Client/Product Gallaher -

CONTACT REPORT

Action

Agency

Client/Product Gallaher

Date 18 July 1995

Venue Weybridge

Present for Client L Stears P Tritton

Present for Agency M Lewis

Network number i :\gal\1995\sfilter\contacts\0718ml

1 . Floating Pack

Client approved the single page and OBC press layouts of the ad.Agency to proceed with production and present chromalins.

Distribution Client L Stears P Tritton

Distribution Agency C Bevan B Deegan I Halley B Langdon M Lewis M LovegroveT Malcolm K Millett G Moore S North R Pyrah J Wilson

Client/Product

Gallaher Special Filter

Present for Client

Barry Jenner

Present for Agency

Ben Langdon

Network number

i :\gal\1995\sfilter\contacts\0721bl

Distribution Client

Distribution Agency

CONTACT REPORT

Date

21 July, 1995

Venue Telephone

Client informed Agency of an additional £1 .5m to be added to theSpecial Filter press budget in November/December . Agency andClient agreed that given the 'bonus' nature of this budget, acommission level of 9% seemed appropriate . Client reiterated that thismoney was dependent on effective gold reproduction in press .

B Jenner L Stears P Tritton

C Bevan B Deegan I Halley B Langdon M Lewis M LovegroveT Malcolm K Millett G Moore S North R Pyrah J Wilson

Action

Client/Product


Date

August 8, 1995

Venue Weybridge

Present for Client

Barry Jenner

Present for Agency

Simon North, Andrew Serednyj

Network number

i :\gal\1995\sfilter\contacts\0808sn

Distribution Client

Distribution Agency

CONTACT REPORT

Client gave Agency go-ahead to book the planned upweight for the'Gold' campaign launch period (1500 sites from Oct 12-26th) .

Simon North



Action

Agency

Client/Product


Dote

August 10, 1995

Venue Telephone

Present for Client

Lesley Stears / Phil Tritton

CONTACT REPORT

Present for Agency Simon North

Network number i :\gal\1995\sfilter\contacts\0810sn

Action

Client gave Agency go-ahead to pre-produce 'Gold', 'Midas' and'Goldfish' to run in the first burst . Agency

Client discussed the requirement for a press subject to run alongside'Goldfish' at the start of the campaign . Agency to respond with a

Agencyrecommendation early w/c 14th Aug.

Simon North

Distribution Client B Jenner L Stears P Tritton

Distribution Agency C Bevan B Deegan I Halley B Langdon M Lewis M LovegroveT Malcolm K Millett G Moore S North R Pyrah J Wilson

CONTACT REPORT


Date

August 16, 1995

Venue Weybridge

Present for Client

N. Northridge P . Veen

Present for Agency

B. Langdon S . North

Network number

i :\gal\1995\sfilter\contacts\0816sn

1 . 'Special Filter 'Gold'

Meeting discussed the existing 'Gold' concepts for the new campaign .

The following 'Launch Plan' was agreed :

Oct

5th - Post 'Gold' on 1000 (holding) sitesOct 12th - Overpost 'Midas' on 1000 (holding) sites

Post Goldfish on 1500 sites(If the media weight achieved in the press warrants `Syrup' should alsorun in the press .)Nov 16th - Post 'Fleece' on 1000 (holding) sites

Run 'Fleece' in the pressNov 23rd - Post 'Rainbow' on 1000 (+) sites

Add 'Rainbow' to press burst

In 'Young Men's Style Press' 'Goldfish' (October), 'Syrup' (November)and 5 Gold Rings (December) should run .

Other subjects liked were 'Dentist', 'Goose' & 'Retriever' .

'Gold Clock', 'Streets of Gold', 'Golden Nugget' and `Gold Medallion'were rejected as being too contrived .

2 . Hamlet

Agency showed Client the Hamlet 'Finger' shot, as a piece of work inprogress .

Simon North

Action

Client liked the shot very much but felt that the smokers arm was firstlyslightly effeminate (i .e . not very hairy) and secondly, at an odd angle for

Agencya cigar smoker . Agency agreed to address both of these points, and alsoto strengthen the 'smoke' .

Distribution Client

Distribution Agency

M Ashdown F Grant B Jenner N Northridge E O'Connell L StearsP Tritton


CONTACT REPORT

Client/Product

Gallaher/Special Filter

Date

24 August 1995

Venue Agency

Present for Client

P Tritton

Present for Agency

M Douglas I Halley S North

Network number

I\ gal\sfil\contacts\0824md

Action

Client and agency met for B&HSF 'Gold' campaign status meeting

1 . Media1.1 Agency to send client planned coverage and OTS figures for 'Goldfish'

along with actual coverage and OTS achieved for Gratis, Lights andUltra Lights press as a point of comparison . To be with client by Agency

Tuesday am.

1.2 Agency to ensure client receives voucher copies of all titles running Agency

'Goldfish' .

2 . Creative2.1 Agency to initiate discussions with Suzanne Wise about the 'Syrup'

execution in terms of how closely we may replicate the Tate and Lyle tin Agency

without running into legal problems .

2.2 Client acknowledged that it was much more important to get the qualityof the gold right on the 'Gold' 48 sheet poster than on the mini proof .

2.3 Agency presented a spare trannie of 'Midas' grafitti and advised that itwould be posted in three different positions running from bottom left tobottom right when overprinted on the 'Gold' poster. Mech and mastertrannie with grafitti on gold to go to client 25 August . Agency

2.4 Agency advised that 10 new concepts would be presented early October . AgencyClient to confirm date of meeting with Peter Wilson in November . Client

3 . PR3.1 Agency briefed Rowlands on the new campaign on 23 August . Agency

now to brief Robin Brookes . Agency

3.2 Agency took client through a proposed PR brief for the media owners.Agency to talk to John Wilson to discuss next steps . Agency

Client confirmed that there was no PR budget for advertorials . Moneyavailable for additional 'Goldfish' press to be kept in reserve for PR .

4 . 1996 Advertising4.1 Client informed agency that Project Salamander launch is likely to

happen March 1996 . Ideal would be to frontload B&HSF posteractivity in advance of the aforementioned and have a burst in Januaryclosely followed by one in February . Agency to discuss with the media Agencycompany .

5 . Other BusinessB&H brand plan to be presented internally 6 September . Client

Mandy Douglas


Distribution Agency C Bevan B Deegan M Douglas I Halley B Langdon M LovegroveT Malcolm K Millett G Moore S North R Pyrah J Wilson

CONTACT REPORT

Client/Product


Date

11th September 1995

Venue Agency

Present for Client Barry Jenner, Phil Tritton, Lesley Stears

Present for Agency Ian Halley, Simon North, Mandy Douglas, Andrew

Serednyj

Network number i\gal\1995\sfil\contact\0911md

Client and agency met for B&HSF 'Gold' campaign status meeting.

1 . BrandingAgency presented the campaign with a branding device using theB&H lozenge in the top left hand corner . Client agreed that the

'lozenge' was the right way forward and asked agency to improve Agencyits clarity and legibility, perhaps with the introduction of a keyline .Revised treatment to be sent to client Tuesday morning. Agency

Agency confirmed that the 'Gold' posters were printed and that theintention was to overpost the B&H lozenge as one 4$ panel .Client asked agency to look at varying the location of the lozengeon each individual treatment . Agency

2 . Research StimulusAgency advised client that the gold background would notreproduce on 35mm slides and recommended that the conceptboards be used in the hall test . Client agreed to this .

Agency to produce the B&HSF concepts and selected poster Agencyadvertising on the same sized boards .

3 . Hamlet ContingencyIn the event that 'Finger' is pulled client and agency agreed to rerun'Manequin' . Agency to confirm cost of printing 1000 x 48$ Agencyposters .

4 . PR StuntsAgency presented two ideas for PR stunts to coincide withthe campaign launch : gold postcards for mailing to journalists anda gold leaf poster . Client confirmed that any PR activity wouldbe handled by The Rowland Company in order to retain controlover any editorial coverage given to the new campai gn.

Mandy Douglas


Distribution Agency C Bevan B Deegan M Douglas I Halley B Langdon M LovegroveT Malcolm K Millett G Moore S North It Pyrah A Serednyj

Client/Product


Dote

11th September 1995

Venue Agency

Present for Client

Phil Tritton, Lesley Stears

Present for Agency

Ian Halley, Simon North, Mandy Douglas, Kerry Millet

Network number

Distribution Client

Distribution Agency

CONTACT REPORT

Agency presented client with a selection of different sized B&Hlozenges . Client requested that for the purpose of the forthcoming halltest research the lozenge be enlarged . It was agreed to increase thelozenge on the concept board by half again .

Agency advised client that owing to time pressures it would not bepossible to send a concept board with the larger lozenge to Weybridgefor final approval in advance of producing all the branded 'Gold'boards for the research . Client accepted this and gave the agency goahead to enlarge the lozenge, as agreed, and produce the boards .

Mandy Douglas

Barry Jenner, Lesley Stears, Phil Tritton

M Douglas, I Halley, B Langdon, T Malcolm, K Millett, G Moore,S North, A Serednyj

Action

Agency

Agency

Network number

Distribution Client

Distribution Agency

Venue Telecon

CONTACT REPORT

Client/Product


Date13th September 1995

Present for Client

Phil Tritton

Present for Agency

Mandy Douglas

Agency spoke with client to discuss DPS booked for B&HSF in the 1996Time Out Eating and Drinking Guide to London . Extended copy datebeing this Friday, 15th September . Agency advised 'cat' visual wouldappear on the right hand page with all gold on the left . Client washappy with this .

Given that the top line research results on the branding of the campaignare not due until next week, client was informed that the ad wouldappear without any additional branding ie . the lozenge . Client acceptedthis and gave agency the go ahead to supply 'Goldfish' trannie and mechwith correct health warning .

Mandy Douglas


B Deegan M Douglas I Halley N Hasson B Langdon M LovegroveT Malcolm K Millett G Moore S North R Pyrah R A Serednyj R Tillyer

Action

Agency

Client/Product

Gallaher- B&H Special Filter

Dote

21st September 1995

Venue Weybridge

Present for Client

Barry Jenner Lesley Stears

Present for Agency

Mandy Douglas Ian Halley

Network number

i\gal\1995\sfilter\contacts\0921md

CONTACT REPORT

PART OF DENTSU WORlDWIDE

Action

Client and agency met for B&HSF 'Gold' campaign status meeting .

1 . BrandingAgency talked client through the production timing on the B&Hlozenge' and advised that 'Midas' and 'Gold' could be printedfrom Monday providing the B&H lozenge was approved . Agency Agencyinformed client that the aforementioned posters would not be withPCDS ten working days in advance of posting . Agency to contact AgencyPCDS to discuss realistic delivery timing .

Test proof to go to client Friday afternoon, subject to internalapproval .

2 . 'Gold' TeaserAgency confirmed that the 'Gold' posters were already with PCDS.

3 . 'Goldfish'Agency presented the proposed 'Goldfish' image master trannie,chromalin and press proofs . Client felt the sides of the bowl wereslightly dark . Agency agreed to lighten these on system . Agency

Client also asked agency to look at the slightly darker top lefthand corner on the gold press background. Agency

4 . 'Fleece & Syrup'Pre-production meeting on 'Fleece' and 'Syrup' with clientscheduled for Monday morning. Phil Tritton to attend .

Mandy Douglas


Distribution Agency C Bevan B Deegan M Douglas I Halley B Langdon M LovegroveT Malcolm K Millett G Moore S North R Pyrah A Serednyj J Wilson

CONTACT REPORT

Client/Product

Dote

Gallaher - B&HSF C22nd September 1995 PART OF DENTSU WORLDWIDE

Venue Weybridge

Present for Client Lesley Stears

Present forAgency Mandy Douglas

Network number

Action

1 . BrandingAgency presented a test proof of the 'Goldfish' concept withB&HSF branding in top left hand corner and an example of thefull size lozenge as it will appear on the 48 sheet . Client was happywith the size and legibility of the lozenge .

Client approved the branding and gave agency the go ahead toprint the 'Midas' posters . Agency

2. 'Goldfish'Agency presented the revised master trannie and this wasapproved .

Printing of 'Goldfish' posters to start Monday, 25 September .

Agency

Mandy Douglas


Distribution Agency C Bevan B Deegan M Douglas I Halley B Langdon M LovegroveT Malcolm K Millett G Moore S North R Pyrah A Serednyj

CONTACT REPORT

Client/Product


Date25thSeptember1995

Venue CDP

Present for Client

Phil Tritton

Present for Agency

Mandy Douglas, Kerry Millett

Network number

Client and agency met for pre-productions on 'Syrup' and 'Fleece' .

1 . 'Syrup'

1 .1 Hand & SuitAgency confirmed that the hand artist would be wearing a Princeof Wales suit to match the man in the original shot . Arm will beshot with cuff links and shirt cuff visible .

1 .2 Label/TinAgency advised that the first design was rejected by Gallaher legalfor being too close to the Tate and Lyle label .

Agency confirmed that new designs were being mocked up andthat they would be faxed through to Suzanne Wise for legalcomments/approval .

Shoot to take place Friday, 29 September .

2 . 'Fleece'

2 .1 RamAgency showed polaroids of the chosen ram - a Dorset Horn .Agency advised client that the ram would be shot subject toconfirmation of the depth of its coat .

2 .2 Nature of CoatAgency explained that, providing the depth is suitable, the coatwill be sheared, as per the ram featured in the concept, andshampooed 24 hours in advance of the shoot .

Likewise, the ram's hooves and legs will be cleaned up and itshorns polished .

PART OF DENTSU WORLDWIDE

Action

Distribution Client

Distribution Agency

2.3 Wool ThreadAgency confirmed that the photographer would shoot a length of

wool and that this would be looked at on system in conjunction

with the gold background .

2.4 Post Production TechniqueRam image will be 'cut out' as with the 'Goldfish' visual . Ram's

face and legs will be cleaned up as per the concept .

Mandy Douglas

B Jenner, L Stears, P Tritton

B Deegan, M Douglas, I Halley, B Langdon, T Malcolm, K

Millett, G Moore, S North, R Pyrah, A Serednyj

I hereby acknowledge the receipt of a copy of a letter addressed to Barry Jenner ofGallaher, from Kim Connett from the Wace Group .

I am aware of, and have worked with the Wace Group over a number of years . Theyhave a well-deserved reputation for producing work to a high standard, and have beentrying to put right many popular misconceptions and dispel the enormous amount of'mis-information' surrounding the enormous changes that have happened and continueto happen in the entire area of Pre-Press . Over the last few years, they have workedincreasingly with Clients direct on 'through-the-line implementation of 'core' Creativework, particularly with Clients who have a need for suppliers that offer World-widecommunication capability .

I read with great interest their suggestion of digitally storing a single image to ensureconsistency and speed of service . It's a very timely suggestion, in the light of the recentsuccessful completion of our first 'photographic-film-free' creative execution, 'Goldfish' .For you reference, here's some background as to how we currently approach theproduction of any material for Gallaher .

As I'm sure you know, with 'Goldfish' we were supplied with a digital image on CDfrom our chosen photographer, which we have subsequently used, adjusted, adaptedand issued at various resolutions, both in transparency and various digital formats forsupply to both publications and to 'sister' suppliers of Gallaher on Benson & Hedgesbusiness .

This method also helped us enormously with the 'Branding' or lozenge issue . We wereable to create a 3D version of the logo(as there was not a master in existence), which wethen read on to our Network, to incorporate within existing images, and which we wereable to supply in both artwork and digital form to Reacta, for the poster executions,and to Tapestry, our chosen retouching supplier, to add the branding in variousdifferent positions for the press aspect of the schedule . We have been able to ensuretherefore, that there is absolute consistency throughout the campaign, even though theneeds for posters(given that we are working with screened gold ink) and pressreproduction are very different . We now hold hard copy and digital 3D reference of theB & H Logo should it be needed for any further use in the future .

If the issue of which suppliers we use has come from a need to look at budgets please letme know, and I can arrange a meeting to discuss the issue with Gallaher . I do assureyou that I police very thoroughly the speed, quality of service and the pricing structurethat we have with all our Pre-Press suppliers . We could cut corners by negotiating lowerprices on repro or retouching for example by 'shopping around' . I have always believedhowever that trying to save money on the final, most crucial stage of the Pre-Pressprocess, i .e . ; reproduction is a false economy .

Do let me know if Barry, or anyone else at Gallaher are keen to visit the Wace Group,as I would very much like to accompany them, to give any technical back-up or just toact as a sounding board for any specific questions they may have. If, however it is notfelt necessary to follow up any of the points or issues raised by this letter through Wacedirect, I would be happy to organise one or more presentations with either our Repro,Retouching or print suppliers, all of whom are keen to show their 'wares' and involveboth Agency and Client in the very latest developments that may have a direct impacton their business .

Let me know if you'd like me to pursue any of the suggestions I have made above, I canorganise presentations with a couple of days notice . Hope this is of help with yourresponse to Barry .

Kerry

xx

To . Ian HalleyFrom . Kerry MillettDate : 2/10/95Subject : Note from Wace Group

CONTACT REPORT

Client/Product

Date


3rd October 1995PART Of DENTSU WORLDWIDE

Venue Telecon

Present for Client Phil Tritton

Present for Agency Mandy Douglas

Network number

Action

Client advised agency that the new B&H Superkings Brand Manager,Owen Hillis, would not require an induction until mid to lateNovember .

New B&H Superkings creative to be presented to just Phil Tritton, Agency

Thursday 12 October .

Mandy Douglas

Distribution Client B Jenner, L Stears, P Tritton

Distribution Agency B Deegan, M Douglas, I Halley, B Langdon, T Malcolm, K Millett,G Moore, S North, R Pyrah, A Serednyj

Network number

Distribution Client

Distribution Agency

Venue Telecon

CONTACT REPORT

Client/Product


Date

3rd October 1995

Present for Client

Phil Tritton

Present for Agency

Mandy Douglas

Client advised agency that the new B&H Superkings Brand Manager,Owen Hillis, would not require an induction until mid to lateNovember .

New B&H Superkings creative to be presented to just Phil Tritton,Thursday 12 October .

Mandy Douglas

B Jenner, L Stears, P Tritton

B Deegan, M Douglas, I Halley, B Langdon, T Malcolm, K Millett,G Moore, S North, R Pyrah, A Serednyj


Action

Agency

FACSIMILE

To

Mark Rock

Company Gallaher

From

Mandy Douglas

Fax number

01932 832 500

Date

4th October 1995

Subject

B&HSF Boards

Pages including this

1

Dear Mark

Thanks for the message concerning the boards .

Please could you arrange for one of each of the branded B&HSF 'Dentist', `Retriever'and 'Goose' boards to be couriered up to me Thursday morning and then I can putBarry's slides in hand .

Many thanks for your help .

Kind regards

Mandy Douglas


CONTACT REPORT

Client/Product

Gallaher - B & H

Dote

October 11, 1995

Venue

Soho Square

Present for Client

B . Jenner, L . Stears, P . Tritton

Present for Agency

B Deegan (Pt), M Douglas(Pt), l . Halley, S . North,

R. Pyrah(Pt), A . Serednyj

1 . Special Filter 'Gold'

Agency presented a number of new 'gold' concepts . Meeting discussedeach one in turn and agreed which needed further development . Agencyto represent w/c 23 October :

'Handshake'

- re-think due to legal action .'Gold-top'

- too easy, make more of it .'Dunce'

- very good, make sure it does not appeal to kidslike 'Reg' did

'Neck'

- too risky due to ethnic issues, possible re-working .'Gold digger'

- good, if O.K with ASA'Golden Nugget

- too obvious'Golden Retriever

- good'Goose'

- good

Agency to re-work and develop further executions for presentation tomanagement. N.B white health warnings to be featured on thoserunning in the first quarter of 1996

Client approved 'Syrup' transparency

2. B & H Lights

Agency presented the B & H Lights creative work . Client commentedthat 'He had forgotten how good the campaign was .' Meeting agreed topresent work to senior management at Gallaher . Client and Agencyagreed to finalise media recommendation asap to complete the,advertising package' . Agency to fix meeting to discuss . (Possibly Friday13th October)

3 . B & H Superkings

Agency presented creative work for B & H Superkings . Meetingdiscussed the work and agreed that it would not fulfil the advertisingrequirement . Agency agreed to re write the Creative brief and representcreative work asap . Show both packs as key communication was packchanges .

Agency

Action

Distribution Client

Distribution Agency

4. 1995 Press Schedule

Meeting discussed the 1995 press schedule . Meeting agreed that, wherepossible, the unallocated (reserve) budget should be used to target'younger' men (titles such as `Loaded' etc .) It was agreed that for thesetitles 'Dentist' should run as opposed to 'Fleece' .

Client agreed that in future it would be possible to run B & H 'Gold'ads alongside Silk Cut ads, so long as we achieve positions 1 and 2 (or 1and OBC) . It was also agreed that B & H 'Gold' and 'Lights' could alsorun in the same titles under the same criteria . ('Lights' and 'Silk Cut'should not run along side each other)

5 . AOB

Agency

a) BlackpoolAgency to speak to Kevin Sands of First Leisure re . the supply of copyfor the TC poster site in Blackpool.

b) Voucher CopiesAgency agreed to set up the supply of all voucher copies of the 1995schedule to Client .

etc .

Simon North

B. Jenner, L . Stears, P . Tritton

C Bevan B Deegan M Douglas I Halley B Langdon M LovegroveT Malcolm K Millett G Moore S North R Pyrah A Serednyj J Wilson

Client/Product

Gallaher - Benson & Hedges

Dote

13th October 1995

Venue Weybridge

Present for Client

Lesley Stears (Pt), Phil Tritton

Present for Agency

Mandy Douglas, Simon North (Pt), Andrew Serednyj

Network number

i :\gal\1995\sfilter\contacts\1013md

CONTACT REPORT

PART Of DENTSU WORLDWIDE

Action

1 . B&H Lights

Client and agency discussed the likely target for Lights with a view tobriefing CDP Media asap . Given the desire to take share fromMarlboro Lights, it was agreed that the target should be under 35'swho'd be interested in a lower tar proposition, but have already rejectedSilk Cut.

First burst in press only . To fit in with all Gallaher brand activity in1996, possible timing could be first two weeks in February, second twoweeks in March or last two weeks in April .

Agency to present budget proposal to client asap . Agency

2 . B&H SuperkingsAgency presented revised creative brief focusing on the 'classiness' ofSuperkings from B&H. As there is a potential risk that they areperceived as being more expensive than JP Superkings, it was agreedthat the price of £2.53 appear in the ad.

Agency to reconsider proposition in light of the above. Agency

3 . Other BusinessAgency to send client TGI data on B&HSF, Embassy and Regal Agencysmokers . To be used to identify gifts for Gratis 11 scheduled for August1996 .

Mandy Douglas


Distribution Agency B Deegan, M Douglas, I Halley, B Langdon, M Lovegrove, T Malcolm,K Millett, G Moore, S North, R Pyrah, A Serednyj


CONTACT REPORT

Dote

Venue

19th October 1995 PART

Weybridge

OF DENTSU WORLDWIDE

Present for Client Phil Tritton

Present for Agency Ian Halley

Network number i\gal\95\sfilter\contacts\1019ih

Action

1 . 'Syrup'

Agency presented refined transparency .Client felt the top left area should be very significantly lightened tomake it more golden .

Client approved the mechanical.Client/Agency

It was agreed that Client and Agency would meet on 23rd October toreview 'Goldfish' reproduction in the press and implications for futureexecutions .

2 . 'Dentist'

Agency presented transparency. It was felt that this too should besignificantly lighter in the top left area around the "lozenge"

Client kept the chromatin to review internally

Agency to refine 1995 media plan to include the current reserve in aspart of the style press . Agency

Agency to prepare an outline recommendation for B&H media in 1996 Agency

3 . Superkings

Client approved the brief, subject to a few refinements

Ian Halley


Distribution Agency B Deegan, M Douglas, I Halley, B Langdon, M Lovegrove, T Malcolm,K Millett, G Moore, S North, R Pyrah, A Serednyj

TO Tony & Guy

Ian Halley, Mandy Douglas, Andrew Serednyi

fyiBen Langdon,

From

Simon North

Dale

October 20, 1995

Subject

B & H

MEMORANDUM

Keeping you in the loop on B & H:

Lights

We will be presenting the Lights Campaign to Nigel on Tuesday

The recommended concepts are : StonehengeSphinxWhen I'm cleaning windowsConductorMastermind

(Barry felt 'Blue eyes' was weak, but loved conductor - I presume you're still happywith it?)

Gold

(N.B Black out of white health warnings required)


We need the new 'Gold' work on Tuesday as well, to confirm the debrief from ourmeeting last week :

'Handshake'

- re-think due to legal action .'Gold-top'

- too easy, make more of it .'Dunce'

- very good, make sure it does not appeal to kidslike 'Reg' did

'Neck'

- risky due to ethnic issues, possible re-working .'Gold digger'

- good, if O.K with ASA'Golden Nugget

- too obvious'Golden Retriever

- good'Goose'

- good

We also need three new ones . . . . .

Superkings

You know that we're giving John Salmon a crack at the brief .

Thanks

Simon

CONTACT REPORT

Client/Product

Gallaher - B&H Special Filter and Lights

Date

23rd October 1995

Venue CDP

Present for Client

P Tritton

Present for Agency

B Deegan, M Douglas, I Halley(pt), S North(pt), R Pyrah,

A Serednyj(pt)

Network number


CMPPART OF DENTSU WORLDWIDE

Action

Client and agency met to review 'Goldfish' press reproduction and todiscuss the proposed media for B&H Lights .

1 . B&H Special Filter1 .1 Press Reproduction

it was agreed that the gold in the top left hand corner on some of the,on the run' DPS insertions was too dark .Agency to produce 'Dentist' DPS and broadsheet wet proofs usingtrannies with varying percentages of gold in the top left . New 'Syrup'

Agencychromalin to be put in hand.

Client gave agency the go ahead to shoot a test shot of the 'Retriever' Agency

concept .

1 .2 PostersAgency to ensure bill posters are briefed to 'avoid bumps' when posting Agency

'Fleece' and 'Dentist' mid November . Agency to supply client with 1/2page summary on the two subjects in advance of the next burst . Agency

Two new subjects to run for each of the 5 bursts of B&HSF activityscheduled for 1996 . Agency

2. B&H LightsAgency presented target audience rationale and proposed media plan forB&H Lights and all B&H activity in 1996 .

2 .1 MediaAgency to supply coverage and frequency figures for C2 18-34's, DE Agency18-34's and ABC1 35-44 year olds .

2.2 CreativeAgency to confirm estimated production costs for 4 press subjects and 1poster subject . Agency

3 . Other BusinessAgency to supply 1995 coverage and frequency figures for press andposters, and production costs by subject for B&HSF. Agency

Six 'Dentist' duratrans to be supplied once press and poster proofsapproved . Agency

Client to present 1996 Brand Plan at 11 .30am on 3rd November . Client

Client to confirm plans for Gratis II scheduled for August '96 . Client

Mandy Douglas


Distribution Agency B Deegan, M Douglas, I Halley, B Langdon, M Lovegrove, T MalcolmK Millett, G Moore, S North, R Pyrah, A Serednyj

Client/Product


Date

31st October 1995

Venue Telecon

Present for Client

Phil Tritton

Present for Agency

Mandy Douglas

Network number

i :\gal\1995\sfilter\contacts\1031md1

Distribution Client

Distribution Agency

CONTACT REPORT

1 .

Five Gold Rings

Client called agency to approve the polaroids of the door bells . Agencyconfirmed that all seven bells would be shot, and five would berecommended for the final ad .

Agency

Mandy Douglas


B Deegan M Douglas I Halley B Langdon M Lovegrove T MalcolmK Millett G Moore S North R Pyrah A Serednyj


Action

CONTACT REPORT

Client/Product


Dote

31st October 1995

Venue Weybridge

Present for Client

Phil Tritton

Present for Agency

Mandy Douglas, Ian Halley (pt)

Network number



Action

Client and agency met for B&HSF status .

1 . Fleece

Agency presented the final trannie . This was approved . Press proofs togo to client asap . Agency

2. Five Gold Rings

Agency presented sample illustrations of the swan and the goose, andthese were approved .

Agency confirmed that polaroids of the door bells were being courieredto Weybridge for approval in advance of the shoot .

Client advised agency that the ad could appear in Christmas TV listingsand Christmas issues of women's weeklies, as well as YMSP. Agency tosend client the latest press schedule for B&HSF. Agency

3 . Retriever

Agency presented reworked 'Retriever' concept . Client felt that theconcept was now too direct and needed more than just the dog with thegold bar in its mouth . Revised concept to go to client 08/11 . Agency

4 . Duratrans

Client and agency discussed the imbalance of the gold background onthe Goldfish duratran . Agency to address this issue before producingduratrans of Dentist . Agency

Client confirmed that the aim was to secure duratran sites in up to50/60 nightclubs in 1996 . Agency proposed that Syrup be considered asa ideal subject . Client acknowledged its relevance to the nightclubaudience .

Distribution Client

Distribution Agency

5 .

Other Business

Agency to improve the legibility of the branding and the quality of thestock shots on the B&H Lights concept boards for 08/11 .

Agency

Mandy Douglas



CONTACT REPORT

Client/Product Gallaher/Benson & Hedges CDPDate November 16, 1995


Venue Gallaher

Present for Client Lesley Stears, Phil Tritton

Present for Agency Simon North, Andrew Serednyj

Network number i :\gal\1995\sfilter\contacts\1116sn .doc

Action

Brand Plans 1996

Client presented 1996 brand plans for both B & H SF and B & HSuperkings .

Media

Client asked that voucher copies of all publications be supplied for eachcdp mediainsertion .

Client requested a presentation to review all 'style press' titles . cdp media

Meeting discussed the 'mid magazine' positioning of the latest round of'Gold' posters in the YMSP titles for December . Agency explained thatthis was probably due to the late booking of the space .

Permissions

Meeting discussed and Client agreed to allowing the Gratis 'JumpLeads' execution to appear in the book 'Best Ads : Shock', to be Agencypublished by BT Batsford in 1996.

Simon North


Distribution Agency B Deegan M Douglas I Halley B Langdon M Lovegrove T MalcolmK Millett G Moore S North R Pyrah A Serednyj

Client/Product Gallaher/B&H

Dote 24/11/95

Venue

Telephone Conversation

Present for Client

Phil Tritton

Present for Agency

Ian Halley

Network number

Distribution Client

Distribution Agency

CONTACT REPORT

1 . Special Filter

Client requested review of all recently produced work as a context forthe "Fools Gold" execution .

2 . Superkings

Client agreed with the recommendation to use the B .T.L shot for the ad .

Client to contact JKR to arrange for possible re-shoot . Agency toreview use of type on receipt of new shot .

Ian Halley



Action

Client/Agency

Client/Product

Present for Client

Present for Agency

Network number

CONTACT REPORT

Venue Weybridge

Gallaher - Benson and Hedges

29th November 1995

B Jenner N Northridge L Stears P Tritton

M Douglas I Halley S North A Serednyj

i:\gal\1995\sfilter\contacts\l129md

1 .

B&H Special FilterAgency met with client to review B&H 'Gold' concepts produced in thelast six weeks and some new concepts .

Comments were as follows :

2 .

B&H Lights

to be dropped because of legal action .to be dropped because of ethnic issues .wrong tone of voice for B&H .not a strong subject . 'Dentist' is far better .to be dropped as too 'Reg-like' .too crass for B&H .OK if wellies green but this is notacceptable to the ASA . Possible re-work .currently too static ie . lacks visual drama.Re-work and represent .OK. Need to make more of it .good but issues to be resolved with ASA .very well received . To be fought throughASA .very well received as a press subject .

Press proof to go to client asap .

Agency

Agency presented magazine and news stock test proofs . Client agreedthat the background was good . The branding was still too weak - itneeds to be 'bigger' and 'brighter' .


Action

Given the requirement for a second subject to run in January, Clientagreed to running 'Goose' as the only poster subject supported by'Syrup' and 'Silence is Golden' in press . Agency suggested that 'Watch'run with 'Goose' in January subject to a quick, fierce fight with the

AgencyASA .

1 .1 'Goose'Agency presented 'Goose' work-in-progress poster proof and this wasapproved. Client confirmed that the campaign should be branded until

Agencythe B&H Lights launch in February .

'Handshake' -'African' -'Medallion' -'Goldo' -'Fool's Gold' -'Rainbow' -'Retriever' -

'Gold Dust'

'Magpies''Gold Top''Watch'

'Silence is Golden'

Distribution Client

Distribution Agency

Agency to improve the legibility and colour of 'Lights' and represent apress proof and life size 48$ branded lozenge .

Agency

3 .

Other Business3 .1 SuperkingsClient confirmed that Jones Knowles Ritchie would be supplying visual .

3.2 Framed ProofsClient requested 3 x 'Dentist', 2 x 'Goldfish' and 2 x 'Goose' . To beactioned upon receipt of 'Goose' mini proofs .

Agency

Mandy Douglas


C Bevan B Deegan M Douglas I Halley B Langdon M LovegroveT Malcolm K Millett G Moore S North R Pyrah A Serednyj

Gallaher - Benson and Hedges

Dote

29th November 1995

Venue Weybridge

Present for Client


Present for Agency

M Douglas I Halley S North A Serednyj

Network number


Client/Product

CONTACT REPORT

1 .

B&H Special FilterAgency met with client to review B&H 'Gold' concepts produced in thelast six weeks and some new concepts .

Comments were as follows :

'Gold Top''Watch'

'Silence is Golden'

2 .

B&H Lights

to be dropped because of legal action .to be dropped because of ethnic issues .wrong tone of voice for B&H.not a strong subject . 'Dentist' is far better .to be dropped as too 'Reg-like' .too crass for B&H.OK if wellies green but this is notacceptable to the ASA . Possible re-work .currnetly too static ie . lacks visual drama .Re-work and represent .OK. Need to make more of it .good but issues to be resolved with ASA.very well received . To be fought throughASA.very well received as a press subject .

Agency presented magazine and news stock test proofs . Client agreedthat the background was good . The branding was still too weak - itneeds to be 'bigger' and 'brighter' .


Action

Given the requirement for a second subject to run in January, Clientagreed to running 'Goose' as the only poster subject supported by`Syrup' and 'Silence is Golden' in press . Agency suggested that 'Watch'run with 'Goose' in January subject to a quick, fierce fight with the

AgencyASA.

1 .1 'Goose'Agency presented 'Goose' work-in-progress poster proof and this wasapproved . Client confirmed that the campaign should be branded until

Agencythe B&H Lights launch in February .

Press proof to go to client asap .

Agency

'Handshake' -'African' -'Medallion' -'Goldo' -'Fool's Gold' -'Rainbow' -'Retriever' -

'Gold Dust'

'Magpies'

Distribution Client

Distribution Agency

Agency to improve the legibility and colour of 'Lights' and represent apress proof and life size 48$ branded lozenge .

Agency

3 .

Other Business3.1 SuperkingsClient confirmed that Jones Knowles Ritchie would be supplying visual .

3.2 Framed ProofsClient requested 3 x 'Dentist', 2 x'Goldfish' and 2 x 'Goose' . To beactioned upon receipt of 'Goose' mini proofs

Agency

Mandy Douglas


C Bevan B Deegan M Douglas I Halley B Langdon M Lovegrove

CONTACT REPORT

Client/Product

Gallaher/Benson and Hedges

Date

5th December 1995

Venue Weybridge

Present for Client

L Stears P Tritton

Present for Agency

M Douglas

Network number


1 .

B&H Special Filter1 .1 'Goose'Agency presented chromalins and press proofs of 'Goose' . Clientthought the 'gold' background was good . Agency now to present proofsshowing the press crop .

1 .2 'Fleece'Client and agency reviewed a selection of 'Fleece' magazine and pressinsertions . Some were still either too dark top right or too thin bottomleft . Agency to confirm 4pm meeting on 06/12 to discuss possiblemeasures to ensure the best repro by publications on the schedule .

1 .3 January 1996Client agreed with agency recommendation to run 'Goose' and 'Syrup'(pf@§§ ppljl tjqjAnuary, and 'Eyes' and 'Silence is Golden' (press only) inMarch .


Agency

Agency to await senior client approval .

Client

Action

Agency

1 .4 MediaAgency to supply December press schedule for 'Five Gold Rings' and'Syrup' ASAP. Agency to ensure voucher copies go to client on an

CDP Mediaongoing basis .

Agency to contact 'alternative' magazines identified as being suitable forB&HSF advertising . Information to be fed through to client, as andwhen received, in order to decide whether or not to approachCOMATAS with regard to an individual title .

CDP Media

2 .

B&H Lights2.1 MediaAgency to initiate discussions with Portland for 300 sites for

CDP Media'Stonehenge' at the beginning of February . Agency to confirm otherGallaher brand on posters at this time .

Agency

Distribution Client

Distribution Agency

2.2 PressTest proofs with improved branding to be presented to client7/8 December .

Agency

3 .0 B&H SuperkingsAgency presented 'run out' of ad featuring POS visual from JKR. Clientand agency to check whether packs have been reduced . Agency toreview typeface upon receipt of visual with smaller packs .

Agency

Mandy Douglas


C Bevan B Deegan M Douglas I Halley S Jiggins B LangdonM Lovegrove T Malcolm K Millett G Moore S North R PyrahA Serednyj

CONTACT REPORT

Client/Product

Gallaher/Benson and Hedges

Date

21st December 1995

Venue Weybridge

Present for Client

P Tritton

Presentfor Agency

M Douglas

Network number

i :\gal\1995\sfilter\contacts\l221md

1 .

B&H Lights

1 .1 'Stonehenge'Agency presented a `Stonehenge' press proof . Client agreed that theregistration of `B&H' within the lozenge was far better and this wasapproved . The blue dots on the stones were still too light and the blue of

the 'Lights' branding was a little flat . Agency to ensure the blue matchesthe 'Lights' blue .

1 .2 'Sphinx'Agency presented the master trannie and this was approved .

1 .3 'Mastermind'Agency presented a work-in-progress trannie . Client asked agency to

tone down the darker blue on the edge of the whoopee cushion . Agency

to ensure the angle of the spotlight will accommodate the 'Lights'branding in the top right .

1 .4 `Formby'Agency advised that the ASA insist that the Estate of George Formby becontacted to inform them of our intentions . Contact to be made inearly January .

1 .5 MediaAgency presented proposed rotation for the magazine schedule . It was

agreed that 'Stonehenge' be the first subject, followed by 'Sphinx',`Formby' and 'Mastermind' .

Agency advised that the 'Stonehenge' 48 sheets would be posted the28-29 Jan . on 350 sites .

2 .

B&H Special Filter

2 .1 'Eyes' (Gold Watch)The casting recommendation for the woman was presented andapproved . Agency explained that, unlike the concept board, the


Action

Agency

Agency

Agency

Agency

Agency

Distribution Client

Distribution Agency

watch would not have an hallmark and that it it would be flat rather

than convex . Agency to supply a decent polaroid of the watch in the

fifimmwelrlo6JJnuaWy

Agency to confirm whether ears and mouth will be visible . Agency to

present a recommendation for single page press .

Client reminded agency of the need for a press subject for March to

accompany the 'Eyes' press and poster subject .

3 .

B&H SuperkingsAgency advised that a trannie was being supplied by JKR . Furtherretouching to be briefed by the agency .

4 .

Other BusinessAgency to supply the follow, ig framed proofs : 7 x 'Dentist', 6 x'Goldfish', 6 x 'Goose' and 3 x'Fleece' .

Agency

Mandy Douglas


C Bevan B Deegan M Douglas S Jiggins B Langdon M Lovegrove

T Malcolm K Millett G Moore S North R Pyrah A Serednyj

Agency

AgencyAgency

Agency

Agency

Documents

Client/Product Gallaher -