© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

HCS Journey

Cisco Partner Marketing

HCS ContentContentCollateral for each stage the customer’s buying cycle (email/ 1 reminder/ landing page)

• Awareness: Infografía Forbes

• Interest: Investigación Forbes

• Development: Informe técnico TechKnowledge

HCS Journey

SW

Landing

No response

No response

Click on single call to action

Completes form

Downloads Asset

Reminder 2Reminder 1

Touch 1

Reminder 2Reminder 1

No response

Landing 2

Completes Form

Downloads Asset

Touch 3

Touch 3

Lead Alert to MRP.

Telemarketing only to new

contacts completing

form

+

Touch 2

Touch 2

Lead Alert to MRP.

Telemarketing+

No response

HCS Journey cont.

SW

Completes Form

Downloads Asset

Touch 3

Touch 3

Lead Alert to MRP.

Telemarketing only to new

contacts completing

form

Landing 3

Reminder 2Reminder 1

No response

No response

Landing 2

Telemarketing to contacts with higher number of actions in

journey. Only if needed to get minimum amount of leads

Completes Form

Downloads Asset

Lead Alert to MRP.

Telemarketing only to new

contacts completing

form