Embed Size (px)
DESCRIPTION
Citation preview
Product Manager:
Being Your Own Client
24th Aug. 2013
BA Conf., Bangalore
Quotes • Most products are reborn. The initial version is
almost always scrapped. • Creating a product is hard enough, marketing it
and implementing it is a ‘totally different ballgame’.
• As a Product Manager, one needs to have • Reflexes of a Juggler • Nose of a Basset Hound • Hide of Rhinoceros
Outline • What Is A Software Product
• Characteristics Of A Software Product • What Is Software Product Management • Product Manager Skills • Is BA a Good Candidate for Product Manager • Key Considerations In Product Creation • Product Management Challenges • Product Management Learnings
What Is A Software Product?
What Is A Software Product? A single application or suite of applications built by software company to be used by multiple customers Examples: Finacle, Oracle DB 10g, SAP ERP, MS Office etc.
Characteristics Of Software Products
Characteristics Of Software Products • Used by Multiple Customers • IP is owned by the Creator • Specific To A Domain • Sold based on License • Enhanced through Versions • Go Through A Lifecycle
What Is Software Product Management?
What Is Software Product Management? • Governing a product from its inception to the market, or
customer delivery, and service, in order to generate highest possible value for the customer
• Delivering the right products, at the right time, to the right markets
• The main challenge of software product management is balancing the different and frequently conflicting wishes, needs and priorities of sponsors, developers, marketers and customers
Product Manager Skills
Product Manager Skills • Understanding Architecture, Design & Tech. Choices • Leadership • Domain Knowledge • Passion for Customer Delight • Multi Tasking • Keeping Pace with Business Environment • Dealing with Variety of Stakeholders • Managing and Mentoring People • Commercial Acumen
BA Good Candidate For Product Manager? • Leadership • Domain Knowledge • Passion for Customer Delight • Multi Tasking • Understanding Architecture, Design and Tech. Choices • Keeping Pace with Business Environment • Dealing with Variety of Stakeholders • Managing and Mentoring People • Commercial Acumen "
Key Considerations For Product Creation
Key Considerations For Product Creation • Extent of Competition • Sustainability of USP • Extent of Investment & Financial Viability • Capabilities in
• People • Process • Technologies • Domain • Marketing
Key Product Management Challenges
Key Product Management Challenges • Fulfilling ROI Expectations • Knowledge Management • Getting and Retaining the right kind of People • Balancing Interests of Multiple Stakeholders • Ensuring Product is Continuously Enhanced
Key Learnings As A Product Manager
The Do’s
The Do’s • Package Features as Solutions • Modularize Optimally • Accept Mistakes & Know when to ‘Cut Your
Losses’ • Always keep Customer’s TOC in mind
The Don'ts
The Don'ts • Aim to ‘Make Everyone Happy’ • ‘Chew too much’ at a time, for development • Base Initial Dev. on Single Client Requirements • Use Pricing as Primary Competitive Advantage
Thank You!
