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DIGITALCLOSING THE
invasions
©GroupM Thailand
Neil MavichakHead of Marketing & Development
©GroupM (Thailand) 2019 All rights reserved.Reproduction in whole or in part is forbidden without prior writtenconsent of the copyright holder.
INTERNET ISA NEW
NORMAL
LIFE MEDIA MONEYMOVING
FORWARD
++ AGENDA ++
LIFE
CAN TELL HOW POPULAR IT IS
YOU WILL NEVER
COMMUNICATIONS
FORMAL WAY OF
TO AN ESSENTIALITEM FOR LIVING
FROM PART OF LIFE
THE WAYS OF LIVING
agricul.
ALL GENERATIONS OLD GENERATIONS YOUNG GENERATIONS
MY HOME, MY COMMUNITY
handicraft altogether
TRANSFORMATION IN 2019
THE WAYS OF WORKING
TRANSFORMATION IN
ATTITUDE
The greatestthings wehave isfreedomof choice
ASPIRATION
Being a life-owner
I did, therefore I am
small businessowners
2019
IN A LIFE
DAYS it getsbetter everyday
0500 – 0600start the day withcooking & errands
0600 – 0700breakfast together
0800 – 1200time to work& lunch
1300 – 1600back to work& search for inspirations
1700 – 1900socialisation with
neighbours & community
2000 – 2200family &
personal time
2300bedtime
DIGITAL MEDIA
ROLES OF
ENTERTAINMENT
KNOWLEDGE
CONNECTS
SOURCE OF INCOME
MEDIA
MEDIANOW
TV
YOUTUBELINE TV
MELLO.ME
FACEBOOK LIVE
RADIO
YOUTUBEJOOX
FACEBOOK FEEDTWITTER
FACEBOOK LIVE
OUTDOOR
LED BILLBOARDROADSHOWS
POS
EXPERIENTIALEYES OPENING
DISCOUNT COUPON
++ TOP APPS 2019 ++
NEWS
FACEBOOKYOUTUBE
IGTWITTER
COMM.
LINEMESSENGER
ENTERT’
YOUTUBEGOOGLELINE TVJOOX
MELLO.MENETFLIX
FINANCE
KRUNG THAIKBANK
SCBKRUNGSRI
TMBTRUE WALLET
SHOPPING
FACEBOOK LIVEFACEBOOK PAGE
LAZADASHOPEE
IG
SEARCH
GOOGLEFACEBOOK
TRAVEL
TRAVELOKABOOKING.COM
AIR ASIANOK AIR
++ MEDIA PROGRAMME NOW ++
SITCOM
YOUTUBELINE TV
DRAMA.
YOUTUBEMELLO.ME
CELEB.
IGFACEBOOK
NEWS
CHANNEL 8
THAI RATH FB
SPORTS
LIVE WEBLIVE TV
MONEY
IN
MONEY
agriculturehandicraftpart-timecommunity products
SOURCE
CHANNEL personal pagecommunity pagesocial enterprises
mobile app QR CodeAlien app
OUT
MONEY
household productsfashion/personal productskid’s educationlottery
ADULTOLD GEN.
YOUNG GEN. gamescosmeticsnew mobile phonemotorcycle
MOVING
FORWARD
Treasures and opportunities are everywhere –be opened. Stay focused and prioritised
Awareness is Not Always a Priority
Co-creation or Provide Supportfor Social & Community Contributions is the Next
Big Trends
Persuasive message for specific target
Bang for the real consumer need for win-win benefits and effective investment
Grow together with community for long-term engagement
Neil MAVICHAKHead of Marketing & [email protected]
Pan JROONGTANAPIBARNAssociate Director - Marketing & [email protected]
Nathaphat RUNGNIWETMarketing & Development Supervisor [email protected]
Prisadee JANEKRONGTHAMMarketing & Development [email protected]
