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CMNS 354 Project 1B D101
Group 5
Ying LamJenny Hu
Mandy Jin
QUESTION 5
Explain and illustrate and/or demonstrate how the following terms and concepts apply to design: “Ockham’s
Razor,” “form follows function,” and “signal to noise ratio.”
OCKHAM’S RAZOR …
OCKHAM’S RAZOR
Simple designs are preferred
Unnecessary elements decrease a design’s efficiency, and increase the probability of unanticipated consequences.
These unnecessary elements have the potential to fail or create problems.
OCKHAM’S RAZOR (CONTINUED…)
How would one know whether a design follows the principles of Ockham’s Razor?
Keep in mind the following: to “select the display with the FEWEST visual
elements.” (p.172)
CHOOSE THE DESIGN THAT FOLLOWS THE PRINCIPLES OF OCKHAM'S RAZOR
FORM FOLLOWS FUNCTION .
FORM FOLLOWS FUNCTION
Concept origin: Jesuit monk Carlo Lodoli (18th C.)
Influenced designers - Horatio Greenough & Louis Sullivan (p. 107)
FORM FOLLOWS FUNCTION (CONT’D…)
“Beauty results from purity of function…” – p. 106
Based on belief that “form follows function in nature”argued to be false should be the other way around
Artistic considerations in design should be secondary to functional ones
Based on descriptive interpretation
Descriptive Prescriptive
SIGNAL-TO-NOISE RATIO .
SIGNAL-TO-NOISE RATIO
Information = Signal
Degradation
Extraneous Information = Noise Diluting Clarity
SIGNAL-TO-NOISE RATIO
ResearchDecisionTestingEmphasizing
Necessary Unnecessary
-Minimize -Realize-Avoid/ Eliminate
GOOD DESIGN!
Maximizing Minimizing
DISCUSSION QUESTION
Aside from the examples of ‘form follows functions’ we have shown, what are more examples of this in our daily life?
During the communication design process, can you think of any ways to avoid or reduce noise?
Ockham’s razor is known for keeping designs simple, with that in mind, why do designers still like to complex their designs?
CREDITSYing Lam - Responsible for Ockham’s Razor
- Powerpoint Proof-Read and Tweaking
- Script & Bibliography
Jenny Hu - Responsible for Form follows Function
- Powerpoint Layout Design
- Powerpoint General Starter Summary of Terms
Mandy Jin - Responsible for Signal-to-Noise Ratio
- Powerpoint Signal-to-Noise Ratio Summary
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