Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
We Create Healthcare ROCKSTARS In The Media!
All packages ensure industry-specific market exclusivity!
Other Services product launches
V.I.P. celebrity spokespersons
Custom apps
Client Services Agreement
2 Next Previous
This Agreement dated is between Doctor's PRx© (Firm), a Public Relations Agency specializing in providing
extensive Public Relations and related services exclusively to approved healthcare practitioners in local Markets; and Client
First Name: Last Name: also dba: (business/practice)
Client. This Agreement specifies the services for which the Client engages Firm and the terms and conditions of the exclusive engagement.
This Agreement offers exclusivity: Yes No Central Zip Code: Is this a National Account: Yes No
1. Our Services: Our public relations and related services are designed to use live media coverage instead of expensive, often self-
promoting advertising to make it easy and more affordable for any hospital, physician or health practitioner to focus on providing superior
healthcare while we take care of attracting more new patients to your practice. Doctors PRx provides amazing public relations and
publicity in the media for select doctors and others in healthcare only. (And, save you a lot of money in the process.) Since we accept only
one practitioner per discipline in your entire market, this allows us to focus on you, your practice, and your prominence in the media and
on the web in your entire market whether a local practice or a national network. After all, we can only create one, #1 in the media in any
practice or discipline in any market. This document is provided to indicate our possible interest in promoting you and your practice
discipline in the media in your market exclusively. If approved, you enjoy significant cost savings and market exclusivity as our Firm
approves and guarantees to promote only one practitioner in each discipline and/or category in any market.
2. Engagement: Client engages and retains Firm to provide greatly expanded media exposure through extensive Public Relations, Digital,
Branding and other related services outlined in Addendum "A" attached to this Agreement. (The "Campaign")
3. Client Category Exclusivity: Firm understands and agrees that this client shall remain the sole and exclusive Industryspecific type as
specified herein and shall not secure another client in the Client market area in accordance with good marketing practices on a
communitywide level in accordance with our written guarantee of market exclusivity.
4. Contact Hours: Firms’ hours are 9 AM and 6 PM EST Monday – Friday with the exception of legal holidays. The PR Services Fee (as
defined in paragraph 5 below) is premised on Firm's work being performed by specialized team members during a normal week and
normal business hours, as well as after-hours and weekends as Firm deems necessary to fulfill Firms obligations hereunder. There is no
added fee to Client should staff be required to work additional hours to meet tight deadlines as may be requested or required by the
media.
5. Campaign Start-Up Process: To promote quality services and on-time performance by Firm, Client will complete a private initial “Client
Introduction Call” to discuss confidential aspects and issues pertaining to clients business which shall remain confidential by the parties.
A second Full Client Orientation Call will be scheduled with key members of Clients assigned PR and Digital Teams which is part two of
the new client onboarding process. Client will also complete the New Client Online Intake (Induction) Form to provide Firm with the
information, photos and materials necessary for Firm to most effectively and accurately prepare client media kits, professional talking
point documents, Press Releases, and related materials to effectively provide the Services under this Agreement. Client will also be
entered into Firms Client tracking systems and Firm shall embed client’s availability to specific media for interviews and authorization to be
quoted in relevant publications which are essential for the Firm to carry out the most effective Campaign(s) for Client.
Services Package Fee: Client qualifies for, and agrees to pay Firm, a reduced monthly Promotion Campaign Fee Rate ("Promotion Fee")
for Firm's exclusive communitywide (or National), Public Relations and the essential related services under this Agreement herein. The
monthly retainer fee amount herein is at a substantially reduced rate and Client shall continue to be “grandfathered in” at this rate which
shall continue for as long as this Agreement remains in effect without interruption and shall not be affected by Firm’s rate increases. This
offer is valid for seven (7) days from the date of this Agreement set forth above, and shall automatically revert to the full monthly rate if not
activated within the offer time period herein. There are no other fees associated with this Agreement unless specifically requested by the
client and under Separate Agreement. In this agreement, you will have the option to select any package you wish and our Campaign
Exclusive Client Rate. However, understand you will retain exclusive rights to that significantly reduced Campaign Pricing locked-in for as
long as you are our client in that category only. Think Big! See following pages for details, Campaigns and guarantee.
A. “Pull Out all Stops” – Full Publicity, Digital, Social Event Support Campaign
B. “City/Community Dominance” Publicity Campaign – + Digital, Social Support
C. “Alternative/Wellness/Holistic Community Dominance” Publicity Campaign
D. “Special Events/One-Time/Add-Ons” (Available to Existing Clients ONLY)
Doctor's PRx Client Services Agreement
3 Next Previous
Doctors PRx Exclusive Client Agreement
PACKAGES
Select Exclusive Service Package Preferred Below:
This Campaign is: National Regional City/Community
“A. Pull Out all Stops” – Full Publicity, Digital, Social Event Support Campaign (Reg. $6,895.00 Mo.) $ month
Guarantees a minimum of 4-5 (Four-Five) Live Media Exposure Points/month plus digital, social/Blog support, and related Public Relations
services. Customized specifically for doctors, hospitals, group practices, MedSpas, and virtually all healthcare and related professionals
seeking a major, yet extremely affordable, full service publicity program +. This Exclusive Campaign includes the above plus substantial
added online media, social and proprietary digital coverage in traditional, proprietary online, social and digital venues, full-service, multi-
media publicity and digital campaigns, proprietary online postings and enhancements, fully optimized floating landing pages and updates,
competition tracking SEO and social reporting, comprehensive monthly client reports as well as major publicity and media exposure to
also be posted to client’s and Doctors PRX website monthly for maximized ranking enhancement and exposure. Other proprietary online
exposure points are included in this package. (Check box above to select Campaign 1) Rate is locked in for as long as Client remains an
active Client without service interruption.
“B. City/Community Dominance” Publicity Campaign – + Digital, Social Support (Reg. $4,895.00 Mo.) $ month
Guarantees a minimum of 2 (Two) Media Exposure Points/month plus digital, social, Blog, and related Public Relations services. For
doctors, hospitals, group practices, spas, and alternative practitioners seeking a very low cost, yet full-service publicity program. This
Exclusive Campaign includes the above plus many added online media, social and proprietary digital coverage in traditional, proprietary
online, social and digital venues, full-service, multi-media publicity and digital campaigns, proprietary online postings and enhancements,
fully optimized floating landing pages and updates, competition tracking SEO and social reporting, comprehensive monthly client reports
to also be posted to client’s and Doctors PRX website monthly for maximized ranking enhancement and exposure. Other proprietary
online exposure points are included in this affordable package. (Check box above to select Campaign 2) Rate is locked in for as long as
Client remains an active Client without service interruption.
“C. Alternative/Wellness/Holistic Community Dominance” Publicity Campaign (Reg. $2,895.00 Mo.) $ month
Affordable package guarantees a minimum of 2 (Two) Local/Community Media Exposure Points/Monthly Live Media Exposure plus digital,
social, Blog support and related Community-focused Public Relations services. For PT’s, Chiropractors, holistic, wellness, local spas, and
any alternative practitioner seeking a very low cost, yet full-service highimpact publicity program. This Exclusive Campaign includes the
above plus many added online media, social and proprietary digital coverage in traditional, proprietary online, social and digital venues,
full-service, multi-media publicity and digital campaigns, proprietary online postings and enhancements, fully optimized floating landing
pages and updates, competition tracking SEO and social reporting, comprehensive monthly client reports to also be posted to client’s and
Doctors PRX website monthly for maximized ranking enhancement and exposure. Other proprietary online exposure points are included in
this affordable package. (Check box above to select Campaign 2) Rate is locked in for as long as Client remains an active Client without
service interruption.
D. Special Events/One-Time/Add-Ons (Existing Clients ONLY save $25% off all standard pricing.) $ month
Special Public Relations and/or Related Services/Celebrity Spokesperson(s), Trade Show/Grand Openings/Event
Promotions/Fundraisers/Franchising/CME Accredited and Other Related Seminars/Promotions.
One-Time Ongoing N/A
Note: Larger Packages available for Major Events, Celebrity Appearances, VIP Speakers etc. * Call for quote. Services Guarantee: Upon
acceptance, this Special Promotion Agreement shall remain in effect without interruption during the initial TWO (2) Full Month period
commencing on the date of the Agreement above. This is to allow sufficient time for Firm to achieve the public relations start up and
related automation ramp-up activities to allow for SEO automation to activate on the directories and process through the crawlers to show
adequate ranking results for Client to meet our “Services Guarantee” as specified on attached Addendum A. Term: This Agreement shall
continue at the Special Promotion Rate, with the understanding that this rate shall apply into perpetuity under the terms of this agreement
unless and until terminated under the terms and conditions herein.
4 Next Previous
Doctors PRx Exclusive Client Agreement
Firm and its personnel working on the Campaign pursuant to this Agreement are not employees of Client. Expenses not included may
include, but are not limited to, costs relating to special requests by client such as: requested on-site support of Firm representatives;
obligations and liabilities incurred with third parties; fees paid to celebrities and or Spokespersons to participate in events; Additional work
such as Video Production, Custom Healthcare Websites; and related services outside the realm of public relations and marketing services
and other requested services which are quoted in advance; overtime and related costs that may be required to meet a deadline resulting
from Client’s failure to provide the materials necessary in a timely manner and other costs included in item 2 above. Any and all additional
expenses require pre-approval by Client and costs are in addition to the Services Fee and are to be paid by Client upon presentation of
invoice and upon such further terms as stipulated hereto.
The normal costs to provide the services under this Agreement are defined in the Fee For Services herein under item #3 above. The Firm’s
basic costs to provide the services hereunder, such as; employee salaries, wages and taxes; outsourced and freelance services costs;
normal business rent, taxes and insurance costs; licenses, permits, subscription fees, equipment, software, technology and all other costs
that may be required to satisfactorily fulfill the services under this Agreement are the sole responsibility of Firm.
Upon termination of this Agreement, Client shall pay Firm for all amounts due to Firm at that time including but not limited to any amounts
due as provided and agreed in writing in paragraph 4 above and all other costs for work done and liabilities incurred (including any
obligations incurred with third parties) relating to the Campaign through the effective date of termination.
10. Cancellation Policy: Client understands and agrees that this Agreement shall continue on an ongoing basis and may be cancelled by
either party hereto by giving 60-day advance written cancellation notice to the other and monthly fees are due only through the final 60-day
period. Additionally, it is understood and agreed that many media points and coverage may be scheduled for Client, for up to one year in
advance in accordance with media and editorial calendars and scheduling of events.
a. Pre-booked and subsequent interviews and coverage appearing after the contract is cancelled will continue to be professionally
followed up, serviced and confirmed by your various Doctors PRx Client Services providers with no monthly fee required. As such, in the
event of live interviews scheduled or those coming through at a later date for a period of up to one full year after cancelation, Client, (or
Client’s approved designee) shall agree to appear on such interviews whether said interview be on-location, online or remotely.
b. Firm will ensure professional and full Media interview research, outreach, press-kits, booking, press releases/ supporting
documentation and photos, fact checking, materials, talking point sheets, source documentation, and all required follow up requests and
services.
c. Firm shall continue to represent Client in a highly and positive manner and shall ensure a positive and profitable transition for all
concerned to protect Clients reputation with the key media outlets and shall follow up and service professionally any and all active
interviews and subsequent exposure points that may result. Upon the termination of Client’s Agreement, Client shall immediately
relinquish all industry-specific exclusivity and Firm is thereby released to accept another industry-specific client within the exclusive
market upon such cancellation.
11. Upon Cancelling This Agreement: It is understood and agreed that considerable set up time and effort is put into place to ensure
ongoing media coverage and repeat invitations from various media sources. As such, Firm discourages Client from cancelling this
Agreement so Client may enjoy maximum benefits and advantages of the ongoing services provided by Firm on Client’s behalf. As Firm
has waived Firm’s normal 6-months advance retainer fee in this special promotion, Client understands and agrees that there are many
important factors unique to publicity that are booked for up to a year or more in advance. Therefore, Firm will always respect our clients’
wishes to cancel and Client understands and agrees that, should Client cancel this Agreement for any reason whatsoever, Client shall
provide a minimum 2-months advance notice of said cancellation and shall continue interviews and to receive services during the
campaign wind-down time frame. Upon the official cancellation Client understands and agrees that considerable additional bookings,
interviews and media coverage will have been scheduled for up to a full year in advance on Clients behalf. To ensure Clients good
reputation and that of Firm, Client agrees to the following terms and conditions in regard to activity taking place after said cancellations:
12. Post Cancellation Interviews, Coverage or Related Exposure Points: Client will fully protect and indemnify Firm from any claim of
infringement or violation of any copyright, patent, trademark or other right of any kind of any person, or any claim of libel or slander,
relating to any materials supplied by Client, its employees, agents, members or guests, or any materials as to which Client is responsible
for securing any necessary for desirable releases.
13. Post Cancellation Interviews, Coverage or Related Exposure Points: Client understands and agrees the interviews are elective andmay be passed on to another practitioner by Firm that may replace Clients position in the specific market. If Client elects to keep the
interviews, Client shall submit the following fees in advance of such post contract placements at least 30 days prior to any such scheduled
or placement event.
A. Local/Regional Interviews within 25 miles of Client:
a. $1,250 (One Thousand Two Hundred Fifty Dollars) for any network television live or pre-recorded, talk show aired; or,
b. $600 (Six Hundred Dollars) for any national magazine article, newspaper or online feature or news story regional, local, or generalonline SEO or targeted market live, or print story; and/or,
5 Next Previous
Doctors PRx Exclusive Client Agreement
B. Local/Regional Interviews within 25 miles of Client:
c. $150 (One Hundred Fifty Dollars) for any documentable online media exposure point or reference specifically including Client’s Business
name.
d. The normal costs to provide the services under this Agreement are defined in the Fee For Services herein under item #6 and item #9
above. The Firm’s basic costs to provide the services hereunder, such as; employee salaries, wages and taxes; outsourced and freelance
services costs; normal business rent, taxes and insurance costs; licenses, permits, subscription fees, equipment, software, technology
and all other costs that may be required to satisfactorily fulfill the services under this Agreement are the sole responsibility of Firm.
C. Pre-booked National Interviews:
a. $3,000 (Three Thousand Two Hundred Fifty Dollars) for any major/national network television live or pre-recorded, talk show aired; or,
b. $1,200 (One Thousand Two Hundred Dollars) for any national magazine article, newspaper, online feature or news story regional, local,
or general online SEO or targeted market live, or print story; and/or,
c. $350 - $1,000 (Dependent upon outlet) for any documentable online media exposure point or reference specifically including Client’s
Business name.
14. Indemnification: Client will fully protect and indemnify Firm from any claim of infringement or violation of any copyright, patent, trademark
or other right of any kind of any person, or any claim of libel or slander, relating to any materials supplied by Client, its employees, agents,
members or guests, or any materials as to which Client is responsible for securing any necessary for desirable releases.
15. Mediate Arbitrate Clause: In the event of any controversy or claim arising out of or relating to this agreement, or a breach thereof, the
parties hereto shall first attempt to settle the dispute by mediation, administered by the American Arbitration Association under its
Mediation Rules. If settlement is not reached within sixty days after service of a written demand for mediation; any unresolved controversy
or claim shall be settled by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The
number of arbitrators shall be three.
16. Non-Interference: During the entire duration of the agreement and two years after its termination, for any cause whatsoever, the Client
and the Firm agree not to contact, communicate with or hire as salaried employee, nor use directly or indirectly, the other contracting
party's employees, sub-agents, former employees and former sub-agents under any circumstances and for any reason whatsoever other
han in regard to an upcoming event or coverage as may be necessary to sustain Client’s integrity and reputation with the media.
17. Severability: If any provision of this Agreement is held illegal or unenforceable in a judicial proceeding, such provision shall be severed
and shall be inoperative, and the remainder of this Agreement shall remain operative and binding on the Parties.
18. No Assignment: Neither party to this Agreement may assign this Agreement without other party's prior written consent.
19. Governing Law: The validity, interpretation and performance of this Agreement shall be controlled by and construed under the laws of the
State of Florida.
20. Representations: No representation, inducement or promise has been made or relied upon by either party, unless expressly set forth in
this Agreement. This Agreement may be altered or changed only in writing when mutually agreed and signed by both parties.
21. Mediate Arbitrate Clause: In the event of any controversy or claim arising out of or relating to this agreement, or a breach thereof, the
parties hereto shall first attempt to settle the dispute by mediation, administered by the American Arbitration Association under its
Mediation Rules. If settlement is not reached within sixty days after service of a written demand for mediation; any unresolved controversy
or claim shall be settled by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The
number of arbitrators shall be three. The place of arbitration shall be at a location designated by Firm. Delaware law shall apply in
accordance with the provisions of the American Arbitration Association in accordance with its applicable arbitration rules, in force at the
time of such dispute, difference, question, controversy or claim. The decision of the arbitrator(s) shall be final and binding Judgement on
the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.
22. Attachments: The following Addendum A defines the 100% Guarantee; and schedules (if any) are attached to and form an integral part of
this Agreement
6 Next Previous
Doctors PRx Exclusive Client Agreement
Steps To Get Started:
New Exclusive Client Information
23. Getting Started: Client understands and agrees that Client will complete the Induction process and provide said attachments within 15
business days from the date of this Agreement, so Firm may effectively initiate Client’s Campaign. Client understands and agrees this step
is required to ensure the industry-specific exclusivity guarantee for this Agreement.
24. Payment: First month’s payment for the Campaign package selected is required with the submission of this Agreement. Thereafter, Firm
agrees to invoice Client for above on or before the 20th day of each month for the following month's services, and Client agrees to pay
such invoice by the 1st day of the following month. (See Addendum B) A 10% late fee is assessed on all payments not received on or
before the fifth (5th) day of the month in which payment is due and Firm reserves the right to revert to the full-service agreement amount
before discount.
25. Entire Agreement: All prior understandings and negotiations between Firm and Client, both written and oral, are merged in this
Agreement, which is the entire agreement between them.
26. Representations: No representation, inducement or promise has been made or relied upon by either party, unless expressly set forth in
this Agreement. This Agreement may be altered only in writing when mutually signed by both parties.
To lock in your exclusive market and launch your campaign, please complete the following steps below immediately:
(Market exclusivity and availability is not guaranteed until this agreement and payment is received.)
If approved, please type in your email address here: You may send your first months’ payment immediately by
using Chase Quick Pay for immediate and direct payment and to expedite the launch of your campaign. Or, you may wish to receive an
invoice through Chase Quick Pay (By Zelle) by email to lock-in your special promotion rate in the amount of: $ as your first
month’s payment to activate your account and to guarantee exclusivity in your market. You may just submit the amount above through
your local, QuickPay approved bank. You may also mail a check along with a copy of this fully executed Agreement which may,
however, delay your campaign launch. Monthly payments are automatic at the same low guaranteed rate per month and may be
cancelled at your discretion at any time after the first 60-day period. There are no hidden or additional costs unless specifically included
in this agreement and mutually agreed by the parties in writing.
Note: Almost all accredited banks now authorize the Chase Quick Pay Process and there is no fee to either party.
You may attach a copy of a voided Bank Check for monthly ACH payment.
AGREED to, accepted, and effective on the date set forth above.
Client Business Name * ________________________________________
Client Name * ________________________________ By * ________________________________
Client Email * ________________________________ Title * ________________________________
Offered and Accepted By
Signed:
Rick Scott, Corporate Administrator Doctors PRx Client Engagement Letter
7Previous
Addendum A
Doctor’s PRx © Client Service GUARANTEE
Month to Month contract with no long-term commitments.
Doctor’s PRx© is the first and ONLY Professional PR Firm exclusive to the Healthcare Industry to Quantify and GUARANTEE the Results
of Our Monthly Services IN WRITING! Doctor’s PRx is so confident of our results to be achieved for clients, that if we do not achieve,
after the first 30-days and thereafter, 100% of what we show in this document … we offer a full free months services as defined herein if
FranDigi© fails to meet that written guarantee.
We offer a full, free-months’ services if Doctor’ PRx fails to meet that
written guarantee… That’s right... ABSOUTELY 100% FREE! GUARANTEED in writing!
All Doctor’s PRx© clients are exclusive to their specific industry category and may qualify for our lowest fee rates,
We are in business to do whatever possible to help you as a team to grow your practice as fast as realistically feasible.
1. GUARANTEED Market Exclusivity! Only one practice can grab the entire discipline category in your entire market. That means for as
long as you remain our active client, Doctor’s PRx© will never accept another client in your industry and in your market for as long as you
remain active.
2. GUARANTEED Media Coverage! Based on the promotion package selected, even at the discounted pricing, you are guaranteed at
least two* or four* live media interviews/news coverage featuring you and/or your practice or business in your exclusive market each
month! GUARANTEED (Live, in your office, remote, online interviews, in-studio, on-site, etc.)
Note: National Clients: We guarantee to our National and Franchise clients a minimum of 5+ media coverage exposure points each
month. Includes a mix of National/Regional coverage including live TV/Radio/and/Online National talk Show interviews, magazine,
newspaper, blogs and podcasts, featuring you and your products/services; plus powerful digital, floating landing pages, SEO/Social and
Blog enhancements. All documented in your monthly report with full live links to instantly verify and validate all coverage with a click of a
mouse.
3. GUARANTEE of Lowest Pricing! We guarantee that you will not find another full service Public Relations Agency that guarantees
results and the lowest pricing available anywhere! We also guarantee that for as long as you remain an active client in Good Standing, the
low fee indicated in your Doctors PRx Client Agreement will never be subject to our normal rate increases.
No one else in the entire PR and Digital arena offers such great services and
are willing to back it up with a written Guarantee of RESULTS like this!
No Hype or Sales-Talk....Just Real RESULTS! Guaranteed!
Contact us NOW! Before your competition finds out about us!
Also, after the first 60-days if you’re not continuing to come up at, or, a higher level from your documented
prior stats in the major search engines in at least one or more of your unique keywords,
then your next full month’s Digital & SEO package is always…
ABSOUTELY 100% FREE
Imagine . . . If approved into our program, you and your practice or business appearing on live television & radio talk show interviews on NBC, ABC, CBS, Fox News, CNN, MSNBC, etc; being featured in credibility--building, national/regional newspaper and magazine articles featuring you and your business or practice; live Network blog interviews, Fox News/media Podcasts, plus, all these media clips and articles coming up all over your website and Internet in your entire market. Imagine patients, clients and/or investors looking for a provider in your area of expertise and ... Best of all – Imagine YOU saving a LOT of money in the process!