Slide 1
A Presentation on Ecommerce industry and category
buildingSubmitted byChetan
[email protected]
Shopclues
A company incorporated in July, 2011 and within short span it
has reach of 5500+ brands with Rs 350 Cr GMV. With 33000+ merchant
base, It offers 4+ million SKUs. Awarded e commerce site of the
year in 2013. One of the early bird that introduced marketplace
model in Indian E commerce Industry.
Indian E commerce IndustryStrengthFuture121 Mn Internet user
baseConsolidation of Market and CAGR 40% for next 5 yrs (PWC)250 Mn
debit and credit card holderLogistics infrastructure a
differentiator117 Mn Smartphone user and expected to be 500 Mn in 4
yrsInnovation at every step and category expansionInternet and
logistics Penetration at 2nd and 3rd tier citiesFDI and entry of
many foreign playersDisposable income among youthInternet
penetration 13% to grow rapidly. Major players in India: Flipkart,
Amanoz, Myntra, Jabong, Shopclues With Population of 1.23+ Bn and
increasing disposable income, India has huge potential for
ecommerce industry
2Footwear/Jewellery & Watches Total Market share: INR 1400
Crs High Potential Market and growth Many new brands introducing in
the market Higher Category expansion potential With changing
consumer taste, Imitate Jewellery have higher growth
potentialCategoryFlipkartAmazonShopcluesFootwearMost of the major
brands available and higher buying optionsRelatively new category
introduced. Needs more sub category options and
productsJewelleryMost of the major brands available and higher
buying optionsMost of the major brands available and higher buying
optionsRelatively new category and few optionsWatchesMost of the
major brands available and higher buying optionsMost of the major
brands available and higher buying optionsRelatively new category
and few optionsRole of Category Merchandising ManagerCategory
Product ManagementPromotional Plan and executionProfitability
Strategy and category expansionContent management through
collaboration with other stake holdersConsumer and Competitor
Analysis for better category performance Budgeting, Forecasting and
Execution for Merchant and Customer base expansion Huge investment
in the online business leading to price and profitability war
Technology advancement to neutralize product feel issue among
customer Reverse logistics infrastructure to be enhanced for
customer service Handling and packaging of jewellery at merchant
location Imitate Jewellery market still at nascent phase respective
to other developed marketA dedicated logistics partner to overcome
supply chain issues
Potential Challenges in the CategoryMerchant Performance
Analysis and TrainingCategory BuildingUnderstanding of the Product
category and its consumer insight Competitor analysis and market
trend analysisAnalysisCategory analysis and merchant on boarding
planCategory budgeting, forecasting and micro level expansion
planPromotional Plan , sales strategy Competitive pricing model for
stock turn and liquidationPlanningStep by step execution through
merchant on boarding and product classification Execution of
promotional strategy for expanding consumer baseExecutionTime to
time execution review and re planning through understanding
challenges ahead Category Profitability review ReviewDelivering
Data (Estimated findings as per Datasheet) Estimated CAGR (2012 17)
for the Category: 95% Shopclues market share will be ~ 3% by 2017
if it goes with same speed. A marketing push can deliver it up to
5% Being a start up and itself a nascent category, it has high
chances of triple digit growth if planned and executed properly.
Many data in the datasheets are assumption and mentioned
accordingly. Rest of the data is taken from shopclues website and
other internet sources.
Thank You
