Cleansing Hands Home Cleaning Services

“PROVIDING YOU WITH A HEALTHIER HOME ENVIRONMENT SO YOU DON’T HAVE TO”

BY: SHERREL JULION

Executive Summary

50,000 U.S. Operating Cleaning Services

Gross 40 billion dollars in U. S Annual Revenue

30,000 makes up Laundry/Dry cleaning service

What makes us different?

Campaign Theme

“Providing you with a healthier home environment so you don’t have to”

Producing natural earth-friendly cleaning products

Servicing your home at a lower

rate than our competition.

Target Audiences

Families who are consumed with daily activities, unable to tend to household duties

Elderly

Disabled

Bedridden

Multiple pet environments

Health-care Facilities

Nursing Homes

Education

Early Education facilities

Objective: To renovate households into selecting healthier home product choices, decreasing human detrimental cleaning products exposure by 50%.

Strategies- Informing homeowners on

cleaning product sales

- Consequences of using harmful products

- Informing of benefits of using natural home care products

- Financial Benefits

- Health Benefits

Tactics- Flyers

- Posters

- Sound bite on Fox2Moms

- Commercial links accessible on Facebook, Twitter, and YouTube

- How to video’s on YouTube

Media Kit- Fun Facts about Natural

Product use

- Benefits of Natural Product Use

- -Visual Aids

- -YouTube

- -Posters

- -Blogs

Annual Cleaning Supply Cost (per household)

Midwest / West

$880 yr. / $838 yr.

Family Income($150,00+)

$2,000+ yr.

NorthEast

$840 yr.

Family Income($40,000-50,000)

$1,000 yr.

South

$867 yr.

Family Income(below $40,000)

$500 yr.

Fun Facts

1001 Uses of Vinegar• Gardening

• Cleaning

• Laundry

• Health

• Automotive

• Pet

• Cooking

Photo retrieved from:google.com

Media Elements

Internet ElementFacebook.com/CleansingHandsServices

Twitter: @CleansingHandsServices

Instagram: @CHHCleaning

Internel Element- Cleansing Hand Challenge

- Community Events

Media Selection Fox2News.com/Moms

Stltoday.com/Business

Local Radio station’s

Photos retrieved from: google.com

ReferencesMizkan.com.(2013). 1001 Uses for White Distilled Vinegar. Retrieved April 15, 2013, from http://www.vinegartips.com/scripts/pageViewSec.asp?id=7

Sutherland, S. (2013). Cleaning Business Profits, Earnings and Salaries - How Much Money Can You Make?. Retrieved April 20, 2013, from http://ezinearticles.com/?Cleaning-Business-Profits,-Earnings-and-Salaries---How-Much-Money-Can-You-Make?&id=2140224

Catewayo, A. (2013). How Much Money Does an Average Family Spend on Cleaning Products in a Year?. Retrieved April 20, 2013, from http://budgeting.thenest.com/much-money-average-family-spend-cleaning-products-year-23539.html

Bureau of Labor Statistics: Consumer Expenditure Survey Anthology, 2009