Cihlárová Renáta, Slovakia

INNOVATIONS THROUGH TOURIST ACTIVITIES IN FIELD OF ECO- DESIGN

Basic information

Established in 2009 5 employees

/proprietor and manager

Ing . Dušan Daniš, PhD./

8 partners /suppliers/ Company object: Gardening, landscaping Company approaches based on ecological

principles

/employees graduated in the field of ecology/

COMPANY PRODUCTS

Gardens and parks

o Design

o Maintenance

o realisations

Parks and orchards revitalisations

Dendro-ecology research

OUTPUTS

Design of private garden Design of touristic area

Revitalisation of historical park

Design of public space

Market and competition situation

many companies which are focused on gardening, the market is overloaded

main actors in the market are bigger and well-known companies but usually on regional level

The difference is that this company produces ecological based outputs

Innovation strategy is based on new products as using eco-designing in tourism development

Innovation case New products - Innovation in rural tourism development -

designing itinerars, tourism centers and attractions in the meaning of eco-design . Use origin approach of eco-designing, taking inspirations in traditional regional elements, highlight specifics of regions

Based on the objectives of European landscape convention /Florence, 2000, Slovakia 2005/

Pros of the innovation: + ecological + aesthetical function + economical function = cooperation with farmers,

stakeholders = incoming flow, development of rural areas – bring back the life to the remoted ares with scattered settlements.

INSPIRATIONS