ARTWORK BUILD

AUGUST 2017

CO-OP ASSETS Allows Techo-Bloc to:

- maintain integrity of brand and images- build consistency throughout markets- largely avoid unpredictable output

Allows partners to:

- simplify production - apply their usual branding, within specs

VERTICAL APPLICATION (ie. Full-page, Half-page tall, Small square, Third-page tall, Strip ad, Poster)

PROUD DEALER OF FINE LANDSCAPING

PRODUCTS FROM

www.techo-bloc.com

sample application: 9:16 ratio

For formats up to 3:4

1 - Techo-Bloc image section is 60% of total height.

2 - Logo container section is 35% of total width, height is x0.7 of section width.

3 - Spacing is 8% of total width, either left- or right-aligned.

4 - Logo is 75% of container width, set 20% of container height from bottom of container.

5 - Text set 20% of container height from top of container. Letter height is 20% of logo height. Leading is 0.85 of letter height.

6 - Partner creative section is 40% of total height.

7 - Gap equal to 5% of logo container height

8 - Text box height equal to 15% of logo container height

For formats 3:4 up to 4:5

1 - Techo-Bloc image section is 63% of total height.

2 - Logo container section is 30% of total width, height is x0.7 of section width.

3 - Spacing is 8% of total width, either left- or right-aligned.

4 - Logo is 75% of container width, set 20% of container height from bottom of container.

5 - Text set 20% of container height from top of container. Letter height is 20% of logo height. Leading is 0.85 of letter height.

6 - Partner creative section is 40% of total height.

7 - Gap equal to 5% of logo container height

8 - Text box height equal to 15% of logo container height

For formats 4:5 up to 1:1

1 - Techo-Bloc image section is 65% of total height.

2 - Logo container section is 30% of total width, height is x0.7 of section width.

3 - Spacing is 8% of total width, either left- or right-aligned.

4 - Logo is 75% of container width, set 20% of container height from bottom of container.

5 - Text set 20% of container height from top of container. Letter height is 20% of logo height. Leading is 0.85 of letter height.

6 - Partner creative section is 40% of total height.

7 - Gap equal to 5% of logo container height

8 - Text box height equal to 15% of logo container height

PARTNER CREATIVE - guidelines

- Background must be a flat colour (white OK)

- Should not feature any photography

- Text colours should contrast against back (ideally black or white)

sample application: 3:4 ratio sample application: 4:5

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5 PROUD DEALER OF FINE LANDSCAPING

PRODUCTS FROM

www.techo-bloc.com

PROUD DEALER OF FINE LANDSCAPING

PRODUCTS FROM

www.techo-bloc.com

ARTWORK BUILD

AUGUST 2017

CO-OP ASSETS Allows Techo-Bloc to:

- maintain integrity of brand and images- build consistency throughout markets- largely avoid unpredictable output

Allows partners to:

- simplify production - apply their usual branding, within specs

VERTICAL APPLICATION (ie. Full-page, Half-page tall, Small square, Third-page tall, Strip ad, Poster)

PROUD DEALER OF FINE LANDSCAPING

PRODUCTS FROM

www.techo-bloc.com

sample application: 9:16 ratio sample application: 3:8 ratio

For formats from 9:16 to 3:4

1 - Techo-Bloc image section is 60% of total height.

2 - Logo container section is 35% of total width, height is x0.7 of section width.

3 - Spacing is 8% of total width, either left- or right-aligned.

4 - Logo is 75% of container width, set 20% of container height from bottom of container.

5 - Text set 20% of container height from top of container. Letter height is 20% of logo height. Leading is 0.85 of letter height.

6 - Partner creative section is 40% of total height.

7 - Gap equal to 5% of logo container height

8 - Text box height equal to 15% of logo container height

*Narrow formats*

For formats up to 9:16

1 - Techo-Bloc image section is 60% of total height.

2 - Logo container section is 40% of total width, height is x0.7 of section width.

3 - Spacing is centered on total width.

4 - Logo is 75% of container width, set 20% of container height from bottom of container.

5 - Text set 20% of container height from top of container. Letter height is 20% of logo height. Leading is 0.85 of letter height.

6 - Partner creative section is 40% of total height.

7 - Gap equal to 5% of logo container height

8 - Text box height equal to 15% of logo container height

PARTNER CREATIVE - guidelines

- Background must be a flat colour (white OK)

- Should not feature any photography

- Text colours should contrast against back (ideally black or white)

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6

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78

5PROUD DEALER

OF FINE LANDSCAPING PRODUCTS FROM

www.techo-bloc.com

ARTWORK BUILD

AUGUST 2017

CO-OP ASSETS

HORIZONTAL APPLICATION (ie. Billboards, Half-page wide)

sample application: 9:16 ratio sample application: 1:3 ratio

For formats up to 9:16

1 - Techo-Bloc image section is 60% of total width.

2 - Logo container section is 20% of total width, height is x0.7 of section width.

3 - Spacing is 4% of total width, left-aligned.

4 - Logo is 75% of container width, set 20% of container height from bottom of container.

5 - Text set 20% of container height from top of container. Letter height is 20% of logo height. Leading is 0.85 of letter height.

6 - Partner creative section is 40% of total height.

7 - Gap equal to 5% of logo container height

8 - Text box height equal to 15% of logo container height

For formats longer than 9:16

1 - Techo-Bloc image section is 60% of total width.

2 - Logo container section is 15% of total width, height is x0.7 of section width.

3 - Spacing is 4% of total width, left-aligned.

4 - Logo is 75% of container width, set 20% of container height from bottom of container.

5 - Text set 20% of container height from top of container. Letter height is 20% of logo height. Leading is 0.85 of letter height.

6 - Partner creative section is 40% of total height.

7 - Gap equal to 5% of logo container height

8 - Text box height equal to 15% of logo container height

PARTNER CREATIVE - guidelines

- Background must be a flat colour (white OK)

- Should not feature any photography

- Text colours should contrast against back (ideally black or white)

PROUD DEALER OF FINE LANDSCAPING

PRODUCTS FROM

www.techo-bloc.comPROUD DEALER

OF FINE LANDSCAPING PRODUCTS FROM

www.techo-bloc.com

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