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CINCINNATI | cleveland | columbus | dayton | tampa bay

CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

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Page 1: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

CINCINNATI | cleveland | columbus | dayton | tampa bay

Page 2: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

audience | print + digital

Source: N-Focus Consulting

MEDIAN HOME VALUE$390,000

MEDIAN HOUSEHOLD INCOME$170,000

HOMEOWNER

98%FEMALE/MALE

82% / 18%COLLEGE GRAD

91%AVERAGE READERSHIP

65,000PER PRINT ISSUE

ONLINE

27,125AVERAGE MONTHLY UNIQUE VISITORS

SOCIAL MEDIA FOLLOWERS

30,000+FACEBOOK • PINTEREST • TWITTER • HOUZZ

YOUTUBE • INSTAGRAM • LINKEDIN • GOOGLE+

CINCINNATI DIGITAL EDITION

55,100TOTAL ANNUAL PAGE VIEWS

E-NEWS

6,084SUBSCRIBERS

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Page 3: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

editorial mix| print

REMODELS

OUTDOOR LIVING

INTERIOR DESIGNRECIPES

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KITCHENS & BATHS

Page 4: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

editorial calendar| print

MAR

CH/A

PRIL

Early SpringIn-homes: 3/18/19Art Deadline: 2/15/19

MAY

/JUNE

SummerIn-homes: 5/15/19Art Deadline: 4/16/19

HOM

EARA

MA®

HOMEARAMA® SHOW DATE6/6/19Art Deadline: 4/26/19

AUGU

ST/S

EPTE

MBE

R

CiTiTAMA®/HOMEARAMA PreviewIn-homes: 8/16/19Art Deadline: 7/17/19

MID

-OCT

OBER

DesignBuildCincyIn-homes: 10/11/19Art Deadline: 9/16/19

NOVE

MBE

R / D

ECEM

BER

Idea BookIn-homes: 11/25/19Art Deadline: 10/24/19

All editorial content is subject to change

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Page 5: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

distribution

Distribution per issue: 30,000 print | 100,000 emailsMailings are targeted to the area’s most affluent homeowners and saturated in those neighborhoods with the highest home income levels.Distributed to subscribers, home renovators and building and design businesses - 700 copies. Distribution shown per zip code is a representation of coverage and may vary based on current postal information and alternating routes selected.

Emailed to 100,000 targeted email addresses based on income and home value, with an average open rate of 10-14%

OHIO

KENTUCKY

INDIANA

Beekman

St

Nee

b R

d

Kilb

y R

d

Kenw

ood

Rd

By

ers R

d

BRACKEN COUNTY

CLERMONT COUNTY

UNION COUNTYFRANKLIN COUNTY

DEARBORN COUNTY

FRANKLIN COUNTY

REBLE COUNTYBUTLER COUNTY

HAMILTON COUNTYBUTLER COUNTY

KENTON CO

ENDLETON COUNTY

BOONE CO

IT ERLAND C

O

OHIO COUNTY IT ERLAND CO

ndian ill Rd

etrikRd

armill Rd

entral e

Ri

Rd

albrait Rd

Bod

inot

e

ields rtel Rd

ornell Rd

ms terd am Rd

in

ton

Rd

StrbleRd

oodille ike

Licking River

South

Fork Gra

ssy Cree

k

Twelv

emile

CreekBank

lick C

reek

Indian Creek

Four Mile Creek

Gunpowder Creek

Eagle Creek

East Fork Tanners Creek

Ten Mile

Creek

�orth �ogan Creek

Littl

e Fo

ur M

ile Cr

eek

�hitewater River

�illiam ���arsha Lake

�cton Lake

BrookvilleLake

�hio River

Kincaid LakeState Park

WhitewaterState Park

CountyPark

MoundsStatePark

471

275

71

675

75

74

71

75

156

1

467

262

177

252

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7

Chilo

New Richmond

Patriot

Ludlow

Dayton

Sparta

Glencoe

DryRidge

Falmouth

Sherman

Warsaw

Brooksville

Crittenden

Lenoxburg

Verona

Butler

Foster

Beaverlick

Neville

Walton Kenton

Carntown

RabbitHash

Moscow

RisingSun

Bank Lick

Felicity

Richwood

Union

Belleview

Devon

RylandHeights

Carthage

Alexandria

Burlington

Elsmere

Taylor Mill

Aurora

EdgewoodDeCoursey

Petersburg

CampSprings

Bethel

ForestHills

Idlewild

Hebron

Crescent SpringsHighland

Lawrenceburg

Melbourne

Villa Hills

Fort Mitchell

Stringtown

Greendale

WildersPark Hills

Amelia

Francisville

Homestead

Delhi

Withamsville

Cherry Grove

CovedaleAddyston

Guilford HiddenValleyElizabethtownNorth Bend

Williamsburg

OliveBranch Batavia

Cleves

TurpinHills Dry Run

Glen Este

Cheviot

Newtown

Fairfax Mariemont

Dent

Saint Bernard

Bright

Owensville

Taylors CreekMiamitown

TerracePark

Elmwood Place GolfManor

Finneytown

WhiteOak

Milford

Silverton

Madeira

Groesbeck

Harrison

Saint Leon

Deer ParkArlington

Heights Kenwood

Wyoming

Northgate

New Haven

Mount ReposeNewtonsville

SaintPeter

WoodlawnMount Healthy

Rockdale

Evendale

Springvale

Glendale

Branch Hill

IndianHill

Ross

Cedar Grove

PleasantRun

Shandon

Okeana

Highpoint

Sharptown

Gano

Layhigh

Loveland Park

PleasantPlain

PisgahPort

Union

Landen

West ChesterSocialville

Scipio

Brookville

Indian Springs

MountCarmel

Maineville

Beckett Ridge

Butlerville

Millville

Tylersville

Maud

Hopkinsville

Princeton

Reily

Bethany

Morrow

South Lebanon

City View Heights

McGonigle

New MiamiWilliamsdale

Woodsdale

OverpeckLe Sourdsville

Monroe

Seven MileTrenton

Collinsville

Miltonville

Oregonia

CollegeCorner

Red Lion

Al�uina

�acksonburg

Somerville

Liberty

WestElkton

Waynesville

Five Points

Camden

Carlisle

Gratis

Germantown Bellbrook

Woodbourne

Independence

Florence

Erlanger

CovingtonNewport

Norwood

NorthCollege

Hill

ReadingMontgomery

BlueAsh

SharonvilleSpringdale

Forest Park

Loveland

FairfieldMason

Oxford

Lebanon

FranklinSpringboro

MiamisburgCenterville

WestCarrollton

Hamilton

Middletown

Cincinnati

Community Zip HomesCovington 41011 60Fort Mitchell 41017 271Florence 41042 30Hebron 41048 64Fort Thomas 41075 206Union 41091 1411Fairfield Twp 45011 1121Lebanon 45036 26Maineville 45039 200Mason 45040 3700Liberty Twp 45044 415South Lebanon 45065 55West Chester 45069 1635Loveland 45140 1870Terrace Park 45174 790Downtown 45202 250Hyde Park 45208 2510Wyoming 45215 680Mount Lookout 45226 755Mariemont 45227 540Mt Washington 45230 135Kenwood 45236 280Amberley Village 45237 96Sharonville 45241 1105Blue Ash 45242 2115Indian Hill 45243 2350Anderson 45244 2180Pierce Twp 45245 60Springdale 45246 310Symmes Twp 45249 2400Anderson 45255 380

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Page 6: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

HOUSETRENDS MAGAZINE + HOUSETRENDS.COM(All packages below include)

Quarterly Magazine Ads (4/yr) + Housetrends Idea Book

Digital Housetrends Magazine with Clickable Links: Reach additional Housetrends fans with our digital version Your ad links directly to your website

Quarterly Housetrends email blast to 100,000 affluent homeowners

Housetrends Find a Pro Enhanced Business Profile: Enhanced business listing on the Find a Pro Section including company logo and web address, photos, videos, and social links and lead-form

Resource Listings and hyperlinks on related stories throughout Housetrends.com

HOUSETRENDS BASIC-MAGAZINE AD SIZES

Two Pages

One Page

Half Page

Quarter Page

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mag & web | 2019

Page 7: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

DIGITAL PLUSQuarterly Magazine Ads (4/yr) + Housetrends Idea Book

Digital Housetrends Magazine with Clickable Links: Reach additional Housetrends fans with our digital version Your ad links directly to your website

Quarterly Housetrends email blast to 100,000 affluent homeowners

Housetrends Find a Pro Enhanced Business Profile: Enhanced business listing on the Find a Pro Section including company logo and web address, photos, videos, and social links and lead-form

Resource Listings and hyperlinks on related stories throughout Housetrends.comHousetrends.com banner ads rotating throughout Housetrends.com 1 blog post: 300-400 words written by the Housetrends editorial team and posted to the Housetrends blog

1 Housetrends e-newsletter sponsorship (limit 12 per market)

And YOUR choice of ONE of the Following:

750,000 targeted banner ad impressions

Boosted 24 Facebook and Instagram posts created by Housetrends

4 month Facebook ad campaign on the Facebook ad network that will generate (an estimate of 1,000 total clicks to your website page)

Quarterly email campaigns to 50,000 email addresses built and flighted to your specifications

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digital plus | 2019

Page 8: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

NATIVE CONTENT - HOUSETRENDS MEDIA

PROJECT SPOTLIGHT HOUSETRENDS MAGAZINE:The Housetrends editorial team will work collaboratively with your brand to create custom native stories about your best projects to present your brand’s content authentically in a seamless experience in Housetrends magazine. A story about your finest projects will be written by Housetrends and published to our audience. Native stories are a content rich editorial opportunity to tell your story with great writing and beautiful photography. Show your very best work in Housetrends and Housetrends.com! Writing and photography are included.

Distribution: Housetrends magazine, 100,000 targeted emails, Housetrends.com, and social media. Requires editorial approval.

Limited quantities available.

PROJECT SPOTLIGHT ON HOUSETRENDS.COM:Professionally written story showcasing your finest project will be published to theHousetrends.com audience and will rotate seamlessly with editorial content for 30 days.Photography is not included.

PROJECT SPOTLIGHT ON THE AUDIENCE EXTENSION NETWORK–BANNER ADS: Elevate your online exposure with a targeted NATIVE ad unit on the audience extensionnetwork of 2 million websites. A minimum of 450,000 ad impressions over 3 months will deliveryour message to your target audience, grow website traffic and increase your leads.(minimum 3 months)

native content | NEW FOR 2019

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Page 9: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

email blast | NEW FOR 2019

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NATIVE CONTENT - HOUSETRENDS MEDIA

1. Housetrends Email Blast Sponsorship Native Advertising: emailed to 100,000 and promoted on social media

2. Housetrends Email Blast Sponsorship Banner Ad: (300x250 or 728x90) emailed to 100,000

4 sponsorships available per year per market

3. Housetrends Creative Services: $75 per hour writing, editing

Page 10: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

brand extensions

Housetrends.com • Housetrends Social Media • Housetrends Newsletter

Housetrends Native Content

Housetrends Digital Audience Extension Network

Email Marketing and Intentional Direct Mail

Social Media Marketing and Management

Search Engine Marketing

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Page 11: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

specifications

SPECIFICATIONS AND GENERAL GUIDELINES:Our Working Platform

• Adobe Creative Suites CS6: InDesign, Photoshop, Illustrator• All print jobs are set up in InDesign. • All Photoshop or Illustrator art elements are placed into InDesign. Our

preference is not to work with Photoshop or Illustrator files as stand-alone creatives, unless they are used for only one insertion or they will be used multiple times without any changes.

Set-Up Requirements• All ads must be built using CMYK process color. • We accept OpenType and Postscript font formats.• Collect all fonts.• All photos should be saved at 266 - 300dpi.• Color photos must be saved in CMYK, as either PSD, TIFF, EPS or JPEG.

If the production team receives artwork that is not set up properly we will do one of two things. First, if time permits, we will request the artwork be fixed and resent. Second, if the artwork cannot be resubmitted, adjustments will be made by the production team (if possible) and fees will be billed accordingly.

SENDING US YOUR ART FILES:• Send files attached to an e-mail (under 20mb) at: [email protected] • Send files through our FTP site:

https://e3local.filetransfers.netUser Login: HTUPLOAD (case sensitive)Password: fonts1 (case sensitive)

• Send files through Dropbox (https://www.dropbox.com)Please use [email protected] when sending

You can send press-ready PDFs (when the file will not require ANY alterations and/or when it is NOT part of a multi-layered print job)

A PDF file should be created as press optimized, maximum resolution and quality, and with the fonts embedded.

Half Page

Live Area

Quarter PageVertical

Live Area

Full Page

Live Area

Trim

Bleed(bleeds = .125˝ or p9)

2-Page Spread

Live Area

Trim

Bleed(bleeds = .125˝ or p9)

Gutter*

Live Area

Trim

Bleed(bleeds = .125˝ or p9)

*Note: Graphic matter spanning the gutter on two page spreads may not always align perfectly in bindery. Avoid crossovers where match-up is critical.Copy that crosses gutter in perfect bound magazines might not be viewable. Ads submitted to trim size will not bleed. Partial page ads cannot bleed.

1/4 vertical: 20p0 x 28p0 / 3.333˝ x 4.667˝

1/2 horizontal: 42p0 x 28p0 / 7˝ x 4.667˝

Full Page:Live: 42p0 x 59p3 / 7˝ x 9.875˝Trim: 48p0 x 65p3 / 8˝ x 10.875˝Bleed: 49p6 x 66p9 / 8.25˝ x 11.125˝

2 Page Spread*:Live: 90p0 x 59p3 / 15˝ x 9.875˝Trim: 96p0 x 65p3 / 16˝ x 10.875˝Bleed: 97p6 x 66p9 / 16.25˝ x 11.125˝

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Page 12: CINCINNATI | cleveland | columbus | dayton | tampa bay€¦ · Covington Newport Norwood North College Hill Reading Montgomery Blue Ash Sharonville Springdale Forest Park Loveland

specifications cont’d

DISPLAY ADSAccepted files:

Web ready .gif or .jpgRGB 72 dpi - size not to exceed

247kFlash files NOT accepted

Digital ads should be emailed to:[email protected]

Dimensions970px x 250px / 13.472” x 3.472”

728px x 90px / 10.111” x 1.25”

300px x 600px / 4.167” x 8.333”

300px x 250px / 4.167” x 3.472”

300px x 100px / 4.167” x 1.389”

QUESTIONS: Please contact Gina Miller at [email protected] • 513-699-3407

300x600at 50%

300x250at 50%

728x90at 50%

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300x100at 50%

970x250at 50%