7
We Create Healthcare ROCKSTARS In The Media! All packages ensure industry-specific market exclusivity! Other Services product launches V.I.P. celebrity spokespersons Custom apps Client Services Agreement

Client Services Agreement - Doctor's PRx€¦ · Client Services Agreement . Previous 2 Next This Agreement dated is between Doctor's PRx© (Firm), a Public Relations ... Introduction

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Client Services Agreement - Doctor's PRx€¦ · Client Services Agreement . Previous 2 Next This Agreement dated is between Doctor's PRx© (Firm), a Public Relations ... Introduction

We Create Healthcare ROCKSTARS In The Media!

All packages ensure industry-specific market exclusivity!

Other Services product launches

V.I.P. celebrity spokespersons

Custom apps

Client Services Agreement

Page 2: Client Services Agreement - Doctor's PRx€¦ · Client Services Agreement . Previous 2 Next This Agreement dated is between Doctor's PRx© (Firm), a Public Relations ... Introduction

2 Next Previous

This Agreement dated is between Doctor's PRx© (Firm), a Public Relations Agency specializing in providing

extensive Public Relations and related services exclusively to approved healthcare practitioners in local Markets; and Client

First Name: Last Name: also dba: (business/practice)

Client. This Agreement specifies the services for which the Client engages Firm and the terms and conditions of the exclusive engagement.

This Agreement offers exclusivity: Yes No Central Zip Code: Is this a National Account: Yes No

1. Our Services: Our public relations and related services are designed to use live media coverage instead of expensive, often self-

promoting advertising to make it easy and more affordable for any hospital, physician or health practitioner to focus on providing superior

healthcare while we take care of attracting more new patients to your practice. Doctors PRx provides amazing public relations and

publicity in the media for select doctors and others in healthcare only. (And, save you a lot of money in the process.) Since we accept only

one practitioner per discipline in your entire market, this allows us to focus on you, your practice, and your prominence in the media and

on the web in your entire market whether a local practice or a national network. After all, we can only create one, #1 in the media in any

practice or discipline in any market. This document is provided to indicate our possible interest in promoting you and your practice

discipline in the media in your market exclusively. If approved, you enjoy significant cost savings and market exclusivity as our Firm

approves and guarantees to promote only one practitioner in each discipline and/or category in any market.

2. Engagement: Client engages and retains Firm to provide greatly expanded media exposure through extensive Public Relations, Digital,

Branding and other related services outlined in Addendum "A" attached to this Agreement. (The "Campaign")

3. Client Category Exclusivity: Firm understands and agrees that this client shall remain the sole and exclusive Industryspecific type as

specified herein and shall not secure another client in the Client market area in accordance with good marketing practices on a

communitywide level in accordance with our written guarantee of market exclusivity.

4. Contact Hours: Firms’ hours are 9 AM and 6 PM EST Monday – Friday with the exception of legal holidays. The PR Services Fee (as

defined in paragraph 5 below) is premised on Firm's work being performed by specialized team members during a normal week and

normal business hours, as well as after-hours and weekends as Firm deems necessary to fulfill Firms obligations hereunder. There is no

added fee to Client should staff be required to work additional hours to meet tight deadlines as may be requested or required by the

media.

5. Campaign Start-Up Process: To promote quality services and on-time performance by Firm, Client will complete a private initial “Client

Introduction Call” to discuss confidential aspects and issues pertaining to clients business which shall remain confidential by the parties.

A second Full Client Orientation Call will be scheduled with key members of Clients assigned PR and Digital Teams which is part two of

the new client onboarding process. Client will also complete the New Client Online Intake (Induction) Form to provide Firm with the

information, photos and materials necessary for Firm to most effectively and accurately prepare client media kits, professional talking

point documents, Press Releases, and related materials to effectively provide the Services under this Agreement. Client will also be

entered into Firms Client tracking systems and Firm shall embed client’s availability to specific media for interviews and authorization to be

quoted in relevant publications which are essential for the Firm to carry out the most effective Campaign(s) for Client.

Services Package Fee: Client qualifies for, and agrees to pay Firm, a reduced monthly Promotion Campaign Fee Rate ("Promotion Fee")

for Firm's exclusive communitywide (or National), Public Relations and the essential related services under this Agreement herein. The

monthly retainer fee amount herein is at a substantially reduced rate and Client shall continue to be “grandfathered in” at this rate which

shall continue for as long as this Agreement remains in effect without interruption and shall not be affected by Firm’s rate increases. This

offer is valid for seven (7) days from the date of this Agreement set forth above, and shall automatically revert to the full monthly rate if not

activated within the offer time period herein. There are no other fees associated with this Agreement unless specifically requested by the

client and under Separate Agreement. In this agreement, you will have the option to select any package you wish and our Campaign

Exclusive Client Rate. However, understand you will retain exclusive rights to that significantly reduced Campaign Pricing locked-in for as

long as you are our client in that category only. Think Big! See following pages for details, Campaigns and guarantee.

A. “Pull Out all Stops” – Full Publicity, Digital, Social Event Support Campaign

B. “City/Community Dominance” Publicity Campaign – + Digital, Social Support

C. “Alternative/Wellness/Holistic Community Dominance” Publicity Campaign

D. “Special Events/One-Time/Add-Ons” (Available to Existing Clients ONLY)

Doctor's PRx Client Services Agreement

Page 3: Client Services Agreement - Doctor's PRx€¦ · Client Services Agreement . Previous 2 Next This Agreement dated is between Doctor's PRx© (Firm), a Public Relations ... Introduction

3 Next Previous

Doctors PRx Exclusive Client Agreement

PACKAGES

Select Exclusive Service Package Preferred Below:

This Campaign is: National Regional City/Community

“A. Pull Out all Stops” – Full Publicity, Digital, Social Event Support Campaign (Reg. $6,895.00 Mo.) $ month

Guarantees a minimum of 4-5 (Four-Five) Live Media Exposure Points/month plus digital, social/Blog support, and related Public Relations

services. Customized specifically for doctors, hospitals, group practices, MedSpas, and virtually all healthcare and related professionals

seeking a major, yet extremely affordable, full service publicity program +. This Exclusive Campaign includes the above plus substantial

added online media, social and proprietary digital coverage in traditional, proprietary online, social and digital venues, full-service, multi-

media publicity and digital campaigns, proprietary online postings and enhancements, fully optimized floating landing pages and updates,

competition tracking SEO and social reporting, comprehensive monthly client reports as well as major publicity and media exposure to

also be posted to client’s and Doctors PRX website monthly for maximized ranking enhancement and exposure. Other proprietary online

exposure points are included in this package. (Check box above to select Campaign 1) Rate is locked in for as long as Client remains an

active Client without service interruption.

“B. City/Community Dominance” Publicity Campaign – + Digital, Social Support (Reg. $4,895.00 Mo.) $ month

Guarantees a minimum of 2 (Two) Media Exposure Points/month plus digital, social, Blog, and related Public Relations services. For

doctors, hospitals, group practices, spas, and alternative practitioners seeking a very low cost, yet full-service publicity program. This

Exclusive Campaign includes the above plus many added online media, social and proprietary digital coverage in traditional, proprietary

online, social and digital venues, full-service, multi-media publicity and digital campaigns, proprietary online postings and enhancements,

fully optimized floating landing pages and updates, competition tracking SEO and social reporting, comprehensive monthly client reports

to also be posted to client’s and Doctors PRX website monthly for maximized ranking enhancement and exposure. Other proprietary

online exposure points are included in this affordable package. (Check box above to select Campaign 2) Rate is locked in for as long as

Client remains an active Client without service interruption.

“C. Alternative/Wellness/Holistic Community Dominance” Publicity Campaign (Reg. $2,895.00 Mo.) $ month

Affordable package guarantees a minimum of 2 (Two) Local/Community Media Exposure Points/Monthly Live Media Exposure plus digital,

social, Blog support and related Community-focused Public Relations services. For PT’s, Chiropractors, holistic, wellness, local spas, and

any alternative practitioner seeking a very low cost, yet full-service highimpact publicity program. This Exclusive Campaign includes the

above plus many added online media, social and proprietary digital coverage in traditional, proprietary online, social and digital venues,

full-service, multi-media publicity and digital campaigns, proprietary online postings and enhancements, fully optimized floating landing

pages and updates, competition tracking SEO and social reporting, comprehensive monthly client reports to also be posted to client’s and

Doctors PRX website monthly for maximized ranking enhancement and exposure. Other proprietary online exposure points are included in

this affordable package. (Check box above to select Campaign 2) Rate is locked in for as long as Client remains an active Client without

service interruption.

D. Special Events/One-Time/Add-Ons (Existing Clients ONLY save $25% off all standard pricing.) $ month

Special Public Relations and/or Related Services/Celebrity Spokesperson(s), Trade Show/Grand Openings/Event

Promotions/Fundraisers/Franchising/CME Accredited and Other Related Seminars/Promotions.

One-Time Ongoing N/A

Note: Larger Packages available for Major Events, Celebrity Appearances, VIP Speakers etc. * Call for quote. Services Guarantee: Upon

acceptance, this Special Promotion Agreement shall remain in effect without interruption during the initial TWO (2) Full Month period

commencing on the date of the Agreement above. This is to allow sufficient time for Firm to achieve the public relations start up and

related automation ramp-up activities to allow for SEO automation to activate on the directories and process through the crawlers to show

adequate ranking results for Client to meet our “Services Guarantee” as specified on attached Addendum A. Term: This Agreement shall

continue at the Special Promotion Rate, with the understanding that this rate shall apply into perpetuity under the terms of this agreement

unless and until terminated under the terms and conditions herein.

Page 4: Client Services Agreement - Doctor's PRx€¦ · Client Services Agreement . Previous 2 Next This Agreement dated is between Doctor's PRx© (Firm), a Public Relations ... Introduction

4 Next Previous

Doctors PRx Exclusive Client Agreement

Firm and its personnel working on the Campaign pursuant to this Agreement are not employees of Client. Expenses not included may

include, but are not limited to, costs relating to special requests by client such as: requested on-site support of Firm representatives;

obligations and liabilities incurred with third parties; fees paid to celebrities and or Spokespersons to participate in events; Additional work

such as Video Production, Custom Healthcare Websites; and related services outside the realm of public relations and marketing services

and other requested services which are quoted in advance; overtime and related costs that may be required to meet a deadline resulting

from Client’s failure to provide the materials necessary in a timely manner and other costs included in item 2 above. Any and all additional

expenses require pre-approval by Client and costs are in addition to the Services Fee and are to be paid by Client upon presentation of

invoice and upon such further terms as stipulated hereto.

The normal costs to provide the services under this Agreement are defined in the Fee For Services herein under item #3 above. The Firm’s

basic costs to provide the services hereunder, such as; employee salaries, wages and taxes; outsourced and freelance services costs;

normal business rent, taxes and insurance costs; licenses, permits, subscription fees, equipment, software, technology and all other costs

that may be required to satisfactorily fulfill the services under this Agreement are the sole responsibility of Firm.

Upon termination of this Agreement, Client shall pay Firm for all amounts due to Firm at that time including but not limited to any amounts

due as provided and agreed in writing in paragraph 4 above and all other costs for work done and liabilities incurred (including any

obligations incurred with third parties) relating to the Campaign through the effective date of termination.

10. Cancellation Policy: Client understands and agrees that this Agreement shall continue on an ongoing basis and may be cancelled by

either party hereto by giving 60-day advance written cancellation notice to the other and monthly fees are due only through the final 60-day

period. Additionally, it is understood and agreed that many media points and coverage may be scheduled for Client, for up to one year in

advance in accordance with media and editorial calendars and scheduling of events.

a. Pre-booked and subsequent interviews and coverage appearing after the contract is cancelled will continue to be professionally

followed up, serviced and confirmed by your various Doctors PRx Client Services providers with no monthly fee required. As such, in the

event of live interviews scheduled or those coming through at a later date for a period of up to one full year after cancelation, Client, (or

Client’s approved designee) shall agree to appear on such interviews whether said interview be on-location, online or remotely.

b. Firm will ensure professional and full Media interview research, outreach, press-kits, booking, press releases/ supporting

documentation and photos, fact checking, materials, talking point sheets, source documentation, and all required follow up requests and

services.

c. Firm shall continue to represent Client in a highly and positive manner and shall ensure a positive and profitable transition for all

concerned to protect Clients reputation with the key media outlets and shall follow up and service professionally any and all active

interviews and subsequent exposure points that may result. Upon the termination of Client’s Agreement, Client shall immediately

relinquish all industry-specific exclusivity and Firm is thereby released to accept another industry-specific client within the exclusive

market upon such cancellation.

11. Upon Cancelling This Agreement: It is understood and agreed that considerable set up time and effort is put into place to ensure

ongoing media coverage and repeat invitations from various media sources. As such, Firm discourages Client from cancelling this

Agreement so Client may enjoy maximum benefits and advantages of the ongoing services provided by Firm on Client’s behalf. As Firm

has waived Firm’s normal 6-months advance retainer fee in this special promotion, Client understands and agrees that there are many

important factors unique to publicity that are booked for up to a year or more in advance. Therefore, Firm will always respect our clients’

wishes to cancel and Client understands and agrees that, should Client cancel this Agreement for any reason whatsoever, Client shall

provide a minimum 2-months advance notice of said cancellation and shall continue interviews and to receive services during the

campaign wind-down time frame. Upon the official cancellation Client understands and agrees that considerable additional bookings,

interviews and media coverage will have been scheduled for up to a full year in advance on Clients behalf. To ensure Clients good

reputation and that of Firm, Client agrees to the following terms and conditions in regard to activity taking place after said cancellations:

12. Post Cancellation Interviews, Coverage or Related Exposure Points: Client will fully protect and indemnify Firm from any claim of

infringement or violation of any copyright, patent, trademark or other right of any kind of any person, or any claim of libel or slander,

relating to any materials supplied by Client, its employees, agents, members or guests, or any materials as to which Client is responsible

for securing any necessary for desirable releases.

13. Post Cancellation Interviews, Coverage or Related Exposure Points: Client understands and agrees the interviews are elective andmay be passed on to another practitioner by Firm that may replace Clients position in the specific market. If Client elects to keep the

interviews, Client shall submit the following fees in advance of such post contract placements at least 30 days prior to any such scheduled

or placement event.

A. Local/Regional Interviews within 25 miles of Client:

a. $1,250 (One Thousand Two Hundred Fifty Dollars) for any network television live or pre-recorded, talk show aired; or,

b. $600 (Six Hundred Dollars) for any national magazine article, newspaper or online feature or news story regional, local, or generalonline SEO or targeted market live, or print story; and/or,

Page 5: Client Services Agreement - Doctor's PRx€¦ · Client Services Agreement . Previous 2 Next This Agreement dated is between Doctor's PRx© (Firm), a Public Relations ... Introduction

5 Next Previous

Doctors PRx Exclusive Client Agreement

B. Local/Regional Interviews within 25 miles of Client:

c. $150 (One Hundred Fifty Dollars) for any documentable online media exposure point or reference specifically including Client’s Business

name.

d. The normal costs to provide the services under this Agreement are defined in the Fee For Services herein under item #6 and item #9

above. The Firm’s basic costs to provide the services hereunder, such as; employee salaries, wages and taxes; outsourced and freelance

services costs; normal business rent, taxes and insurance costs; licenses, permits, subscription fees, equipment, software, technology

and all other costs that may be required to satisfactorily fulfill the services under this Agreement are the sole responsibility of Firm.

C. Pre-booked National Interviews:

a. $3,000 (Three Thousand Two Hundred Fifty Dollars) for any major/national network television live or pre-recorded, talk show aired; or,

b. $1,200 (One Thousand Two Hundred Dollars) for any national magazine article, newspaper, online feature or news story regional, local,

or general online SEO or targeted market live, or print story; and/or,

c. $350 - $1,000 (Dependent upon outlet) for any documentable online media exposure point or reference specifically including Client’s

Business name.

14. Indemnification: Client will fully protect and indemnify Firm from any claim of infringement or violation of any copyright, patent, trademark

or other right of any kind of any person, or any claim of libel or slander, relating to any materials supplied by Client, its employees, agents,

members or guests, or any materials as to which Client is responsible for securing any necessary for desirable releases.

15. Mediate Arbitrate Clause: In the event of any controversy or claim arising out of or relating to this agreement, or a breach thereof, the

parties hereto shall first attempt to settle the dispute by mediation, administered by the American Arbitration Association under its

Mediation Rules. If settlement is not reached within sixty days after service of a written demand for mediation; any unresolved controversy

or claim shall be settled by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The

number of arbitrators shall be three.

16. Non-Interference: During the entire duration of the agreement and two years after its termination, for any cause whatsoever, the Client

and the Firm agree not to contact, communicate with or hire as salaried employee, nor use directly or indirectly, the other contracting

party's employees, sub-agents, former employees and former sub-agents under any circumstances and for any reason whatsoever other

han in regard to an upcoming event or coverage as may be necessary to sustain Client’s integrity and reputation with the media.

17. Severability: If any provision of this Agreement is held illegal or unenforceable in a judicial proceeding, such provision shall be severed

and shall be inoperative, and the remainder of this Agreement shall remain operative and binding on the Parties.

18. No Assignment: Neither party to this Agreement may assign this Agreement without other party's prior written consent.

19. Governing Law: The validity, interpretation and performance of this Agreement shall be controlled by and construed under the laws of the

State of Florida.

20. Representations: No representation, inducement or promise has been made or relied upon by either party, unless expressly set forth in

this Agreement. This Agreement may be altered or changed only in writing when mutually agreed and signed by both parties.

21. Mediate Arbitrate Clause: In the event of any controversy or claim arising out of or relating to this agreement, or a breach thereof, the

parties hereto shall first attempt to settle the dispute by mediation, administered by the American Arbitration Association under its

Mediation Rules. If settlement is not reached within sixty days after service of a written demand for mediation; any unresolved controversy

or claim shall be settled by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The

number of arbitrators shall be three. The place of arbitration shall be at a location designated by Firm. Delaware law shall apply in

accordance with the provisions of the American Arbitration Association in accordance with its applicable arbitration rules, in force at the

time of such dispute, difference, question, controversy or claim. The decision of the arbitrator(s) shall be final and binding Judgement on

the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.

22. Attachments: The following Addendum A defines the 100% Guarantee; and schedules (if any) are attached to and form an integral part of

this Agreement

Page 6: Client Services Agreement - Doctor's PRx€¦ · Client Services Agreement . Previous 2 Next This Agreement dated is between Doctor's PRx© (Firm), a Public Relations ... Introduction

6 Next Previous

Doctors PRx Exclusive Client Agreement

Steps To Get Started:

New Exclusive Client Information

23. Getting Started: Client understands and agrees that Client will complete the Induction process and provide said attachments within 15

business days from the date of this Agreement, so Firm may effectively initiate Client’s Campaign. Client understands and agrees this step

is required to ensure the industry-specific exclusivity guarantee for this Agreement.

24. Payment: First month’s payment for the Campaign package selected is required with the submission of this Agreement. Thereafter, Firm

agrees to invoice Client for above on or before the 20th day of each month for the following month's services, and Client agrees to pay

such invoice by the 1st day of the following month. (See Addendum B) A 10% late fee is assessed on all payments not received on or

before the fifth (5th) day of the month in which payment is due and Firm reserves the right to revert to the full-service agreement amount

before discount.

25. Entire Agreement: All prior understandings and negotiations between Firm and Client, both written and oral, are merged in this

Agreement, which is the entire agreement between them.

26. Representations: No representation, inducement or promise has been made or relied upon by either party, unless expressly set forth in

this Agreement. This Agreement may be altered only in writing when mutually signed by both parties.

To lock in your exclusive market and launch your campaign, please complete the following steps below immediately:

(Market exclusivity and availability is not guaranteed until this agreement and payment is received.)

If approved, please type in your email address here: You may send your first months’ payment immediately by

using Chase Quick Pay for immediate and direct payment and to expedite the launch of your campaign. Or, you may wish to receive an

invoice through Chase Quick Pay (By Zelle) by email to lock-in your special promotion rate in the amount of: $ as your first

month’s payment to activate your account and to guarantee exclusivity in your market. You may just submit the amount above through

your local, QuickPay approved bank. You may also mail a check along with a copy of this fully executed Agreement which may,

however, delay your campaign launch. Monthly payments are automatic at the same low guaranteed rate per month and may be

cancelled at your discretion at any time after the first 60-day period. There are no hidden or additional costs unless specifically included

in this agreement and mutually agreed by the parties in writing.

Note: Almost all accredited banks now authorize the Chase Quick Pay Process and there is no fee to either party.

You may attach a copy of a voided Bank Check for monthly ACH payment.

AGREED to, accepted, and effective on the date set forth above.

Client Business Name * ________________________________________

Client Name * ________________________________ By * ________________________________

Client Email * ________________________________ Title * ________________________________

Offered and Accepted By

Signed:

Rick Scott, Corporate Administrator Doctors PRx Client Engagement Letter

Page 7: Client Services Agreement - Doctor's PRx€¦ · Client Services Agreement . Previous 2 Next This Agreement dated is between Doctor's PRx© (Firm), a Public Relations ... Introduction

7Previous

Addendum A

Doctor’s PRx © Client Service GUARANTEE

Month to Month contract with no long-term commitments.

Doctor’s PRx© is the first and ONLY Professional PR Firm exclusive to the Healthcare Industry to Quantify and GUARANTEE the Results

of Our Monthly Services IN WRITING! Doctor’s PRx is so confident of our results to be achieved for clients, that if we do not achieve,

after the first 30-days and thereafter, 100% of what we show in this document … we offer a full free months services as defined herein if

FranDigi© fails to meet that written guarantee.

We offer a full, free-months’ services if Doctor’ PRx fails to meet that

written guarantee… That’s right... ABSOUTELY 100% FREE! GUARANTEED in writing!

All Doctor’s PRx© clients are exclusive to their specific industry category and may qualify for our lowest fee rates,

We are in business to do whatever possible to help you as a team to grow your practice as fast as realistically feasible.

1. GUARANTEED Market Exclusivity! Only one practice can grab the entire discipline category in your entire market. That means for as

long as you remain our active client, Doctor’s PRx© will never accept another client in your industry and in your market for as long as you

remain active.

2. GUARANTEED Media Coverage! Based on the promotion package selected, even at the discounted pricing, you are guaranteed at

least two* or four* live media interviews/news coverage featuring you and/or your practice or business in your exclusive market each

month! GUARANTEED (Live, in your office, remote, online interviews, in-studio, on-site, etc.)

Note: National Clients: We guarantee to our National and Franchise clients a minimum of 5+ media coverage exposure points each

month. Includes a mix of National/Regional coverage including live TV/Radio/and/Online National talk Show interviews, magazine,

newspaper, blogs and podcasts, featuring you and your products/services; plus powerful digital, floating landing pages, SEO/Social and

Blog enhancements. All documented in your monthly report with full live links to instantly verify and validate all coverage with a click of a

mouse.

3. GUARANTEE of Lowest Pricing! We guarantee that you will not find another full service Public Relations Agency that guarantees

results and the lowest pricing available anywhere! We also guarantee that for as long as you remain an active client in Good Standing, the

low fee indicated in your Doctors PRx Client Agreement will never be subject to our normal rate increases.

No one else in the entire PR and Digital arena offers such great services and

are willing to back it up with a written Guarantee of RESULTS like this!

No Hype or Sales-Talk....Just Real RESULTS! Guaranteed!

Contact us NOW! Before your competition finds out about us!

[email protected]

[email protected]

Also, after the first 60-days if you’re not continuing to come up at, or, a higher level from your documented

prior stats in the major search engines in at least one or more of your unique keywords,

then your next full month’s Digital & SEO package is always…

ABSOUTELY 100% FREE

Imagine . . . If approved into our program, you and your practice or business appearing on live television & radio talk show interviews on NBC, ABC, CBS, Fox News, CNN, MSNBC, etc; being featured in credibility--building, national/regional newspaper and magazine articles featuring you and your business or practice; live Network blog interviews, Fox News/media Podcasts, plus, all these media clips and articles coming up all over your website and Internet in your entire market. Imagine patients, clients and/or investors looking for a provider in your area of expertise and ... Best of all – Imagine YOU saving a LOT of money in the process!