W A K E S

T H E

D R A G O N A SPIREANNUAL

CONFERENCE6

I C E K r a k o w C o n g r e s s C e n t r e

11t h - 1 2 t h M a y 2 01 6th

Cities{People}Machines:THE NEW DRAGON ECONOMY

W A K E S

T H E

D R A G O N

Cities{People}Machines:THE NEW DRAGON ECONOMY

A SPIREANNUAL

CONFERENCE6

I C E K r a k o w C o n g r e s s C e n t r e

11t h - 1 2 t h M a y 2 01 6th

TABLE OF CONTENTS

3

4

5

6

7

8

9-14

15

16

17-18

19-20

21-23

24

26

27-28

29-30

31

32

jump to desired page by clicking on page title or number

Theme

Audience

Events

- ASPIRE Industry Summit 2016

- ASPIRE 4 ALL

- ASPIRE 4 KIDS

Speakers

Patrons & Partners

Programme Committee

Programme

Pricing

Sponsorship

2015 Conference in numbers

APPENDIX

- The Business services & Technology Sector in CEE

- Key Facts about ASPIRE

- ASPIRE Members

- ASPIRE Publications

Contact

The ASPIRE motto “ACT LOCAL, WIN GLOBAL” is at the heart of the AnnualConference.

Mult ip le events over severa l days investigate - and demonstrate - the power of the multinational business services andtechnology sector to positively transform the lives of companies, cities and people across the CEE region.

The 2016 conference will showcase the impact of the industry on the local economy; shine a light on the challenges

and opportunities - local and global - that can shape our future, and above all, promote local initiatives to build capability to capture that future.

OVERVIEW AND THEME

ASPIRE

MORE THAN A BUSINESS EVENT

THE THEME of the conference is value creation. Working from the principle that success is dependent on cities climbing the value chain, we will highlight the dynamic interplay between people, technology, business and location in creating and capturing value.

The ASPIRE Annual Conference reaches out to multiple audiences, each vital to nurturing the local ecosystems necessary to capture opportunity.

From the global business services and technology industry: top level managers and top talent at the local level; also senior managers at the corporate level.

On the supply side: country managers, senior managers at the corporate level and regional and local representatives from real es ta te, recru i tment , t ra in ing, IT, consultancy and professional services rms.

From government and administration: local, national and international govern-ment representatives; also promotion and investor support agencies.

From academia and the NGO sector: local academics and student leaders; also international researchers and advisors on cities development and cross sector cooperation.

Additionally: business analysts, real estate fund managers and potential investors exploring the dynamics of the CEE market; local, national and international media, and local entrepreneurs.

AUDIENCEOVER 3,000 PARTICIPANTS

ASPIRE

The ASPIRE INDUSTRY SUMMIT - two days of plenary and break-out sessions, demo labs and exhibitions.

ASPIRE 4 KIDS - a morning of lectures and workshops on technology for schoolchildren.

ASPIRE 4 ALL - an evening of inspirational talks staged in the 2,000 seat ICE Auditorium.

Away from ICE:

ASPIRE OPEN DAY - ahead of the conference our members will open their doors to the community.

EVENTS AND VENUE

ASPIRE

CREATING THE SPIRIT OF OUR VERY OWN MARKET SQUARE

We will also introduce two new exclusive invitation-only events:the Chairman’s Breakfast and the President’s Dinner.

The main venue for the conference is Kraków’s 36,000 m² state of the art ICE Congress Centre. ICE will host several events, including:

THE THEME of the Industry Summit is the interplay of people, technology and cities in value creation.

Based on the ASPIRE motto, ACT LOCAL, WIN GLOBAL we will explore how cities climb the value chain and the role played by the multinational business services and technology industry in driving the process.

Our thesis is that business services and technology centres are key drivers of change with the potential to transform cities’ global competitiveness.

Cities which best leverage the presence of multinational business emerge to become engines of value creation in the global economy.

The Industry Summit will focus on three key industries: Technology, Global Business Services and Financial Services, exploring global trends, impacts of new and potential future technologies and current and future talent requirements.

We aim to arrive at a blueprint for companies and cities to emerge as winners in the “New Dragon Economy.”

ASPIRE

ASPIRE INDUSTRY SUMMITTHE NEW DRAGON ECONOMY

ASPIRE 4 ALL is our award-winning reward event for the young professionals working in the business services and technology industry.

Now in its 4th year, the event has become an integral part of the ASPIRE Conference, it’s aim to inspire a future generation of leaders in the art of the possible.

ASPIRE 4 ALL takes the format of an evening of inspirational talks.

Our speakers are drawn from across the World, experts in their eld with unique and exciting perspectives on the future.

Upwards of 1,500 people will come together for the event, staged on the rst evening of the conference in the auditorium of Kraków’s prestigious ICE Conference Centre.

ASPIRE 4 ALLINSPIRING FUTURE LEADERS

ASPIRE

ASPIRE 4 KIDS is a special event for school children, an exciting morning of lectures and hands-on workshops on technology, designed and del ivered by ASPIRE members.

The aim of ASPIRE 4 KIDS is to get children excited about technology, letting them gets their hands dirty making technology and inspiring them to take a hold of their futures.

Upwards of 300 school children between the ages of 10 and 12 will join ASPIRE 4 KIDS at ICE. Many more will be able to participate via live video streamed into their schools.

The event, now in its second year, is organised in partnership with the Children’s University.

ASPIRE 4 KIDSSEEDING STEM CAREERS

ASPIRE

in partnership with

The ASPIRE Annual Conference gathers a rich array of speakers, world experts in their eld.

Our speakers not only provide insight into future trends but we also ask them to shine a laser focus on our own specic challenges and opportunities to create value - as businesses, as cities and as individuals.

SPEAKERSEXPERTS TO ROCK OUR WORLD

ASPIRE

Greg Clark is an international cities expert and advisor to several global cities, including London, Sao Paulo, Singapore, New York, and Hong Kong.

He is Senior Fellow at the Urban Land Institute, Chief Advisor and Chairman of the OECD’s Forum on Local Development and Investment, Lead Advisor on the World Bank Urbanisation Knowledge Forum, Fellow of the Brookings Institution in Washington, Associate of LSE Cities, and a Visiting Professor at Cass Business School.

At the ASPIRE Conference, Greg will focus on cross-sector partnerships for city development.

Physicist Geoffrey West believes that complex systems from organisms to cities are in many ways governed by simple laws that can be discovered and analysed.

A past president of the multidisciplinary Santa Fe Institute (after decades working in high-energy physics at Stanford), he now studies the behaviour and development of cities.

In his newest work, he proposes that one simple number, population, can predict a stunning array of details about any city, from crime rate to economic activity. His next target for study: corporations.

Geoffrey will deliver a presentation on Cities and Corporations: Scale and Sustainability, drawing on his wide knowledge of ecosystems and universal laws of biology.

GREG CLARK GEOFFREY WEST

ASPIRE

IAN ANGELL is no stranger to the ASPIRE Annual Conference - this will be his third appearance.

Emeritus Profess of Information Systems at the London School of Economics, Ian’s radical views on the global implications of information technology have earned him a high-prole reputation as a “futurologist.”

In his 2001 book, The New Barbarian Manifesto, he lays out his advice on how to win in an increasingly brutal and brutish world dominated by hot spots of prosperity and talent.

At the ASPIRE Conference, Ian will focus his powers on the future of money in the age of technology.

MALALA YOUSAFZAI is an activist for female education and the youngest-ever Nobel Prize laureate. She is known mainly for human rights advocacy for education and for women in her native Swat Valley in northwest Pakistan, where the local Taliban had at times banned girls from attending school.

In October 2012, a gunman boarded Malala’s school bus, asked for her by name, and then shot her three times. Malala survived and her advocacy has since grown into an international movement.

The 2013, 2014 and 2015 issues of Time magazine featured her as one of "The 100 Most Inuential People in the World.”

IAN ANGELL MALALAYOUSAFZAI •

ASPIRE

ILAN OSHRI is professor of Globalisation and Technology and director of Global Sourcing and Services at Loughborough School of Business and Economics. He is the author of Offshoring Strategies: Evolving Captive Centre Models; co-author of The Handbook of Global Outsourcing and Offshoring and the editor of the book series Outsourcing and Offshoring: Critical Perspectives.

DARIUSZ WÓJCIK is a lecturer at the School of Geography and the Environment at the University of Oxford and a graduate of Kraków’s Jagiellonian University. His research focuses on economic geography, corporate governance and nance and shows how inter-rm dynamics tend to trump state initiatives as one of the most important critical success factors in economic development.

ILAN OSHRI DARIUSZ WOJCIK •

,

ASPIRE

KATHY PAIN is professor of Real Estate Development at the University of Reading. She is an expert on global cities development, focussing on the role played by global cities networks in advanced business services.

ROBIN DUNBAR is head of the Social and Evolutionary Neuroscience Research Group at the University of Oxford. He is best known for formulating Dunbar’s number, a measurement of the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships.”

KATHY PAIN ROBIN DUNBAR •

ASPIRE

JAMES FOX is a British art historian and broadcaster. His lms include the award-winning BBC documentary series, Bright Lights, Brilliant Minds, which tells the story of three cities - Vienna, Paris and New York - in three exceptional years - cities whose artists and thinkers, writers and musicians set the world on a new course.

JAMES FOX •

ASPIREspeakers marked with ’ ’ are yet to be conrmed•

The ASPIRE Annual Conference aims to put the technology and business services sector at the heart of city development.

To support this objective, we invite key stakeholders in government, universities and organisations which support our goals to partner with us.

We are proud to conrm the top three leaders in local government as PATRONS of the 2016 conference:

The MAYOR of Kraków

The MARSHAL of Małopolska

The VOIVODE of Małopolska

PATRONS & PARTNERS

ASPIRE

OPINION LEADERS AND DECISION MAKERS

We also hope to conrm as partners:

The Rectors of Kraków’s leading universities The Polish Foreign Investment & Information Agency • The American Chamber of Commerce The Association of Business Services Leaders •

• The British Polish Chamber of Commerce The Urban Land Institute

The Programme Committee comprises the 20 members of the ASPIRE Management Board, leaders in the business services and technology sector in Kraków.

The Committee is formed of four sub-groups, each responsible for developing the programme to ensure its quality and relevance in the area represented by the group and aligned to the conference’s overall theme.

The Programme Committee comprises 4 GROUPS:

Shared Services/BPOFinancial ServicesTechnologyCities

PROGRAMME COMMITTEE

ASPIRE

GUARDIANS OF QUALITY AND RELEVANCE

PROGRAMMEDAY ONE

ASPIRE 4 KIDS ASPIRE 4 ALL10.00 - 13.00

13.15 - 14.00 Conference Registrationand Lunch

14.00 - 16.00

16.00 - 16.30

16.30 - 17.15

OPENING PLENARY

Coffee & Networking

BREAK OUT SESSIONS

• Discussion forums

• Start up demonstrations

• CSR showcase sessions

TALKS

Interval

18.00 - 19.25

19.25 - 19.45

M O R N I N G E V E N I N G

A F T E R N O O N17.30 - 18.00 Registration & Welcoming Drinks

TALKS19.45 - 21.00

21.00 - 22.30 AFTER PARTY

ASPIRE

PROGRAMMEDAY TWO

CHAIRMAN’SBREAKFAST

8.15 - 9.00

MORNING PLENARY

9.15 - 11.15

11.15 - 11.45 Coffee & NetworkingCoffee & Networking

Farewell drinks & Networking

11.45 - 12.30

12.30 - 13.30 Lunch & Networking

BREAK OUT SESSIONS

BREAK OUT SESSIONS

• Discussion forums

• Discussion forums

• demonstrationsAnalytics

• demonstrationsAnalytics

• Vendor Showcases

• Vendor Showcases

AFTERNOON PLENARY

14.15 - 14.45

14.45 - 16.45

M O R N I N G A F T E R N O O N

E V E N I N G

13.30 - 14.15

16.45 - 17.45

19.30 - 22:30 PRESIDENT’S DINNER

ASPIRE

PRICINGCONFERENCE(inclusive of ASPIRE 4 ALL)

ASPIRE

ASPIRE Members / Associate Members 2 Free Passes + 50% OFF

Conference Partners 33% OFF the regular price

Regular price (non-members) 1,500 PLN (+VAT) per person

the regular price for additional passes

PRICINGASPIRE 4 ALL only

ASPIRE

ASPIRE Members 10 Free Passes

ASPIRE Associate Members 2 Free Passes

Regular price (non-members) 200 PLN (+VAT) per person

20 @ 1,500 PLN (+VAT)

50 @ 3,000 PLN (+VAT)

Additional Passes 1-9 @ 150 PLN (+VAT) per person10 @ 1,000 PLN (+VAT)

Promote your brand to over 100 multinational companies.

Reach 500+ IT, shared services and outsourcing decision makers during the Conference.

Reach 2,000 IT, shared services and outsourcing managers (from team leaders to CEOs) at ASPIRE 4 ALL.

Display your products and services and showcase your expertise.

Co-brand with other market leaders.

OFFER TO SPONSORS

Opportunities include:

• Break out sessions• Demo Labs• Exhibition Zones • Welcome Drinks• The Chairman’s Breakfast • The President’s Dinner

ASPIRE

SPONSORS’ BENEFIT DIAMOND 1 x PLATINUM 2x GOLD 4 x SILVER 6 x BRONZE 12 x

Conference website & app

Sponsors page on Conference Website

Sponsors page on Conference App

Conference Mailings & Newsletters

Sponsor’s mailing - -

Logo on conference mailings-

Conference materials

Promotional Folder

Promotional Materials/Gadgets -

Conference Badges - -

Promotion opportunities at the Conference venue

Exhibition area 4x4 4x3 3x3 2x3 2x3

Event banners x4 x4 x4 x4 x4

Displaying Sponsors logo

Displaying logo between sessions

Displaying logo on screens in the foyer

PR / Media Relations

Name in conference press materials - -

Conference passes

Free Conference passes x20 x16 x12 x6 x4

Special Branding & Content Opportunities

Optional Break-out session-

Branding of Plenary sessions, Lunch & Breaks - -

Presidents’ Dinner- -

Board of Directors Welcome Drinks - -

-

-

-

-

-

Chairman’s Breakfast- - -

PRICING (‘000 PLN) By negotiation

100 50 25 10 ASPIRE

OFFER TO SPONSORSADDITIONAL PACKAGES

:REAL ESTATE DEVELOPERS AND CONSULTANTS

Display of model in our 3D ofce buildings zone 2,500 PLN

OFFICE FURNITURE SUPPLIERS

Ofce showroom

Chill-out and meeting zone

25,000 PLN (confers Silver Sponsor status)

25,000 PLN (confers Silver Sponsor status)

HEALTH & WELLNESS PROVIDERS

Wellness zone 25,000 PLN (confers Silver Sponsor status)

TECHNOLOGY SOLUTIONS PROVIDERS

Technology zone (Demo labs) 10,000 PLN (confers Bronze Sponsor status)

HR SERVICES CONSULTANTS

Learning zone *

ASPIRE 4 ALL sponsor

* Learning zone and ASPIRE 4 ALL combined gives Silver Sponsor status

12,500 PLN (confers Bronze Sponsor status)

12,500

12,500

PLN

PLN

(confers Bronze Sponsor status)

(confers Bronze Sponsor status)

ASPIRE

CITIES

Cities and regions zone (Exhibition stands)

2015 CONFERENCEIN NUMBERS

2,250PEOPLE

= 5 people

ASPIRE 4 KIDS250

ACTING LOCAL Industry Summit

600

54% of people at the industry

summit were senior managers of business services & technology centres

PARTICIPANTS

ASPIRE 4 ALL1400

Sharedservices

BPO

Others

Technology centres

Financialservices centres

Real estate services

HRservices

Professional services

ITsolutionsproviders

32%

11

1110%

10%

8%8%

8%

6%4%

3EVENTS

2DAYS

%

%

ASPIRE

APPENDIX

ASPIRE

The Business Services &Technology Sector in CEE

Key facts about ASPIRE

ASPIRE Publications

ASPIRE - 2015 in numbers

ASPIRE Members

ASPIRE Associate Members

The business services and technology sector is developing rapidly across Central and Eastern Europe with forecasts suggesting that by 2020 the sector will employ as many as 250,000 people in Poland alone. Cities are both the recipients and drivers of this growth.

Kraków - the top-ranked location for business services in Europe - leads the way. Headcount in business services and technology in Kraków has grown by 20% per annum over the last ve years and this year will cross the threshold of 50,000 people employed. More than 130 multinational companies operate centres in the city.

THE BUSINESS SERVICES & TECHNOLOGY SECTOR IN CEE

ASPIRE

CITIES & COMPANIES HAND IN HAND

The value of the industry to cities in the region exceeds jobs created. The global services and technology sector provides cities in the region with access to global value chains. By aligning with the industry, cities have an unprecedented opportunity to climb the value chain.

ASPIRE is the representative body of the global technology and business services sector in Kraków and is widely credited as being a key driver in Kraków’s emergence as the top ranked outsourcing location in Europe.

Established in 2008, ASPIRE brings together key players in developing the technology and business services sector under one umbrella.

ASPIRE takes a city-centric approach to the development of the industry, our mission to put technology and business services at the heart of Kraków’s transformation and climb up the value chain.

We aim to do this by nurturing the local ecosystem, harnessing the passion, energy and expertise of our members at all levels of their organisations, encouraging deep collaboration, information sharing and shared learning between members, as well as between members and the wider community of stakeholders.

ASPIRE currently has approaching 150 members, comprising leading multinational companies operating delivery and deve-lopment centres in Kraków and companies providing support services to the industry.

ASPIRE

KEY FACTS about

ASPIRE

2015 in numbersASPIRE

The

ashboard

KrakówinCentres

2016

Number of

132

* already present inKraków but will establish

a multifunctional SSC

Goldman Recruitment Acar Developer•BPP Professional ByPolska CIMA• •CP Register Efekt Grafton Recruitment• •Hilton Garden Inn Malecki Recruitment Solutions•MJCC Nowy Styl Walter Herz• •

ABB AbbVie Aptean Architech• • •Colgate-Palmolive EPAM Systems Hays• •IG Group Manpower Group Solutions•Pearson Pega Perkin Elmer Rolls Royce• • •Solarwinds Symphony Uber Velux• • •

More details in ASPIRE’s annual Headcount Tracker

HeadcountJanuary 2016

New Members

New Associate Members

0

20

40

60

80

100

120

14

0

160

18

0

2

00

New

Entrants18ABB* Ailleron Aptean Architech• • •

Azimo Global Logic Grape UpGuidewire• •IG Group International Airline Group •

Lowcosttravel Group Pearson Red Stack Tech• •Symphony Uber Zurich Insurance• •

undisclosed (airline) undisclosed (unknown)•

2016

2017 55,000

2014

32,000

2015

38,000

46,000

Download Link

13

17

74

65

TOTAL:

TOTAL:

A S P I R E

ASPIRE

ASPIRE- Members

- Associate MembersASPIRE

HOT-SPOTS& HINTERLANDS

WORK IN

PROGRESS

”Take Five and Thrive”

White paper on talent management in association with Lumesse and Alexander Mann Solutions.

ASPIRE Ofce Market Update, H1 2015

Twice yearly report on the Kraków ofce market produced in association with ColliersInternational.

ASPIRE Dashboard

Quarterly report presenting key facts about the business services and technology market in Kraków.

ASPIRE Headcount Tracker 2015

Annual report based on headcount in the technology and business services in Kraków, capturing its current size and forecasting and trending its development.

Labour Law Update

Monthly update on Polish Labour Law in association with CDZ.

”Hot-Spots & Hinterlands”

White paper on the developing value of cities in the global economy.

PublicationsASPIRE

ASPIRE

www.aspire.org.pl

Rynek Główny 17, 31- 008, Kraków

facebook.com/AspirePoland

linkedin.aspire.org.pl

twitter.com/AspireTweet

youtube.com/AspireChannel

ASPIRE

CONTACT US FOR EARLY BIRD OFFERS AND SPONSORSHIP OPPORTUNITIES

Tel. +48 12 426 25 35

Mob. +48 513 077 541

e-mail: TheDragonWakes@aspire.org.pl

www.TheDragonWakes.aspire.org.pl

ASPIRE

SAVE THE DATEJOIN THE CONVERSATION