CloudSports - Marketing results

Marketing Assignment

Landing Page / Home

Marketing Campaign

Agenda

203/12/2012 Privado & Confidencial

We create a Home Page for our product, based on LaunchRock

www.cloudsports.cl

Landing Page / Home Page


http://www.cloudsports.cl




Corporate Logo




Corporate Logo

Prototype




Corporate Logo

Prototype

Video

Presentation

We used a registration form, to have acces to our users base



Tennis, Soccer, etc.

Often used sports field

This is going to be an important

information when we talked with

field owners

Video presentation:

– First profesional version of our commercial

– Explain the product, and its usage, focused in the users (not the owners

of the sportsfield)

– We used a female voice because our users are primarily male

– Closed caption in english, language in spanish

– Available in

www.cloudsports.cl





Marketing Campaign


Google Adwords

Twitter

Facebook

Marketing Campaign: Google Adwords


We ran some research about the usage of some spanish words to

be able to focused our campaign

Our market segment was:

– Males

– 15 to 45 years old

– Lived in Santiago, Chile

– Interests in: tennis, soccer, sports, outgoing

– Based on the previous survey that we did for OAP



We used a Cost Per Click approach with the following list of words

(in english it’s the translation to english)

The keyword that weren’t accurate were:

– Cancha de tenis (Tennis courts)

– Ariendo de canchas (sportsfield for rental)

We got 7 clicks and 70 views in one day of campaign

Keyword Cost per click Clicks CTR Total Cost

Canchas de futbolito santiago(soccer fields santiago)

140 CLP (0,3 USD)

2 12,5% 341 CLP (0,71 USD)

Arriendo cancha tenis(tenis court for rental)

220 CLP(0,45 USD)

2 15,38% 440 CLP(0,92)

Ariendo cancha futbolito(soccer field for rental)

120 CLP(0,25 USD)

0 0 0

Clicks



Keywords



We create a Home Page for our product





We are currently using this campaign since Sunday 2nd of

December (just one day).

We had a total payment of 781 CLP (1,62 USD)

We will use this tool until next Sunday, we want to run it at least for

this week to control for weekly seasonality (weekends at noon are

slower than weekdays).

It’s a cost eficient way to get attention.

Marketing Campaign: Twitter


We built a Twitter account

@CloudSportsCL





We only have 9 followers (including 2 of the team…)

But we’re growing in numbers… we just create it last week



We used this tool to tweet some information about our webpage

And, we tweeted it to some important users of Chile



We will continue to do this because it’s free

But it’s not so effective as Google Adwords…

Marketing Campaign: Facebook


We also created a fanpage in Facebook

But… we had some problem

Facebook shut down our account (suspended) for unknown reasons

We had an online campaign ready to be launched last Sunday

(same schedule as our Google Adwords campaign) but we couldn’t

do it

We are working to fix this issue, because Facebook it’s the

predominant social network here in Chile

Marketing Campaign: Results


With just one day and a half of our campaign, we have the following

results, with 12 days since we uploaded it:

– Users before the campaign: 0 users.

– Users after the campaign: 2 users.

– Views of our webpage: 125 users (10,4 per day, growing this two

previous days).

– Unique visitors: 36 users.

– % if new visitors: 42,35%.

So, we had a decent unique visitors rate, but the visitors are not

registering. We think that this is because we had an amateur video

presentation of the product, so they didn’t understood the concept.

We hope that now we will improve this number with the better

commercial

We are currently working in the creation of our new webpage (not

based in LaunchRock), app and owner’s system

Work in progress: New Home Page














We are going to continue with our marketing campaign

– Google Adwords until next Sunday

– Twitter as usual

– We will try to solve the problem with our Facebook account

We want to build a user’s database of at least 200 registered users

in one week. With that information, we’re going to try again to talk

with owner’s to get their feedbak and after that, build the system!

Work in progress: Marketing Campaign


Documents

CloudSports - Marketing results