climate change...Climate Change in the Latino Mind: May 2017 6 A.1.2. Six in ten Latinos are extremely or very sure global warming is happening. Sixty-three percent of Latinos are

climate changein the latino mind

ClimateChangeintheLatinoMind:May2017 1

TableofContents Introduction...........................................................................................................................................2ExecutiveSummary.............................................................................................................................3

A.GlobalWarmingBeliefs&Attitudes..........................................................................................5A.1.Beliefs....................................................................................................................................................................5A.2.Worry...................................................................................................................................................................9A.3.PerceivedRisks..............................................................................................................................................10A.4.PersonalandSocialEngagement...........................................................................................................15A.5.MotivationstoTakeAction.......................................................................................................................20B.GlobalWarmingPolicy&Politics.............................................................................................24B.1.ShouldtheU.S.Act?......................................................................................................................................24B.2.WhoisResponsibletoAct?.......................................................................................................................26B.3.SupportforPolicies......................................................................................................................................28B.4.IndividualandCollectiveAction.............................................................................................................30C.GlobalWarmingActions&Behaviors.....................................................................................35C.1.EnergyUse.......................................................................................................................................................35C.2.ConsumerActivism......................................................................................................................................36 AppendixI:DataTables...................................................................................................................40AppendixII:SurveyMethod............................................................................................................78AppendixIII:SampleDemographics............................................................................................79


IntroductionThisreportisbasedonfindingsfromtwosurveysconductedconcurrentlyintheUnitesStates:ResultsforLatinos(includingbothEnglish-andSpanish-languageLatinos)arebasedonanationallyrepresentativesurveyofLatinosintheU.S.conductedbytheYaleProgramonClimateChangeCommunication(climatecommunication.yale.edu). Forthepurposesofthisstudy,LatinosaredefinedasindividualslivingintheUnitedStateswhoself-identifyasamemberofoneofthefollowinggroups:Mexican,Mexican-American,Chicano,PuertoRican,Cuban,CubanAmerican,or"someotherSpanish,Hispanic,orLatinogroup."Interviewdates:May18–June8,2017.Interviews:2,054Latinoadults(18+).RespondentschosewhethertotakethesurveyinEnglishorSpanish.ResultsarereportedforEnglish-andSpanish-languagepreferenceaccordingtorespondents'surveylanguagechoice.Averagemarginsoferroratthe95%confidencelevel:AllLatinos+/-2percentagepoints;English-LanguageLatinos(1,256)+/-3percentagepoints;Spanish-LanguageLatinos(798)+/-4percentagepoints.TheresearchwasfundedbytheHeising-SimonsFoundation.Resultsfornon-LatinosarebasedonfindingsfromanationallyrepresentativesurveyofU.S.adults–ClimateChangeintheAmericanMind–conductedbytheYaleProgramonClimateChangeCommunication(climatecommunication.yale.edu)andtheGeorgeMasonUniversityCenterforClimateChangeCommunication(climatechangecommunication.org).Interviewdates:May18–June6,2017.Interviews:1,266adults(18+),includingthe1,140non-Latinosusedinthisreport.Averagemarginoferrorfornon-Latinos+/-3percentagepointsatthe95%confidencelevel.Thisstudywasfundedbythe11thHourProject,theEnergyFoundation,theGranthamFoundation,andtheMacArthurFoundation.AcknowledgementsWewouldliketothankthemanypeoplewhocontributedtoandguidedthisproject,especiallyAdriannaQuinteroofVocesVerdes,MarkMagañaofGreenLatinos,JulieMartinezOrtegaoftheAmericanMajorityProjectResearchInstitute,MichaelAnthonyMendezoftheYaleSchoolofForestry&EnvironmentalStudies,ChiquiCartagenaandReneeOstromofUnivision,JeffKlineoftheHispanicCommunicationNetwork,NarayaniLasala-BlancoandMattoMildenbergeroftheUniversityofCaliforniaatSantaBarbara,PeterHoweofUtahStateUniversity,EdwardMaibachandConnieRoser-RenoufofGeorgeMasonUniversity,LisaFernandezandEricFineoftheYaleProgramonClimateChangeCommunication,andmanyotherfriendsandcolleagues.AndaspecialthankstotheHeising-SimonsFoundationfortheirsupport.PrincipalInvestigators:AnthonyLeiserowitz,PhD,SethRosenthal,PhD,MatthewCutler,PhDCiteas:Leiserowitz,A.,Cutler,M.,&Rosenthal,S.(2017).ClimatechangeintheLatinomind:May2017.YaleUniversity.NewHaven,CT:YaleProgramonClimateChangeCommunication.

http://climatecommunication.yale.edu/

http://climatecommunication.yale.edu/publications/climate-change-american-mind-may-2017/



https://www.climatechangecommunication.org/

https://www.climatechangecommunication.org/


ExecutiveSummary

ThisreportfocusesonacriticaldemographicintheUnitedStates–Latinos.Currently17%oftheU.S.population(morethan58millionpeople)andthesecond-largestracial/ethnicgroupinthenation,Latinosareafast-growingdemographicprojectedtoreach24%ofthepopulationby2065,whilenon-Latinowhiteswilldecreasefrom62%ofthecurrentpopulationto46%in2065.Currently,nearlytwooutofthreeLatinoswerebornintheU.S.(65%),68%speakEnglishwell,while73%speakSpanishathome(e.g.,manyarebilingual).Politically,morethan27millionLatinosarecurrentlyeligibletovote,andLatinosarealreadyacriticalblockofvotersinlocal,state,andnationalelections,especiallyinswingstatessuchasColorado,Florida,andNevada(PewResearchCenter).InMay2017,weconductedanationallyrepresentativesurveyof2,054EnglishandSpanish-speakingLatinostoinvestigatetheircurrentclimatechangeknowledge,riskperceptions,policysupport,behaviors,motivations,andbarrierstopoliticalaction. KeyFindingsOverall,wefindaveryconsistentpattern:Latinosaremuchmoreengagedwiththeissueofglobalwarmingthanarenon-Latinos.Latinosaremoreconvincedglobalwarmingishappeningandhuman-caused,moreworriedaboutit,perceivegreaterrisks,aremoresupportiveofclimatechangepolicies,andaremorewillingtogetinvolvedpolitically.WithintheLatinocommunity,wefindanotherconsistentpattern:whileLatinos,generally,aremoreengagedwiththeissueofglobalwarmingthanarenon-Latinos,Spanish-languageLatinosareevenmoreengagedthanEnglish-languageLatinos. Beliefs&Attitudes• MorethaneightintenLatinos(84%)thinkglobalwarmingishappening,includingnearly

nineintenSpanish-languageLatinos(88%).• SixintenLatinos(63%)are“very”or“extremely”sureglobalwarmingishappening,including

sevenintenSpanish-languageLatinos(70%).• SevenintenLatinos(70%)understandglobalwarmingismostlyhumancaused,including

three-quartersofSpanish-languageLatinos(76%).Bycontrast,onlyabouttwointenLatinos(21%)thinkitiscausedmostlybynaturalchangesintheenvironment.

• ThreeinfourLatinos(78%)areworriedaboutglobalwarming;oneinthree(35%)are"veryworried",including43%ofSpanish-languageLatinos,whoare“veryworried”.

• HalfofLatinos(50%)thinkpeopleintheU.S.arebeingharmedbyglobalwarming“rightnow,”includingnearlytwointhreeSpanish-languageLatinos(63%).

• AmajorityofLatinosthinkglobalwarmingwillcause“agreatdeal”ofharmtoplantandanimalspecies(68%),futuregenerationsofpeople(64%),theworld’spoor(61%),peopleindevelopingcountries(55%),ortheirgrandchildren(54%).

• MorethanhalfofLatinos(53%)saytheyhavepersonallyexperiencedtheeffectsofglobalwarming.


• AbouthalfofLatinos(48%)discussglobalwarmingwithfamilyandfriends“often”or“occasionally,”including58%ofSpanish-languageLatinos.

• FewerthanhalfofLatinos(41%)hearaboutglobalwarminginthemediaatleastonceamonthormorefrequently.

• EightintenLatinos(83%),includingnineintenSpanish-languageLatinos(90%),saythatglobalwarmingisatleast“somewhat”importanttothem.

• AlargemajorityofLatinos(85%)supportschoolsteachingchildrenaboutglobalwarming,includingmorethanhalf(57%)who“stronglyagree”thatschoolsshouldteachchildrenaboutit.

• NearlyoneinfourLatinossayeitherprovidingabetterlifeforourchildrenandgrandchildrenorpreventingthedestructionofmostlifeontheplanetarethemostimportantreasonstoreduceglobalwarming(each23%).

Policy&Politics• ThreeinfourLatinoswantcorporationsandindustry(77%),citizensthemselves(74%),

PresidentTrump(74%),andtheU.S.Congress(73%)todomoretoaddressglobalwarming.

• AlargemajorityofLatinos(68%)thinktheU.S.shouldreduceitsgreenhousegasemissions“regardlessofwhatothercountriesdo.”

• EightintenLatinos(81%)supportrequiringfossilfuelcompaniestopayacarbontax.• HalfofLatinos“stronglysupport”fundingmoreresearchintorenewableenergy(55%),

regulatingcarbondioxideasapollutant(50%),orprovidingtaxrebatesforpeoplewhopurchaseenergy-efficientvehiclesorsolarpanels(48%).

• ManyLatinosarewillingtotakepoliticalactiononglobalwarming,includingamajoritywhowouldvoteforacandidateforpublicofficebecauseoftheirpositiononglobalwarming(60%).Amajorityarealsowillingtojoinacampaigntoconvinceelectedofficialstotakeactiontoreduceglobalwarming(51%),including61%ofSpanish-languageLatinos.

• SevenintenLatinos(71%)haveneverbeencontactedbyanorganizationworkingtoreduceglobalwarming.

• Latinosfacedifferentbarrierstocontactingelectedofficialsaboutglobalwarming,includingaboutthreeinfour(73%)whosaynobodyhaseveraskedthem,andmorethansixinten(64%)saytheydonotknowwhichelectedofficialstocontact.

Actions&Behaviors• OneinthreeLatinos(35%)haverewardedcompaniesfortakingstepstoreduceglobalwarming

bybuyingtheirproducts.Similarly,aboutoneinthreeLatinos(31%)havepunishedcompaniesthatopposestepstoreduceglobalwarmingbynotbuyingtheirproducts.

• AmajorityofLatinos(57%)intendtobuytheproductsofcompaniesthataretakingstepstoreduceglobalwarming.Likewise,amajorityofLatinos(55%)wouldpunishcompaniesforopposingstepstoreduceglobalwarmingbynotbuyingtheirproducts.


A.GlobalWarmingBeliefs&AttitudesA.1.GlobalWarmingBeliefsA.1.1.MorethaneightintenLatinosthinkglobalwarmingishappening.Overall,morethaneightintenLatinos(84%)thinkglobalwarmingishappening,includingnearlynineintenSpanish-languageLatinos(88%).Bycontrast,onlysixpercentofLatinosthinkglobalwarmingisnothappening.Fewernon-Latinosthinkglobalwarmingishappening(70%).


A.1.2.SixintenLatinosareextremelyorverysureglobalwarmingishappening.Sixty-threepercentofLatinosareeither“extremely”or"very"sureglobalwarmingishappening.Farfewer–only3%–aresureglobalwarmingisnothappening.SevenintenSpanish-languageLatinos(70%)aresureglobalwarmingishappening,asaremorethanhalfofEnglish-languageLatinos(57%).Bycontrast,fewerthanhalfofnon-Latinos(46%)aresureglobalwarmingishappening.


A.1.3.SevenintenLatinosthinkglobalwarmingismostlyhumancaused.The2014U.S.NationalClimateAssessment(writtenandreviewedbyhundredsofclimateexpertsoverthecourseoffouryears)states:“Theglobalwarmingofthepast50yearsisprimarilyduetohumanactivities,predominantlytheburningoffossilfuels.Manyindependentlinesofevidenceconfirmthathumanactivitiesareaffectingclimateinunprecedentedways”(p.15).1AlargemajorityofLatinos(70%)understandthatglobalwarmingismostlyhumancaused.Bycontrast,abouttwointen(21%)sayitiscausedmostlybynaturalchangesintheenvironment.Fewernon-Latinos(56%)understandthatglobalwarmingismostlyhumancaused.

1 http://nca2014.globalchange.gov/report


A.1.4.MorethansixintenLatinosunderstandthatmostscientiststhinkglobalwarmingishappening.Sixty-threepercentofLatinos(63%)understandthatmostscientiststhinkglobalwarmingishappening.Bycontrast,fewerthanoneinsixLatinos(15%)think“thereisalotofdisagreementamongscientists”aboutwhetherornotglobalwarmingishappening.

Halfofnon-Latinos(49%)understandthatmostscientiststhinkglobalwarmingishappening,while28%thinkthereisalotofdisagreementamongscientists.


A.2.WorryAboutGlobalWarming ThreeinfourLatinosareworriedaboutglobalwarming;oneinthreeare"veryworried."MorethanthreeinfourLatinos(78%)saytheyareatleast"somewhatworried"aboutglobalwarming,includingabouteightintenSpanish-languageLatinos(82%).AboutoneinthreeLatinos(35%)are"veryworried."Bycontrast,asmallermajorityofnon-Latinos(56%)areworriedaboutglobalwarming,includingonlyaboutoneinsix(16%)whoare“veryworried.”


A.3.PerceivedRisksofGlobalWarmingA.3.1.SixintenLatinosthinkglobalwarmingisaffectingweatherintheUnitedStates.

TheimpactsofglobalwarmingarestartingtobefeltintheUnitedStates.Accordingtothe2014U.S.NationalClimateAssessment:2

“Residentsofsomecoastalcitiesseetheirstreetsfloodmoreregularlyduringstormsandhightides.Inlandcitiesnearlargeriversalsoexperiencemoreflooding,especiallyintheMidwestandNortheast.Insuranceratesarerisinginsomevulnerablelocations,andinsuranceisnolongeravailableinothers.HotteranddrierweatherandearliersnowmeltmeanthatwildfiresintheWeststartearlierinthespring,lastlaterintothefall,andburnmoreacreage.InArcticAlaska,thesummerseaicethatonceprotectedthecoastshasreceded,andautumnstormsnowcausemoreerosion,threateningmanycommunitieswithrelocation.”

Inlinewiththisassessment,sixintenLatinos(62%)thinkglobalwarmingisaffectingweatherintheUnitedStateseither“alot”(38%)or“some”(24%).NearlyhalfofSpanish-languageLatinos(46%)thinkglobalwarmingisaffectingtheweather“alot,”comparedwithonly23%ofnon-Latinos.

2http://nca2014.globalchange.gov/highlights/overview/overview


A.3.2.HalfofLatinosthinkpeopleintheU.S.arebeingharmed“rightnow”byglobalwarming.HalfofLatinos(50%)thinkpeopleintheU.S.arebeingharmedbyglobalwarming“rightnow,”includingnearlytwointhreeSpanish-languageLatinos(63%).Bycontrast,onlyoneinthreenon-Latinos(34%)thinkpeopleintheU.S.arecurrentlybeingharmed.


A.3.3.Latinosaremorelikelythannon-Latinostothinkglobalwarmingwillcause“agreatdeal”ofharm.SixintenormoreLatinosthinkthatplantandanimalspecies(68%),futuregenerationsofpeople(64%),ortheworld’spoor(61%)willbeharmeda“greatdeal”byglobalwarming.Amajorityalsothinkpeopleindevelopingcountries(55%),ortheirgrandchildren(54%)willexperienceagreatdealofharm.FourintenormorethinkfamilymembersoutsidetheU.S.(48%),theirchildren(46%),orpeopleintheU.S.(44%)willbeharmedagreatdeal.Theyarelesslikelytothinkthatpeopleincloseproximity–theirfamily(38%),peopleintheircommunity(37%),orthemselves(34%)willbeharmedagreatdeal.Non-Latinosaremuchlesslikelytothinkglobalwarmingwillcauseagreatdealofharmtoeachgroup.


A.3.4.MostLatinossaytheyhavepersonallyexperiencedtheeffectsofglobalwarming.AmajorityofLatinos(53%)saytheyhavepersonallyexperiencedtheeffectsofglobalwarming.Fewerthanhalf(46%)saytheyhavenot.NearlysixintenSpanish-languageLatinos(59%)saytheyhavepersonallyexperiencedtheeffectsofglobalwarming.Bycontrast,onlyaboutfourintennon-Latinos(39%)saytheyhavepersonallyexperiencedtheeffectsofglobalwarming,whilesixinten(61%)saytheyhavenot.


A.3.5.TwiceasmanyLatinosasnon-Latinoshavebeenharmedbyextremeheatwaves,drought,orpollutedair.AbouttwiceasmanyLatinosasnon-Latinossaytheyhavebeenharmedatleast“amoderateamount”inthepastyearbyextremeheatwaves(22%vs.11%),drought(18%vs.10%),orpollutedair(13%vs.6%).MorethanoneinfourSpanish-languageLatinos(26%)saytheyhavebeenharmedbyanextremeheatwave.


A.4.PersonalandSocialEngagementwithGlobalWarmingA.4.1.AbouthalfofLatinosdiscussglobalwarmingwithfamilyandfriends“often”or“occasionally.”NearlyhalfofLatinos(48%)saytheydiscussglobalwarmingwithfamilyandfriendsatleastoccasionally,whilemore(52%)saytheyrarelyorneverdiscussit.AmajorityofSpanish-languageLatinos(58%)saytheydiscussglobalwarmingwithfamilyandfriendsatleastoccasionally.Bycontrast,twointhreenon-Latinos(67%)andsixintenEnglish-languageLatinos(60%)saythey“rarely”or“never”discussglobalwarmingwithfamilyandfriends.


A.4.2.FewerthanhalfofLatinoshearaboutglobalwarminginthemediaatleastonceamonth.OnlyaboutfourintenLatinos(41%)hearaboutglobalwarminginthemediaonceamonthormorefrequently.Aboutthesamenumberofnon-Latinos(44%)hearaboutglobalwarminginthemediaonceamonthormore.Spanish-languageLatinos(36%)arelesslikelytohearaboutglobalwarminginthemediaatleastonceamonth.


A.4.3.AboutOneinFiveLatinoshearaboutglobalwarmingfrompeopletheyknowatleastonceamonth.Aboutoneinfive(22%)Latinoshearaboutglobalwarmingfrompeopletheyknowatleastonceamonthormorefrequently.Slightlyfewernon-Latinos(18%)hearaboutglobalwarmingfrompeopletheyknowatleastonceamonthormorefrequently.


A.4.4.GlobalwarmingisimportanttoeightintenLatinos. AlargemajorityofLatinos(83%)saythatglobalwarmingisatleast“somewhat”importanttothem.NineintenSpanish-languageLatinos(90%)sayglobalwarmingisimportanttothem.Fewerthanoneinfive(17%)saythatglobalwarmingis“nottoo”or“notatall”importanttothem.Bycontrast,fewernon-Latinos(62%)sayglobalwarmingisatleast“somewhat”importanttothem,whilenearlyfourinten(38%)sayitis“nottoo”or“notatall”important.


A.4.5.AmajorityofLatinos“stronglyagree”schoolsshouldteachchildrenaboutglobalwarming.TheNextGenerationScienceStandards3forK-12STEM(Science,Technology,EngineeringandMathematics)educationintheU.S.requirethatclimatechangebeincludedinthecurriculum,amandatethatiscontroversialinsomepartsofthecountry.AlargemajorityofLatinos(85%),however,supportteachingaboutglobalwarminginschools,includingmorethanhalf(57%)who“stronglyagree”thatschoolsshouldteachchildrenaboutthecauses,consequences,andpotentialsolutionstoglobalwarming.MorethantwointhreeSpanish-languageLatinos(68%)stronglyagreethatschoolsshouldteachchildrenaboutglobalwarming.

3TheNextGenerationScienceStandardsweredevelopedbyacollaborationofscientistsandeducatorsattheNationalResearchCounciloftheNationalAcademyofSciences;theAmericanAcademyfortheAdvancementofScience;theNationalTeacher’sAssociation;26states;andAchieve(anon-profitorganization).Releasedin2013,thestandardsrepresentthemostcurrent,research-basedmethodofeducatingK-12studentsinSTEMandpreparingthemforSTEMcareers.See:http://www.nextgenscience.org/


A.5.MotivationstoTakeActiontoReduceGlobalWarmingA.5.1.AbouthalfofLatinossaytheirfamilyandfriendsmakeatleast“amoderateamountofeffort”toreduceglobalwarming.Thebeliefthatpeoplesimilartoyouaretakingactiontoreduceglobalwarmingcanbeanimportantmotivatorfortakingactiononeself.4,5AbouthalfofLatinos(48%)saytheirfamilyandfriendsmakeeither"agreatdealofeffort"(4%),"alotofeffort"(11%),or"amoderateamountofeffort"(33%)toreduceglobalwarming.Fewernon-Latinos(40%)saytheirfamilyandfriendsmake"agreatdealeffort"(3%),“alotofeffort"(7%),or“amoderateamountofeffort”(30%)toreduceglobalwarming.

4Cialdini,R.B.(2003).Craftingnormativemessagestoprotecttheenvironment.CurrentDirectionsinPsychologicalScience,12(4),105-109.5Doherty,K.L.,&Webler,T.N.(2016).SocialnormsandefficacybeliefsdrivetheAlarmedsegment'spublic-sphereclimateactions.NatureClimateChange,6,879-884.doi:10.1038/nclimate3025

http://journals.sagepub.com/doi/abs/10.1111/1467-8721.01242

https://www.nature.com/nclimate/journal/v6/n9/full/nclimate3025.html


A.5.2.AmajorityofLatinossayitisimportanttotheirfamilyandfriendsthattheytakeactiontoreduceglobalwarming.Thebeliefthatpeoplewantorexpectyoutotakeactiontoreduceglobalwarmingcanalsoprovidemotivationtotakeactiononeself.6NearlysixintenLatinos(59%)sayitiseither"extremely"(8%),"very"(22%),or"moderately"important(29%)totheirfamilyandfriendsthattheytakeactiontoreduceglobalwarming.Bycontrast,fewernon-Latinos(45%)sayitis“extremely”(5%),“very”(13%),or“moderately”important(27%)totheirfamilyandfriendsthattheytakeactiontoreduceglobalwarming.

6Schultz,P.W.,Nolan,J.M.,Cialdini,R.B.,Goldstein,N.J.,&Griskevicius,V.(2007).Theconstructive,destructive,andreconstructivepowerofsocialnorms.PsychologicalScience,18(5),429-434.doi:10.1111/j.1467-9280.2007.01917.x

http://journals.sagepub.com/doi/abs/10.1111/j.1467-9280.2007.01917.x


A.5.3.Latinosprioritizetheirchildrenandgrandchildrenandpreventingthedestructionofmostlifeontheplanetasreasonstoreduceglobalwarming.

NearlyoneinfourLatinossayeitherprovidingabetterlifeforourchildrenandgrandchildrenorpreventingthedestructionofmostlifeontheplanetarethemostimportantreasonstoreduceglobalwarming(each23%).OneintenLatinos(10%)sayprotectingGod’screationisthemostimportantreason.

Fewersaytheirmostimportantreasontoreduceglobalwarmingissavingmanyplantandanimalspeciesfromextinction(8%),preventingextremeweather(8%),savingmanypeoplearoundtheworldfrompovertyandstarvation(7%),improvingpeople'shealth(5%),protectingone'sownhealthandwellbeing(3%),creatinggreenjobsandastrongereconomy(3%),freeingusfromdependenceonforeignoil(2%),orimprovingnationalsecurity(1%).Sixpercenteithersaidthiswasnotapplicablebecauseglobalwarmingisn'thappening(5%)ordidnotchooseareason(1%).

Non-LatinosarelesslikelythanLatinostoprioritizepreventingthedestructionofmostlifeontheplanetorsavingmanypeoplearoundtheworldfrompovertyandstarvation,butaremorelikelytoprioritizeprotectingGod’screation.Non-Latinosarealsomorelikelytosayglobalwarmingisn’thappening.


A.5.4.AMajorityofLatinosthinkhumanscanreduceglobalwarming,butfewareoptimisticthatwewill.Forty-fourpercentofLatinossayhumanscouldreduceglobalwarming,butit’sunclearatthispointwhetherwewilldowhatisnecessary,and31%sayhumanswon'treduceglobalwarmingbecausepeoplearen'twillingtochangetheirbehavior.ThirteenpercentofLatinossayhumanscanandwillreduceglobalwarmingsuccessfully–almosttwicethenumberofnon-Latinoswhosaythis(7%).Only8%ofLatinossayhumanscan’treduceglobalwarmingevenifitishappening.Latinosaremoreoptimisticthannon-Latinosthathumanscanandwillreduceglobalwarming(13%vs.7%),butarealsomorelikelytothinkthathumanscouldreduceglobalwarming,butwon’t(31%vs.23%).


B.GlobalWarmingPolicy&PoliticsB.1.ShouldtheU.S.ActonGlobalWarming?B.1.1.AlargemajorityofLatinosthinktheU.S.shouldreduceitsgreenhousegasemissions“regardlessofwhatothercountriesdo.”NearlysevenintenLatinos(68%)thinktheU.S.shouldreduceitsgreenhousegasemissions“regardlessofwhatothercountriesdo.”Aboutthesamenumberofnon-Latinos(66%)alsothinktheU.S.shouldreduceitsgreenhousegasemissionsregardlessofothercountries’actions.


B.1.2.HalfofLatinosthinktheU.S.shouldmakealarge-scaleefforttoreduceglobalwarming.HalfofLatinos(50%)thinktheU.S.shouldmakealarge-scaleefforttoreduceglobalwarming,evenifithaslargeeconomiccosts.AmajorityofSpanish-languageLatinos(57%)thinktheU.S.shouldmakealarge-scaleeffort.Bycontrast,onlyaboutoneinthreenon-Latinos(33%)thinktheU.S.shouldmakealarge-scaleefforttoreduceglobalwarming,evenifithaslargeeconomiccosts.


B.2.WhoisResponsibletoActonGlobalWarming?B.2.1.ThreeinfourLatinoswantcorporationsandindustry,Congress,andthepresidenttodomoretoaddressglobalwarming.SevenintenormoreLatinoswantcorporationsandindustry(77%),theU.S.Congress(73%),PresidentTrump(74%),citizensthemselves(74%),andtheirmemberofCongress(72%)todomoretoaddressglobalwarming.Fewernon-Latinoswantmoreactionfromcitizens,theCongress,PresidentTrump,ortheirownmemberofCongress.Butnearlyasmanynon-Latinos(72%)asLatinoswantmoreactionfromcorporationsandindustry.


B.2.2.SevenintenLatinosthinkglobalwarmingshouldbea“high”or“veryhigh”priorityforthepresidentandCongress.SeventypercentofLatinosthinkglobalwarmingshouldbeatleasta“high”priorityforthepresidentandCongress,includingfourinten(39%)whothinkitshouldbea“veryhigh”priority.EightintenSpanish-languageLatinos(79%)thinkglobalwarmingshouldbeatleasta“high”priorityand46%thinkitshouldbea“veryhigh”priority.Bycontrast,onlyabouthalfofnon-Latinos(52%)thinkglobalwarmingshouldbea“high”or“veryhigh”priorityforthepresidentandCongress.


B.3.SupportforPoliciestoAddressthePollutionthatCausesGlobalWarmingB.3.1.EightintenLatinossupportrequiringfossilfuelcompaniestopayacarbontax.AbouteightintenLatinos(81%)either“stronglysupport”(42%)or“somewhatsupport”(39%)requiringfossilfuelcompaniestopayacarbontaxandusethemoneytoreduceothertaxes(suchasincometax)byanequalamount.AbouthalfofSpanish-languageLatinos(49%)“stronglysupport”requiringfossilfuelcompaniestopaysuchatax.Bycontrast,asmallermajorityofnon-Latinossupportsacarbontax(69%).


B.3.2.HalfofLatinos“stronglysupport”diverseclimate-friendlyenergypolicies.AmajorityofLatinossaythey“stronglysupport”fundingmoreresearchintorenewableenergysources,suchassolarandwindpower(55%).Abouthalf“stronglysupport”regulatingcarbondioxide,theprimarygreenhousegas,asapollutant(50%)orprovidingtaxrebatesforpeoplewhopurchaseenergy-efficientvehiclesorsolarpanels(48%).Non-Latinosarelesslikelytostronglysupportthesepolicies.


B.4.IndividualandCollectiveActiontoReduceGlobalWarmingB.4.1.ManyLatinosarewillingtotakepoliticalactiononglobalwarming.MostLatinossaythey“definitely”or“probably”wouldsignapetitionaboutglobalwarmingeitheronlineorinperson(65%)orvoteforacandidateforpublicofficebecauseoftheirpositiononglobalwarming(60%).AbouthalfofLatinoswouldvolunteertheirtimetoanorganizationworkingonglobalwarming(50%),donatemoneytoanorganizationworkingonglobalwarming(48%),orwriteletters,email,orphonegovernmentofficialsaboutglobalwarming(48%).Non-Latinosarelesslikelytosaytheyarewillingtotakepoliticalactiononglobalwarming.


B.4.2.HalfofLatinoswouldparticipateinacampaigntoconvinceelectedofficialstotakeactiontoreduceglobalwarming.HalfofLatinos(51%)saythey“definitely”or“probably”wouldparticipate,oralreadyareparticipating,inacampaigntoconvinceelectedofficialstotakeactiontoreduceglobalwarming.SixintenSpanish-languageLatinos(61%)saytheywouldparticipateoralreadyareparticipating.Bycontrast,justthreeintennon-Latinos(29%)saytheywouldparticipateorarealreadyparticipatinginsuchacampaign.


B.4.3.SevenintenLatinoshaveneverbeencontactedbyanorganizationworkingtoreduceglobalwarming.SevenintenLatinos(71%)saytheyhave“never”beencontacted(bymail,phone,orinperson)byanorganizationworkingtoreduceglobalwarming.ThreeinfourSpanish-languageLatinos(75%)haveneverbeencontacted.


B.4.4.Latinosfacedifferentbarrierstocontactingelectedofficialsaboutglobalwarming.Latinosfacedifferentbarriersthannon-Latinostocontactingtheirelectedofficialsaboutglobalwarming.AboutthreeinfourLatinos(73%)saynobodyhaseveraskedthem,andmorethansixinten(64%)saytheydonotknowwhichelectedofficialstocontact.AmajorityofLatinosalsosaytheyarenotactivists(55%),theywouldn’tknowwhattosay(54%),itwouldbetoomucheffort(54%),itwouldn’tmakeanydifference(53%),ortheywouldn’tfeelcomfortablecontactingelectedofficialsaboutglobalwarming(52%).MorethanoneinthreeSpanish-languageLatinos(37%)saytheymightattractunwantedattentionfromimmigrationauthoritiesiftheycontactedelectedofficialsaboutglobalwarming.


B.4.5.OneinfourLatinosthinkpeoplecanaffectwhatthegovernmentdoesaboutglobalwarming.AboutoneinfourLatinos(24%)thinkpeoplecanaffectwhatthegovernmentdoesaboutglobalwarmingeither“agreatdeal”(8%)or“alot”(16%).AmajorityofSpanish-languageLatinosthinkpeoplecanonlyaffectwhatthegovernmentdoes“alittle”(30%)or“notatall”(32%).


C.GlobalWarmingActions&BehaviorsC.1.EnergyUseC.1.1AboutfourintenLatinosmakeanefforttoreducetheiruseofairconditioninginthesummer.Forty-threepercentofLatinossaytheyeither“always”or“often”uselessairconditioninginthesummer.Roughlythesameproportionofnon-Latinos(40%)saytheymakeanefforttoreducetheiruseofairconditioninginthesummer.


C.2.ConsumerActivismC.2.1.OneinthreeLatinoshaverewardedcompaniesfortakingstepstoreduceglobalwarmingbybuyingtheirproducts.AboutoneinthreeLatinos(35%)haverewardedcompaniesfortakingstepstoreduceglobalwarmingbybuyingtheirproducts“afewtimes(2-3)”(15%),“severaltimes(4-5)”(11%),or“manytimes(6+)”(9%)overthepastyear.


C.2.2.OneinthreeLatinoshavepunishedcompaniesthatopposestepstoreduceglobalwarmingbynotbuyingtheirproducts.AboutoneinthreeLatinos(31%)saytheyhavepunishedcompaniesthatareopposingstepstoreduceglobalwarmingbynotbuyingtheirproducts"afewtimes(2-3)"ormore.Bycomparison,fewernon-Latinos(22%)saytheyhavepunishedcompaniesbynotbuyingtheirproducts.


C.2.3.AmajorityofLatinosintendtobuytheproductsofcompaniesthataretakingstepstoreduceglobalwarming.AmajorityofLatinos(57%)saytheyintendtobuytheproductsofcompaniesthataretakingstepstoreduceglobalwarming,includingsevenintenSpanish-languageLatinos(70%).Bycontrast,onlythirty-fivepercentnon-Latinos(35%)intendtobuyproductsofcompaniesthataretakingstepstoreduceglobalwarming.


C.2.4.AmajorityofLatinoswouldpunishcompaniesforopposingstepstoreduceglobalwarmingbynotbuyingtheirproducts.MorethanhalfofLatinos(55%)saytheywouldpunishcompaniesforopposingstepstoreduceglobalwarmingbynotbuyingtheirproducts,includingnearlysevenintenSpanish-languageLatinos(69%).Bycontrast,only37%ofnon-Latinoswouldpunishcompaniesforopposingstepstoreduceglobalwarmingbynotbuyingtheirproducts.


AppendixI:DataTables(Base:Americans18+)Recently,youmayhavenoticedthatglobalwarminghasbeengettingsomeattentioninthenews.Globalwarmingreferstotheideathattheworld’saveragetemperaturehasbeenincreasingoverthepast150years,maybeincreasingmoreinthefuture,andthattheworld’sclimatemaychangeasaresult.Whatdoyouthink:Doyouthinkthatglobalwarmingishappening?

Non-Latinos Latinos Latinos–LanguagePreferenceEnglish Spanish

UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Yes 70 84 81 88

No 14 6 7 4

Don’tknow 17 10 12 8

(Base:Americans18+whosayglobalwarmingishappening)Howsureareyouthatglobalwarmingishappening?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Extremelysure 23 29 33 25

Verysure 23 33 25 45

Somewhatsure 22 20 22 17

Notatallsure 1 2 2 1


(Base:Americans18+whosayglobalwarmingisnothappening)Howsureareyouthatglobalwarmingisnothappening?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Extremelysure 3 1 1 *

Verysure 3 2 3 1

Somewhatsure 6 2 2 2

Notatallsure 1 1 1 1

(Base:Americans18+)Assumingglobalwarmingishappening,doyouthinkitis…

Non-Latinos Latinos Latinos–LanguagePreference

English Spanish

UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Causedmostlybyhumanactivities 56 70 65 76

Causedmostlybynaturalchangesintheenvironment 31 21 22 21

Neitherbecauseglobalwarmingisn’thappening 6 4 6 1

Other(pleasespecify),causedbyhumanactivitiesandnaturalchanges 6 3 4 *

Other(pleasespecify),unclassified 1 1 2 1


(Base:Americans18+)Whichcomesclosesttoyourownview?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Mostscientiststhinkglobalwarmingishappening 49 63 61 65

Thereisalotofdisagreementamongscientistsaboutwhetherornotglobalwarmingishappening

28 15 19 10

Mostscientiststhinkglobalwarmingisnothappening 2 3 3 3

Don’tknowenoughtosay 20 19 18 22

(Base:Americans18+)Howworriedareyouaboutglobalwarming?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Veryworried 16 35 29 43

Somewhatworried 40 43 46 39

Notveryworried 27 15 17 13

Notatallworried 17 7 8 5


(Base:Americans18+)Whichstatementbelowbestreflectsyourview?Globalwarmingis/isnotaffectingweatherintheUnitedStates.

[Ifresponseis"globalwarmingisaffectingweatherintheUnitedStates”]HowmuchdoyouthinkglobalwarmingisaffectingweatherintheUnitedStates?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %GlobalwarmingisaffectingtheweatherintheUnitedStates(Total) 58 70 70 70

Alot 23 38 33 46

Some 28 24 29 18

Alittle 6 2 5 4

Don’tknow 1 5 2 2

GlobalwarmingisnotaffectingweatherintheUnitedStates 5 5 5 5

Globalwarmingisn’thappening 11 5 7 2

Don’tknow 22 14 14 15

Prefernottoanswer 5 6 5 8


(Base:Americans18+)WhendoyouthinkglobalwarmingwillstarttoharmpeopleintheUnitedStates?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Theyarebeingharmedrightnow 34 50 40 63

In10years 10 13 15 11

In25years 13 13 15 11

In50years 14 10 12 7

In100years 13 6 8 4

Never 16 7 9 3

(Base:Americans18+)Howmuchdoyouthinkglobalwarmingwillharm…?Plantandanimalspecies


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Agreatdeal 48 68 63 74

Amoderateamount 23 15 18 11

Onlyalittle 11 6 6 5

Notatall 10 4 6 2

Don’tknow 8 7 7 8


(Base:Americans18+)Howmuchdoyouthinkglobalwarmingwillharm…?(Cont’d.)Futuregenerationsofpeople


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 11 4 6 2


Theworld’spoor


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 13 5 7 3



(Base:Americans18+)Howmuchdoyouthinkglobalwarmingwillharm…?(Cont’d.)Peopleindevelopingcountries


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 13 5 7 2


Yourgrandchildren


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 16 5 7 3


Doesnotapply 12 10 13 7


(Base:Americans18+)Howmuchdoyouthinkglobalwarmingwillharm…?(Cont’d.)MembersofyourextendedfamilylivingoutsidetheU.S.


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 15 5 7 3



Yourchildren


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 17 6 8 3




(Base:Americans18+)Howmuchdoyouthinkglobalwarmingwillharm…?(Cont’d.)PeopleintheUnitedStates


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 15 6 9 2


Yourfamily Non-Latinos Latinos Latinos–LanguagePreference

English Spanish

UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 20 8 11 4



(Base:Americans18+)Howmuchdoyouthinkglobalwarmingwillharm…?(Cont’d.)Peopleinyourcommunity


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 19 7 10 3


Youpersonally


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %




Notatall 23 9 12 4



(Base:Americans18+)Howmuchdoyouagreewiththefollowingstatements?Ihavepersonallyexperiencedtheeffectsofglobalwarming.


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %Strongly/SomewhatAgree 39 53 50 59

StronglyAgree 5 11 8 15

SomewhatAgree 33 43 42 44

Strongly/SomewhatDisagree 61 46 50 41

SomewhatDisagree 29 27 29 26

StronglyDisagree 32 19 21 15


(Base:Americans18+)Inthepastyear,haveyoupersonallyexperienced…

(Base:Americans18+whohavepersonallyexperienced…)Inthepastyear,howmuchwereyouharmedbyeachofthefollowing?Pleaseconsideralltypesofharm,includingharmtoyourproperty(suchasyourhome,garden,orcar),finances(suchaslostincomeortimeatwork),andphysicalormentalhealth(suchasaninjuryorprolongedanxiety).Extremeheatwave


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Yes 37 52 50 54

Agreatdeal 2 8 6 11



Notatall 11 12 14 9

No 62 48 50 45

Drought


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Yes 29 36 38 34

Agreatdeal 3 5 4 7



Notatall 6 6 8 5

No 71 62 61 63


(Base:Americans18+)Inthepastyear,haveyoupersonallyexperienced…(Cont’d.)

(Base:Americans18+whohavepersonallyexperienced…)(Cont’d.)Inthepastyear,howmuchwereyouharmedbyeachofthefollowing?Pleaseconsideralltypesofharm,includingharmtoyourproperty(suchasyourhome,garden,orcar),finances(suchaslostincomeortimeatwork),andphysicalormentalhealth(suchasaninjuryorprolongedanxiety).Pollutedair


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Yes 21 30 35 23

Agreatdeal 1 3 3 2



Notatall 4 5 7 2

No 78 68 65 73

(Base:Americans18+)Howoftendoyoudiscussglobalwarmingwithyourfamilyandfriends?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Often 5 8 6 11

Occasionally 28 40 35 47

Rarely 37 32 36 27

Never 30 20 24 15


(Base:Americans18+)Abouthowoftendoyouhearaboutglobalwarminginthemedia(TV,movies,radio,newspapers/newswebsites,magazines,etc.)?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Atleastonceaweek 22 21 22 20

Atleastonceamonth 22 20 22 16

Severaltimesayear 27 28 28 29

Onceayearorlessoften 8 11 9 13

Never 9 8 8 9

Notsure/Noanswer 12 13 11 14

(Base:Americans18+)Abouthowoftendoyouhearotherpeopleyouknow(yourfamily,friends,co-workers,etc.)talkaboutglobalwarming?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Atleastonceaweek 6 7 7 7

Atleastonceamonth 12 15 15 14

Severaltimesayear 22 22 22 22

Onceayearorlessoften 23 20 20 19

Never 28 25 25 26

Notsure/Noanswer 11 11 10 11


(Base:Americans18+)Howimportantistheissueofglobalwarmingtoyoupersonally?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Extremelyimportant 9 17 14 22

Veryimportant 15 29 22 39

Somewhatimportant 38 36 41 30

Nottooimportant 23 10 13 6

Notatallimportant 15 7 10 3

(Base:Americans18+) Howmuchdoyouagreeordisagreewiththefollowingstatement(s)?“Schoolsshouldteachourchildrenaboutthecauses,consequences,andpotentialsolutionstoglobalwarming.”


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Stronglyagree 39 57 49 68

Somewhatagree 39 28 34 20

Somewhatdisagree 11 9 10 6

Stronglydisagree 11 6 7 6


(Base:Americans18+) Howmuchofaneffortdoyourfamilyandfriendsmaketoreduceglobalwarming?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Agreatdealofeffort 3 4 5 3

Alotofeffort 7 11 10 13

Amoderateamountofeffort 30 33 33 32

Alittleeffort 30 29 27 32

Noeffort 18 11 13 8

Don’tknow 11 11 11 11

(Base:Americans18+) Howimportantisittoyourfamilyandfriendsthatyoutakeactiontoreduceglobalwarming?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Extremelyimportant 5 8 9 7

Veryimportant 13 22 21 23

Moderatelyimportant 27 29 30 26

Nottooimportant 23 16 15 17

Notatallimportant 21 10 13 6

Don’tknow 12 16 12 20


(Base:Americans18+)Whichofthefollowingreasonstoreduceglobalwarming,ifany,aremostimportanttoyou?Pleaseselectuptothreereasons.(Ifapplicable)Ofthereasonsyouselected,whichoneismostimportanttoyou?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Top1 Top3 Top1 Top3 Top1 Top3 Top1 Top3

Provideabetterlifeforourchildrenandgrandchildren 24 45 23 44 21 45 26 43

Preventthedestructionofmostlifeontheplanet 16 34 23 46 25 44 20 48

ProtectGod’screation 14 22 10 18 10 17 11 20

Savemanyplantandanimalspeciesfromextinction 7 30 8 41 8 38 9 46

Helppreventextremeweather 6 26 8 30 7 29 9 31

Savemanypeoplearoundtheworldfrompovertyandstarvation 4 16 7 18 7 19 7 17

Notapplicablebecauseglobalwarmingisn’thappening 10 10 5 5 7 7 3 3

Improvepeople’shealth 5 23 5 23 5 23 4 22

Protectmyownhealthandwellbeing 3 13 3 14 3 13 4 15

Creategreenjobsandastrongereconomy 3 16 3 16 2 13 4 19

Helpfreeusfromdependenceonforeignoil 4 18 2 9 3 12 1 4

Nonechosen 3 3 1 1 1 1 1 1

Improvenationalsecurity 2 4 1 4 2 4 1 4


(Base:Americans18+)Whichofthefollowingstatementscomesclosesttoyourview?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %Humanscanreduceglobalwarming,andwearegoingtodososuccessfully

7 13 11 15

Humanscouldreduceglobalwarming,butit’sunclearatthispointwhetherwewilldowhat’sneeded

49 44 45 44

Humanscouldreduceglobalwarming,butpeoplearen’twillingtochangetheirbehavior,sowe’renotgoingto

23 31 28 34

Humanscan’treduceglobalwarming,evenifitishappening 13 8 10 5

Globalwarmingisn’thappening 7 4 5 2

(Base:Americans18+)PeopledisagreewhethertheUnitedStatesshouldreducegreenhousegasemissionsonitsown,ormakereductionsonlyifothercountriesdoso.Whichofthefollowingstatementscomesclosesttoyourownpointofview?TheUnitedStatesshouldreduceitsgreenhousegasemissions…

Non-Latinos Latinos Latinos–LanguagePreference

English Spanish

UnweightedBase

% % % %

Regardlessofwhatothercountriesdo 66 68 69 67

Onlyifotherindustrializedcountries(suchasEngland,Germany,andJapan)reducetheiremissions

2 4 4 5

Onlyifotherindustrializedcountriesanddevelopingcountries(suchasChina,India,andBrazil)reducetheiremissions

7 5 6 5

TheU.S.shouldnotreduceitsemissions 7 3 4 3

Don'tknow 18 19 18 21


(Base:Americans18+)HowbigofaneffortshouldtheUnitedStatesmaketoreduceglobalwarming?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Alarge-scaleeffort,evenifithaslargeeconomiccosts 33 50 45 57

Amedium-scaleeffort,evenifithasmoderateeconomiccosts 36 34 36 31

Asmall-scaleeffort,evenifithassmalleconomiccosts 18 10 11 7

Noeffort 12 6 8 4

(Base:Americans18+)Doyouthinkeachofthefollowingshouldbedoingmoreorlesstoaddressglobalwarming?Corporationsandindustry


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Muchmore/More 72 77 75 80

Muchmore 40 53 47 61

More 32 24 27 19

Currentlydoingtherightamount 17 12 14 10

Muchless/Less 11 11 12 10

Less 8 7 6 8

Muchless 4 4 6 2


(Base:Americans18+)Doyouthinkeachofthefollowingshouldbedoingmoreorlesstoaddressglobalwarming?(Cont’d.)Citizensthemselves


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %



More 41 32 36 28



Less 7 8 8 9

Muchless 4 3 3 3

U.S.Congress


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %



More 28 28 28 27



Less 10 9 9 8

Muchless 8 5 6 3


(Base:Americans18+)Doyouthinkeachofthefollowingshouldbedoingmoreorlesstoaddressglobalwarming?(Cont’d.)PresidentTrump


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %



More 22 19 19 18



Less 7 7 7 8

Muchless 8 8 9 7

YourmemberofCongress


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %



More 30 29 29 29



Less 10 9 9 8

Muchless 7 5 6 3


(Base:Americans18+)Doyouthink…globalwarmingshouldbealow,medium,high,orveryhighpriorityforthepresidentandCongress?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Low 23 12 16 6

Medium 25 18 19 15

High 27 31 30 33

Veryhigh 25 39 35 46

(Base:Americans18+)Howmuchdoyousupportoropposethefollowingpolicies?Requirefossilfuelcompaniestopayacarbontaxandusethemoneytoreduceothertaxes(suchasincometax)byanequalamount.


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Strongly/Somewhatsupport 69 81 78 85

Stronglysupport 26 42 37 49

Somewhatsupport 43 39 42 36

Strongly/Somewhatoppose 30 17 20 13

Somewhatoppose 18 11 13 9

Stronglyoppose 12 6 7 4


(Base:Americans18+)Howmuchdoyousupportoropposethefollowingpolicies?(Cont’d.)Fundmoreresearchintorenewableenergysources,suchassolarandwindpower.


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Regulatecarbondioxide(theprimarygreenhousegas)asapollutant.


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %








(Base:Americans18+)Howmuchdoyousupportoropposethefollowingpolicies?(Cont’d.)Providetaxrebatesforpeoplewhopurchaseenergy-efficientvehiclesorsolarpanels.


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







(Base:Americans18+)Howwillingorunwillingwouldyoubetojoinacampaigntoconvinceelectedofficialstoreduceglobalwarming?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %Iamparticipatinginacampaignlikethisnow 2 2 2 2

Idefinitelywoulddoit 8 20 13 30

Iprobablywoulddoit 19 28 27 29

Iprobablywouldnotdoit 19 8 11 3

Idefinitelywouldnotdoit 20 9 13 4

Notsure 22 22 23 20



(Base:Americans18+)Howlikelywouldyoubetodoeachofthefollowingthingsifapersonyoulikeandrespectaskedyouto?Signapetitionaboutglobalwarming,eitheronlineorinperson


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Definitelywould 23 33 33 34

Probablywould 31 31 31 32

Probablywouldnot 14 7 9 6

Definitelywouldnot 16 9 11 7

Don’tknow 10 11 10 13


Voteforacandidateforpublicofficebecauseoftheirpositiononglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %





Don’tknow 15 14 13 16



(Base:Americans18+)Howlikelywouldyoubetodoeachofthefollowingthingsifapersonyoulikeandrespectaskedyouto?(Cont’d.)Volunteeryourtimetoanorganizationworkingonglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %





Don’tknow 14 15 13 18


Donatemoneytoanorganizationworkingonglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %





Don’tknow 14 16 13 19



(Base:Americans18+)Howlikelywouldyoubetodoeachofthefollowingthingsifapersonyoulikeandrespectaskedyouto?(Cont’d.)Writeletters,email,orphonegovernmentofficialsaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %





Don’tknow 12 14 12 18


Meetwithanelectedofficialortheirstaffaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %





Don’tknow 13 18 16 20



(Base:Americans18+)Howlikelywouldyoubetodoeachofthefollowingthingsifapersonyoulikeandrespectaskedyouto?(Cont’d.)Attendapoliticalrally,speech,ororganizedprotestaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %





Don’tknow 13 16 13 20


WritealettertotheeditorofanewspaperormagazineorcallaliveradioorTVshowtoexpressanopinionaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %





Don’tknow 13 16 13 20



(Base:Americans18+)Howmanytimes,ifever,haveyoubeencontacted(bymail,phone,orinperson)byanorganizationworkingtoreduceglobalwarming?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Fourormoretimes 4 3 3 2

Twoorthreetimes 7 6 7 5

Once 4 5 4 6

Never 65 71 68 75

Notsure 20 15 17 11

(Base:Americans18+)Howstronglywouldyouagreeordisagreewitheachofthefollowingstatementsregardingcontactingelectedofficialsaboutglobalwarming?Nobodyhaseveraskedmeto


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Strongly/Somewhatagree 77 73 72 76



Strongly/Somewhatdisagree 21 24 26 22



Refused 3 2 2 3


(Base:Americans18+)Howstronglywouldyouagreeordisagreewitheachofthefollowingstatementsregardingcontactingelectedofficialsaboutglobalwarming?(Cont’d.)Idon’tknowwhichelectedofficialstocontact


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 2 3 2 3

Idon’tcontactelectedofficialsaboutglobalwarmingbecauseIamnotanactivist


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 2 3 3 3


(Base:Americans18+)Howstronglywouldyouagreeordisagreewitheachofthefollowingstatementsregardingcontactingelectedofficialsaboutglobalwarming?(Cont’d.)IfIcontactedanelectedofficialaboutglobalwarming,Iwouldn’tknowwhattosay


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 2 3 3 3

It’stoomuchefforttocontactelectedofficialsaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 3 4 3 5


(Base:Americans18+)Howstronglywouldyouagreeordisagreewitheachofthefollowingstatementsregardingcontactingelectedofficialsaboutglobalwarming?(Cont’d.)Itwouldn’tmakeanydifferenceifIcontactedelectedofficialsaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 2 2 2 2

Iwouldfeeluncomfortablecontactingelectedofficialsaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 2 3 2 4


(Base:Americans18+)Howstronglywouldyouagreeordisagreewitheachofthefollowingstatementsregardingcontactingelectedofficialsaboutglobalwarming?(Cont’d.)I’mtoobusytocontactelectedofficialsaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 3 3 3 3

Idon’tthinkit’simportanttocontactelectedofficialsaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 2 2 2 3


(Base:Americans18+)Howstronglywouldyouagreeordisagreewitheachofthefollowingstatementsregardingcontactingelectedofficialsaboutglobalwarming?(Cont’d.)IfeelIdon’tneedtocontactelectedofficialsaboutglobalwarming,becauseI’malreadytakingotheractions


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 3 2 2 2

PeoplewillcriticizeormakefunofmeifIcontactelectedofficialsaboutglobalwarming


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 2 2 2 2


(Base:Americans18+)Howstronglywouldyouagreeordisagreewitheachofthefollowingstatementsregardingcontactingelectedofficialsaboutglobalwarming?(Cont’d.)I’mconcernedthatifIcontactedelectedofficialsaboutglobalwarming,Imightattractunwantedattentionfromimmigrationauthorities


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %







Refused 2 3 2 3

(Base:Americans18+)Howmuchcanpeoplelikeyou,workingtogether,affectwhatthegovernmentdoesaboutglobalwarming?


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Notatall 14 20 12 32

Alittle 32 25 22 30


Alot 13 16 17 15

Agreatdeal 7 8 12 3


(Base:Americans18+)Howoftendoyoudothefollowingthings?Inthesummer,setthethermostatto76degreesorwarmer,oruselessairconditioning.


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Never 17 14 15 12

Rarely 14 11 14 7

Sometimes 20 22 21 25

Often 19 20 20 20

Always 21 23 21 24

Doesn’tapply 9 10 10 11Walkorbikeinsteadofdrive


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Never 35 31 32 28

Rarely 26 25 27 22


Often 9 12 12 13

Always 3 5 5 5

Doesn’tapply 7 4 4 4


(Base:Americans18+)Howoftendoyoudothefollowingthings?(Cont’d.)Usepublictransportationorcarpool


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Never 47 44 43 45

Rarely 22 23 24 21


Often 7 7 8 7

Always 6 6 6 7

Doesn’tapply 9 5 6 5(Base:Americans18+)Overthepast12months,howmanytimeshaveyoudonethefollowing?Rewardedcompaniesthataretakingstepstoreduceglobalwarmingbybuyingtheirproducts.


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Never 47 35 37 31

Once 2 5 5 5

Afewtimes(2-3) 14 15 14 18

Severaltimes(4-5) 8 11 11 10

Manytimes(6+) 6 9 9 9

Don’tknow 23 25 23 28


(Base:Americans18+)Overthepast12months,howmanytimeshaveyoudonethefollowing?PunishedcompaniesthatareopposingstepstoreduceglobalwarmingbyNOTbuyingtheirproducts.


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Never 55 38 42 33

Once 2 4 3 5

Afewtimes(2-3) 9 15 13 17

Severaltimes(4-5) 7 7 8 5

Manytimes(6+) 6 9 10 9

Don’tknow 21 28 25 31

(Base:Americans18+)Overthenext12months,doyouintendtobuytheproductsofcompaniesthataretakingstepstoreduceglobalwarming…


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Morefrequentlythanyouarenow? 35 57 47 70

Lessfrequentlythanyouarenow? 10 11 11 11

Aboutthesameasyouarenow? 55 32 43 19(Base:Americans18+)Overthenext12months,wouldyouliketopunishcompaniesthatareopposingstepstoreduceglobalwarmingbyNOTbuyingtheirproducts…


UnweightedBase (1,140) (2,054) (1,256) (798)

% % % %

Morefrequentlythanyouarenow? 37 55 45 69

Lessfrequentlythanyouarenow? 10 11 11 10

Aboutthesameasyouarenow? 53 34 43 21


AppendixII:SurveyMethodThedatainthisreportarebasedontwonationallyrepresentativesurveysconductedconcurrentlyintheUnitedStates.ThesurveyofLatinoswasconductedusingGfK'sKnowledgePanelLatino®,anonlinepanelofLatinoadults(18+),andthesurveyofnon-Latinoswasconductedaspartofageneral-populationsurvey(i.e.,asurveythatincludedbothnon-LatinosandLatinos)usingGfK’sKnowledgePanel®,anonlinepanelofU.S.adults(18+).Bothpanelsuseprobabilitysamplingmethods.ThesurveyofLatinos(includingbothEnglish-andSpanish-languageLatinos)wasconductedMay18–June8,2017.Interviews:2,054Latinoadults.Allquestionnaireswereself-administeredbyrespondentsinaweb-basedenvironment.RespondentschosewhethertotakethesurveyinEnglishorSpanish.Thesurveytook,onaverage,27minutestocomplete.Thesurveyofnon-LatinoswasconductedMay18–June6,2017.Interviews:1,266Americanadults,1,140ofwhomwerenon-Latino.Allquestionnaireswereself-administeredbyrespondentsinaweb-basedenvironment.Thesurveytook,onaverage,24minutestocomplete.Onlyresponsesfromnon-Latinosareincludedinthisreport.GfK’sKnowledgePanel®andKnowledgePanelLatino®areonlinepanelsofmembersdrawnusingprobabilitysamplingmethods.Prospectivepanelmembersarerecruitedusingacombinationofrandomdigitdialandaddress-basedsamplingtechniquesthatcovervirtuallyall(non-institutional)residentphonenumbersandaddressesintheUnitedStates.ThosecontactedwhowouldchoosetojointhepanelbutdonothaveaccesstotheInternetareloanedcomputersandgivenInternetaccesssotheymayparticipate.Thesamplesthereforeincludearepresentativecross-sectionofadultsintheU.S.,irrespectiveofwhethertheyhaveInternetaccess,useonlyacellphone,etc.Keydemographicvariableswereweighted,postsurvey,tomatchU.S.CensusBureaunorms.TheLatinosurveyinstrumentwasdesignedbyAnthonyLeiserowitz,SethRosenthal,andMatthewCutlerofYaleUniversity.ThegeneralU.S.population-basedsurveyinstrumentwasdesignedbyAnthonyLeiserowitz,SethRosenthal,andMatthewCutlerofYaleUniversity,andEdwardMaibachandConnieRoser-RenoufofGeorgeMasonUniversity.SampledetailsandmarginsoferrorAllsamplesaresubjecttosomedegreeofsamplingerror–thatis,statisticalresultsobtainedfromasamplecanbeexpectedtodiffersomewhatfromresultsthatwouldbeobtainedifeverymemberofthetargetpopulationwereinterviewed.Atthe95%confidencelevel,averagemarginsoferrorforallLatinosisplusorminus2percentagepoints;English-LanguageLatinos,plusorminus3percentagepoints;Spanish-LanguageLatinos,plusorminus4percentagepoints;andnon-Latinos,plusorminus3percentagepoints.RoundingerrorFortabulationpurposes,percentagepointsareroundedofftothenearestwholenumber.Asaresult,percentagesinagivenchartmaytotalslightlyhigherorlowerthan100%.Summedresponsecategories(e.g.,“stronglyagree”+“somewhatagree”)areroundedaftersumsarecalculated(e.g.,1.3%+1.3%=2.6%,which,afterrounding=3%).


AppendixIII:SampleDemographics

Latinos(All)

N(unweighted) %(weighted)Total 2,054 100

Men 1,066 50Women 988 50

Millennial(18-36) 592 40GenerationX(37-52) 686 33BabyBoomer(53-71) 656 24SilentGeneration(72+) 120 4

Lessthanhighschool 382 28Highschoolgraduate 462 31Somecollege/Associatedegree/Technicaldegree 634 25Collegegraduate 355 10Postgraduate 221 5

<$25K 566 20$25K-<$50K 496 26$50K-<$75K 340 20$75K-<$100K 254 13$100K-<$125K 170 8$125K+ 228 13

Catholic 1,099 56Protestant(non-Evangelical) 55 2Evangelical/Born-Again 321 14OtherChristian 142 7Other,non-Christian 54 2Agnostic/Atheist 129 6Noneoftheabove/Refused 254 12

Democrat(includingIndependent"leaners") 1,072 54Independent(notincluding"leaners") 185 8Republican(includingIndependent"leaners") 405 16Noparty/Notinterestedinpolitics 392 22

Liberal 581 28Moderate 917 48Conservative 523 23

BorninU.S. 953 41BornoutsideU.S. 1,101 59

Urban 925 44Suburban 796 38Rural 315 17

Northeast 254 13Midwest 150 9South 785 38West 865 40



Latinos(EnglishLanguageSurvey) N(unweighted) %(weighted)

Total 1,256 100

Men 668 54Women 588 46



<$25K 217 12$25K-<$50K 254 20$50K-<$75K 224 20$75K-<$100K 208 17$100K-<$125K 142 11$125K+ 211 20

Catholic 586 48Protestant(non-Evangelical) 47 3Evangelical/Born-Again 193 14OtherChristian 99 9Other,non-Christian 41 3Agnostic/Atheist 108 8Noneoftheabove/Refused 182 14

Democrat(includingIndependent"leaners") 656 55Independent(notincluding"leaners") 127 9Republican(includingIndependent"leaners") 308 21Noparty/Notinterestedinpolitics 165 15


BorninU.S. 875 65BornoutsideU.S. 381 35




Latinos(SpanishLanguageSurvey) N(unweighted) %(weighted)

Total 798 100

Men 398 44Women 400 56



<$25K 349 33$25K-<$50K 242 34$50K-<$75K 116 19$75K-<$100K 46 8$100K-<$125K 28 4$125K+ 17 3




BorninU.S. 78 9BornoutsideU.S. 720 91




Non-Latinos N(unweighted) %(weighted)

Total 1,140 100

Men 560 47Women 580 53



<$25K 164 15$25K-<$50K 258 20$50K-<$75K 209 17$75K-<$100K 165 13$100K-<$125K 135 13$125K+ 209 22

White,non-Hispanic 932 77Black,African-Americannon-Hispanic 123 14Othernon-Hispanic 85 9






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