

This dilemma is apparent in all levels of basket-ball and is reaching near-epidemic proportions forathletes in grade school, middle school, highschool, college, and even the pros.

DR. DISH OFFERS THE SHOOTER’SPRESCRIPTION

Dr. Dish is the new standard in basketball train-ing machines, throwing game-like passes fromanywhere on the court. It’s a single passingmachine that will assist in training both post andperimeter players.

Dr. Dish has the ability to throw chest, bounce,lob, and skip passes, literally throwing gamepasses from game spots at game speeds. “TheDr.” also works well under the basket as arebounder, from the wing, the point, and thebaseline, and it can even simulate shots for liverebounding. Plus, it’s fun to use.

The machine is battery operated, allowing forhours of use on a rechargeable battery. No cordsare needed, providing easy transition from onefunction to another on any area of the court.

Dr. Dish’s power comes from its Consistent AirTechnology™. Balls are launched using the pre-cise power of air, not spinning wheels or springs.The wireless remote control allows the coach tocontrol passes while still being able to deliverhands-on teaching to players. The timer optionallows for efficient individual or team training andconditioning. Adjustable trajectory allows Dr. Dish

to simulate bounce passes, chest passes,lob passes, shots, and more.

Programs at all levels have called upon Dr.Dish to improve team shooting. The NorthCarolina Tar Heels have included Dr. Dish intheir program to ensure that they maintaintheir competitive edge. “The power and adapt-ability of Dr. Dish allows our players to effec-tively train from all areas of the court,individually and as a team,” states Tar HeelsHead Coach Roy Williams.

Steve Alford was a premier shooter as a highschool player, an NCAA All-American incollege, a U.S. Olympic Gold Medalist, and anNBA player. He believes in the effectivenessof Dr. Dish. Now a college coach, Alfordappreciates its adaptability. “Dr. Dish certainlyoffers great versatility for our shooters. It iswell-designed and a great teaching aid thatallows players to see consistentimprovement. It is easy to use, and our play-ers love using it.”

A myriad of high schools, youth programs,and training facilities are currently experienc-ing the benefits of Dr. Dish. Players of allages enjoy the treatment their shot receivesfrom Dr. Dish. Players increase their shot rep-etition, improve their conditioning, and devel-op greater willingness to work on their game.

Airborne Athletics, Inc.116 W. Main StreetBelle Plaine, MN [email protected]

WWW.DRDISHBASKETBALL.COM

CaseStudy


More Products

BARRY UNIVERSITY800-756-6000WWW.BARRY.EDU/HPLS

Barry University's MS in MovementScience program offers a variety of spe-cializations to prepare you for a future in

athletictraining,biomechan-ics, exer-cisescience, orsport and

exercise psychology. You can alsochoose our new general option whereyou can customize your MS programusing classes from all four of the otherspecializations. Whichever specializationbest meets your needs, you will benefitfrom state-of-the-art laboratory andresearch facilities; internationallyrespected faculty; and Barry's idealSouth Florida location with access tochallenging opportunities for graduateclinical placements. Call today to learnmore.

Circle No. 267

BETTER BASKETBALL866-866-4667WWW.BETTERBASKETBALL.COM

Better Basketball is known worldwidefor packing hundreds of detailedtechniques onto their videos. For exam-

ple, BetterPassing breaksdown 42 gamesituations—each oneshowing howto read boththe defenseand offense,

where and how to make the pass, andeven the passer’s view-point. Theadvanced level of content makes theBetter Basketball videos a must-have forany coach’s library.

Circle No. 268

GATORADE800-88GATORWWW.GATORADE.COM

Gatorade Thirst Quencher’s optimal for-mula contains electrolytes and carbohy-drates. It is based on more than 30years of scientific research and testing.

Nothing rehy-drates,replenishesand refuelsbetter thanGatorade®ThirstQuencher—

not even water. REHYDRATE—Gatoradehas the flavor to keep your athletesdrinking—and a six- percentcarbohydrate solution that’s optimal forspeeding fluids back into their systems.No fluid is absorbed faster thanGatorade. REPLENISH—If your athletesdon’t replace the electrolytes they losewhen they sweat, they risk becomingdehydrated, which can take them out ofthe game. By putting electrolytes back,Gatorade helps athletes drink more,retain fluids and maintain fluid balance.REFUEL—Unlike water, Gatorade has theright amount of carbohydrates (14 gramsper eight ounces) to give your athlete’sworking muscles more energy, help ath-letes fight fatigue and keep their mentaledge.

Request No. 269

FUNDRAISING

CARD EMPORIUM877-521-7632WWW.SPORTBEADS.COM

Looking for a new and exciting fundraiserthat students will love to sell? Want toraise school spirit and money at thesame time? Sport beads are the hottest

game dayproduct andare sweepingthe nation inpopularity.Just watchany sportingevent on TVand you will

see Card Emporium's Sport Beads. Kidsof all ages will buy and "Show theirColors" at your games. The companyalso has many other game day productsavailable. Call and mention you sawCard Emporium in CoachingManagement and receive a free gift withyour purchase.

Circle No. 270

eFUNDRAISING866-825-2921WWW.EFUNDRAISING.COM

Try eFundraising’s new On-lineFundraising Program—a new way toraise money quickly and easily. With yourfree personalized Web site, completewith magazine store, your supporterscan purchase magazine subscriptions

online and40 percentof each pur-chaseamount willgo back toyour group.Simply

enter and send emails to friends andfamily across America inviting them tovisit your online store and buy, renew orextend their magazines subscriptions tohelp support your group. They’ll save upto 85 percent off the newsstand priceson over 650 magazine titles while you’llearn 40 percent profit.

Circle No. 271

HOOP CHAMPS FOUNDATION888-WIN-HOOPWWW.HOOPCHAMPS.COM/VFUND.HTML

The Fundraiser “Where Games AreWon... And Lives Can Be Saved,” spon-sored by the Hoop Champs Foundation,is a “Win-Win” opportunity for basketballteams at every level of play. The

proceeds fromthis Shoot-A-Thon are splitbetween theparticipatingteam and theFundraiser,which benefits,in part, The VFoundation forCancer

Research. A “Youth Model” and a“University Model” enable each programto optimize its fundraising potential.Coaches facilitate an incredible life-les-son for their players, raising money notonly for their own needs, but also for thefight against cancer, a disease thatimpacts us all. Incentives for coachesand players are also provided throughthe Fundraiser.

Circle No. 272


DAKOTA WIZARDS LIKE THE PRO LOOK"From a coaching standpoint, you want your team to look the best. I think it can affect a player's overall senseof well being, and I highly recommend the Pro Look product for not only professional teams, but collegiate andhigh school squads as well. I've ordered enough uniforms that arrived with incorrect graphics or numbering, soI am pleased that I've finally found a company that delivers a great product exactly the way I ordered it."

Casey Owens, Wizards Assistant Coach

When the defending championDakota Wizards of the CBAdecided they needed newteam uniforms, the staff wasapproached by a number ofcompanies promising topquality, performance, and

style. After carefully considering theoptions, the Wizards chose Pro LookSports to provide them not only with aproduct that would make their playerslook the best on the floor, but a productthat would respond to the rigors ofprofessional basketball.

“From a coaching standpoint, you wantyour team to look the best. I think it can

affect a player’s overall sense of wellbeing, and I highly recommend the ProLook product for not only professionalteams, but collegiate and high schoolsquads as well,” says Wizards AssistantCoach Casey Owens. “I’ve orderedenough uniforms that arrived with incor-rect graphics or numbers, so I ampleased that I’ve finally found a companythat delivers a great product exactly theway I ordered it.”

Wizards players have performed in theNBA, CBA, and with high-level overseas

and collegiate teams, so they have beenexposed to many different types ofuniforms. The Wizards enjoy their new ProLook uniforms because they have anexcellent feel, and provide the playerswith plenty of freedom throughout thegame.

The CBA team challenged Pro Look with asomewhat difficult uniform design, butthe team received exactly what itordered, and the players now receivecompliments on the way they look athome and on the road, from both fansand the media. Wizards opponents lovethe Pro Look uniforms as well.

The Dakota Wizards arejust one of the teamson the growing list ofsatisfied Pro Look cus-tomers impressed withthe quality and servicethat the companyprovides. They offersome of the best pricesin the market, but thatdoesn’t mean you’ll besacrificing quality whenyou choose Pro Look thenext time your teamneeds new uniforms.Pro Look’s uniforms arelight, durable, and fullycustomizable, withlogos, embroidery, andall-sewn tackle-twill let-tering and numbering—

all included in one low price, with nohidden charges.

To guide you through the orderingprocess, a Pro Look sales representativewill work with you one-on-one, helping toselect and design uniforms that will meetyour team’s budget and let your playerslook their best. Pro Look offers excellentcustomer support because the companywants to build a long-lasting relationshipwith every program it serves.

Pro Look Sports37 E. Center Street, Suite #304Provo, UT 84606800-776-5665e-mail????

WWW.PROLOOKSPORTS.COM

CaseStudy

Quick, Simple, andProfitable Fundraisers

“The first-rate customer service and immediatedelivery enabled us to raise over $4,000 inonly two weeks. With this large sum of moneywe were able to purchase warmups and travelbags for our entire team. Not only did your 90%profit guarantee become a reality, but yourScratchcards, more than any other fundraiserwe have used in the past, brought our teamcloser together.”

Coach Marcel GalliganiWhite Plains High School

“As a hockey team, we are always looking forinnovative ways to raise money while promotingour team. The Chocolate Pucks really offeredus that advantage because they arecustomized and inexpensive. The response wegot was awesome! People were excited, andwilling to purchase five to 10 pucks at a time,making them easy to sell!”

Sandy CrossChicago Frozen Snappers Women’s Hockey

“This year we incorporated your Online andScratchcard campaigns. The service your groupprovided was efficient and reliable, and theease of doing business with you was muchappreciated! By combining these twocampaigns, we were able to reach friends andrelatives locally AND throughout the UnitedStates. They were an efficient use of our time.There were no orders to take, and nothing todeliver!”

Pam Wilson, PresidentCharles Page High School Cheer Squad

eFundraising.com205 West Service Rd., Champlain, NY [email protected]

WWW.EFUNDRAISING.COM

Stretch Out Strapimproves flexibility

“I have been an enthusiastic user of thisdevice for several years now, at homeand in the gym, and I find it easy to carrywith me whenever I travel. I recommendits use to all those interested in improv-ing their level of physical performanceand quality of living whether 8 or 80years of age.”

Michael M. ReischerDept. of Exercise, Sport & Leisure Science

The City Univeristy of New York

“Our players responded very well to theroutine and enjoyed using the straps somuch that a lot of them took them homewith them to stretch and now we onlyhave a few left. Please send more. Weare looking forward to a great seasonwith no pulled muscles thanks to theStretch Out Strap.”

Bob MedinaStrength & Condtioning Coach

Seattle Supersonics

“Here at Gould, we feel PNF stretching ispreferable to either ballistic or staticstretching. The Stretch Out Strap allowseach athlete to perform their resistancework in a timely fashion, facilitating mini-mal time lost in the warm-up period pre-ceding training. Having personally usedthe Stretch Out Strap, I find its simplicityand functional ability outstanding.”

Tim LaVallee, past Technical Director ofthe U.S. Ski Team and Director of Skiing,

Gould Academy

OPTPP.O. Box 47009, Minneapolis, MN 55447800-367-7393

WWW.OPTP.COM

Save Hundreds ofHours Each Season“I am amazed at how much theprogram can do. We have put all ourgames and info on DVDs. We useFireScout to quickly make tapes of whatwe want to show our players during theweek. It would take more hours thanwe have to give (being teachers duringthe week) to cut and edit the old way.This program is some of the bestmoney we have ever spent!”

Joe Prince, Head CoachOwensboro High School, Kentucky

“The system continues to work wonder-fully for us. We’ve used it for gameprep cut-ups and are currently using itfor self scout. The system is a greattool for teaching our kids how toprepare for a game, as well as how toevaluate past performance and theeffectiveness of our tactics. As I getmore comfortable with all it can do, thesky is the limit.”

Jeff Kearin, Head Football CoachBrophy College Preparatory High School,

Arizona

“FireScout has been an invaluable toolto help prepare our teams for game-daysuccess. Our coaches used to spendhours breaking down film on yellowpads of paper. Now we work more effi-ciently and can process twice as muchdata. Whether we are producing printedscouting reports to aid in gameplanning, or compiling cut-ups as teach-ing aids for our student-athletes,FireScout gives us an edge.”

Marc Yonts, CoachWalla Walla High School, Washington

Quik Scout, LLC1762 Norcross Road, Erie, PA [email protected]

WWW.QUIKSCOUT.COM

Customer Testimonial Customer Testimonial Customer Testimonial

Request No. 135

PROPERTY PROTECTION: Save your plants, vehicles, windows,garage doors, neighbor’s yards.

ROLBAK - ROLL BACK ACTION: Keeps the basketball in play thusencouraging more playing time. Rolbak net can be moved forwardfor FREE THROW shots or against the pole for play under the hoop. Excellent ball return action.

Bronze model - $47.95Silver Model - $74.55Gold Model - $99.95

For more information call toll free at 1-877-765-2257www.rolbak.com [email protected]

The Original BasketballProtection Net System“Basketball for All” -Youngsters, Teens,

& Adults

The Original BasketballProtection Net System“Basketball for All” -Youngsters, Teens,

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Request No. 134

Celebratingchampionships in style

Cabana Banners offers championship bannersdedicated to capturing your team’saccomplishments and displaying them in yourgym. We offer top quality, customchampionship banners, Add-a-Year banners,record boards, chair covers, and scorer’s tablebanners. Our most requested Add-A-Year ban-ners allow you to show your years of successwhile leaving room to add on years of futuresuccess. Cabana Banners’ digital printingoffers fresh and innovative designs from teampictures to realistic mascots. Remember toPlay Fast, Play Fair…and always leave aLegacy!

“…The three championship banners weordered really jazz up the gym and have ourkids excited about the possibility of hangingnew ones in the future.”

Jon Youngblood, Head Basketball CoachAcademy High School, Texas

“…The banners we received were beyond ourexpectations for quality and design. I thankyou for the excellent service and quality prod-uct. The only banners at Palo Verde will beCabana Banners.”

Mike Reese, Athletic AdministratorPalo Verde High School, NV

“…I can’t tell you how pleased we are with thefinished product, all 23 of them! Our gymlooks 100% better and all comments from par-ents and kids are very positive. What a greataddition to our school!”

Jeffery K. Sitz, Athletic DirectorWisconsin Lutheran High School, WI

Cabana Banners310 Main Ave., Brookings, SD [email protected]

WWW.CABANABANNERS.COM

Web News

CHO-PAT’S ON-LINE CATALOG MAKES PURCHASING EASYCho-Pat’s updated Web site provides visitors with descriptions,pictures, and sizing information for all of its unique sports-medical products. This on-line “catalog” gives customers a com-prehensive review of each product, to help determine whichdevices are appropriate for specific situations. In addition, com-ments and testimonials highlight the uses for and success ofCho-Pat’s products. Visitors can purchase on-line, or use thereadily available contact information for more detailed questions,comments, and purchases.www.cho-pat.com

PRODUCT CATALOGS AVAILABLE ONLINEClarin, A Division of Greenwich Industries, L.P. provides a compre-hensive Web site with an extensive overview of the entire productline and access to many of our product brochures. Visit www.clar-inseating.com and review its broad range of portable, fixed andmulti-purpose seating solutions. Questions about any of Clarin'sproducts or services? While visiting the Web site, click on ContactUs, where you can email your inquiries and receive a promptreply.www.clarinseating.com

LEARN ABOUT DINOFLEX SURFACING PRODUCTS VIA THE WEBThe Dinoflex Web site shows both its indoor and outdoor recycledrubber surfacing products. On each product page you will findinstallation photos and color charts, along with installation guide-lines and technical specification documents, which can be down-loaded in Word, HTML, or PDF formats. You will also findbrochures in PDF format, which you can download and print in full

color. There is a contact page where you can request freesamples, literature, and/or a reply from the company's salesassociates. There is also an “Employment Opportunities” pagefor anyone who may be interested in working for Dinoflex.www.dinoflex.com

CREATE NEW UNIFORMS ON-LINE WITH DYNAMIC TEAM SPORTSDynamic Team Sports uses the most advanced, user-friendly Webtechnology available today. Create a full color mockup of your uni-form in the Build Your Own Jersey section. Choose from thousandsof color combinations and include your team’s name, logo, andnumbers before you buy. Online ordering takes you step-by-stepthrough an Elite order. Coming soon, you’ll have constant access tothe status of your Elite order through the Online Tracking System,and you’ll be able to place Stockline orders online.www.dynamicteamsports.com

eFUNDRAISING.COM’S NEW SITE STREAMLINES YOURFUNDRAISING EXPERIENCE

eFundraising.com proudly announces the launch of its brand newWeb site. In addition to a new design, the site showcases plentyof new features such as profit charts and profit calculators, com-plete product specifications and pricing. Everything needed to planand start a successful fundraising campaign is there, including thebiggest change, the on-line store. With this option, clients can nowbrowse through the product descriptions, decide which program isbest, and order their items directly online. A Frequently AskedQuestion section has also been added, and fundraisingconsultants are still available by phone to answer all questions. www.efundraising.com


ATHLETIC

EQUIPMENT

MANAGERS

Certification

ManualA

TH

LE

TIC

EQ

UIP

ME

NT

MA

NA

GE

RS

CE

RT

IFIC

AT

ION

MA

NU

AL

A Comprehensive Guide to Managing YourSchool’s Athletic Equipment

The AEMA Certification Manual, the official instructional guide for the Athletic Equipment Managers Association, is an excellent

reference tool for your coaches and equipment management staff.

The manual includes:• Tips on extending the life of your equipment• Recommendations for making smart purchases• Proper fitting techniques to help prevent injuries• Advice for running an efficient equipment room

This 170 page reference book is only $35 plus $6 for shipping and handling.ORDER THE AEMA MANUAL FOR YOUR ATHLETIC DEPARTMENT TODAY!

__Yes! I would like to order the AEMA Manual: ____ copies at $35 ea. = $_________ + $6 s/h = $_________TotalLast Name___________________________________________ First Name______________________________________________ MI__________Mailing Address____________________________________________________________________________________________________________City_________________________________________ State_____________________________________ Zip Code__________________________Daytime Telephone________________________________________ E-Mail Address__________________________________________________

PAYMENT INFORMATION____ Check or money order (U.S. Funds only) payable to: Training & Conditioning____Visa ____Mastercard ____Discover ____American0ExpressAccount Number_____________________________________________________ Expiration Date_______________________________________Name on Card___________________________________________Signature_________________________________________________________

SEND TO:MOMENTUMMEDIA Sports Publishing, 2488 North Triphammer Rd., Ithaca, NY 14850 • Fax:607-257-7328 • Phone: 607-257-6970

E-mail: [email protected] www.USsportsVideo.com

1-800-556-8778

Thinking Digital? Call the expertsThinking Digital? Call the experts

More than a DecadeThe #1 choice among coaches

for custom video editing systemsCameras • Projectors • Analyzers

Remotes • Edit Systems

Thinking Digital? Call us first.

Pro-Digital Edit Tower SystemIf you’re going to invest in digital, don’t compromise on quality.

The System Developed With The Pros• Versatile—custom for all sports

• Hi-Power Pentium Processor/17” monitor

• Hi-End Digital Capture—true multi-hours storage

• Custom Windows “Athletic” software operating engine

• Pro-Scouting Software Package— your terminology—over 200 reports—unlimited breakdown catagories

• Coach’s Station Software with NFL“Cowboy” Remote

• Instant “Digital”Team Viewing—computer to projector/TV

• Tape-to-Tape Linear Copy Feature

• “Titling” with post production software package

• Print any video picture or report on system printer

• Easy operation—check sheet & manual provided

• Feed many VCRs through “multi-channel communication controller”

• Many options available.

Request No. 136

Airborne Athletics, Inc., 116 West Main Street, Belle Plaine, MN 56011

www.drdishbasketball.com

Patented

"The power and adaptability of Dr. Dish allowsour players to effectively train from all areasof the court, individually, or as a team."

Roy Williams, Head Coach,North Carolina Tar Heels

• It’s as effective outside as it is underneath.• Operates as an under-the-basket shooting machine and a

perimeter drill machine.• Throws bounce, chest, lob, skip, and ally-oop passes.• Trains both your outside and inside players.• Dr. Dish shoots the ball for rebounding and tipping drills.• Adjustable ball speed (delivers passes 5 ft. – 75 ft.)

and adjustable trajectory.• Operates with timer or wireless remote.• Delivers thousands of precise passes per hour.• Battery operated/Air-powered.• Includes Ballboy Collection Net –

sets up fast; on wheels. Adjustable net height.

• Dr. Dish and BallBoy are independent, yet work together while under the basket.

• Dr. Dish is the NEW STANDARDin basketball training machines that will throw game passes from game spots, at game speeds.

Dr. Dish is more than an under-the-basket ball return machine

It’s an on-the-court “drill” machine, too!

"Dr. Dish certainly offers great versatility for our shooters. It is well-designed and is a teaching aid that players can see their constant improvement. It is easy to set-up and players enjoy the shooting experience that it offers."

Steve Alford, Head Coach, Iowa Hawkeyes

"I've used other trainingmachines... Dr. Dish isthe best!"

Flip Saunders, Head Coach of the Minnesota Timberwolves

Shooting, passing & rebounding – all in one!

For your FREE Dr. Dish video,call toll-free 1-888-887-7453

Dr. Dish is the only shooting machine that’s also a passing, rebounding and on court drill machine

Dr. Dish is the onlyshooting machine that’s also a passing, rebounding and on court drill machine

Now super quiet

50%faster rotationspeed!

Request No. 137

Documents

Coaching Management 12.6