1. July, 2014 iOS 8 Changes & Fall Release 2. iOS 8 3. The most significant Push innovation since 2008 4. 1. Interactive Notifications 2. Notification Center Widgets 3. APNs Enhancements 4. Urban Airships Fall Release Key Innovations 5. Interactive Notifications Interactive notifications allow users to take immediate and specific actions. Brands can deliver more relevant experiences faster outside of the app. iOS 8 Interactive Notification 6. Interactive Notifications Standard Notification 30% off womens sandals through August 1st! Interactive Notification 30% off womens sandals through August 1st! Shop Now Remind Me Later iOS 8 Interactive Notification iOS 7 Push Notification 7. Use Case Breaking News Social Share 8. Use Cases For Cinemark 9. Notification Center Widgets Today screen becomes the most valuable screen. Users can select Widgets for customized at-a-glance view of content outside of an app. Brands will compete to gain more screen time through this valuable real-estate . iOS 8 Message Center Widget 10. Use Case Retail Message Center Widget 11. Push vs. Social Channels Tweet from Feb. 14th 9 Favorites 5 Retweets Audience: 24,900 Followers Facebook Post from Feb 14th 2 Shares 144 Likes Audience: 1.2M Page Likes UA V-Day Push Be Our Valentine? Heres a special offer for your movie date. Push from Feb 12th 108K & 57% Open Rate Audience: 187,956 Sends 12. Size limit from 256B to 2K Interactivity Localization Data collection Apple Push Service Improvements For reference Android support is 4k and Amazon 6k 13. Apple to Add iOS 8 Tips App Educate users on Notifications & Widgets. 14. Fall Release 15. Extending the value of Interactive Notifications and Mobile Messaging 16. Coming this Fall Cross-platform: Interactive Notifications Message Center Widgets Pre-defined Interactive Buttons Saves development time by using our standard default buttons: Open | Share Shop Now | No Thanks Decline | Accept Custom Events & Conversion Tracking Gain insight into the effectiveness of your mobile messaging campaigns 17. Cross Platform Android Support Android had feature, but with iOS it will be the norm. Android Interactive Notification - Share Android Interactive Notification 18. 1. Plan to update your SDK 2. Work with us to get early access 3. Dig into the API updates were releasing How to Get Ready? 19. Thank you. Plenty of thought leadership on our site .com/resources