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Learn with us. Improve with us. Influence with us | www.cih.org
CIH member webinar
Using Social Media To Progress Your Career
Paul Taylor – Innovation Coach - Bromford
Learn with us. Improve with us. Influence with us | www.cih.org 3
For us to discuss
• The importance of Social CV
• Having a strategy and personal brand
• What to share and how
• Identifying a Digital Mentor
• Tips on building a following
• Extending your network and using it to create value
Learn with us. Improve with us. Influence with us | www.cih.org 4
What is a #SocialCV?
Employees active on social media now play a crucial role in corporate and personal brand management
Your Social CV is just like a normal CV – but it’s updated in real time – based upon your digital footprint
Whatever they might say in their recruitment policies – employers DO look at your Social CV
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70% of recruiters have changed
their minds about an applicant
based on social media profile
Protect your Social CV
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Thinking about you What’s
your
personal
social media
strategy?
What do YOU
want to be known
for?
Do you want to be
a thought leader?
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Or do you want to be a Social
CEO?
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Or do want to be known for posting funny cat pictures?
Or do you want to be known for funny cats? Be clear in your profile what followers or fans can expect
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This is about
YOUR brand
YOUR story
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I would argue that a professional needs Twitter , LinkedIn and Google accounts
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My two digital mentors (one knows it the other doesn’t!)
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This is THE most important part of developing a
following. It’s not about you.
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Get a blog or discussion group that you post thoughts to…
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If you’re not provocative in some way, how
can you possibly stand out to inspire
someone else?
– Brian Solis
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Some important but lesser known tools!
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Don’t use jargon and keep your message super simple – social is very crowded!
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What’s your follow back policy?
Follow everyone and risk appearing desperate
for approval
Follow a small percentage of your followers and
risk appearing aloof and elitist
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Be clear how
much you mix personal and
private or whether you
separate them to different
networks
But being serious all the time
can be awfully dull
Learn with us. Improve with us. Influence with us | www.cih.org 29
Summing up
• Have a strategy – what are you known for?
• Identify a Digital Mentor (or two or three!)
• Source quality content
• Always credit the author
• Share more of others than of yourself
• Join groups where your intended network spend time.
• Start a group or forum
• Start a blog or post your presentations online
Engage Engage Engage
Learn with us. Improve with us. Influence with us | www.cih.org
CIH member webinar
Thank You! [email protected]
@paulbromford