CII local institute - Home | CII · PDF fileWith no president’s charity this year, all proceeds ... CII local institute visual identity The Insurance Society of Edinburgh Any Street,

www.cii.co.uk/knowhow

Brand overview

CII local institute>

2><

© The Chartered Insurance Institute 2015

The local institute brand should support the objectives of the CII, positioning the network in its core markets and presenting a recognisable identity.

Brand values

Integrity

Customer focus

Innovation

Team work

Core brand thought

Together, we’re raising the standards

Vision for the brand

3><


Local institute logos consist of an arrangement of the CII and PFS logos together with the local institute name. The logo, for print purposes, appears in pantone 2685 as shown below. Electronic versions of your local institute logo are available on Network Know-how at www.cii.co.uk/knowhow

Local institute logo arrangements using historic crestsProvision has been made for use of local institute historic crests as shown opposite. For more information please contact your Regional Membership Manager.

Using the logoCorrect use

• PMS 2685 on white

• White on PMS 2685

• White on the secondary colours

Incorrect use

• Black on colours from the colour palette

• A percentage tint of a solid colour

• Appearing in a box

• Enlarged section of logo

• On top of an image

• Graduated backgrounds and Watermarks

Local institute logo arrangement

Reversed out lock-up

Logo sizes

To allow for Local Institute lock-ups, a reduced CII logo size and measurement is implemented in order to retain a balance on the page.

A4 cover 14mm

A5 cover 10mm

Event programmes 10mm

A3 poster 18mm

Letterhead 14mm

Compliment slip 14mm

Business card 8mm

Forms 10mm

Certificate 14mm

Business stationery 10mm

PowerPoint 10mm

Lock-up with LI crest

Standard lock-up in 3 lines

Standard lock-up in 2 lines

Anniversary lock-up

4><


CPD marquesOur Continuing Professional Development (CPD) programmes are recognised and endorsed by employers, agencies and the industry in general.

A CPD marque has been created to promote CII CPD on marketing, event and product communications.

Furthermore, a range of specific marques can be used to additionally denote the time associated with particular events and courses.

Used sparingly these marques promote the integrity, added value and recognition that CII CPD delivers to a member throughout their career.

Marque sizes (width)

A4 cover 14mm

A5 cover 12mm

A3 poster 16mm


Time marque sizes (width)

A4 cover 23mm

A5 cover 20mm

A3 poster 26.5mm


Measuring the marque

Measuring the time marque

Marque clear space exclusion zone

Time marque clear space exclusion zone

X

X

X

X

X

X

X

X

X

X

X = the height of the 'CPD' within the CPD marque

X = the height of the 'CPD' within the CPD marque

measure across width

measure across width

10mm

Preferred screen size 46 pixels wide @ 72dpi

Preferred screen size 66 pixels wide @ 72dpi

16.5mm

Minimum marque size

Minimum time marque size

5><


Direct

The CII’s written style is succinct, punchy, no-nonsense. Local institute communications should mirror this.

Personal

Talk to the individual reader, directly, not as a remote, impersonal organisation.

Informative

Always make clear from the outset what the reader can expect from the piece. Everything should offer some value to the reader, not exactly a reward for reading, but we don’t want to waste the reader’s time either.

Confident and persuasive

The CII’s mission to raise the standard of professionalism in the industry is not going to be achieved without a level of confidence. We should be clear about the CII’s leadership position in the market. We should equally be able to speak persuasively – unlike other commercial providers we do not have a profit target to meet, just a mutually beneficial mission to carry out.

Tone of voice

6><


The CII’s audience should recognise that the mission to raise standards is in tune with the regulator’s guidelines, and the public’s need for confidence.

To position the organisation the CII has developed a corporate description which aims to clarify why it is here and how it contributes to achieving its mission.

Use the following concise description to position the CII and the network of local institutes in your document.

The Chartered Insurance Institute (CII) Professionalism in practiceThe CII is the world’s leading professional body for those working in the insurance and financial planning sector. Its 120,000 members in 150 countries are committed to maintaining the highest standards of technical competence and ethical conduct, with success in CII qualifications being universally recognised as a sign of commitment and professionalism.

The CII works with corporate business to develop organisation-wide solutions for ensuring ongoing competitive advantage through technical and professional competence of employees at every level.

Individually, the CII’s members commit to continuous professional development to maintain their professional standing.

This is supported via a network of local institutes and a dedicated group of sector volunteers offering a range of key local benefits. This includes:

• Technical and regulatory seminars and training courses

• Career guidance, mentoring and knowledge services

• Social and networking activities

• Community engagement initiatives

• Local news and information

As a society, we all rely on professionals to maintain current and relevant knowledge and to give appropriate and unprejudiced advice. The CII ensures that we can trust in the competence and conduct of insurance and financial advice professionals the world over.

The CII’s audience and proposition

NetworkThe

Bedford and Milton Keynes Events

2011 was a busy year for the Insurance Institute of Bedford and Milton Keynes with members attending in great numbers to support a whole host of events which included the police station visit, dragon boat race and golf day. However it was not just about fun as Bedford and Milton Keynes’ social programme also coincided with a range of educational events including seminars covering topics such as environmental impact, motor insurance, personal injury, property underwriting, the Bribery Act and revision techniques. Planning for the 2012 programme is underway with popular events such as the golf day, quiz night and the five-a-side football tournament already in the diary along with a wide range of educational events such as a visit to Lloyds of London, topical seminars including a talk by a futurologist, a chance to meet the MIB and the continuation of revision seminars ensuring that members are well prepared prior to sitting their exams. For full details of the upcoming programme please visit www.cii.co.uk/bedford.

President, Sue Alcock, has pledged that it is the institute’s aim to “continue to provide engaging and relevant education events that our members want” and for this reason has encouraged members to get in touch and let their thoughts be known. Sue can be contacted at [email protected] and welcomes any ideas and suggestions for educational and social events you want to see offered by your institute.

A packed year ahead for Bedford and Milton Keynes

This newsletter is edited and published by the CII Area Marketing Manager for East Anglia - [email protected]

Spring 2012

East Anglia Edition

Annual Dinner

The Cambridge annual dinner took place on 9 December at Kings College, Cambridge. The event is one of the most eagerly anticipated institute dinners on the calendar owing to the illustrious setting, the time of year and the ever popular performance of carols from the college choristers. The first record broken was the number of guests attending at 311 including CII National President, Julian James. In fact, the dinner was so popular that like the nativity, there was no room at the inn for many disappointed guests. With no president’s charity this year, all proceeds from the dinner draw were in support of the Insurance Charities with the generosity of guests raising a superb £2,135 - another record for the dinner. The evening was rounded off with a brilliant routine from guest speaker Rod Woodward whose impressive and witty storytelling, combined with impeccable comic timing, made for a memorable evening.

Two records broken at the Cambridge dinner

The Insurance Institute of Peterborough hosted its ever popular annual general knowledge quiz on 15 November in aid of Children in Need. Some 40 people attended from across the local insurance community from ardent quizzers to those enjoying a social evening out. Ultimately the contest boiled down to a two horse race between Coversure and Diligenta with both teams having equal scores with two rounds to go, but it was ultimately Diligenta that went on to win and to retain the Mike Morris trophy. They would like to thank all who attended; a total of £120 was raised for Children in Need.

Diligenta triumph again at Peterborough quiz

Social

A CENTURY OF PROFESSIONALISM

This newsletter is edited and published by the CII Area Marketing Manager for East Anglia - [email protected]

The Insurance Bill: Impact for BrokersBy Ben Hardiman/Neil Howes

Presentation Title

A range of visual material has been designed to create a cohesive identity for local institutes. This ranges from stationery templates to posters, eflyers, event programmes and desk calendars, to name but a few!

For more information please contact your Regional Membership Manager.

CII Annual General Knowledge QuizIn aid of Children in Need

Tuesday 15th November 20115.45pm for a 6pm startThe Executive Suite, Peterborough United Football Club, London Road Stadium, London Road, Peterborough PE2 8AL.

BookingTo register a team, please contact: Tara Cook – [email protected] (01733 421001) Mandy Le-Hair – [email protected] (01733 882009)

Pre-ordered food available, if required please request further details.

Members and non-members welcomeMinimum donation £2 per person (maximum 4 people per team)

7><

CII local institute visual identity

The Insurance Society of Edinburgh Any Street, Any Edinburgh ED1 3DG Tel: 0234 123456 Fax: 02345 123456 www.isofe.org


eflyer

Certificate of attendance

Donoghue v Stevenson - what thelaw textbooks didn't tell you

8><


Where a local institute has a requirement to promote working with a partner or local institute sub group it is possible to include logos and graphics alongside the local institute branding.

Examples are shown below. Please note that the creation of local institute sub groups utilising the CII or PFS logos is not allowed.

For further assistance please contact your Regional Membership Manager.

Partners and sub groups

Positioning of partner logoswww.iicardiff.com

Young professionalsgroupDeveloping your skills

9><


Typography

Swiss 721 BTThis font is used for all headings. To differentiate between main and subheadings, different sizes and weights of the font are used.

Heading – Swiss 721 BT Bold CondensedSubhead 1 – Swiss 721 BT Condensed

Subhead 2 – Swiss 721 BT Bold Condensed

CII Meta plusThis font is used for copy which is not a heading (body copy) and is used for printed material.

Body Copy - Molo offictoria non num expelendae elis eum quisto tenimustium nim estiorem ius cus es de nostis cus dollandit qui ipsam, temperu ntisti rerspe millandipic te simodi ab ilia dolorum est landelignias dem experoris doloribus ex ea nis ma volorem experovidel.

Usage: Printed literature

Arial (Regular or Bold)This font is used in cases where it is not possible to use CII Meta for the body copy.

Body Copy - Molo offictoria non num expelendae elis eum quisto tenimustium nim estiorem ius cus es de nostis cus dollandit qui ipsam, temperu ntisti rerspe millandipic te simodi ab ilia dolorum est landelignias dem experoris doloribus ex ea nis ma volorem experovidel.Usage: Email, Web, Word and PowerPoint documents (including computer generated forms.)

The CII uses its own distinctive fonts wherever possible, as detailed below. For instances where these fonts are not available, for example on documents generated using Microsoft products and printed by desktop printers, Arial should be used.

10><


The principlesQuality, professional, contemporary and aspirational photographic imagery attracts the attention and retains interest. We've defined our range of photography to create a recognisable style that supports our visual identity. So here are four principles that will help you get your shot selection spot on:

Illustrative

Use pics to supplement the story you want to tell. And using them to illustrate our understanding of different sectors, client needs and client cultures is good, too.

Clarity

Our photo style is understandable, clear and uncluttered. Do try to keep the main subject in focus as we want our shots to reflect our integrity and openness when working with colleagues, clients, members and suppliers.

Natural

Our photo style should where possible be light and appear natural. (Think about how dark, sombre images might contradict some of our values…)

Current

Our style of photography should be contemporary, reflecting how we aim to work as an organisation, and the world around us.

Achieving the right style

Full colour

Reproduce photos in full colour. However, duotone or black and white is fine when full colour isn’t an option.

Retouching

When retouching, always retain a natural look. We’re not keen on appearing ‘artificial’, for obvious reasons…

Image processing

Don’t overuse cross processing or increased contrast on our images. Let the colours within photos combine to achieve an image that’s calm and fresh.

No blurring or visual tricks

You can probably appreciate how blurring, shadowing or motion effects that obscure the subject might undermine some of our brand values and principles…

However, if a shot contains natural movement and the subject can still be clear so that the visual message is clear, that could work well.

Photography

11><


Primary colour

For local institutes the primary colour is PMS 2685 and must be used in all printed communications.

Should there be a need to print PMS 2685 in four colour process then the colour breakdown is 96% cyan, 100% magenta, 0% yellow and 10% black. Wherever possible the pantone colour should be used.

Secondary colour

You can supplement the main colour with supporting colours, if you need to add interest. Just remember to use them sparingly and make sure they complement photography and any other colours being used.

For web use, the colour values are different to achieve a deeper colour. These have been carefully chosen to complement the colour suites seen elsewhere within these guidelines.

Colours

C96 M100 Y0 K10R0 G9 B130

PMS 2685

PMS 1795

C0 M94 Y100 K0R228 G52 B36

PMS 362

C70 M0 Y100 K9R74 G170 B66

PMS 267

C89 M100 Y0 K0R73 G47 B146

PMS 158

C0 M61 Y97 K0R245 G128 B37

C50 M28 Y24 K65R60 G76 B85

PMS 445

CII header

R47 G27 B72#2F1B48

Link text

R 118 G 68 B179#7644B3

Visited link

R70 G38 B109#46266D

Body copy

R51 G51 B51#333333

12><


No matter how robust our visual identity guidelines are, if different paper stocks and printing processes are used in its production, the finished results won't be consistent.

So to avoid this, here are our guidelines for producing printed communication.

Firstly, ensure that our corporate violet (PMS 2685) and the secondary (signature) colours are always printed as spot colours. Where full colour images are used, then the Pantone colour is printed as a fifth (spot) colour.

Print process

PMS or Pantone – a process that uses specially mixed inks to produce items of a specific colour. This is sometimes referred to as a spot colour because the Pantone is not printed out of CMYK (see below). Printing Pantones as spot colours gives the cleanest, most consistent spread of colour.

Whether the two processes can be mixed depends on the printing press being used. If the press can handle up to six colours in one pass, the four colour inks (cyan, magenta, yellow and black) can be used along with a Pantone ink.

CMYK – a process using the colours cyan, magenta, yellow and black to produce full colour items.

Paper stockThe paper you use to print on will also have an effect on the way the ink appears. So using standard paper stocks is important to us, as it'll add further consistency across our visual communications.

The paper we use for the majority of our print is Soporset (or equivalent for digital print). It's an uncoated stock available in paper and board weights, and was chosen for:

• Excellent opacity and surface smoothness

• Superior machine performance and consistency (which lets printers print faster)

• FSC certification

As an organisation, we're conscious of the impact we have on the environment. So this was one of the deciding factors when we chose Soporset, which has the following environment certificate:

Fibre source 60 – 120g/m Virgin wood fibre from Portugal. <br>135g/m Virgin wood fibre from Spain and Chile.

Bleaching Pulp is bleached using an Elemental Chlorine Free (ECF) process.

Disposal This material can be disposed of by recycling, incineration for energy recovery or is biodegradable.

All communications printed on Soporset carry the marque opposite, which includes a unique certification number for each of our printers. All litho printers on our print panel must be FSC certified.

Standard folding

Detailed below is the standard folding used for our promotional materials and leaflets

4 page single fold

6 page concertina fold

6 page roll fold

Paper sizes mm

A3 297 x 420

A4 210 x 297

A5 148 x 210

A6 105 x 148

Envelope sizes mm

C4 324 x 229

Will take A4 unfolded or A3 folded once

Uses: brochures, booklets and general printed matter, A4 size flat

C5 229 x 162

Will take A5 unfolded or A4 folded once

Uses: small brochures and letterheads, A4 folded in half

C6 162 x 114

Will take A6 unfolded, A5 folded once or A4 folded twice

Uses: general correspondence or small leafets and cards

DL 110 x 220

Will take 99 x 210 unfolded, A5 folded once or A4 folded twice

Uses: all general correspondence

Paper weight Use

100 gsm Letterheads and A5 text pages

120 gsm Forms and A4 text pages

170 gsm Leaflets

190 gsm Inserts

225 gsm Covers

300 gsm Folders

Standard paper weights Standard paper sizes

Specifying print

13><


Social mediaIf your institute is particularly active on social media channels, you can promote this using the Profile icon which can be set to the required dimensions. For further assistance please contact your Regional Membership Manager.

Local institute profile icons for social media consist of an arrangement of the CII and PFS logos together with the local institute name. The logo appears in R47 G27 B72. Electronic versions of your local institute logo are available from your Regional Membership Manager.

14><


Social media – Profile icons

Ipswich, Suffolk and North Essex

Insurance Institute

BirminghamInsurance Institute

Folkestone, Canterbury and

East KentInsurance Institute

BirminghamInsurance Institute

2.5 XX2.5 X

X

X

X

Folkestone, Canterbury and

East KentInsurance Institute

X

X

X

Ipswich, Suffolk and North Essex

Insurance Institute

X

X

X

15><


Social media – Twitter

Twitter header

Recommended dimensions are 1500x500 pixels

Twitter icon

Recommended dimensions are 400x400 pixels

Standard intro

(maximum 160 characters)

The Insurance Institute of Cardiff - events, CPD and social activities for local insurance and financial advice professionals.

Naming conventions

@CardiffCII

Icon for printed literature

@CardiffCII

@CardiffCII

Please contact your Regional Membership Manager for all social media imagery.

16><


LinkedIn icon

You can upload a JPEG, GIF, or PNG file.

Image must be 300x300 pixels or larger (File size limit is 4 MB).

LinkedIn header

PNG, JPEG, or GIF



Social media – LinkedIn

Birmingham Insurance Institute



17><


LinkedIn icon

You can upload a JPEG, GIF, or PNG file.


LinkedIn header

PNG, JPEG, or GIF



Social media – LinkedIn




Documents

CII local institute - Home | CII · PDF fileWith no president’s charity this year, all proceeds ... CII local institute visual identity The Insurance Society of Edinburgh Any Street,