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CLASSIFICATION
OF SERVICESMODULE – I
CHAPTER -1
Mrs. Gracy Dsouza, Assistant Professor J. M. Patel College of
Commerce
ON THE BASIS OF END USER
Individual consumer
Business to Business
Industrial users
Mrs. Gracy Dsouza, Assistant Professor J. M. Patel College of Commerce
On the basis of degree of
Tangibility
• Highly tangible
• Eg. Car rental, vending machines, telecomm.
• Service linked to tangible goods
• Servicing of car,
• Highly Intangible
• Counselling, Consultancy, Legal Services.
Mrs. Gracy Dsouza, Assistant Professor J. M. Patel College of Commerce
People Based services
• Teaching, surgery
• Dental Care, Counselling
High Contact
• Electronic shopping, ATM’s, Booking of railway tickets.
Low Contact
Mrs. Gracy Dsouza, Assistant Professor J. M. Patel College of
Commerce
On the basis of degree of
expertise
• Medical,
• Engineering, technical
Highly professional
services
• House cleaning, domestic work
• Plumbing, repairing
Non-Professional
Services
Mrs. Gracy Dsouza, Assistant Professor J. M. Patel College of Commerce
Profit and Service
OrientationMrs. Gracy Dsouza, Assistant Professor J. M. Patel College of Commerce
