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What is Rotary?
• volunteers motivated to serve and make positive impacts on communities.
• volunteers can’t be commanded, only encouraged and lead with cooperation.
• It doesn't have to be difficult.
• periodically evaluate goals vs. circumstances and consider changes.
• Lancaster-Northeast has many assets, however there are cracks that need mending.
What is Lancaster-Northeast?
• great group of personalities, with very interesting current or past careers
• great history of service to communities here and abroad
• strong financials - able to easily sustain club projects and charitable activities
• long-term membership trend is negative• recruits may be unsure about fitting-in with
club age spread• more volunteers / division-of-labor needed,
plus back-ups for toughest jobs
State of the Union
• club history & continuing support for RI Foundation are commendable
• club finances are strong
• club organization has challenges
• club membership trend is worrisome
finances (2/24/11)
YTD YTD
budget actual balance
• income 36,110 30,407 (5,703) (1)
• expenses (44,406) (28,907) 15,499 (2)
• net (8,296) 1,500 9,796 (3)
• checkbook balance – $24,760 (2/10/11)
• DAF – $22,679 (1/10/11)
footnotes(1) mostly delayed Haiti project matching funds
(2) some expenses up-coming:
* $10,000 grants to charities (in next FY)
* $2,000 DAF?
* $2,000 RI Foundation?
* $2,000 Rotary Youth Ldrshp. Awrds.
* $2,000 scholarships
(3) on-track for planned end-of-term balance
Special thanks to Junior for his diligent work budgeting and tracking our money each year
organization• officers (5): - Pres. & Pres.-Elect - Sec. – Bill - Treas. – Junior - Past-Pres. – Vince• service lane chairs. (4): - Club – Russ - Community – Ed - Internat’l. – Jack - Vocational - Milt
organization• Club Service Lane
- eleven committees
• Community Service Lane
- nine committees
• Internat’l. Service Lane
- three committees
• Vocational Service Lane
- two committees
Total: twenty-five committees
committees• Club Service: Russ - Programs - Jim F. - Membership – Tom - Nor’easter – Gary - Attendance – Dave - Sergeant-at-Arms - Russ - Adult Christmas Party – Oz - Children’s Christmas Party – Jim L. - Website – Bill - Strategic Planning & RF DAF – Jim S. - Benevolence - Herb - Grape Expectations – Steve (+Janell & Richard)
committees• Community Service: Ed - Community Needs – Ed - Fundraising: * Fundraising Planning – Jim L. * Car Show – Steve * Spring Fundraiser – Jim L. * Salvation Army bell ringing – Bill * Car Wash – Scott * Golf Outing – Scott - Public Relations – Bill - RSVP – Jim L.
Committees• International: Jack E.
- Rotary Foundation – John M.
- Group Study Exchange – John K.
- Haiti Water Project – Vince
committees
• Vocational: Milt, III
- Interact – Dave
- RYLA – Oz
- students-of-the-month recognition - Oz
division of labor
• 33 of 34 (97%) of “leader” positions are held by 21 (42%)
• Nine members hold 21 of 34 (87%)• A relatively small number of members typically
circulate among key positions• Conclusions:
- more members need to step up,
- and/or, more “able and willing” new members
are needed
why new members?• Lanc.-NE has shrunk almost 50% from 15
years ago, and this trend continues.
• membership average age est. to be 70+
• many members have already served as Pres., as well as in other key positions.
• Lanc.-NE has a proud history and strong legacy that can be continued.
• NEW MEMBERS WILL ENABLE THE CLUB TO REBUILD AND MOVE FORWARD.
MEMBERSHIP ASSESSMENT• Strengths
– Meeting location/food– Maturity of core membership– Programs and community benefit– Minimum time commitment/organized meetings/timely topics– Community awareness– Professional business network
• Weaknesses– Average age members– Predominant male body of members– Representation of target classifications– Lack of diversity– Cost/financing new members
CURRENT NEW MEMBERSHIP PROCESS
• Each member independent of membership objectives or plan invites neighbor, relative, friend, colleague and promotes/mentors
• Result membership maintenance as best scenario
MEMBERSHIP GROWTH PLAN
• Letter invitation campaign
• Business leader/owner nomination of prospects
• Advertize hold new member reception
• Mentor/follow-up/retain
• Advertisement design/club brochure
LETTER CAMPAIGN
• 3-4 Rotarians
• Identify list of invitees – 10 at a time
• Submit list with addresses to membership chair for mailings/tracking/mail follow-up
• First List by 06/30/2011
• New List quarterly
BUSINESS LEADER PROSPECTS
• 1-2 Rotarians• Identify business owners and leaders with
locations in Lanc./MT or immediate vicinity with management/employees working or living in the same vicinity – 3 per cycle
• Submit names and address to membership chair for mailing/tracking/follow-up
• First cycle by 06/30/2011• One cycle each quarter
NEW MEMBER RECEPTION
• 3-4 Rotarians
• Schedule date/Advertize
• Plan event/presentation/info. Packet/sign-in
• Membership chair tracking/follow-up mailing
• By 09/30/2011
ADVERTISEMENT/BROCHURE
• 1-2 Rotarians
• Design/produce copy
• Produce information item on Northeast Rotary to be distributed/mailed for new member information
• By 04/30/2011
MENTOR/RETAIN
• 4-6 Rotarians
• Reserved table focus on meeting/sitting with and selling rotary to visiting member prospects and new members
GOAL
• Increase membership by 10% annually for five years
• Includes replacement due to attrition
• Assumption – after five years with nucleus of new members membership retention and growth will continue without an aggressive action plan
What’s to be done?• target job classifications – done• identify candidates• recruitment procedures & tools• host guests – “sell” Rotary & Lanc.-NE• retention process• polish club’s image: * venue - great! * be welcoming / friendly * be active /energetic – projects * be inspired & loyal Rotarians
membership committee needs:
• additional active participants (assigned “volunteers”?)
• subcommittees needed to tackle issues and implement action plans
• Tom’s leadership to set objectives and assure progress
plan to sustain club effectiveness:
• reverse membership decline trend
• re-energize lanes & committees
• seek new projects with solid impacts
• plan well for effective fundraising
• improve club visibility & image
What will you do to help?• ask for assignment – officer, lane, or
committee• seek to learn about new aspects of the club –
back-ups for long-serving members needed• help with recruitment and retention• volunteer for major fundraisers (incl. spouses)• participate to lighten the general load & add
new ideas• greater participation offers opportunities for
leadership experience and the rewards of accomplishment