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[email protected] @TheSassySEO
Today’s Topics• What is SEO & Social Media?• What’s Your Strategy?• On Site Techniques• Off Site Tactics• How To Drive Traffic• How To Build Community• Measuring Results• Paid Search• Handy Dandy Tools / Advice
[email protected] @TheSassySEO
Secret of SEO & Social Media• Simple
• Takes Diligence
• Authentic & Passionate
• Ongoing & Long Term Strategy
• Creating Valuable & RelevantContent (SEO)
• Building & Engaging in yourCommunity (Social)
[email protected] @TheSassySEO
Before you begin, know…• Objective of your Site/Business
• Focus = Your Message / Niche
• Customers / Community
• Competition
• Products/Services = $$$
• Long Term Strategy
• If You Have Analytics In Place
[email protected] @TheSassySEO
Take a Peek at the Competition• Put in Key Terms & See who Ranks• Look at their Site & Key Terms• http://backlinkwatch.com- for possible Listings &
Directories
[email protected] @TheSassySEO
Key Terms or Phrases• Choose 10 Terms that Focus on your
Business for Home Page• Research Terms• Change Terms/Content for each Page• Not your Business Name• Phrases 3 - 5 Words• Check Rankings - may need to tweak if too
much Competition• Use Analytics to see how People Find you
[email protected] @TheSassySEO
Site Navigation• Simple Organisation• Think Customer Experience - how will a
visitor move thru the site and eventuallypurchase
• Use Call To Actions• Organise Content / Sections as Mini
Destinations
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Home Sweet Home Page• Most Important Page• Contact Info Easily Found• Capture Visitor Info• Social Media Badges/Links• Explain Exactly What You Do• Use Little Flash - don’t give up best real
estate to images
[email protected] @TheSassySEO
Content• Relevant• Valuable• Contains Key Phrases• Don’t Overuse/Stuff Site with Key Phrases• Home Page Content Most Important• ***Update & Refresh Content***
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Meta Data• Title - Business Name Last• Description - Include Contact Info• Key Terms/Phrases - Variety is the Spice
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Friendly URL’s
• Include Key Terms:– Original:
http://SassySEO.com/content.php?content_id=75– New:
http://SassySEO.com/searchservices
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Search EngineSite Map & Universal Footer
•Reflects Top Menu & Offerings•Needs Keyterms
•Update Regularly•Use Keyterms•Search Engines Will Crawl
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Internal Links• Link to Other Pages on Your Site
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External Links or Back Links
• Users,• Relevant Sites
• Link to Relevant Sites• Links to Your Site
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Tag Media with Key Terms• Images• PowerPoint Presentations• Videos• Articles• PDF’s• Hashtags on Twitter• Tags in Blog• Tags in Social Bookmarking
Always Use Key Terms!
[email protected] @TheSassySEO
Video, Video, Video
• Product Demos• Advertising Opportunity• Message from an Executive• Promote an Event• Testimonials• On-Site Tours• Post on YouTube.com
[email protected] @TheSassySEO
CustomerCommunication Plan
• Relevant• Valuable• Periodic & Realistic- Monthly, Bi-Weekly• Keep it Up - Have a Long Term Strategy• Goal is to Build a Community
– Surveys– Offers– Newsletter
• Prospect Content• Customer Content• Call To Action• Send on Tuesdays
[email protected] @TheSassySEO
Get Social• Facebook - Build Fans & Engage; Lite Site;
Promote Events & Video• Twitter - Promote; Follow; Engage• LinkedIn - Network; Find Partnerships; Build
Expertise• Flickr - Promote Business Using Photos• Delicious - Drive Traffic Thru Relevant Articles
& Posts• StumbleUpon - Get Site Found &
Recommended; 2nd Largest Social Site• YouTube - 2nd Largest Search Engine; Promote
Expertise
[email protected] @TheSassySEO
Blog• Who is an Expert in Your Company?• Will You Blog on a Regular Basis?• Do you have Valuable Contributions?• Read Relevant Blogs & Post Thoughtful Comments• Link Back to Your Site• Use Newsletter as a Guide and Expand on Content• Invite Guest Bloggers• Reflect Content On Site & Drive Visitors To Blog
for More Info• Keyterms in Titles, Posts, Tags• ALWAYS Have a Call To Action!
[email protected] @TheSassySEO
Use Your Users’ Content
• Get Customers Involved & Excited to Submit:– Images– Videos– Personal Blog Entrys– Testimonials– Content as a Guest Blogger
Highlight Content using theirPreferred Channel - don’t create anew channel!
[email protected] @TheSassySEO
Measure
• Use Google Analytics
• Social Media Tool
• Too much Data is Too Muchif you don’t use it
• Analyze Periodically
• Optimise
[email protected] @TheSassySEO
Monitor Rankings• No Guarantee to #1 on Search Engines• Make Sure Your Site is Indexing Under Key Terms• Better to be on Page 1 or 2 in Organic Search Results• Most Click-Thru’s Happen with Organic Results• Social Media helps Rankings!***
[email protected] @TheSassySEO
Paid Search (SEM or CPC)• Keyword Research
(adwords.google.com)• Ad Creative / Offer
• Landing Page
• Quality Score
• More Words = Not Better
• Ongoing Optimisation
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Local Keyword Searches
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Carpet Cleaning
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Upholstery Cleaning
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Floor Restoration
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Rug Cleaning
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Be a Human Search Engine• Attend Events
• Meet People
• Watch Twitter
• Read Articles
• Connect & Share
• Play with Tools
• Experiment w/ a Personal Site
[email protected] @TheSassySEO
Handy Tools• SEO Book: seobook.com• Google Analytics: google.com• Back Link Watch: backlinkwatch.com• SEO Quake: seoquake.com• RankChecker: rankchecker.net• WebCEO: webceo.com• SEOMoz: seomoz.org• Google AdWords: adwords.google.com
[email protected] @TheSassySEO
From Me to You…FREE
One hour Consultationwith the SassySEO
Plus!
Home Page Essentials & ContentEssentials via Email
Contact me:[email protected]
0427 326 013